Supplemental results from a Garden To Café scannable taste test survey for snack fruit administered in classrooms at PSABX on 12/14/2017

Similar documents
D PSB Audience Impact. PSB Report 2011 Information pack June 2012

Purpose Remit Survey Autumn 2016

Sundance Institute: Artist Demographics in Submissions & Acceptances. Dr. Stacy L. Smith, Marc Choueiti, Hannah Clark & Dr.

The Urbana Free Library Patron Survey. Final Report

UCSB LIBRARY COLLECTION SPACE PLANNING INITIATIVE: REPORT ON THE UCSB LIBRARY COLLECTIONS SURVEY OUTCOMES AND PLANNING STRATEGIES

Patterns of difference in participants visual depictions of Clayoquot Sound

BBC Trust Review of the BBC s Speech Radio Services

Introduction to IBM SPSS Statistics (v24)

B - PSB Audience Impact. PSB Report 2013 Information pack August 2013

2012 Inspector Survey Analysis Report. November 6, 2012 Presidential General Election

in the Howard County Public School System and Rocketship Education

STAT 113: Statistics and Society Ellen Gundlach, Purdue University. (Chapters refer to Moore and Notz, Statistics: Concepts and Controversies, 8e)

Northern Dakota County Cable Communications Commission ~

How Large a Sample? CHAPTER 24. Issues in determining sample size

ThinkNow Media How Streaming Services & Gaming Are Disrupting Traditional Media Consumption Habits Report

Chapter Two: Long-Term Memory for Timbre

PSB Annual Report 2015 PSB Audience Opinion Annex. Published July 2015

Frequencies. Chapter 2. Descriptive statistics and charts

Signal Survey Summary. submitted by Nanos to Signal Leadership Communication Inc., July 2018 (Submission )

Have you seen these shows? Monitoring Tazama! (investigate show) and XYZ (political satire)

B. Discussion. a connection that both things or people share 3. a short written format, not full sentences 5.

Comparing gifts to purchased materials: a usage study

Estimating. Proportions with Confidence. Chapter 10. Copyright 2006 Brooks/Cole, a division of Thomson Learning, Inc.

First Year Evaluation Report for PDAE Grant Accentuating Music, Language and Cultural Literacy through Kodály Inspired Instruction

Confidence Intervals for Radio Ratings Estimators

Chapter 7 Probability

SALES DATA REPORT

The Relationship Between Movie Theatre Attendance and Streaming Behavior. Survey insights. April 24, 2018

Talk to any group of academic librarians, and you will hear a range of opinions on

Partisanship and the Media: Personal Politics Affect Where People Go, What They Trust, and Whether They Pay

Klee or Kid? The subjective experience of drawings from children and Paul Klee Pronk, T.

Study on the audiovisual content viewing habits of Canadians in June 2014

Texas Music Education Research

The Celluloid Ceiling: Behind-the-Scenes Employment of Women on the Top 100, 250, and 500 Films of 2017

The Celluloid Ceiling: Behind-the-Scenes Employment of Women on the Top 100, 250, and 500 Films of 2018

SURVEYS FOR REFLECTIVE PRACTICE

Algebra I Module 2 Lessons 1 19

Racial / Ethnic and Gender Diversity in the Orchestra Field

Don t Judge a Book by its Cover: A Discrete Choice Model of Cultural Experience Good Consumption

Diversity Report 2017

Critical Thinking 4.2 First steps in analysis Overcoming the natural attitude Acknowledging the limitations of perception

Does Music Directly Affect a Person s Heart Rate?

Hymnals The August 2005 Survey

Response Summary Total Started Survey: 125

Bibliometric evaluation and international benchmarking of the UK s physics research

MATH& 146 Lesson 11. Section 1.6 Categorical Data

THE UNIVERSITY OF QUEENSLAND

Canadians opinions on our connection to the monarchy

Student Use of the Internet for Research Projects: A Problem? Our Problem? What Can We Do About It?

