Global Film Tourism Conclave:

Global Film Tourism Conclave: Promoting Destinations through Films October 7, 2017 Synergy partner: 1

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Table of Contents 01 Film Tourism 02 Stages of Film Making 03 How does a traveler zero-in on a film shooting destination? Place Curiosity inducing activity Personality 04 Benefits due to Local Film Production 05 Scenario of Global Film Tourism 06 Scenario of Indian Film Tourism 07 Upcoming film shooting locations in India 08 Key Drivers of Growth of Film Tourism in India 09 Challenges facing Film Tourism in India Central clearances Location specific permissions Introduction of Soft Loans Safety and Security Investment in Infrastructure Other approvals Tax Incentives 10 The world woos Bollywood 11 Tax incentives by State governments for promoting Film Tourism in India 12 Case Study Krrish Harry Potter Lord of the Rings 13 Global Best Practices for Facilitating Film shooting and in ducing Film Tourism United Kingdom Delhi 10

01 02 Film Tourism The term Film tourism can be defined as a branch of cultural tourism, and it refers to the growing interest and demand for locations which become popular due to their appearance in films and television series. Alternately, Film tourism can also be defined as tourism to a place or a hotel, which has been depicted in a popular film. The interest or pull generated out of seeing a movie scene which in turn pushes the tourist influx of a particular region up is a roundabout way of marketing, but has a larger impact on more dedicated audiences than direct advertisements. Film tourism can be defined from two unique perspectives: one, the aspect of producing and shooting motion pictures, and secondly, the tourism activities induced as a result of the movies shot in a location or destination. Powered by the growth of the entertainment industry and the increase in international travel, Film tourism is a growing phenomenon. Stages of Film making Film making consists of various phases: Pre Production Preparation of the project Planning the project involving site recce, board and lodge etc Production Filming the project Post Production Editing Sound effects Reshooting various parts of the film Both Production and Pre-Production stages involve extensive travel and shooting in exotic outdoor locations. This phase involves expenditure spread across various sectors such as equipment manufacturing to local labour to board and lodge as well as the various clearances that enable film shooting. It has been observed that while the film s actors are provided five-star accommodations during the production stages, the film crew, spotboys, etc are provided 3-star accommodations. Film tourism results into short term economic benefits to the region in the form of employment, hospitality, transportation, and food and catering. It also enables the host country to experience about diverse culture and nationalities, along with an opportunity to learn technological advancement. 11

03 How does a traveler zero-in on a film shooting destination? Place - This depicts the place where the movie was shot. For instance, Pangong Tso lake in Ladakh has become a hot tourist spot ever since the last scene of 3 idiots was shot here. Curiosity-inducing Activity - A country or a group of activities depicted in a movie spur the audience s curiosity, leading to increase influx of tourists. For instance, Zindagi Na Milegi Dobara increased the propensity of tourists to undertake trip to Spain and explore the Tomatina festival. Personality - Aamir Khan s portrayal of wrestler Mahavir Phogat in a film that touches upon society in Haryana, societal pressures, women empowerment has increased not just tourism in north Indian states like Haryana but also increased the enrollment of boys and girls in wrestling akhadas. 12

04 Benefits due to local film production Inflow of foreign exchange Expenditure on logistics Hiring local technicians Emplying locals with local know-how Increase in accommodation occupancy Revenue to local economy Employment generation Promotion of the local film industry Technology Transfers Exposure to new technologies and techniques Training local talent Opportunity for the local film industry to collaborate and co produce future ventures 13

05 Scenario of Global Film Tourism Globally, the countries have started recognizing various direct and indirect benefits of encouraging local film productions. This has led to several countries invest in film production incentive programs that may be both monetary and non-monetary in nature. Here is a list of film incentives given by various countries around the world. Country Australia1 Canada2 Ireland3 Film Incentives Producer Offset provides a cash rebate of 40% on Qualifying Australian Production Expenditure (QAPE) Post, Digital and Visual Effects Production (PDV) offset provides 30% rebate on PDV QAPE Location offset provide 16.5% rebate on QAPE Tax credit of 28% on qualifying British Columbia (BC) labour expenditure Digital Animation or Visual Effects (DAVE) Credit of 16% on DAVE labour Regional Tax Credit of 6% of qualifying labour when min 50% of principal shooting is in Vancouve Tax relief of 32% of eligible expenditure with a lower cap: Eligible expenditure 80% of total production cost EUR 50 mn ($66 mn) Beneficiaries Australian resident country Foreign company with permanent establishment in Australia Official Treaty Co-productions Canadian taxable production company with a permanent establishment in BC Company should have primary business in film or video production or provision of production services, broadcasting/cable Subsidiaries are eligible for credit Producer company must be: Be Irish resident or trading through a branch Make film for cinema exhibition or broadcast Be existent for at least 12 months & have filed corporation tax return Not connected to a broadcaster Hold 100% in Qualifying Company SPV for 1 film 14

