VLUME 23 NUMBER 13 Toronto July 2, 1964. Q C V.. o) C V 0 l L L C C z CVER STRIES Promotions of n qutic nture seem to be the vogue, with television sttion form Montrel nd Hlifx rdio sttion lunching their respective crfts in the nme of public reltions. In the top picture, the 90 -foot power bot, The Five C's, tied up t the Royl Cndin Ycht Club ll lst week, for luncheon cruises out into Lke ntrio for dvertisers nd gency people. Host for the occsion ws Mr. G. A. DeSeve, president of Tel6m6tropole Corportion, owners of Sttion CFTM-TV, Montrel nd the sles representtive firm, Pul L'Anglis Inc. In the picture - by Herb Nott - Mr. DeSeve is seen witing to welcome the dy's guests onto the ship. ver hundred guests prticipted in the Toronto cruises, which followed similr project in New York, where similr number were entertined. In contrst, CHNS Hlifx Fther's Dy project for Shulton's ld Spice, hd the dorey, ld Spice, mnned by CHNSers Bob xley, Bruce Sutcliffe, Hl Blckdr nd "Jolly Tr" siling from Horseshoe Islnd down the Northwest Arm to Dingle Bech. This went on for three weeks, prior to Fther's dy, with grnd prize t the end of model of the schooner, Bluenose, nd two de -luxe Shulton's gift sets, for the closest guess to the time of the trip. A gift set ws given wy dily; 600 listeners entered the contest; CHNS mobile unit kept listeners posted on wht ws going on throughout the event. ne dy lst month, three young ldies wlked round the downtown London re wering dresses of the sme design s the proposed new Cndin flg. The girls, Kim Mitlnd, Jon McLelln, nd Ann Boynton, who re ll continuity writers t CFPL Rdio, mde the dresses themselves. They were white shifts of hevy cotton silcloth, with stripe of blue ribbon cord down ech side, nd three red mple leves iniwterproof ink on the bodice. The girls reported tht men seemed to notice them more thn women, nd there ws cll from n MP who wnted 30 of them for rlly; n ntrio newspper wnted to do feture rticle. The picture ppered in the London Free Press nd ws then used cost -to -cost on the wire services. The $ 2 million youth mrket Inside French Cnd The Person film Spots to sell God
PIPfor Promos In Print In disply dvertisements or printed promos, typogrphy is the second most importnt fctor. (bviously the prime requisite is the use of the right words to mke up the messge.) It is for this reson tht Cndin Brodcster's "Promos In Print" Division PIPhs built up wide vriety of type in ll styles nd sizes, for use in dvertisements in its publiction nd lso in other printed mteril. We hve prepred folder, showing the forty-three different type fces which re vilble to our dvertisers, s well s to those who re interested in our PIP service. So, if you hve piece of printed promotion in mind, or news letter, house orgn or progrm schedule, we shll be gld to demonstrte our bility to turn out high qulity job, with or without editoril ssistnce, t surprisingly low cost. PIP Copies of our PIP typefces re yours for the sking. PRMS IN PRINT division of Cndin Brodcster 217 By Street (Suite 205), Toronto.
SIGHT & SUND I News from Advertising Avenue About Rdio nd Television... Accounts, Sttions nd People AT THE FIRST ANNUAL MEETING of the Trns -Cnd Advertising Agency Network, held in Montrel recently, it ws reported tht totl billings of the nine member gencies hd incresed 37 per cent over the pst yer, to totl of $5,500,000. New president of the network is G. P. Bckmn of Bckmn Advertising Ltd. in Hlifx, succeeding W..S. Whitehed of Whitehed, Tither ington & Bowyer Ltd., Toronto. Executive vice-president is Menhem Dunsky of Dunsky Advertising, Montrel. Secretry is S. A. Lorrimn of LorrimnAdvertising Agency, Kitchener, newest member gency. Tresurer is John Doherty of John Doherty & Co. Ltd. in ttw. The TCAAN is currently looking for member gency in the pririe provinces. THE FIRST ANNUAL McLren Advertising Reserch Awrd ws presented lst month, to Dr. Philip Kotler, ssistnt professor of mrketing t Northwestern University in Chicgo. He won the $1,000 wrd for pper on mthemticl medi selection, judged the best of eleven entries, six from Cnd, four from the U.S. nd one from Sweden. The wrd is provided by Mc - Lren Advertising Co. Ltd. nd the competition is conducted by the Cndin Advertising Reserch Foundtion. THE FRY -CADBURY LTD. ccount, estimted t nerly $1,000,000 in billings, will move to Doyle Dne Bernbch (Cnd) Ltd. on Jnury 1 next. The ccount remins with Breithupt, Milsom & Benson Ltd., Toronto, till then. NEW MANAGER F THE TRNT office of J. Wlter Thompson Co. Ltd. is Peter Zrry, who hs been with the gency four yers nd is vice-president of the compny. He succeeds Robert Wllce, who moves to JWT's Detroit office to senior position on the Ford Motor Co. ccount. New cretive supervisor is Robert Neighbour, who hs been cretive group hed on the Ford ccount in the Frnkfurt, Germny office for two yers. He hs been with the gency eight yers, in Montrel nd New York offices s well. Neighbour replces Pul Brek, who is now with the Montrel World's Fir. FIVE CREATIVE APPINTMENTS from within the gency hl,: been nnounced by Goodis, Goldberg, Soren Ltd., "springing from the continuing growth of GGS". Newly -nmed cretive group supervisors re Dvid Hywrd, Mrtin Myers, nd Brrie Neller, who lso continues in his role s copy chief. Donld Mitchell hs been mde cretive supervisor of the sles promotion deprtment. George Pstic is now senior rt director, responsible for ll grphic work within the gency. Newcomer to GGS is Miss Dine Stephens, who is rdio -TV co-ordintor. She ws formerly with CBC, in both rdio nd television. NEW ACCUNT EXECUTIVE t Cockfield, Brown & Co. Ltd. is Gerry Tisdll, who is working with Bob Sunders nd Lyll