2018 READER SURVEY REPORT READERS ON READING

Seen on Screens: Viewing Canadian Feature Films on Multiple Platforms 2007 to April 2015

Karen Hutzel The Ohio State University, Columbus, Ohio REFERENCE BOOK REVIEW 327

DEMOGRAPHIC DIFFERENCES IN WORKPLACE GOSSIPING BEHAVIOUR IN ORGANIZATIONS - AN EMPIRICAL STUDY ON EMPLOYEES IN SMES

BOOK READING IN NEW ZEALAND

Introduction. The report is broken down into four main sections:

More About Regression

RIDERSHIP SURVEY 2015 Conducted for the San Francisco Municipal Transportation Agency

The Relationship Between Movie theater Attendance and Streaming Behavior. Survey Findings. December 2018

Opening Our Eyes. Appendix 3: Detailed survey findings. How film contributes to the culture of the UK

Asian Journal of Empirical Research

Analysis of data from the pilot exercise to develop bibliometric indicators for the REF

Empirical Evaluation of Animated Agents In a Multi-Modal E-Retail Application

Most Canadians think the Prime Minister s trip to India was not a success

Tutorial 0: Uncertainty in Power and Sample Size Estimation. Acknowledgements:

Incorporation of Escorting Children to School in Individual Daily Activity Patterns of the Household Members

Lesson 7: Measuring Variability for Skewed Distributions (Interquartile Range)

GROWING VOICE COMPETITION SPOTLIGHTS URGENCY OF IP TRANSITION By Patrick Brogan, Vice President of Industry Analysis

LEARNING FROM DOCUMENTARY AUDIENCES: A Market Research Study

FILM ON DIGITAL VIDEO

CANADIAN AUDIENCE REPORT. Full report

Subject: Florida Statewide Republican Primary Election survey conducted for FloridaPolitics.com

Table of Contents INTRODUCTION 2. SECTION 1: Executive Summary 3-6. SECTION 2: Where do people get news and how?..7-11

Online community dialogue conducted in March Summary: evolving TV distribution models

Centre for Economic Policy Research

Community Choirs in Australia

COMP Test on Psychology 320 Check on Mastery of Prerequisites

BBC 6 Music: Service Review

State of Wisconsin Public Service Commission of Wisconsin

2012, the Author. This is the final version of a paper published in Participations: Journal of Audience and Reception Studios.

The Impact of Media Censorship: Evidence from a Field Experiment in China

Pulling the plug: Three-in-ten Canadians are forgoing home TV service in favour of online streaming

CONCLUSION The annual increase for optical scanner cost may be due partly to inflation and partly to special demands by the State.

Date: September 16, 2014 To: Debbie Suzuki From: Rachelle Hayes Subject: Target Audience Report for Entangled Teen Booklet

Consumer Assessment of Baked Breads made with StarchLite. Results Summary Tragon Corporation

Nielsen Examines TV Viewers to the Political Conventions. September 2008

bwresearch.com twitter.com/bw_research facebook.com/bwresearch

First-Time Electronic Data on Out-of-Home and Time-Shifted Television Viewing New Insights About Who, What and When

How Many Bears can Live in This Forest?

(1) Writing Essays: An Overview. Essay Writing: Purposes. Essay Writing: Product. Essay Writing: Process. Writing to Learn Writing to Communicate

Watch Mushrooms Grow Lisa Sindorf East Gallery - Formative Evaluation February 2011

SYMPHONY OF THE RAINFOREST Part 2: Soundscape Saturation

( ) 5

The Evolution of Eating A generational study. David Portalatin Vice President, Food Industry Advisor The NPD Group

Ed Boudreaux Hi, I'm Ed Boudreaux. I'm a clinical psychologist and behavioral health consultant.

Lesson 7: Measuring Variability for Skewed Distributions (Interquartile Range)

1. MORTALITY AT ADVANCED AGES IN SPAIN MARIA DELS ÀNGELS FELIPE CHECA 1 COL LEGI D ACTUARIS DE CATALUNYA

Positively Perplexing E-Books: Digital Natives Perceptions of Electronic Information Resources

Views on local news in the federal electoral district of Montmagny-L Islet-Kamouraska-Rivière-du-Loup

Viewers and Voters: Attitudes to television coverage of the 2005 General Election

Northern Ireland: setting the scene

Transcription:

