Corporate Brand Guidelines parksideflex.com
Logo Mark Logo Clear Zone & Placement 200% There should be a minimum clear zone distance of 200% the diameter of one of the 8 circular components, from the main logo on all sides as illustrated. The logo placement must ensure that nothing breaches the minimum clearance. Where possible the clear zone should be increased to the designer s discretion so that it is complemented by the design of the page, pack etc. Primarily the logo should appear on a clean white background or image. The logo as illustrated on the left should avoid being placed on a coloured background or busy image. When the logo is included on block colour, it is only to appear within the lozenge, as this ensures the logo retains its definition and provenance. The minimum clear zone around the logo is measured in the same way, regardless of the logo s usage. If the logo is used on a busy image or background, then it is at the designer s discretion to find the best placement for the logo. The logo should only appear over an image that still allows the logo to remain prominent. parksideflex.com 1
Brand Colours Primary Logo Colour Cool Gray 9 3 23% M 17% Y 58% K 94% R 97% G 104% B # 5e6168 N/A (White) 255% R 255% G 255% B # ffffff Secondary Logo Colours / Sector Colours Process Black 10 30% R 30% G 30% B # 1e1e1e 485 10 10 237% R 28% G 36% B # ed1c24 144 55% M 10 247% R 139% G 31% B # f78b1f 116 2 10 255% R 204% G 5% B # ffcc05 parksideflex.com 2
Brand Colours Secondary Logo Colours / Sector Colours (Continued) 362 75% C 10 57% R 181% G 74% B # 39b54a Process Cyan 10 0% R 174% G 240% B # 00aef0 072 10 89% M 31% R 65% G 154% B # 1f419a 254 5 10 145% R 38% G 143% B # 91268f Sector Colour Usage The 8 sector icons take their respective colours from the Parkside logo and should appear on white where possible, with grey (70K) text. Icons should always appear in the below order (when horizontal). When used vertically they should stack, with the furthest left icon becoming the top and the other icons following down in sequential order. Equal space must be achieved between all icons when multiple are used together. parksideflex.com 3
Division Branding Parkside Assets The main 6 icons are primarily used across all Parkside general branding, along with the ribbons. Both the icons and ribbons use the same 6 colours from the logo. Parkside Tobacco Assets The main 6 icons and ribbons are altered slightly for Parkside Tobacco specific branding. Smart Packaging is swapped for the Tobacco Icon, along with the yellow featured in the ribbons for the orange from the logo. Logo Usage & Strapline 135% ADVANCED PACK AGING EXPERTISE parksideflex.com ADVANCED PACK AGING EXPERTISE ADVANCED PACK AGING EXPERTISE The only permitted exception to the logo clear zone is with the use of the strapline. There should be a minimum distance of 135% the diameter of one of the 8 circular components, either side of the grey (60K) break. When the strapline is used alone, it should either appear ranged left or staggered as shown. The type colour can vary to any of the brand colours shown. 4
Corporate Typeface Primary Type Colour Cool Gray 10 7 112% R 112% G 111% B # 70706f Cool Gray 8 6 135% R 135% G 135% B # 878787 Primary Typeface Futura BT Light abcdefg ABCDEFG 12345!@ %^& Futura BT Book abcdefg ABCDEFG 12345!@ %^& Futura BT Medium abcdefg ABCDEFG 12345!@ %^& Bonveno CF? Futura Book should be used primarily for body copy along side Futura light to achieve a subtle contrast. Futura Medium should be used for headings, bullets etc. where necessary. When used for large headings, statements etc. it is at the designer s discretion to choose which works best to stand out from the design whilst appearing clean and crisp. Bonveno CF is to be used exclusively for replacing the standard Futura question mark? for?. The size and weight should be altered with the designer s discretion to balance against the Futura copy. Alternate Typeface (Only when Primary Typeface is Unavailable) Arial Regular Arial Bold abc ABC 123 abc ABC 123 Arial should only be used as a replacement when Futura is unavailable. When Arial is used, no substitution of the question mark is needed. parksideflex.com 5
Tyler Close, Normanton, West Yorkshire, United Kingdom, WF6 1RL Tel: +44 (0) 1924 898 074 Email: info@parksideflex.com @parksideflex 2015 Parkside Flexibles