Spain4 UK5 USA6 International films produced in Spain eligible for 15% tax rebate on eligible costs with cap of EUR 2.5 mn ($2.8 mn) Rebate of 35% for productions based in Gran Canaria with a cap of EUR 4.5 mn ($5 mn) 25% cash rebate on UK qualifying film production expenditure Tax relief is capped at 80% of core expenditure No budget limit Film Production Credit of a 30% refundable tax credit on qualified expenses 30-35% post production tax credit for costs incurred in NY Productions with budgets over $500,000 receive additional 10% credit on qualified labour expenses from specific countries Sales tax exemption to film production activities Foreign producer along with Spanish production service company to manage production Film Production Companies (FPCs) within the UK tax net Official Treaty Co-productions Production companies that film majority of the project in NY or post production work happens in NY Source: 1 Aus Film, Australia Government Department of Arts & Communication, Screen Australia 2 Canada Film Capital 3 Section 481 Irish Film Board 4 European Film Commissions Network 5 British Film Commission 6 Empire State Development- Film Tax Credit Program 15

06 Scenario of Indian Film Tourism The Indian film industry is the largest in the world in terms of number of films produced with around 1,500 to 2,000 films produced every year in more than 20 languages. The industry also had the second highest footfalls in the world in 2015 (over 2.1 billion) following China (almost 2.2 billion). Currently, India is gaining traction as a film shooting destination. After the success of India based movies such as Slumdog Millionaire, several international studios are increasingly considering shooting a large portion of their films in India. India has been used as a film shooting site for various Hollywood movies such as The Second Best Exotic Marigold Hotel, Million Dollar Arm, The Hundred Foot Journey, Life of Pi, Mission Impossible IV and Jobs. Though India boasts of a large number of films and theatre admissions, the Indian film industry is small with respect to other global industries in terms of revenue. The gross realization of Indian film industry is $2.1 billion versus gross realization of film industry in US and Canada is $11 billion even though they produce only 700 films as opposed to 1500+ films produced in India. This is mainly due to low ticket realizations and occupancy levels, lack of quality content, and rampant piracy. Though Indian film fraternity and government have taken a stand against piracy but Piracy continues to haunt film fraternity with dire consequences. Historically, the film industry in India has grown at a CAGR of over 10%. Source: Deloitte Report - Economic Contribution of the Indian Motion Picture and Television Industry 16

Currently, the film industry grosses total revenue of INR 138 billion ($2.1 billion). Going forward, the industry is expected to grow at 11.5% year-on-year reaching total gross realization of INR 238 billion ($3.7 billion) by 2020. Upcoming film shooting locations in India Film Rockstar JabWe Met Krrish Student of the Year Haider 3 Idiots Jab Tak hai jaan Guru Baaghi Mohenjodaro Munna Bhai MBBS Ranjhanaa Destination Himachal Pradesh- Dharamshala Himachal Pradesh- Kullu Himachal Pradesh- Manali Himachal Pradesh- Shimla Jammu and Kashmir- Anantnag Jammu and Kashmir- Ladakh Jammu and Kashmir- Ladakh Karnataka- Badami Kerala- Alappuzha district Madhya Pradesh- Jabalpur Maharashtra- Mumbai Delhi Location for shooting prominent scenes Seat of Happiness Temple, Norbulingka Institute Naggar Castle Beas River Convent of Jesus and Mary Martand Sun Temple Pangong Tso lake Thiksey Monastery Badami Cave Alleppey backwaters Bhedaghat Grant Medical College s Anatomy Hall India Gate Source: www.bollylocations.com/countries/india Key Drivers of Growth of Film Tourism in India Expansion and penetration of multiplex chains in Tier 2 and tier 3 cities Investments by foreign studios in domestic and regional productions Audience is growing mature and is able to consume lesser known stories, thereby, leading to popularity of niche movies Emergence of digital revenue streams in the form of Netflix etc. Several attractive locations for film shooting Low cost labour which leads foreign directors to shoot with talent crewmakers in India economically. Film Infrastructure availability in places specially designated to film production, also called Film cities These Film cities consist of air-conditioned and soundproof shooting floors, custom designed set locations, digital film processing labs, dubbing studios and other allied requirements. 17

