Current state of digital broadcasting of Japan

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DiBEG Digital Broadcasting Experts Group Presentation 2 Current state of digital broadcasting of Japan Oct. 14th 2004 Digital Broadcasting Expert Group (DiBEG) Yoshiki MARUYAMA (TV Asahi) Yasuo TAKAHASHI(Toshiba) 1

Contents 1. Outline of Digital Broadcasting (1)Background of Digitalization & Comparison of Analog and Digital (2)Structure of Digital Broadcasting & Examples of Service 2. Standardization Structure 3. Current DTTB Service of Japan 4. Cover Area of DTTB in Japan 5. Current State of Digital Receiver & Forecast of Market 2

1. Outline of Digital Broadcasting (1)Background of Digitalization & Comparison of Analog and Digital Explain the requirement of digital broadcasting, technical solutions and comparison table between analog broadcasting and digital broadcasting (2)Structure of Digital Broadcasting & Examples of Service Explain the structure of digital broadcasting, especially for the backbone of technical standard, and the feature of ISDB-T system. Also show the outline of digital broadcasting service (details are described at following item 3. 3

Requirements for Digitilization Multimedia-service High-Quality TV/ Multi-Channels Flexible/Versatile Effective frequency utilization Mobile and handheld service (ground wave) Commonality of receiver At first, the requirement of digital broadcasting should be established. The requirements described above are for digitalization in Japan. 4

Requiremens for Digitization Solutions High-Quality, Multi-Channels -HDTV 1CH or SDTV 3CH within 6MHz band. -Robustness against multi-path Multimedia-Service Flexible/Versatile -Integrated Service(Video/Audio/Data) -High quality Data Service -Bi-directional Service Efficient Spectrum utilization Single Frequency Network(SFN) Mobile and handheld service (ground wave) -Robustness against mobile/portable reception -Both fixed/mobile service within same band Layer Transmission Technology Commonality of receiver - Commonality for BS/Cable/Terrestrial Broadcasting. 5

Analog/Digital Comparison (1/2) Limits of Analog Broadcasting Items Yes/No Comments Multi-channel service No -Limit of bandwidth -Limit of Modulation system HDTV service No Same as above 5.1 CH Stereo No Same as above Data Broadcasting service Limited (Tele-text) -Same as above -Limit of Receiver system Multi-Media Service Limited Same as above Mobile Reception Limited -AMFM available, But TV difficult 6

Analog/Digital Comparison (1/2) Technical Possibility of Digital Broadcasting Items Technical Possibility Comments High Quality TV 480i - 1080i Fixed Reception Multi-Channel TV 3 SDTV CH/6MHz Fixed Reception 5.1 CH Stereo Possible Data Broadcasting Mobile/Portable Reception Multi-Media Service Inter-Operability Various services are available within Standard Possible Various services are available within Standard Possible - * - Terrestrial Broadcasting 7

Layered Structure for Digital Broadcasting Video Audio Data Encode Encode Encode Multiplex Application Layer Commonality Interoperability MPEG-2 Standard MPEG-2 FEC/Interleaving Modulation Transmission Layer Optimized for each transmission system Satellite/Terrestrial/Cable Satellite: Single Carrier-8 PSK/QPSK Terrestrial(TV/Audio): OFDM-QAM/(DQPSK) Cable: Single Carrier-64QAM Satellite Audio: CDM 8

Features of ISDB-T system (1) Band Segmented OFDM : Orthogonal Frequency Division Multiplexing 1 segment 429kHz 6MHz 13 Segments Features Modulation: DQPSK, QPSK, 16QAM, 64QAM 1HDTV or 3 SDTV Net data rate: 23.42Mbps ( 6MHz) Frequency Single Frequency Network Mobile reception Time interleaving improve mobile environment 9