Supplemental results from a Garden To Café scannable taste test survey for snack fruit administered in classrooms at PSABX on 12/14/2017 Robert Abrams, Ph.D. 2/14/2018 Table Contents Executive Summary... 1 Introduction... 2 Students who found at least one or two fruits they thought were delicious... 3 Students' willingness to try different kinds fruits... 3 Summary multiple fruits delicious analysis and willingness to try different fruits analysis... 4 Gender... 4 Prior taste test experience... 5 Taste responses... 5 Willingness to try different kinds apples and pears... 6 Prior Garden To Café event experience... 7 ext steps... 8 Appendix A: Gender options on surveys... 9 Executive Summary Continued analysis the Garden To Café snack fruit taste test data from PSABX on 12/14/2017, at which taste test tried one kind apple and one kind pear, revealed: 1) 86% the student respondents found at least one fruit they thought tasted delicious. 2) 31% the reported they thought two fruits tasted delicious. 3) 88% the were willing to try different kinds at least one the fruits at least once. 4) 50% the reported they were willing to try different kinds two fruits at least once each. 5) The results suggest that a. Prior taste test experience positively influences ' taste responses: the more try new foods, the more likely they are to like them. b. Prior taste test experience increases willingness to try new foods in the future. c. Both these results are with the caveat that the sample sizes for the s were small, so these results should primarily be used for hypothesis generation, to be tested in future taste tests with a larger sample size. 1

Table Tables Table 1: Crosstab taste responses to apples versus pears.... 3 Table 2: Crosstab willingness to try different kinds apples versus pears.... 4 Table 3: Summary taste responses to apples and pears, and willingness to try different kinds the tasted fruits.... 4 Table 4: Results for taste responses to apples and pears, and willingness to try different kinds apples and pears, by gender.... 5 Table 5: Results for taste responses to apples and pears, by prior taste test experience, Yes vs. o only.... 5 Table 6: Results for taste responses to apples and pears, by prior taste test experience, Yes vs. o or Maybe.... 6 Table 7: Results for willingness to try different kinds apples and pears, by prior taste test experience, Yes vs. o only.... 6 Table 8: Results for willingness to try different kinds apples and pears, by prior taste test experience, Yes vs. o or Maybe.... 7 Table 9: Results for taste responses to apples and pears, by prior GTC event experience, Yes vs. o only.... 7 Table 10: Results for taste responses to apples and pears, by prior GTC event experience, Yes vs. o or Maybe.... 8 Table 11: Results for willingness to try different kinds apples and pears, by prior GTC event experience, Yes vs. o only... 8 Table 12: Results for willingness to try different kinds apples and pears, by prior GTC event experience, Yes vs. o or Maybe.... 8 Photos the fruit Empire Apples Highland Pears 2

Introduction The Garden To Café (GTC) program's goals include helping find healthy food they think tastes delicious, and challenging to try foods that they haven't tried before and that take them out their comfort zone. When find a healthy food they think tastes delicious, they are more likely to eat that healthy food again, in and out school. Students who found at least one or two fruits they thought were delicious In terms who thought that a food in the taste test was delicious, two measures can be derived from the survey results: the percentage who found at least one fruit they thought was delicious, and the percentage who found two fruits they thought were delicious. As shown in the table below, the who answered both questions, 86% the found at least one fruit they thought tasted delicious, and 31% the reported they thought two fruits tasted delicious (highlighted in the table below in green). I think these apples taste... * I think these pears taste... Crosstabulation I think these apples taste... Didn't try it asty Okay Delicious Didn't try it I think these pears taste... asty Okay Delicious Count 3 0 0 1 4 % 7.1% 0.0% 0.0% 2.4% 9.5% Count 1 0 0 1 2 % 2.4% 0.0% 0.0% 2.4% 4.8% Count 0 1 1 2 4 % 0.0% 2.4% 2.4% 4.8% 9.5% Count 2 9 8 13 32 % 4.8% 21.4% 19.0% 31.0% 76.2% Count 6 10 9 17 42 % 14.3% 23.8% 21.4% 40.5% 100.0% At least one fruit "Delicious" - # 2 9 8 17 36 % total Table 1: Crosstab taste responses to apples versus pears. 4.8% 21.4% 19.0% 40.5% 85.7% Students' willingness to try different kinds fruits In order for GTC to be successful, participating in a GTC event should come away wanting to try other kinds the foods that were served at the event. A willingness to try is like an open door through which GTC can enter. Over time, that willingness to try door should open wider. A crosstab was run willingness to try different kinds apples versus willingness to try different kinds pears. Two measures were derived: willingness to try different kinds at least one fruit at least one time, and willingness to try different kinds two fruits, at least one time each. 3