Challenges facing Film Tourism in India Currently, about 70 approvals and licences from as many as 30 authorities are required for shooting films in India. Delays in the approvals process often results in filmmaker going to other destinations despite the cost advantage in the country. Due to hurdles in obtaining licenses, India has lost at least 18 big budget movies to other locations in the last 4 years. Central clearances: Shooting of foreign feature films in India requires the prior approval of the Ministry of Information and Broadcasting (MIB) whereas in the case of a documentary, approval of the Ministry of External Affairs (MEA) is required. The script of the film has to be approved by the MIB which is a time-consuming process; the Ministry may also depute a liaison officer to facilitate the shooting. Location specific permissions: Film makers require approvals from authorities in specific locations prior to shooting. Introduction of Soft Loans: The government should replicate the foreign countries film tourism incentives in India. It should provide film makers a short-term loan without charging interest to meet their short-term needs. This would encourage producers to shoot in that particular location, and would catalyse the growth of the industry. Safety & Security: Safety is also a major concern which needs to be address by the government, as increasing terrorist attacks and political disturbance hinder the growth of the industry. States should undertake various initiatives like setting up surveillance cameras, tourist police, 24*7 help lines, and compulsory registration of tourist guides operators, etc. to ensure safety of the tourists as well as the film crew. These initiatives may be highlighted by the states/ Central Government in various promotional campaigns to project India as a safe and secure tourist destination. Investment in Infrastructure: Inadequate infrastructure acts as the biggest hindrance to the Indian film tourism industry, and has been affecting its growth since past several years. Bad road conditions; poor connectivity; inadequate air and sea port capacities; and lack of development of modes of transports, like railways, and alternates, like inland water transport and domestic aviation, have been causing delays in the film tourism industry operations. Due to this, costs per film in the Indian film industry increases; and ultimately leads to disturb the planned budget. Therefore, there is an urgent need for investment in infrastructure linking roads, railways and airports, to curtail the losses. Other approvals: Filmmakers also need to adhere to certain local laws of the region where shooting is to take place in India. The regulators may be various Municipalities and Municipal Corporations, associations of cinematographer, make-up, hair-dresser, etc., and state legislations. Tax Incentives: It is important to provide tax benefits and other incentives to film makers in order to attract them to a particular location. In India, because of absence or limited incentives, film makers prefer to shoot at foreign locations over Indian locations. Ministry of Tourism must regulate its policies to promote film tourism, and hence tourism in the country. Initiatives such as exemption or refund of VAT, rebate in production cost, free premiers, reduction or exemption of entertainment tax, etc. will certainly make a huge difference in Indian film tourism industry. Often, foreign producers are faced with unclear rules and regulations in terms of obtaining permissions making the process inefficient and expensive. However, the Indian film sector, along with the Government of India and various state governments, is revamping its approvals process as well as looking to incentivise local film making through the establishment of an India Film Commissions and the Film Facilitation Office. Both these initiatives have been recently announced as part of the Make in India campaign in the film sector. Approvals Required for Film Shooting: Location Relevant Authority Sensitive areas of Ministry of Home Affairs Jammu and Kashmir, North-east India or border belts City/town/village Forest Historical Site Defence Area Airport Railway station/ Train District Magistrate and Police authorities State Forest Department Archaeological Survey of India Ministry of Defence Airport Director Railway Board and State Railway Zone 18