Features of ISDB-T system (2) Comparison with other system Robustness against Impulse Noise(time interleave) ISDB-T> DVB-T Mobile Service (time interleave): ISDB-T> DVB-T Mobile/Stationary Hybrid Reception(segment transmission): ISDB-T> DVB-T Commonality between Digital TV/Radio(segment transmission): ISDB-T OK DVB-T: Impossible 10

Segmented Structure and Partial Reception HDTV + mobile reception within one 6MHz channel Sound/DATA Layer A Layer B HDTV ( or 3 SDTV ) Mobile reception 13segments (6MHz bandwidth) HDTV reception 11

2. Standardization Structure of Digital broadcasting ARIB standards (ARIB STD) private technical standards which are to supplement the MPHPT regulations for telecommunications and broadcasting radio systems and are set for the purpose of guaranteeing compatibility of radio facilities and transmission quality as well as offering greater convenience to radio equipment manufacturers and users. 12

Digital Broadcasting Standard in Japan Source coding Video/Audio Coding (STD-B32) Data Broadcasting (STD-B24) Multi-plex (STD-B32,-B10) Transmission coding Satellite TV (STD-B20) Terrestrial TV (STD-B31) Terrestrial Audio (STD-B29) Satellite Audio (STD-B41) Receiver Satellite/ Terrestrial TV (STD-B21) Terrestrial Audio (STD-B30) Satellite Audio (STD-B42) RMP (STD-B25) Cable TV (JCL SPC-001) Cable TV (JCTEA STD-004) Source coding and MUX systems are common for each system Transmission systems are different Note: Cable transmission system standards are defined at another consortium 13

Outline of ARIB Standards Source coding & Multi-plex Name Video/Audio coding (STD-B32) Data Broadcasting (STD-B24) Outline -Based on MPEG-2 video coding -Cover 1080i,720p,480p,480i -Based on MPEG AAC audio coding -Up to 5.1 Stereo audio -Based on MPEG systems multi-plex -Data broadcasting description -Data transmission format -Small size Video coding(mpeg-4,h.264) note Program line-up information (STD-B10) -PSI/SI description -EPG description -Necessary for program selection 14

Outlines of Standards (continued) Transmission coding Name Satellite TV (STD-B20) Terrestrial TV (STD-B31) Terrestrial Audio (STD-B29) Satellite Audio (STD-B42) Outline -Slot structure -Trellis+RS(Concatenated coding) -Single carrier 8 PSK modulation -Segment structure -Viterbi+RS (Concatenated coding) -Multi-carrier(OFDM) transmission -1 and 3 segment transmission -Others are almost same as STD-B31 -Multiplex 64 CDM channel -Viterbi+RS (Concatenated coding) -CDM-BPSK/QPSK transmission note 2 HDTV programs are muliti-plexed into 1 transponder 1 segment transmission is available 1 segment system is compatible to 1 segment of TV Adopt AAC+SBR 2.6GHz Band 15

Outlines of Standards (continued) What is the operational guideline? All the technical elements required are written in ARIB STD. But, the details for operation of broadcasting are defined separately, even though based on ARIB STD. These documents are called Operational Guideline Examples ARIB TR-B13; Terrestrial Audio broadcasting operational guideline ARIB TR-B14; Terrestrial TV broadcasting operational guideline ARIB TR-B15; BS/wideband CS broadcasting operational guideline ARIB TR-B26; Satellite Audio broadcasting operational guideline 16

3. Current DTTB Service of Japan In this section, explain current DTTB service started from Dec. 2003, at 3 mega-police wide service area.(note) (note) Tokyo, Nagoya and Osaka wide service area Following services are introduced as the examples of DTTB. (1)Hivision TV service (2)Multiple SDTV(Standard Definition TV) service (3)Data Broadcasting service (4)Interactive Broadcasting service (7)Contents Protection 17

Applications of Digital Terrestrial Television Broadcasting HDTV Data broadcasting Mobile reception 2 High quality image and sound services Multiple SDTV programs Simple program searching and retrieval of information at any time. Stable reception services Interactive TV Realization of multiple channels Communication services and linked services 18