Holmes on the Mple Lef Mills Ltd. ccount. For the pst eight yers he hs been in rdio nd TV progrmming nd production with Fillce Productions of Cnd nd the progrm division of All -Cnd Rdio & Television Ltd. Al McKye is now representing Fillce Productions Inc. of New York in Cnd. RESEARCH MANAGER AT CTV now is Willim C. Bin, formerly director of mrketing reserch t McMnus, John & Adms of Cnd Ltd. for brief period, nd prior to tht reserch director with Stovin- Byles Ltd. Bin replces John Jenkins, who leves to continue studies towrds his Ph. D. t Hrvrd Business School. FUR JHN LABATT LTD. brews re being dvertised "under common cretive umbrell" in "Summer Festivl of Flvor" cmpign designed to push the wide flvor vriety vilble in Lbtt's brnds. Jmes Lovick Ltd. ws ppointed to crete nd co-ordinte the cmpign, which is using ll medi but weighted towrd brodcst. Group supervisor on Lbtt t Lovick is H. E. 'Bud' Pellow. Brnds involved in the ntrio - wide cmpign re IPA (Lovick); Pilsener nd Gold Keg (Ronlds- Reynolds & Co.); nd 50 Ale (J. Wlter Thompson Co. Ltd.). CRISPY NUMBERS, the newest Post cerel, is being lunched in ntrio nd Quebec with hevy concentrtion of brodcst medi, no print, nd smpling in food stores. TV is the prime medium, nd both English French CBC nd privte sttions re being used in Montrel nd Quebec City, nd both CBC nd CTV sttions in ntrio. The gency is Young &Rubicm Ltd. Account supervisor is Bill Brehmer, Emil Borr is ccount executive. A NEW CMPANY, RC-GRUNEAU RESEARCH LTD., hs been formed out of close ffilition greement between Gruneu Reserch Ltd. of Toronto nd Montrel nd pinion Reserch Corportion of Princeton, N. J. The new firm is jointly -owned by Gruneu president Vic Gruneu, nd RC. RC is one of the lrgest reserch orgniztions in the U.S., nd its Public pinion Index for Industry will now be introduced into Cnd through the new compny. There is lso the possibility tht one of Gruneu's services will now be expnded into the U.S. MANAGER F CJBC AND CBL TRNT for the pst four yers, J. H. 'Hl' Hrvey, leves CBC September 30 to become executive ssistnt with the ntrio Motor Legue, of which he hs been vicepresident of the bord of directors for the pst yer. Hrvey joined the Corportion in 1954. AFTER 39 YEARS F SERVICE, Vernon C. Hill hs resigned from the Bell Telephone Co. of Cnd. He ws one of the first Bell men to be ssocited with the development of sles nd mrketing of television nd rdio progrm services, nd his duties s district sles mnger of TV nd rdio took him from cost to cost. Hill ws chirmn of severl communictions committees, including the Bell-CBC TV nd rdio committees, nd the Bell-CTV-TV committee. Steve Nisby tkes over s district sles mnger, TV nd Rdio (Toronto). He ws formerly mrketing supervisor, progrm services, Trns -Cnd. 0 RADI -1280 RADI -1280 RADI -1280 RADI -1280,0 co CM 7 oc 0 Cl LA VIX DU CANADA FRANCAIS A MNTREAL" 0 VICE F FRENCH CANADA IN GREATER MNTREAL cc RADI -1280 RADI -1280 RADI -1280 RADI -1280g 0 tj co v_ ANNUNCEMENT CHIQ-CKCR APPINTMENT JACK SCHNE Irving Tucker is plesed to n- J. nounce the ppointment of Jock Schoone s vice-president nd generl mnger of Fidelity Brodcsting (CHIQ) in Hmilton nd Kitchener Wterloo Brodcsting (CKCR) in Kitchener. Mr. Schoone hs welth of brodcsting experience in ll phses of sttion opertion. His ppointment follows five yers of service with CKCR Rdio in Kitchener. ANNUNCEMENT G.G.S. APPINTMENT MISS DIANE STEPHENS is the newly -ppointed rdio tv co-ordintor for Goodis, Goldberg, Soren Ltd., Toronto. With five new GGS cretive ppointments just nnounced, Miss Stephens will work with the cretive deprtment in the production of commercils. She previously worked t the CBC in the rdio nd television deprtments. July 2, 1964 3
Interntionl CBC wins six -- CKVL one hio wrds CANADIAN RADI AND TELE- VISIN brodcsts won seven of 46 prized hio wrds in field of 632 entries t the 28th nnul Americn Exhibition of Eductionl Rdio nd Television Progrms, sponsored by the Institute for Eduction by Rdio -Television of hio Stte University. nly privte sttion to win n wrd ws CKVL Verdun - Montrel, for progrm entitled Lucie. The cittion reds "A stirring progrm deling with the services of the Junior Red Cross in Quebec, relting the poignnt story of help extended to smll child. Well told by competent cst, mking excellent use of bckground music, re-inforced by drmtic use of ctulity recording, it is splendid exmple of the public service rdio brodcst. Although the progrm ws creted for generl udience, it hs high ppel nd involvement for youthful listeners." The Cndin Brodcsting Corportion crried off six wrds, four in rdio nd two in television, with progrms produced in Hlifx, Montrel, Toronto, Winnipeg nd Vncouver. In television, the winners were: A.Hood nd A Converstion for the Focus nd Telescope series, produced by Jck Zolov in Montrel. Cittion - "A stunning expose of Erth Kitt in prticulr nd the humn struggle of the Negro rce in generl. There is drm, eduction nd entertinment. An rtful nd noteworthy pproch to the Negro problem, utilizing unique formt. There is subtlety here tht begs description." Disply from Ptterns of Living for the Ntionl School Telecsts, written by Dr. In Mclggrt Cown nd produced by Tom Connochie in Vncouver. Cittion - "The subject is ptly illustrted with the rich vriety of significntmteril which must hve been difficult to cpture nd which provides experiences which could not be hd directly in the clssroom... The presenttion Nothing robs mn of his good looks like hurriedly drwn window blind. ACTIN cfcn STATINS! 