The world woos Bollywood New Zealand: Inked a co-production treaty with India in 2011 in a bid to gain more buzz from the Bollywood market. Ireland: Ireland has been trying to woo the Bollywood directors to shoot in Ireland. One of Ireland s Minister for Arts and Tourism led a delegation to India to meet senior Bollywood executives to consider Ireland as a shooting destination. Salman Khan starrer Ek Tha Tiger was shot in Dublin, Ireland and boosted the tourism in Ireland. Singapore: The Singapore Tourism Board has allocated USD 10 million to Bollywood productions in 2006 for 3 years under its Filming in Singapore scheme. This helps subsidize upto 50% of the expenses incurred by film companies during their shoot in Singapore. United States of America: Many USA states like California, New York, Michigan, Nevada and Utah offer incentives to film and television production companies from India. Movies such as Kabhi Alvida na kehna, Kal ho na ho have been shot in the USA. Source: Indian Cinematic tourism report by Ministry of tourism 2015 Tax incentives by State governments for promoting Film Tourism in India S No. State Incentives 1 Maharashtra The Maharashtra government offers 5-year tax exemption to singlescreen theatres under municipal councils and a seven-year tax exemption to those located in rural areas. MTDC has announced a Bollywood tourism plan, under which Indian and foreign tourists can take guided tours of film studios and sets while being exposed to a first-hand experience of film shooting. 2 Uttar Pradesh Hindi films that are shot at least 75% in UP will be eligible for a grant amounting to 25% of production cost or INR 10 million (whichever is less). 3 Tamil Nadu The TN government will provide 100% exemption from entertainment tax to movies with Tamil names, which have been given U certificates. 4 Jammu and Kashmir The J&K Government has decided to waive taxes for filmmakers while they shoot films in Kashmir. 5 Rajasthan Films that are 75% shot in Rajasthan and given U certificates, will get a 100% exemption from Entertainment tax for one year. Source: https://www.worldwidejournals.com/paripex/file.php?val=january_2015_1422005602 58.pdf 19

07 Case Study Film: Krrish Production Country: India Shot in Country: Singapore Tax and Financial Incentives: The Singapore Tourism Board (STB) introduced the subsidy in May 2004 to encourage international film producers to shoot and produce high-quality films and TV programs in Singapore. The scheme subsidizes up to 50% of the qualifying expenses incurred by foreign producers during their shoots in Singapore. Under Krrish subsidy, it spent US$ 5.0 Million. Economic Impact: After the movie was released, the local people visited places with which they were unfamiliar. In addition, Indian visitors began looking at Singapore as a modern destination that is culturally and economically similar to the new India and the lifestyles of its middle-class Diaspora. Film: Harry Potter Production Country: USA Shot in Country: UK Tax and Financial Incentives: Films made in the UK receive tax breaks worth around 95 million (US$ 160 million) a year, with 25% of their production costs incurred in the country. Economic Impact: The number of visitors rose by almost 30,000 to 4.2 million in 2010. They stayed for an average of 3.3 days in 2010, compared to 3.1 days in 2009, and helped to boost the total spend of visitors in the county by 5.4%. Film: Lord of the Rings Production Country: USA Shot in Country: New Zealand Tax and Financial Incentives: The production of the films incurred an expenditure of approximately NZD 353 million (approximately $250 million) including NZD 188 million ($130 million) in labour costs. Economic Impact: Post the release of the films, a 50% increase in tourist visits to New Zealand were seen. In 2004, 6% of visitors to New Zealand (120,000-150,000 people) cited The Lord of the Rings as being one of the main reasons for visiting New Zealand. 20

08 Global Best Practices for Facilitating Film shooting and inducing Film Tourism: United Kingdom The United Kingdom has been a preferred destination for many productions in Hollywood due to developed infrastructure, availability of talented and experienced crew. Some of the famous movies shot in UK include The Da Vinci Code, Golden Compass, The Bourne Ultimatum, The Dark Knight, Clash of the Titans, and Inception. The number of companies in the UK film industry has also grown rapidly at 47% since 2010 versus the industry average growth of 17%. Currently, the industry has over 6,800 film production companies, 2,660 film, video and TV post-production companies, 420 film distribution companies, and 230 film exhibition companies. UK films also contribute to over 25% share of the global industry with worldwide gross revenues of $9.2 billion. The UK film industry has had wide acclaim globally along with a large domestic audience for international films. Owing to this, the UK is well positioned to encourage local film shootings due to an established domestic and global market, familiar locations and clear procedures. The expenditure incurred by foreign film shootings in the UK has steadily risen by the following key factors: Film Tax Relief: The UK Film Tax Relief Scheme was announced in 2007 with the aim to incentivise investments in the domestic film production and promote films showcasing the UK s culture and history. The film incentive program was revamped in 2015 to provide 25% cash rebate on all UK, qualifying expenditure is provided for films produced locally. Films qualifying for the tax relief have to have at least 10% of its total spend on goods or services used or consumed in the UK. The tax relief provided is capped at 80% of total core expenditure; however, there is no cap on the amount to be claimed. The tax relief program has resulted in an investment of over GBP 6.9 billion ($10 billion) by the UK film industry across other sectors in the UK, generated 260,000 full time creative sector jobs, and positioned the UK film sector as a global leader. British Film Council: The British Film Commission (BFC) is the national body in charge of attracting, encouraging, and supporting the production of international feature films in the UK. The BFC s key roles are as follows: Operational assistance to foreign productions One source for entry and information assistance to foreign productions: Necessary information with respect to migration of workers and import of equipment All information required for mandatory film insurance along with a database of insurance companies 21