HDTV is the mainstream of digital TV(1) HDTV services Wide screen High quality image High quality audio program 5.1ch surround audio program 19

HDTV is the mainstream of digital TV(2) High- Definition programs Pure HDTV: produced by HDTV 1080i format NHK provides pure HDTV more than 90% of all programs in the three metropolitan Area. Prime time : more than 90% Commercial Network stations provide pure HDTV about 50% of all programs in Tokyo Area. 20 Prime time : more than

Multiple SDTV programs within one channel(1) Digital TV makes transmission of three different programs possible within one channel independently. SD-1 SD-2 SD-3 21

Multiple SDTV programs within one channel(2) Example of multiple programs The drama you can choose as you like HD channel (common story) A man meets three ladies. The outline of story deployment of a drama SD:A ch. Kyoko s story SD:B ch. Yuka s story SD:C ch. Emi s story HD channel (common story) A hero worries about marriage partner selection SD:A ch. Marry with Kyoko SD:B ch. Marry with Yuka SD:C ch. Marry with Emi Selection point 1 Choose a lady among three Selection point 2 Choose a marriage partner 22

Data Broadcasting All DTTB Broadcasters are providing Data broadcasting (datacast) now Program related information Weather information Anytime news Report of sports game etc, Features urrently the description language is BML format Easy creation of contents Based on XHTML BML Functions for Broadcasting Facilitate convergence of internet XHTML Additional capability 23

Top menu Example for Data Broadcasting (1) 24

Weather news Example for Data Broadcasting (2) 25

Example for Data Broadcasting (3) Program related data 26

Example for Data Broadcasting (4) EPG (Electronic Program Guide) 27

Interactive Broadcasting (1) Broadcasting station Home Program + data Interactive Response Internet Internet Request Send a request Contents server / Portal server You can enjoy the Quiz show by voting, purchase any goods on TV shopping 28

Interactive data service (1) NHK Data Online service available from April 2004 DTTB receiver BML data via Broadcasting Top menu of Data broadcasting BML data via Internet Data Online image Access to Data server 29

Interactive data service (2) Digital Terrestrial Broadcasting (2) Inter-net TV Asahi mail server (3) mail (1) Digital TV receiver 4 } Mobile phone Picture of data broadcasting TV Asahi com.plete! TV Asahi com.plete! is the official portal site access from mobile phone. From this site, contents/ information of TV Asahi s TV programs can be downloaded and participate in 30 some variety program as the guest.

ビーキャスカード Content Protection Satellite CAS by B-CAS card Insert B-CAS card Terrestrial Digital Receive r Digital BS 地上波 Cancel the scramble Mandatory equipped Digital interface Digital Output Not insert B-CAS card DVR Not cancel the scramble Copy control In operation from April 2004 31

Outline of content protection receivers Content コンテンツ ECM (program control EMM( 個人情報 information) ) EMM (personal information) ECM( 番組制御情報 ) スクランブル Scrambling B-CAS カード B-CAS card Key 鍵 復号 Deco ding n User access path Decoded content to be protected 復号された保護対象コンテンツ ユーザアクセスバス ローカル暗号化 Local encryptio Decoding possible only by the applicable receiver HDCP による保護 Protection by HDCP Protection by DTCP DTCP による保護 例 Example :CPRMによる保護 :Protecti on by CPRM Recording to removable media ディスプレイ Display External recording device 外部記録装置 Analog output: Copy Generation Management System (CGMS-A) or Macrovision ECM: Entitlement Control Message 32 EMM: Entitlement Management Message

Concept of Simulcript management B-CAS-compatible receiver Digital B-CAS-compatible ECM Encryption of content with common Ks New-RMP-compatible ECM ECM: Entitlement Control message New-system-compatible receiver Digital The new system is under consideration in a preparatory work group of the RMP Council. 33