22ELA-FIZ is honest nd to the point, voiding nthropocentric distortions which re sometimes introduced into suchmteril in the interests of showmnship." CBC Rdio winners were: Einstein nd After from the Venture '63 series, produced by Jck Vnce in Toronto. Cittion - "A superb personlized documentry on the life of gret scientist, conceived nd presented with dignity befitting its subject. A perceptive well -structured script incorporting nrrtion, comnrnts nd necdotes to provide exceptionl insight into the personlity of Einstein. The judges commend John Dvid Hmilton for his dmirble verstility s writer, nrrtor nd co -producer." The Seson to Lose Your Reson for the Bill of Fre series, written by Roger Crowther nd produced by John Hobdy in Hlifx. Cittion - "An excellent progrm concept, written nd presented with freshness, pce, chrm nd imgintion. Although is light listening fre on the it surfce, the progrm is serious in its implictions nd represents courgeous effort in socil critici sm." The Folk Element in Drmtic Music from the series, The Folk Element in Music, written by Lister Sinclir in collbortion with Edith Fowke, nd produced by igby Peers, in Toronto. Cittion - "This progrm is first rte in every respect. It is exciting nd fresh. The musicl exmples re extremely interesting, the writing is superb, the nrrtor is excellent nd the entire production is well -pced. Good use of the medium." Le qurt d'heure frncis from the series A l ferme from Mnitob School Brodcsts., produced by Aln Tsker in Winnipeg. Cittion - "This progrm does exctly wht it intends to do nd does not yield to excess. Excellent pcing nd diction. The sound effects dd much to understnding. Together with the script this progrm ppers to be very effective." Westinghouse, Admirl nd RCA strt into color PLANS T PRDUCE color television receivers in Cnd hve been nnounced by both Cndin Westinghouse Co. Ltd. nd Cndin Admirl Corportion. The first Cndin -produced Admirl color set will move long the production line in Port Credit in August, with severl models being produced in this first run. Two 21 -inch models will roll from the Westinghouse ssembly lines in Brntford in September, in time for the fll buying seson. "It is obvious tht color television will be llowed to develop in this country before long, even though no strting dtes hve been nnounced," sys D.C. Mrrs, vicepresident of consumer products t Westinghouse. RCA Victor Co. Ltd. produced the first mde -in -Cnd color TV receivers in Its Prescott fctory in September 1963. CKRS-TV Jonquiere- Chicoutimi CKRS TV STILL THE LEADER! Mrch '64 B.B.M. surveys gin confirm CKRS-TV Jonquiere/ Chicoutimi the leder in the entire region of the rich Sugueny Kingdom. CKRS-TV TV Sttion B Dytime verge rech Mon. thru Sun. 36,300 Hlds. 18,600 Hlds. I, Nightime verge rech Mon. thru Sun. 40,300 Hlds. 26,300 Hlds. Totl weekly rech 45,700 Hlds. 39,800 Hlds. ko, `1:, Averge hours tuned per week 37.7 17.0 HARDY RADI & TELEVISIN t:::;:: TRNT - EM. 3-9433 MNTREAL - VI. 2-1101 MVE UP WITH CKGM ur continuous expnsion into ll phses of brodcsting results in constnt need to serch for cretive Cndin rdio tlent tht wnts to move up -so why not move up with CKGM - Montrel, by putting your nme confidentilly on file now, for top-poying future openings... professionl ir work, professionl cretive writing, professionl production, professionl newscsting, professionl news writing. Tell us your story in confidence now. Write Don Wll, Vice President, CKGM - Montrel, CKGM Building, 1455 Drummond St., Montrel 25, P.Q. 4 Cndin Brodcster
Editoril nly the public cn control brodcsting BRADCASTER Authorized s second clss mil by the Post ffice Deprtment, ttw, nd for pyment of postge in csh. Published twice month by R. G. L EWIS & CMPANY, LTD., Room 205, 217 By St. - Toronto 1 EMpire 3-5075 250 copy (Directory Issues, $1.00) $5.00 Yer $10.00 for Three Yers Vol. 23, No. 13. July 2, 1964 Editor nd Publisher RICHARD G. LEWIS Assistnt Editor Art Editor KIT MRGAN GREY HARKLEY Mkeup Editor BRIAN McDUGALL Composition ELIZABETH BRWN Advertising Dept. HUGH B. FIDDAMAN Secretory -Tresurer nd Circultion Mnger T. G. BAL LANTYNE Correspondents SAM G. RSS - - - - ttw DRWIN BAIRD - - - Vncouver LAURETTE KITCHEN - New York WALTER R. WATKINS - London Typogrphy nd Mke-up by Cndin Brodcster Lithogrphed by Bickerton Litho 'If Pi 1 The enormous mount of public ttention which hs been given by the news medi to Dick Bllentine's filmed profile of the prime minister, the time which hs been devoted to the mtter in prliment, re out of ll proportion with the grvity of the sitution. Dick Bllentine's filmhs been shown to newsmen nd others who hve djudged it "excellent", "mediocre", "very bd". In our opinion, offered fter ttending screening, it gives n uncolored portryl of Mr. Person t work. It shows him s =trot both dediction nd humn-ness. We feel we kitovi him more' intimtely fter hving seen it, which cn men tht we know him for better or for worse, ccording to our personl disposition, Technicl criticism hs been'offered, but for our prt, we prefer to leve this to the newspper critics who seem to be blessed with profound knowledge of just bout everything. It is perhps the most potent of testimonils 'to the brodcst medi,tht, hd comprble portry.. l ppered in newspper or mgzine, there would hve been none of this furore nd none of the off -gin -on -gin behvior of the publishers. But this ws not newspper episode. It concerned the public (not government) owned Cndin Brodcsting Corportion. Under its chrter, the CBC is not responsible to the government (mening the prime minister _or his cbinet) but to prliment (mening the people who elected its members). Under the circumstnces, the CBC, which, for some resonbest known to itself, hs hd difficulty mking up its mind whether or not this show is to go on the ir, hs expressed itself s being