As shown in the table below, the who answered both questions, 88% the were willing to try different kinds at least one fruit at least once, and 50% the reported they were willing to try different kinds two fruits at least once each (shown in green in the table below).... * I would like to try different kinds pears... Crosstabulation I would like to try different kinds pears... ever 1 time 2 times 3+ times ever Count 5 1 1 1 8 % 11.9% 2.4% 2.4% 2.4% 19.0% I would like to try different kinds apples... 1 time Count 1 0 2 2 5 % 2.4% 0.0% 4.8% 4.8% 11.9% 2 times Count 3 1 0 0 4 % 7.1% 2.4% 0.0% 0.0% 9.5% 3+ times Count 9 0 4 12 25 % 21.4% 0.0% 9.5% 28.6% 59.5% Count 18 2 7 15 42 % 42.9% 4.8% 16.7% 35.7% 100.0% Will try at least one fruit, 1+ time - # 13 2 7 15 37 % total 31.0% 4.8% 16.7% 35.7% 88.1% Will try two fruits, 1+ time each - # 0 1 6 14 21 % total 0.0% 2.4% 14.3% 33.3% 50.0% Table 2: Crosstab willingness to try different kinds apples versus pears. Summary multiple fruits delicious analysis and willingness to try different fruits analysis The four measures are summarized in the table below. umber % total Students who found at least one fruit to be "Delicious" 36 85.7% Students who found two fruits to be "Delicious" 13 31.0% Students who would like to try at least one different kind fruit, at least 1 time 37 88.1% Students who would like to try two different kinds fruit, at least 1 time for each fruit 21 50.0% Table 3: Summary taste responses to apples and pears, and willingness to try different kinds the tasted fruits. Gender Girls were more likely than boys to think the apples and pears were delicious. Boys were more likely than girls to be willing to try different kinds apples at least once. Girls were more likely than boys to be willing to try different kinds pears at least once. Except for the response to the taste pears, overall the percentages each gender were close enough to say that boys and girls were responding similarly. The s are fairly small, so it would be best to only use these results for hypothesis setting, and not to put much weight on these gender results themselves. 4

% Boys % Girls, Boys, Girls (B - G) I think these apples taste Delicious 73.9% 78.9% -5.0% 23 19 I think these pears taste Delicious 31.8% 47.4% -15.6% 22 19 I would like to try different kinds 81.8% 78.9% 2.9% 22 19 apples 1+ times I would like to try different kinds pears 1+ times 54.5% 57.9% -3.4% 22 19 ote: For taste questions, the sample for the percent boys and girls includes all response options, including Didn't try it, but not missing responses. Table 4: Results for taste responses to apples and pears, and willingness to try different kinds apples and pears, by gender. Prior taste test experience Taste responses When crosstabs were run dividing into those who reported having participated in a taste test before and those who hadn't participated in taste tests before, the following results were obtained. s by "Have you taken part in a taste test before?" umber I think these apples taste Delicious, o 15 71.4% 21 I think these apples taste Delicious, Yes 16 88.9% 18 17.5% I think these pears taste Delicious, o 8 38.1% 21 I think these pears taste Delicious, Yes 8 47.1% 17 9.0% Table 5: Results for taste responses to apples and pears, by prior taste test experience, Yes vs. o only. Looking at results within each, more who had prior taste test experience thought the apples were delicious compared to who did not have prior taste test experience. The same pattern favoring prior taste test experience was also true for thinking the pears were delicious. These results suggest that prior taste test experience positively influences ' taste responses: the more try new foods, the more likely they are to like them. The differences were 17.5% and 9.0% in favor with prior taste test experience for apples and pears respectively. The results in the above table ignore the few who responded Maybe to the question "Have you taken part in a taste test before?" The Maybe option was fered because we wanted to give who felt uncertain if they had participated in something that met the definition a taste test a way to respond to the question confidently and quickly. ("Confidence in one's uncertainty" sounds a little like a paradox such as "The sound one hand clapping", but it underpins much statistics.) In this case, for this analysis, I would argue that if are uncertain about whether they participated in a taste test before, they probably have not, or the experience wasn't memorable enough to have any impact. Therefore, I recoded the o and Maybe responses into a new variable with o and Maybe consolidated into one option and Yes as the other option. 5