4. Cover Area of DTTB in Japan Digital Terrestrial Broadcasting has start in 3 area (Tokyo(Kanto), Nagoya(Tyukyo), Osaka(Kansai)) on Dec. 1, 2003 At early stage, transmitter power is suppressed to avoid interference to analog TV channel, but step by step increase the transmitter power and finally reach to full power operation. In other area, Digital terrestrial broadcasting will start during 2004-2006. 34

Service area of DTTB in Japan (1) Digital Terrestrial Television Broadcasting (DTTB) started in three main areas (Tokyo, Nagoya and Osaka) on December 1 st, 2003. DTTB will be started in Ibaraki (Oct. 2004), Toyama (Oct. 2004),Gifu (Nov. 2004), Kanagawa (Dec. 2004) and Hyogo (Dec. 2004). Toyama Gifu Ibaraki Hyog o Tokyo Kanagawa Osaka Nagoya 35

Stage by Stage Enlargement of DTTB Service Area(1/3) Kanto wide Area Should be covered by translator by 2008-2009 Tokyo Tower Dec.1st,2003 NHK General NHK Educational Private Network(6) End of 2004 NHK General NHK Educational Private Network(6) End of 2005 (maximum output) All Broadcasters 36

Stage by Stage Enlargement of DTTB Service Area(2/3) Chukyo wide Area Should be covered by translator by 2008-2009 Seto tower Dec.1st,2003 NHK and Private Network End of 2005 (maximum output) NHK and Private Network 37

Stage by Stage Enlargement of DTTB Service Area(3/3) Kinki wide Area Should be covered by translator by 2008-2009 Dec.1st,2003 NHK and Private Network End of 2004 NHK and Private Network Ikoma Mt. End of 2005 (maximum output) NHK and Private Network 38

5. Current state of Digital Receiver in Japan & Forecast of Market -Background; Digital terrestrial broadcasting has started Dec.2003. BS and 110 CS digital broadcasting has already started. -Main current of digital receiver in Japan (1) All in one type; Analog,110 CS digital, BS digital and DTTB tuners are mounted) (2) Wide Screen; wider than 30 up to 50 screen type are popular to enjoy HDTV. (3) Ratio of flat panel increased; in digital receiver market, flat panel get over than 50% this year (4) Digital receiver market extremely grow ; JEITA forecasts the shipment of digital receiver (note) increase over than 50% of total TV set shipment within a couple of year (note) analog receiving function is also equipped 39

Volume of Shipments of Digital TV Sets and Set-Top-boxes --Sales Achievements and Projections-- Integrated TV Set Set-Top-Box Cumulative Total The volume of Shipments (Millions) 10 9 8 7 6 5 4 3 2 1 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 35 30 25 20 15 10 5 0 Cumulative Total (Millions) Source: JEITA Electronics and Statistics Committee AV Forecast Working Group 40

Ratios between Flat Panel Displays TV and CRT TV 12 10 8 6 4 縦棒 4 PDP TV LCD TV CRT TV 2 0 2001 2002 2003 2004 2005 2006 2007 2008 Source: JEITA Electronics and Statistics Committee AV Forecast Working Group 41

New Material for Display OLED(Organic Light Emitting Diode) Expected as next generation display Self-luminous Low power consumption Wide-angle vision High switching-speed Possibility of low-price panel Eastman Kodak and Sanyo developed 15 full-color OLED panel last year. FED(Field Emission Display) Basic principle is same with CRT Economical advantages for display over 30 Development of cold-cathode is one of key factors 42