willing to ccede to the orders of prliment but not those of the prime minister or his government. It hd nnounced tht it would not go on, fter they hd ccepted it, nd the prime minister is reported to hve "requested" them to ir it. For this sticking to the letter of the lw, there cn only be prise, for they re dutifully fulfilling their function of observing the ct. But how bout the lw? To quote Mr. Bumble, in Dickens' liver Twist:, "...the lw is ss, idiot." Mr. Bumble my hve something in this regrd. Plcing the CBC in the position where it took,its progrmminilinstructions from the prime minister of the dy nd his cbinet would indeed estblish dicttorship in this field of communictions. Leving decisions in the hnds of elected members of prliment would be in' ccordnce with democrtic principle, seeing tht the members re elected by nd therefore,empowered to spek for the people. But, dedicted s they, certinly re to the wellbeing of their country wht qulifictions do the members of prliment possess to djudicte on the fitness of television progrm, especilly when tht progrm concerns n individul whom ech one of them either ctively supports or opposes? How cn there be the fintest hope of keeping "politics" out of such n issue? Through the yers, the newsppers hve been free to express their opinions nd print their comments on public ffirs nd, people connected with public ffirs. Such mteril is "privileged" by lw, which mens not grounds for prosecution for libel. In this vein, they enthusisticlly support or violently oppose politicl nd other figures. At times their opinions rub off on the mn or the thing they re chmpioning or ttcking. Sometimes the effect is nil. But t no time is control - from prliment or elsewhere - plced on them to mke them print or refrin from printing whtever they wish. d Privte enterprise newsppers - nd there re none other - re governed by public cceptnce. Beyond the criminl code, this is their only restrint. Advertising is their min source of revenue, nd dvertising is begotten by public cceptnce, without whi-ch they cnnot subsist. Presumbly becuse the privte enterprise brodcst medi re deemed to hve greter power of penetrtion into the humn mind, they re subjected to regultion. by government tribunl, nd to competition by publicly owned nd subsidized brodcsting system. This, it would pper from the "Mr. Person" episode, destroys freedom of expression, notwithstnding studied efforts to mintin it. Freedom of expression s enjoyed by the press is the epitome of democrcy. Wht price brodcsting? 4AA010 THE CLIENT SAYS HE WANTS HUMR IN HIS SPTS YEAH BUT\ TN EY MUSTN1T F -FEND MINRITIES, RELIGIUS GRUPS, PUT IC PANS 1".'' BZE ARTISTS DPE ADDICTS VETERANS, NEW CANADIANS, NATIVE SNS R R THE CLIENT'S MTHER July 2, 1964 5
Youth - rel mrket DN'T WRITE FF THE YUTH MARKET! Too often, sy sesoned dvertising men, industry pys undue ttention to the hedlines bout juvenile delinquency nd youthful crime - nd ignores the tremendous importnce of this segment of the popultion, s rel mrket. It is n over -simplifiction of course to refer to the under - 20s or under -18s s one mrket. The most useful division is probbly in the clssifictions sub -teens nd teens, lthough mrketing men vry considerbly on this question - depending in prt on the product ctegory concerned. Let us tke look t the teens. Tody, there re just under 2 million teen-gers in Cnd - nd they re growing t fster rte thn ny other ge brcket. Some estimtes cll for teen popultion of well over 21/2 million by 1970. Wht this mens is tht the numbers entering the teens from the sub -teen group re greter thn the numbers leving the teens, nd this trend is expected to keep up well into the 1970s. The sub -teen mrket is usefully seprted from the teens for Two million teengers buy lot of pop severl resons, the most importnt of which is tht is lmost entirely consuming mrket, wheres the teens re not only consumers but lso influencers. And wht influencers! More thn ever before, teens hve "something to sy" bout the fmily purchses of wide rnge of products nd services. U.S. studies show, ccording to the Bureu of Advertising of the ANPA, tht teen influences re strong (verging s high s 59 to 60%) on entertinment, sports equipment nd viewing, records, FULLY TRANSISTRIZED By BEN HLDSWRTH fountin pens, deodornts, shmpoos, jewelry, shoes, clothing, nd even wtches nd vctions! According to the Bureu, teen influence is even felt in the fmily's selection of retil outlets in mny ctegories. In the ctegories of food nd beverges, the teen-ge popultion ssumes peculir importnce, in both the consumption nd influence fctors. As direct consumers, the Gilbert Youth Reserch rgniztion estimtes teen-gers hve under direct control bout $520 per yer to spend. About 25% of this is for food, purchsed s school lunches nd sncks. In - home consumption of food nd beverges by the teens is, nturlly, in ddition to this estimte, nd mounts to severl times the vlue of wy -from - home spending. No studies exist on this prt of the teengers' vlue to the food nd beverge industries, either in Cnd or the U.S. (or t lest Brodcster's mny informnts knew of none tht could be regrded s relible). MILLINS FR YUTH Tht mjor ntionl dvertisers recognize the size of the totl youth mrket is shown by the position of dozen or more gints in the top dvertiser lists - ech hving prtil or nerly totl interest in youthful consumers nd influencers. Generl Foods, Coc-Col, Kellogg's, Stndrd Brnds, Krft Foods, Americn Home Products, Pepsi -Col, Nbisco, Quker, nd others spend in the millions to rech the youth mrket on behlf of wide vriety of products in the food nd beverge fields. Most re hevy users of rdio nd television. Tke Coc-Col s good exmple