When crosstabs were run again with o and Maybe grouped into one value, the following results were obtained. s by "Have you taken part in a taste test before?" I think these apples taste Delicious, o or Maybe umber 17 68.0% 25 I think these apples taste Delicious, Yes 16 88.9% 18 20.9% I think these pears taste Delicious, o or 25 9 36.0% Maybe I think these pears taste Delicious, Yes 8 47.1% 17 11.1% Table 6: Results for taste responses to apples and pears, by prior taste test experience, Yes vs. o or Maybe. With the inclusion the who answered Maybe to the prior taste test experience question, the results for the o+maybe group declined slightly compared to the o group, and the differences between Yes and o groups widened by about 2 to 3% for both apples and pears. It is hypothesized that were inference tests run, these differences would be significant and meaningful. The differences are already meaningful in an intuitive, practical sense: if 10% to 20% more will discover they like a food simply because they have more taste test experience, that would suggest that taste testing is a low cost and effective way to expand ' taste palettes. Willingness to try different kinds apples and pears When willingness to try different kinds apples and pears was examined by prior taste test experience, 17% to 33% more who had prior taste test experience expressed willingness to try pears and apples compared to who did not report prior taste test experience. These results are shown in the two tables below. The results suggest that previous taste test experience increases willingness to try new foods in the future. (As above, these analyses were run with both o Only and o or Maybe groupings for the prior taste test experience question.) It should be emphasized that while these results support the idea that taste test experience makes it more likely that will find a fruit they like, and also makes more likely to be willing to try different kinds those fruits in the future, this support should be primarily for hypothesis generating purposes, even if inference tests did find significant differences. The s are too small to put any substantial weight on them. s by "Have you taken part in a taste test before?" 1+ times, o I would like to try different kinds pears 1+ times, o I would like to try different kinds pears umber 14 70.0% 20 18 100.0% 18 30.0% 9 45.0% 20 12 66.7% 18 21.7% Table 7: Results for willingness to try different kinds apples and pears, by prior taste test experience, Yes vs. o only. 6

s by "Have you taken part in a taste test before?" 1+ times, o or Maybe I would like to try different kinds pears 1+ times, o or Maybe I I would like to try different kinds pears umber 16 66.7% 24 18 100.0% 18 33.3% 12 50.0% 24 12 66.7% 18 16.7% Table 8: Results for willingness to try different kinds apples and pears, by prior taste test experience, Yes vs. o or Maybe. Prior Garden To Café event experience When crosstabs were run dividing into those who reported having participated in a Garden To Café event before and those who hadn't participated in Garden To Café events before, the following results were obtained, for both taste response and willingness to try, and also for o Only and o or Maybe groupings. In all the four analyses below, with prior Garden To Café event experience were more likely to think the apples were delicious and were more likely to want to try different kinds apples, than with no previous Garden To Café event experience. In contrast, the opposite was true for response to the pears: with no previous Garden To Café event experience were more likely than those with GTC experience to think the pears were delicious and to want to try different kinds pears. To some degree, these results contradict the results the prior taste test experience analysis. It should be noted, though, that the s for the prior GTC experience groups are lower than the subgroup s for prior taste test experience. The results are worth pondering, but the same caution that the results should only be used for hypothesis generation applies. Twelve out 16 analyses did show support for the idea that prior taste test or GTC event experience leads to better results, so the results may very well be real, but the four analyses that run in the opposite direction should temper the temptation to declare we have found a universal truth about the impact prior taste test and GTC event experience. To know the impact prior taste test experience, and prior Garden To Café event experience, with greater confidence, we need more taste tests with larger samples. s by "Have you taken part in a Garden To Café event before?" umber I think these apples taste Delicious, o 6 54.5% 11 I think these apples taste Delicious, Yes 23 85.2% 27 30.7% I think these pears taste Delicious, o 6 54.5% 11 I think these pears taste Delicious, Yes 9 34.6% 26-19.9% Table 9: Results for taste responses to apples and pears, by prior GTC event experience, Yes vs. o only. 7