Contact details of various government agencieis, information sources and directories, travel and tourism associations, weather associations, etc. Marketing the UK as a filming destination: BFC participates in various film festivals such as Toronto International Film Festival to promote UK as a favoured territory Organizes various networking events with other screen agencies in the UK Increases awareness and encourages filming in the UK within Hollywood by having brand offices in Los Angeles and US. BFC is a member of the Association of Film Commissioners International (AFCI) and is affiliated to European Film Commissions Network through Film London. Delhi Delhi has overtaken Mumbai and Kolkata in recent years to become the most vibrant creative arts centre in India. The city has more than twenty five art galleries. Conducted tours, seminars, film shows and classes on art appreciation, history and conservation are frequently organized. There is an amazing range of activity from Cultural Walks, talks, theatre productions and art exhibitions to films by Indian and Foreign directors. Being one of the most historic capitals in the world, Delhi has many tourist sites. In Old Delhi, there are attractions like mosques, forts and other monuments that represent India s history. Abundance of Film Infrastructure & Talent Studios and facilities: The UK has a number of world class studios such as Pinewood, Warner Bros. Studios Leavesden, Shepperton, Elstree, Ealing, Longcross, 3 Mills, The Bottle Yard Studios, etc. to undertake productions of varying size. By 2017, the UK will boast over 1 million square feet of additional studio and workshop space. Post-production and VFX: The UK has one of the largest repository of special effects and post production talent and technology. Skilled manpower: The UK Government invests large sums, managed by Creative Skillset, to support training and skills development across film, television, animation and VFX. As a consequence, the UK has highly skilled technicians in the film sector with experience across the globe. Source:- BFI Research and Statistics, The Box Office 2015 Aamir Khan s starrer PK was shot in Delhi 22

New Delhi, on the other hand, is a modern city designed by Edwin Lutyens and Herbert Baker. New Delhi houses many government buildings and embassies, apart from places of historical interest. Some of the scenic attractions are enumerated below: India Gate and Raj path Connaught Place (Rajiv Chandni Chowk Qutub Minar Chowk) Sansad Bhavan Red Fort Nizamuddin Dargah Hauz Khas Village & FORT Rashtrapati Bhawan Purana Qila Dilli Haat Agrasen ki Baoli Lodhi Garden Gurudwara Bangla Sahib Khan Market Delhi University Humayun's Tomb Jama Masjid Delhi Metro Jantar Mantar BENEFITS TO DELHI TOURISM Main objective of Delhi Tourism department is to promote city as a tourist friendly destination. As mentioned above due to the size and reach of Indian Entertainment Industry when city of Delhi and its beautiful locations are shown in Films or any Television it is the best advertisement and endorsement a department can ask for. As so much investment has been made in commonwealth games adding so many new locations in Delhi, film shooting will be the most effective and fastest way to promote the new face of the city. The whole effort will not only give a boost to the brand image of the city but will add to the image value of the Department as one of the forward thinking and innovative. Ranbir Kapoor s Rockstar was shot in Delhi The whole promotion will lead to influx of more tourist adding revenue to all stakeholders Hotels, Transport, Shooting Revenue, etc. With so many important events and photographs, a strong archive will happen which will make it very easy to communication effective message about Delhi and its tourism. Due to availability of large size stadia s integrated with Indian Film Industry, Delhi can be sold as the best destination for holding events. Delhi Film Festivals can be made a property comparable to any International Film Festival. 23