of mjor ntionl dvertiser in both the U.S. nd Cnd. According to Elliott -Hynes, Coc-Col's 1963 expenditures on print nd brodcst medi (spce nd time only) ws in the neighborhood of $2,000,000. This figure does not include outdoor, signs, in-store displys or promotion - in ll of which medi ctegories Coc-Col is, nd hs been for yers, very hevy prticipnt. Nor does it reflect dvertising or promotion by individul bottlers or bottlers' ssocitions. Prntheticlly, it might be noted tht in the U.S. Coc-Col bottlers' ssocitions re very hevy dvertisers on their own, rnking 13th in ll users of television. This development bs yet to be seen in Cndin dvertising. It might be of interest to Cndin dvertising men to note tht Coc-Col/Bottlers in the U.S. spent over $20,000,000 on television in 1963 (Pepsi -Col/ Bottlers spent over $10,000,000). In this competitive industry, Coc-Col hs been, nd remins, the leder over incresingly fierce ttcks. It is truly success story for dvertising, in the opinion of most professionl dvertising nd mrketing men. And its use of brodcst hs been stedy nd unremitting over the yers. "We ssume everybody is our trget, but especilly those up to 50 yers of ge," sid Crl FR MNAURAL PERATIN This Mgnecord recorder/reproducer, model 1021, hs tpe speeds of 3.75 nd 7.5 inches per second nd hs timing ccurcy of plus or minus 0.2%. Inputs ore Lo -Z microphone, blnced bridge, unblnced bridge, mixing bridge nd uxiliry bridge. Price, including Federl Sles Tx $999.00. There re lso other Mgnecord models vilble. For literture nd further informtion together with the nme nd ddress of your nerest Mgnecord deler cll or write:- gn ecorcl CANADA LTD. 3751 Bloor St. W., Islington, ntrio. BE 1-3303 THE FRENCH VICE F THE TTAWA VALLEY HULL TTAWA Representtives: STANDARD BRADCAST SALES, TRNT, MNTREAL WEED & C., New York Cndin Brodcster
"Rdio is very much in the idiom of the teen-ger". H. Brown, of McCnn-Erickson Cnd Limited, gency for Coc- Col Limited. "ur dvertising plnning is imed, therefore, t reching in vrious wys ll ge groups." Mr. Brown, vice-president nd mngement service director for McCStin on the ccount, did however emphsize the importnce of the teen-ge mrket - indeed the totl youth mrket. "There is no question," he sid, "of the importnce of the under - 20s, nd especilly the teens s influences in fmily purchse of Coc-Col products, but s consumers we simply don't know wht the true picture is. The teens my very well be the deciding fctors or influences, but not the purchsers. Wht they relly purchse nd consume, we simply don't know..." EVER-EXPANDING MARKET ver the yers the soft-drink mrket hs expnded s hve few others in Cndin mrketing history. D.B.S. shows, s Crl Brown pointed out to the Brodcster, n increse from 43,955, 683 gllons shipped in 1939 to 55,728,736 in 1946 to 123,191, 677 in 1956 to 164,499,611 gllons in 1961. "With the exception of 1951, the rte of increse hs remined resonbly stedy ech yer since the wr, nd is still. holding true," sid Mr. Brown. This would men consumption - or t lest shipments for consumption of t lest 169,000,000 gllons in 1963, probbly more (D.B.S. figures on this re not yet vilble). Memo For mrketing men, the softdrink industry offers n interesting prdox, from the regionl point of view: its consumption by region is lmost the reverse of coffee. In one study of beverge consumption, for exmple (typicl of those we hve seen), beverges "consumed or served in the pst 30 dys" showed coffee nd te both t 92 per cent, milk t 91 per cent, soft drinks t 74 per cent, nd coco t 56 per cent. Regionlly, however, soft drinks re highest in Quebec, lowest in the West. This is the reverse of the coffee consumption pttern. It is lso interesting to note tht soft drinks re highest in urbn centres from 10 to 100 thousnd popultion, nd highest in the over -$5,000 income group. Let us get bck to the youth mrket, however, s Crl Brown sees it on behlf of his client. 'TEEN-AGER'S WN MEDIUM As Mr. Brown hd pointed out, Coc-Col nd the gency im t the entire fmily in the over-ll plnning. In terms of the teen-ge mrket, much importnce is given to the use of out -door nd in-store displys - nd to rdio. "Rdio is very much in the 'diom of the teen-ger," he sid. `It is personl to him (or her), it is the teen-ger's own medium, tody, becuse the progrmming is tht wy, nd perhps of gretest interest to us, the teenger owns set of his (or her) own. "Rdio used to be fmily entertinment, now it is personl. It is no longer people thing but personl thing. Television t this stge is still fmily, people thing..." sid Crl Brown. "Since we re resonbly sure tht the teens nd young people re the gretest per -cpit consumers, tking ll brnds into considertion, nd since we re convinced of their influence on the totl fmily, we py lot of ttention to them," he sid. Tht rdio is importnt in Coc-Col's strtegy is cler: f Coc-Col's totl ntionl print nd brodcst spending (E -H)' in 1963 of $1,920,000, $985,346 ws spent in rdio. The figure for TV ws $582,000. It would seem tht Coc- Col, the leder in soft drink selling, is still convinced of the importnce of brodcst medi. It would lso seem tht Coc- Col is convinced of the efficiency of rdio in reching the teen-ge mrket. And, remember! The teenge mrket is the fstest -growing segment of the popultion! The trend is to blnced progrmming G. N. MACKENZIE LIMITED HAS 49 SHWS MNTREAL 1434 St. Ctherine St. W. from to TRNT WINNIPEG 433 Jrvis St. 171 McDermott Rdio -TV Representtives Ltd Wyne Sebrook nd Art Btes CFTK-TV, Terrce - Prince Rupert, B. C. Your originl presenttion of the gret growth in Northern British Columbi ws senstionl success. With so much cceptnce nd new busines, we cn hrdly wit for the encore. JUT Kips STUFF...... AND IT KEEPS CFRN 3 TV TPS WITH THE KIDDIES IN EDMNTN! Progrmmed iust for children nd with studio reservtion line-up six months long, CFRN-1V keeps the kiddies udience by keeping in touch through host Klondike Eric nd Popcorn Plyhouse, 4:00 to 6:00 p.m., Mondy through Fridy. GRDN FERRIS Rdio -Television Reps. Ltd. EDMNTN For further informtion contct CFRN-TV, Brodcst House, Edmonton. or. RADI -TELEVISIN REPRESENTATIVES LTD.. Toronto Montrel Vncouver July 2, 1964 7
