Portland State University PDXScholar Online Northwest Online Northwest 2012 Feb 10th, 10:10 AM - 10:55 AM Do We Have A Winner? Personal ereader Showdown Laurie Bridges Oregon State University Uta Hussong-Christian Oregon State University Jane Nichols Oregon State University Evviva Weinraub Oregon State University Let us know how access to this document benefits you. Follow this and additional works at: https://pdxscholar.library.pdx.edu/onlinenorthwest Bridges, Laurie; Hussong-Christian, Uta; Nichols, Jane; and Weinraub, Evviva, "Do We Have A Winner? Personal ereader Showdown" (2012). Online Northwest. 24. https://pdxscholar.library.pdx.edu/onlinenorthwest/2012/presentations/24 This Presentation is brought to you for free and open access. It has been accepted for inclusion in Online Northwest by an authorized administrator of PDXScholar. For more information, please contact pdxscholar@pdx.edu.
Online Northwest 2012 February 10, 2012 Uta Hussong-Christian Jane Nichols Laurie Bridges Evviva Weinraub
ereader trends Study details Participant ereader experience and feedback Study roundup NOT addressing ebooks trends Tablet readers
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It's the name given to that moment in an epidemic when a virus reaches critical mass. It's the boiling point. It's the moment on the graph when the line starts to shoot straight upwards. M. Gladwell
ereader Ownership - U.S. Adults 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Information from Pew Research. +/- approx. 2% points.
30% 25% 20% 18-29 15% 30-49 10% 50-64 65+ 5% Information from Pew Research. +/- approx. 2% points. Jan-12 Dec-11 Nov-11 Oct-11 Sep-11 Aug-11 Jul-11 Jun-11 May-11 Apr-11 Mar-11 Feb-11 Jan-11 Dec-10 Nov-10 0%
25% 20% 15% White 10% 5% 0% Information from Pew Research. +/- approx. 2% points. African American Hispanic
35% 30% 25% 20% Some High School 15% High School 10% 5% 0% Information from Pew Research. +/- approx. 2% points. Some College College Graduate
35% 30% 25% 20% < $30,000 15% $30,000-$49,999 $50,000-$74,999 10% $75,000+ 5% Jan-12 Dec-11 Nov-11 Oct-11 Sep-11 Aug-11 Jul-11 Jun-11 May-11 Apr-11 Mar-11 Feb-11 Jan-11 Dec-10 Nov-10 0% Information from Pew Research. +/- approx. 2% points.
Tipping Point Laggards 16% Early Majority 34% Early Adopters Innovators 13.5% 2.5% Late Majority 34%
Kobo Nook Kindle 2 months Sony 4 ereaders 30 librarians & press staff
Number of Participants 22 25 20 15 10 8 (27%) 5 0 yes no (73%)
8.0 7.2 Average Downloads 7.0 6.0 5.0 4.0 3.0 2.9 2.6 2.0 1.0 0.5 0.5 0.0 public library public library- osu libraries kindle 0.0 osu libraries- other vendors kindle Download Source or Type documents
What has been the biggest hurdle in using your ereader? Did you attempt to download a book from [provider] onto your ereader? Please describe your experience. How difficult has it been to use your ereader [give rating]? Please explain. What innovative or creative thoughts have you had about how to improve your ereader experience?
Getting to Know You Finding content Accessing content Transferring/syncing content Getting device going Instructions/getting started Preconceived ideas Using content on device Misc Promotions 0 10 20 30 40 50 Number of Comments 60 70 80
Finding Content Accessing Content I found a book finally. Finding something that was really an ebook proved to be harder than I expected Um, it looks like all of the formats are not Kindle compatible. trying to figure out why my library card wouldn't work, that was the hard part.
Transferring/ Syncing Content Getting Device Going It wouldn t go directly into the software the ereader provided. I had to download it onto my desktop and pull it into the software so there was an extra step there. But figuring out how to navigate in the thing was frustrating. And the display was not immediately intuitive
Instructions/Starting Preconceived Ideas Well, it ought to be easier in my in my opinion and maybe it is very simple but I m not one who likes to read a lot of directions if I can t figure it out, then it s not worth figuring out. With the touch pad interface, its interesting, I don t even have a smart phone, yet somehow I ve absorbed that culturally and that s what I expect it to do. So I still find myself poking at the screen, occasionally.
Using Content Promotions I didn't like the result of the book that I chose because it was in PDF format and I could not get used to having to scroll around. at first I was like aw man I don t want the advertisements. But actually I kind of like them; I ve gotten a few good ones
103 62 66 47 kindle kobo nook sony
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Images from emidiavitals
Purchase books Kobo Nook Out of copyright & Overdrive Pdf Highlight, notetake, bookmark Wifi 3G Extras Yes Load, scroll to read Yes Wifi Social media integration; touch screen; e-ink; Kobo sync Barnes & Noble, Google Books, epub Yes Load, scroll to read Yes Wifi Share books w/nooks; e-ink; touch screen; sync Barnes & Noble, Google Books, epub Yes Load & reflow* Yes No Tethering; e-ink, touch screen Yes Load, scroll to read Yes Yes Share some books; e-ink; keyboard; Whyspersync Kobo, Google Books, epub Sony Kindle Amazon, no epub *for non-scanned pdfs
Image from Flickr: Dan4th
uta.hussong-christian@oregonstate.edu laurie.bridges@oregonstate.edu jane.nichols@oregonstate.edu evviva.weinraub@oregonstate.edu
Kindle Keyboard (wi-fi/3g) Kobo Touch (wi-fi) Nook Simple Touch (wi-fi) Sony PRS-350 (touch)
Carmody, T. (2012, January). E-Readers. Wired, 20(1), 45. Retrieved from http://go.galegroup.com/ps/i.do?id=gale%7ca279139793&v=2.1&u=s8405248&it=r&p=ppbe &sw=w Enevoldsen, C. (28 October 2011). Social commerce what we can learn from Kobo, anobii and Foursquare [blog post]. Retrieved from http://cenevoldsen.com/2011/10/28/socialcommerce-what-we-can-learn-from-kobo-anobii-and-foursquare/ Gladwell, M. (2000). The tipping point: How little things can make a big difference. Boston: Little, Brown. Kobo. (2011). Kobo introduces Reading Life. Retrieved from http://vimeo.com/17575879 Rainie, L. (2012). Tablet and e-book reader ownership surge in the holiday gift-giving period. Pew Internet & American Life Project: Pew Internet. Retrieved from http://www.pewinternet.org/reports/2012/e-readers-and-tablets/findings.aspx Raphel, M. (2 February 2012). Ebook talks: First report [blog post]. Retrieved from http://www.americanlibrariesmagazine.org/e-content/ebook-talks-first-report