BENEFITS TO INDIAN FILM INDUSTRY Expansion of base from Mumbai to Delhi. Availability of new talent in all departments Actors and Technical crew. Addition in new locations. Expansion of manpower. Lower cost of production due to availability of additional resources. International connectivity due to Airport. A unique phenomenon that due to no disturbance of family and friends, actors and crew waste less time in Delhi. Increase in overall resource pool. Better infrastructure of roads and accommodation is available. Easier access to Central Government. Gateway to North India. New story ideas. A focused policy will help in reducing piracy. Other elements of Entertainment Industry like events, Radio, Animation can source manpower from city. Catalyst for regional industries like Haryana Film Industry to Punjab Film Industry to happen. General Guidelines for Shooting of Films (I & B Ministry) by Foreign based Film Producers Proposals regarding shooting of TV/Movie feature film are processed in the Ministry of Information and Broadcasting, Government of India. Proposals may be sent either directly or through Indian Missions abroad. It is only on the recommendation of this Ministry that other Ministries provide facilities to the film units. Proposals regarding shooting of documentary films are to be sent to the Ministry of External Affairs. Four copies of the detailed shooting script along with its synopsis should be submitted for approval. In case any living personality is portrayed in the film as a character, the No Objection from the personality or his/her legal heirs should be obtained and a photocopy of the same should accompany the script. In case of a co production, the detailed agreement between the Indian and foreign party indicating clearly the role of each party its responsibilities and liabilities. Is required to be furnished for specific clearance. Detailed particulars of the members of the filming team including the number and validity dates of their passports, country of issuance of passport, nationality, permanent and temporary addresses etc., the team s itinerary into Indian on temporary basis should be furnished to the Ministry of Information and Broadcasting for specific clearance at least one month in advance. On the basis of the scrutiny of the script and other details of the proposal, approval of the proposal will be given by the Ministry of Information and Broadcasting subject to certain procedural regulations detailed below. It takes nearly 10 12 weeks to convey to give a formal undertaking (Given below) about adhering to these requirements. The film should be shot according the script as approved by the Government of India. In case any material deviation is considered necessary, prior permission of the Government of India (Ministry of Information and Broadcasting) should be obtained. 24

All shooting should be done in the presence of a Liaison Officer who will be provided by the Ministry of Information and Broadcasting. Besides helping the team in obtaining local permission etc., the liaison officer s duties include ensuring that nothing detrimental to the image of India or the Indian people is shot or included in the film. Should any disagreement arise in the respect, the matter is to be referred to the Ministry of Information and Broadcasting, whose decision will be final. The Liaison officer will travel and stay with filming team. Shooting on location in India will be subject to permission being granted by respective Controlling Authorities. Request for such permission may, however, be routed through Ministry of Information and Broadcasting. In case assistance is required to be provided by the Ministry of Defence, Education etc, separate agreement as stipulated by these Ministries will require to be signed with them. Request for such assistance may be routed through Ministry of Information and Broadcasting. The completed film wherein assistance by armed Forces has been rendered should be shown by the Ministry of Defence for clearance before its release for public exhibition. This is apart from the requirements mentioned below. The producer will have to observe all rules and regulations relating to Import/Export and Foreign Exchange in connection with shooting of the film. The exposed film/rushes will be dispatched out of the country as cargo and not as part of the baggage. The completed film should be shown to a representative of the Government of India or in India Mission abroad, before its release anywhere in the world. In case it is proposed to show the film to any Indians Mission abroad, the Mission should be specified in advance in the undertaking to be given by the producer. For release of foreign exchange, the Indian co producer will have to approach Ministry of Information and broadcasting giving full details of the film crew visiting from abroad, number of days for which shooting will take place and breakup of the estimated expenditure to be incurred in foreign exchange. Where expenditure in foreign exchange on the part of Indian co producer is involved, he is required to give a bank guarantee for repatriation of two times of the foreign exchange to be released and equal to the amount involved in foreign collaborators, technicians/artistes etc., in India. The foreign collaborator is not allowed any remittance of commission related either to box office receipts or profit or exhibition of the film in India. 25

Rakyesh Omprakash Mehra s Rang De Basanti was shot in Delhi. Major Stakeholders concerned in Delhi 1. Archaeological Survey of India (ASI) 2. Central Public Works Department (CPWD) 3. Delhi Police / Delhi Traffic Police 4. Directorate General of Civil Aviation (DGCA) 5. Department of Environment 6. New Delhi Municipal Corporation (NDMC) 7. Municipal Corporation of Delhi (MCD) East Delhi Municipal Corporation; North Delhi Municipal Corporation and South Delhi Municipal Corporation 8. Public Works Department (PWD) 9. Sports Authority of India (SAI) 10. Department of Forest & Wildlife 11. Department of Archaeology and Archives 12. Delhi Metro Rail Corporation 13. Indian Railways 14. DIAL 15. Reliance Metro Airport Express Line 26