Inside French Cnd French - I SMETIMES ENVY MY English-speking confreres of the dvertising frternity. Their job is n esy one. All they hve to do is fight with their clients. But both prties usully follow the rules. It is clen fight. The ; better mn wins, the clientt either buys cmpign or he does not. If he does-; the fight is over, if he does not, well it's bck to the drwing bord for nother round. Never blow below the belt! Wht I men is, never will the client sk: "Is this cmpign suitble for English Cnd?" or "Before you go hed with your presenttion, could you, in few words, tell me wht will motivte the English-speking Cndin into buying this product?" You 'might think this is funny but it is relly trgic. Problem number one fcing thd gency working in French Cnd is simply this: There sem to be two sets of rules whn it comes to dvertising. Good, sensible, intelligent plnning for the English mrket, tormultion of cretive strtegy nd pltform, medi pln, etc. And ll tht is needed fter tht, is French re -writer who, being given minced met is expected to come up with juicy rost of beef. Leg ply the gme firly. For every cmpign there should be formultion of French cretive strtegy nd pltforms. ltshould be borne in mind tht we my hve different set of fctors to contend with in the French mrket. It is mtter of fct, s evidenced by ctul sles performnce nd by reserch, tht mrket potentils, consumer hbits, ttitudes nd motivtions, competitive situtions, merchndising opportunities nd other fctors my present degree of difference sufficient to mke n originl French cretive pproch not only desirble but sound nd profitble investment. f not just lnguge but wy of life by GABY LALNDE Vice-president nd mnger, Young & Rubicm Ltd., Montrel It is not possible to ly down generl rules s to when this course should be followed. Ech cse should be considered on its merits nd conclusion reched GABY LALNDE only fter creful considertion 6f ll the fctors invotved. Between the simple trnsposition of English copy into French nd the cretion of distinctly French cmpign, there is n lmost unlimited number of intermediry solutions, nd there gin the finl decision should be bsed on sound economy. The course selected should be one tht will give mximum results t minimum cost. The cuse of ulcers is not wht you et - but wht's eting you. "ACTIN CFCN STATET- CALGARY The number two problem fcing the gency is in fct closely relted to problem number one. Becuse of the lnguge difference nd the tendency of the French Service or Deprtment to concentrte on copy it grdully becomes more or less isolted from other essentil gency services, such s medi, rt nd mrketing nd, s result, less nd less wre of the client's bsic problems, opportunities, objectives nd methods. Conversely, the other gency deprtments, including contct, lose touch with the significnt chrcteristics of the French mrket which hs come to be regrded merely s n extension of the English mrket in different lnguge. Under these conditions, lrge cmpigns re plnned nd implemented for the English mrket without due considertion of specil problems or opportunities which my exist in Quebec. After client pprovl, in the rush to meet dedlines, the French deprtment is llowed little or no time to perform effectively. Disstisfction, frustrtion, nd misunderstnding frequently led to hostility with possible undertones of flgwving which hs no plce in sound business prctice. Problem number three - nd this one is not n esy one to lick -who is to judge wht is good French dvertising? - if French dvertising there is. My nswer to this is very simple: nly n experienced dvertising mn who understnds the lnguge. Unless n dvertising or brnd mnger is fluent in French, unless he is ble to understnd ll the subtleties of the lnguge, he should not be the one to decide wht is good French d nd wht is not. FL -PRF SYSTEM I remember reding while bck bout fool -proof system clled "Two-wy Test for Commercils". It went something like this. People in Montrel recrete - "I like the word" - recrete English copy in French form. As qulity control mesure, n independent trnsltor then restores the French script to English so tht the gency cn see how good it is. And we're supposed to be experts in communictions! I wonder how mny English copywriters would feel they're creting good dvertising under these conditions. We ll know tht the difference between good d nd gret d is more often thn not question of shdes of mening - nunces. We ll know tht copywriting is work. Disciplined, grinding work of the worst kind. You wer yourself out thinking up ides, nd then it's just s hrd or hrder to put them down on pper, so tht they re right. A good piece of copy is not written to be judged in nother lnguge. Let me give you n exmple, even though it hs nothing to do with dvertising I believe it is relevnt. This is the Montrel Gzette review of French ply: - SHAKESPEARE - EN FRANCAIS "L Compgnie Cndienne du Thetre Club, celebrted its 10th nniversry, with hndsome production in French of Shkespere's Merchnt of Venice." "For one brought up from childhood with English Shkespere, Andre Puget's French dpttion (n bbrevited trnsltion with perhps few extensions of his own) ws little htd to tke. Unlike the historicl ply, which we hve been shown here, we hve concentrted ction nd certin ffinity with the French provennce: Shkespere's comedies re surely pre-eminently home-grown. "There chrm s well s their poetic beuty nd profundity is s much English s the plys of Rcine re French. This is the result of such blend of the word nd the spirit nd even the mnners tht for us it ws like Shkespere through the wrong end of telescope. "Most likely the one-sideness is ours, try s we my to djust ourselves. Also the pce ws strnge; for us too fst, too net, too cut nd dried". Now, ws this successful ply? The nswer is definitely yes. This ply ws not stged for criticl bilingul udience 8 Cndin Brodcster