s by "Have you taken part in a Garden To Café event before?" I think these apples taste Delicious, o or Maybe umber 9 60.0% 15 I think these apples taste Delicious, Yes 23 85.2% 27 25.2% I think these pears taste Delicious, o or 15 7 46.7% Maybe I think these pears taste Delicious, Yes 9 34.6% 26-12.1% Table 10: Results for taste responses to apples and pears, by prior GTC event experience, Yes vs. o or Maybe. s by "Have you taken part in a Garden To Café event before?" 1+ times, o I would like to try different kinds pears 1+ times, o I would like to try different kinds pears umber 6 54.5% 11 24 92.3% 26 37.8% 8 72.7% 11 13 50.0% 26-22.7% Table 11: Results for willingness to try different kinds apples and pears, by prior GTC event experience, Yes vs. o only. s by "Have you taken part in a Garden To Café event before?" 1+ times, o or Maybe I would like to try different kinds pears 1+ times, o or Maybe I I would like to try different kinds pears umber 9 60.0% 15 24 92.3% 26 32.3% 10 66.7% 15 13 50.0% 26-16.7% Table 12: Results for willingness to try different kinds apples and pears, by prior GTC event experience, Yes vs. o or Maybe. ext steps One next step in analysis would be to look at responses to the willingness to try other kinds fruit (as opposed to different kinds the fruit tasted in the taste test), and willingness to try vegetables the haven't eaten before, by s. For expanded taste test data collection, we should attempt to use the scannable taste test survey at a regular Garden To Café event during lunch. We should also explore ways to conduct more snack fruit taste tests, as these could be a cost-effective way to both expand GTC itself, expand ' taste test opportunities, and expand data collection. 8

Appendix A: Gender options on surveys A gender question has until recently been a standard and uncontroversial part the demographics questions on surveys. Today, gender questions have the potential to become complicated because there are active arguments in society about how gender is or ought to be determined, and whether there are or are not more than two genders. For examples how different major organizations ask gender questions, the ew York State Education Department uses the response options Male and Female on their surveys. Google+ and the Apple Watch fer Male, Female and Other on their set up screens. LabCorp, a medical services company, gives response options Male, Female and "I'd rather not say" (in this case, the gender question is a required question, but in many other cases respondents can skip the gender question if they choose to). Facebook has been reported to fer as many as 71 gender options (http://www.telegraph.co.uk/technology/facebook/10930654/facebooks-71-gender-optionscome-to-uk-users.html). The ew York City Department Education's (YC DOE) Research and Policy Support Group (RPSG), the unit within the YC DOE Headquarters that interfaces with external researchers who want to conduct research within YC DOE schools, has no policy or guidance on how researchers should ask gender questions. Other researchers leave gender questions f surveys entirely. In the case GTC surveys, there are two main reasons to include gender questions. First, we want to check that our sample for any given survey does not skew too far in one direction or the other from the general student population, which, in terms a biological definition gender, is approximately 50/50. Second, there are longstanding and known differences in the ways that boys and girls approach food, so examining results by gender is potentially valuable: if both boys and girls are responding to the GTC food in about the same proportions, we can be confident the program is serving all equally, but if the responses boys and girls diverge significantly, we could take that into account as decisions are made for GTC's continuous quality improvement. Given the debates about gender taking place in society, GTC, and any other similar programs, are placed in a difficult position. If we ask a gender question in the traditional way with response options Boy or Girl, those who identify as Other could feel left out. On the other hand, if we were to fer response options Boy, Girl or Other, there may be groups, teachers and parents who have traditional views, and might object to, or be confused by, the existence the Other option on surveys. The GTC surveys give the agency, in the sense that on the surveys are not told how to define gender, and can choose any response they wish. They can also choose to skip the gender question. The GTC surveys are anonymous, so we have no way knowing which student completed which survey, and this should also free to exercise their agency. Because the have agency when responding to the survey, the potential for problems is much less than in some other contexts. onetheless, since knowing the gender each survey respondent is not critical to the GTC survey results, since gender is currently not a settled question in the research community, and to allow stakeholders time to participate in discussions about gender questions on surveys, the gender question will be removed from future GTC taste test surveys at least until those discussions have taken place. 9