About BnBNation Introduction BnBNation is an an aggregator of bed & breakfast accommodations across India. Our primary strategy is to unify the bed and breakfast accommodation business, started by the Govt. of India as a part of Incredible India theme, into a seamless one-stop shop for domestic and foreign tourists to search, book, pay, and review the Indian homely stay experience and return home with fond memories of the local culture, cuisine and warm hospitality of the hosts. We believe, with the special provision given to the bed and breakfast (BnB) accommodation by the government, BnBs can be a disruptor in the hospitality sector as it has the potential not only to turn homeowners into entrepreneurs, but bring forth a 3 or 5 star hotel stay experience at the price of a 1-star hotel. Having understood the pain points of the incoming tourists, BnB owners and GoI, we can implement the technology and processes to amalgamate a robust solution to solve the same and generate wealth for these stakeholders and for the tourism industry as a whole. We also provide our guests a culturally immersive experience in India by combining their stay in an Indian home with a Indian chef or a yoga instructor or an Indian classical dance teacher, on request. This helps the traveler gather the intangible cultural heritage of India and take home an unforgettable experience. At BnBNation we also provide adventure packages to exotic places of India. Whether it is the pristine beaches of Andaman and Nicobar Islands or the Pangong lake in Leh-Ladakh, our corporate clients have boasted of a brilliant stay and life-changing experience. BnBNation (GMS Hospitality Services Private Ltd) is the Synergy partner of the ongoing PHD Chamber of Commerce s Global Film Tourism conclave 2017:. Online channels of BnBNation Website: www.bnbnation.com Blog site: www.bnbnation.com/blog Facebook: www.facebook.com/bnbnation.hospitality Twitter: @bnb_nation Instagram: @bnb_nation 27

ABOUT PHD CHAMBER OF COMMERCE AND INDUSTRY PHD Chamber of Commerce & Industry (PHDCCI), ever since its inception in 1905 has been an active participant in India s growth story through its Advocacy Role for the policymakers and regulators of the country. Regular interactions, seminars, conference and conclaves allow healthy and constructive discussions between the Government, Industry and International Agencies bringing out the vitals for growth. PHDCCI has forged ahead leveraging its legacy with the industry knowledge across sectors (71 industry verticals being covered through Expert Committees), a deep understanding of the economy at large and the populace at the micro level. The seven key thrust areas of the Chamber are Industrial Development, Health, Education & Skill Development, Housing, Infrastructure, Agriculture & Agri-business and Digital India. The Chamber comprises of over 2000 corporates as its direct members and serves more than 48,000 indirect members through 190 Association Members and 8 Secretarial Affiliates. The Chamber caters to the business, economical and social interests of Chhattisgarh, Bihar, Delhi, Haryana, Himachal Pradesh, Jharkhand, Jammu & Kashmir, Madhya Pradesh, Punjab, Rajasthan, Uttar Pradesh, Uttarakhand, North East States and the Union Territory of Chandigarh. It is more than just an organization of the business community, as it lives by the chosen motto In Community s Life & Part of It and contributes significantly to socio-economic development and capacity building in several fields. Recently, PHDCCI launched a Trade and Investment Facilitation Services (TIFS) portal to provide a secure and personalized single entry point to all trade and investment related information in the Indian Economy. TIFS would provide facilitation to foreign business firms who wish to trade and invest in the Indian markets. The Chamber strongly believes that skilled workforce would be an enabler for India s growth story and has structured its slogan for the current year as Lead the Change- Make the Difference. Seven Thrust Areas Industrial Development Infrastructure Housing Health Education and Skill Development Agriculture and Agribusiness Digital India 28 PHD CHAMBER OF COMMERCE AND INDUSTRY PHD House, 4/2 Sid Institutional Area, August Kranti Marg, New Delhi - 110 016 (India) Tel. : +91-112686 3801-04, 49545454, 49545400 Fax : +91-11-2685 5450 E-mail : phdcci@phdcci.in. Website : www.phdcci.in