who could hve enjoyed the originl English ply. It ws stged for French udience nd Shkespere, the gret drmtist, lost nothing, even if he himself might not hve greed with some of the liberties tht were tken in the script. The fct is tht the French customers who sw nd liked the show re now redy to buy more of the sme Shkespere. ADVERTISING NEEDS AUDIENCE Advertising like show business needs n udience. In the finl nlysis, it is the udience tht will decide wht is nd wht is not good ply. If people re moved, if they cry, if they lugh, if the ply rouses their pssion, they'll come bck for more. And so it is with dvertising. The dvertiser must know his udience if he wnts to be successful, if he wnts to move people, if he wnts to rouse their emotions nd crete the desire to buy nd to keep on buying. Most of us hve been influenced one wy or nother by gret minds in this business. And there rc (mite few. I, for one hve to of dmirtion for one of the gretest: he is my boss: George Gribbin, Chirmn of the Bord of Young & Rubicm. During his copywriting dys he dopted set of "totlly unscientific" guideposts. I hve used this method for mny yers now. It is still s unscientific s it ws but it hs helped me size up my own work nd decide whether or not it ws right to submit. I cll this method my culturl pproch! The method is very simple. I compre ds to people. I sy to myself, would I like mn or womn to ct the wy this d does? Would I choose this d - if it were live - for friend? If the nswer is yes, I figure the d is on the right trck. If the nswer is no, I figure it's pretty likely somethilg is wrong with it. FTLSE REPRTER CY 'DUNG, freelnce news commenttor, herd currently on CHFI, Toronto, leves lter this month for Brbdos to cover the finl pre - orbitl series in the H. A. R. P. tests. He will lso fly to London to report on the British generl elections, expected in September or ctober. Young is offering these reports to Cndin rdio sttions, severl of which hve lredy subscribed, he sys. Joe Dvidson t Clre Burt Sound Recording Services, 447 Jrvis Street, Toronto, is hndling the del for dubbing nd fster circultion. PL U. S. NETS THE THREE MAJR RADI AND TV networks in the United Sttes, plus Associted Press nd United Press Interntionl, hve greed to co-operte rther thn compete in reporting returns in the Presidentil, Sentoril nd Guberntoril elections in November. The pooling of resources will see the sme stte nd ntionl figures reported simultneously to nd by NBC, CBS nd ABC. The pool orgniztion, nmed the Network Election Service, will be used in 50 sttes nd the District of Columbi, employing more thn 100,000 reporters to cover returns t the precinct or county level. A bureu will be estblished in ech stte to gther sttewide returns nd rely the figures to New York, where they will be reported simultneously to ech of the three networks. A tbulting centre in New York will mintin running ntionl tbultion on Presidentil returns, trnsmitting these countrywide totls to the networks simultneously. FR ELECTINS "The cretion of Network Election Service is, we believe, gret step forwrd in the gthering nd dissemintion of News," sid joint relese by Elmer W. Lower, president of ABC; News; Fred W. Friendly, president of CBS News; Willim R. McAndrew, executive vice-president in chrge of NBC News; nd Wes Gllgher, generl mnger of AP. "The Americn voter nd the public t lrge will be beneficiries of fster nd more ccurte returns. At the sme time, Network Election Service will do much to eliminte the confusion creted by severl different vote counts, bsed on reports from different precincts. We expect Network Election Service to become the uthorittive source to returns in ll future elections." Under the greement, ech network is free to continue individul election nlysis systems, which in the min involve nlysis of returns from representtive precincts, nd ech network will be responsible for mnning such precincts. RESEARCH CANADA'S MST CMPREHENSIVE itt# MARKET RESEARCH SERVICE LIMITED TRNT - R40 Pope A 407.1 )43 MNTREAL - 3290 Bernordin SI., RA. 6.960 FILM SERVICES THIS SPACE will deliver your messge TWICE A MNTH FR NE YEAR for $5 per insertion. PRIZES FR QUIZ SHWS CMPLETE PRMTIN PACKAGES FR BRADCASTERS ATU CMPNENTS 2 Hour Service GELEC Electronics Ltd. Phones: 1262 Don Mills Rd.. 444-5991 Don Mills, nt. r. B AS -2497 10 Cortioknock Rd., Toronto. HU. 11-11601 flt911,01(711ne the complete rdio-tv sound service... the ll 'round rdio.tv Sound service tht includes ALL regulrly used production mterils, in depth, nd on continuing bsis, including: SPNSR JINGLES CUSTMIZATIN ID'S PRMS NEWS WEATHER PUNCTUATRS THEMES RELIGIN UNDERSCRES (BEDS) C. AND W. CHRISTMAS SALES EVENTS BACKGRUNDS SUNDS HLIDAYS SPRTS ATTENTIN GETTERS LEADINS READINGS SPECIAL CAMPAIGNS GIFT CCASINS GENERAL PRDUCTIN SERVICES / 2Belmont Street, Toronto 5 Telephone 922-417, ***** GPS PUTS THE PRGRAM IN RADI PRGRAMMING PRINTING IMPERIAL PRESS NWLIMITED PRINTERS We hve expnded to serve you better. New Address 548 King St. W., EM. 4-9261 CANADA'S LARGEST SUPPLIERS of PRINTING FR BRADCASTERS w. W. L. GRIFFIN LIMITED 18 Linden St. Hmilton, nt. Phone 547-3244 re code 416 Telephone Answering Service Answers your phone whenever you re wy from your office or residence. Phone for Booklet in Toronto 924-4471 Montrel UN. 6-6921 July 2, 1964 9