ISDB - Satellite BS Antenna Block Diagram of ISDB-S S and ISDB-T BS Tuner CAS card I/f Channel Decode LSI(8PSK) TS System LSI RAM Video/Audio Decode LSI YP B P R Video Output NTSC Video Output Analog Audio Output Optical Digital Audio Output Font ROM Flash Memory IEEE1394 I/f Telcom ISDB - Terrestrial Yagi-Antenna UHF Tuner CAS card I/f Channel Decode LSI( OFDM) TS System LSI RAM Video/Audio Decode LSI. YP B P R Video Output NTSC Video Output Analog Audio Output Optical Digital Audio Output Font ROM Flash Memory IEEE1394 I/f Telcom 43

BS-Tuner QF20(July 00) Key Technology for DTV Systems MN88415(June 9 9) MN2WS0002B H (June 00) MN6775 4 (June 00 ) Digital Tuner Front-end LSI TS SDRAM Transport Dec. LSI RDRAM Video Dec. 2D-Graphic Format Conv. News Release (May 00) Core Software PiE- OS Operating System for DTV MN864602(Jun 01) IEEE1394 I/F News Release (April 00) 44

Toshiba Launched the Sale of New TV Sets Four tuners (ISDB-T, ISDB-S for BS, ISDB-S for CS110, Analog terrestrial ) are installed. Equips LAN terminal for interactive TV Upgraded software can be installed by a customer. Sep. 2003 Feb. 2004 PDP type LCD Type 45

Panasonic Launched the Sale of New TV Sets on Sep. 1 Three types: TH-36D50 (36 ), and TH- 32D50(32 ) and TH-28D50 (28 ) Four tuners (ISDB-T, ISDB-S for BS, ISDB-S for CS110, Analog terrestrial ) are installed. Equips LAN terminal (10BASE-T) for Tnavi. Browser for Tnavi is installed. EPG for all tuners is installed. Aug. 2004 http://www.sanyo.co.jp/koho/hypertext4/0308news-j/0806-2.html 46

Sharp Launched the Sales of New LCD TV Sets on LC-37AD1 and LC-37AD2 37 LCD display For HDTV (1366 X 768 pix) Separated tuner (NTSC analog, ISDB-S and ISDB-T) LC-30AD1 and LC-30AD2 30 LCD display For HDTV (1280 X 768 pix) Display is provided with tuner LC-22AA1 22 LCD display For wide TV (854 X 480 pix) July 9 37AD1 30AD1 22AA1 Installed Video processing Board LC-37AD1 and LC-30AD1 LC-37AD2 and LC-30AD2 ISDB-T tuner module ISDB-S tuner module 47

Sanyo Announced the sales of New TV Sets Aug 6 PDP(42, 37 ) and LCD (30 ) Four tuners (ISDB-T, ISDB-S for BS, ISDB-S for CS110, Analog terrestrial ) are installed. Pixel PDP 1024 X 1024 LCD 1280 X 768 Sanyo will launch the sales on Oct. 2003 http://www.sanyo.co.jp/koho/hypertext4/0308news-j/0806-2.html 48

Panasonic Launched the Sale of ISDB-T STB by Subscription Customers who have or will buy Panasonic TV set can buy it. This STB is able to be connected to only Panasonic TV set. For ISDB-T and ISDB-S(BS and 110 CS) The list price is open. Jun. 2004 http://matsushita.co.jp/corp/news/official.data/data.dir/jn030808-3/jn030808-3.html 49

Sony announced ISDB-T STB Aug 7 For ISDB-T and ISDB-S (BS +CS110) Though open-priced, the STB is likely to be sold for about 600$. Sony will launch the delivery on October 21. 50

SONY announced all in one type LCD TV -Analog, Digital Satellite(BS/110 CS) & Digital Terrestrial -LCD Display -High Quality Sound Jan. 2004 VEGA series 51

NEC announced new Desk Top PC -DTTB receiver function is equipped -Large HDD for Video recording is also equipped -Support Inter-net,and bi-directional entertainment -Wide screen (23 ) Jan. 2004 52

DiBEG Digital Broadcasting Experts Group Thank you! For your attention Digital Broadcasting Expert Group http://www.dibeg.org 53