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From Ampex - BETTER MBILE V.T.R. CVERAGE This Ampex Minicruiser is complete television studio on wheels. It houses complete cmer chin nd the lredy fmous Ampex YR 660 portble, brodcst qulity videotpe television recorder. This unit is so compct nd mnoeuverble it cn go virtully nywhere to record the news nd cn even be used while on the move. By utilizingthe Ampex VR 660 you cn build your own mobile TV studio in fmily size sttion wgon s shown bove. The VR 660 gives you better coverge of news nd locl events with the dded dvntge of instnt on -ir plybck nd live ction. Just one reson why so mny VR 660s hve lredy been purchsed in Cnd. AMPEX CJH-T V ttw nve recently bought two VP 660s for their news deprtment in order to provide this better coverge for their viewers. To find out more bout this nd the numerous other pplictions of the Ampex VR 660 write, wire or phone: Ampex of Cnd Ltd, 1458 Kipling Avenue North, Rexdle, ntrio. Phone: CH. 1-8285
RTEC Tour Brodcsting in Englnd, Belgium nd Frnce HME AGAIN FRM his overses trip with the RTEC Europen tour, Bob Tit, All -Cnd's vice-president, client services, hs come through with thumbnil synopses of brodcsting s it functions in number of the countries visited on the tour. These, we should sy, should hve been illustrted with photogrphs tken en route by the uthor, who, though nonrum-swizzler clims to hve lost his cmer nd the film he hd shot somewhere on the rod. ENGLAND There re three rdio services operted by the BBC offering wht purports to be something for everyone with no dupliction. Drmtic serils nd "Housewives Choice" request progrms re most populr in dytime. In the evening the progrmming lens towrd hevy drm nd/or obscure chmber music. The most interesting development in rdio is the estblishment of the rdio ships nchored off the Est Cost. Trnsistor rdios re in evidence everywhere in Britin nd without single exception, everyone we herd ws tuned to either Rdio Croline or Atlnt, which brodcst nothing but "Mersey Bet" music nd interviews with Frnkie Avlon, etc. The only survey tken so fr gve Croline 6,000, 000 homes three weeks fter they went on the ir. They chrge L5($15.001per second of commercil time nd nnouncements re limited to mximum of 30 seconds. They re reportedly sold out. Rdio Atlnt hs just commenced opertions with top rte of 60 ($180.00) for 30 seconds (no discounts). They ACTiN STAIRINS! CPCN RADI/TV CALGARY by BB TAIT re lredy sold out of prime vilbilities. These ctivities re of gret concern to the British government nd severl types of legisltion hve been thretened including mking it n offence to listen to the pirte ships. Pressure hs been brought to ber on dvertisers to encourge them not to use the extr -legl sttions but this hs evidently proved fruitless. The government is still serching for legl mens of putting them our of opertion including ctul legisltion directed ginst dvertisers who use them. It now ppers tht such lw does not hve chnce of being pssed. The most recent development ws crefully -leked story in Lord Beverbrook's Dily Express tht the Tory Government ws bout to llow "locl" rdio sttions. It ws not mde cler whether or not this would be done by privte enterprise or through the BBC - nor whether dvertising would be llowed or not. In ny event, the pirte ships seem to hve brought the mtter to hed nd the specultion by people in the know (including officils of the BBC) is tht commercil rdio will be llowed in Britin possibly within the yer. The BBC opertes two TV services now; one on 405 lines nd the other on 625 lines. Their fcilities re very up-to-dte with more thn 4,000 employees. Their own production, prticulrly in drm nd sports is top qulity. News nd wether is mediocre. They employ number of femle on -cmer nnouncers whom we found plesnt to listen to nd wtch. BBC hs been gered to go to color for six yers now but hs been witing for the rest of Europe to gree on the color system to be used. The BBC fvors the RCA system but there is some support for both the French nd English systems. Mr. Adms,director of opertions, dvised us tht if no decision ws reched by the Europen union, the BBC ws going to go with the RCA comptible system next spring. The ITA service is commercil nd independent compnies rent the fcilities from ITA for the time llotted to them nd sell commercils within this time. Progrms re not interrupted for commercils. Insted whole series of commercils from 5 seconds to bout one minute re run in sequence between progrms - s mny s 12 or more t time. The commercils re generlly well produced nd very cretive with extensive use of nimtion. There seemed to be tendency, to this, on behlf of this viewer t lest, to confuse one product with the other. Both BBC nd ITA mke wide use of Americn film series. Westerns nd crime series ppered to be most populr. ITA t one stge evidently hd considerble edge on BBC from n udience point of view but the BBC hs nrrowed the gp somewht this yer. Neither service pys ny ttention t ll to the clock dy nd progrms my run 46 minutes or two hours nd seven minutes. Apprently the verge viewer finds nothing wrong with this nd it is no inconvenience to him. HLLAND Both rdio nd television operte under strong stte control nd commercils re not llowed. The technicl nd progrmming instlltions re locted t Hilversum, some 25 miles from Amsterdm. The brodcsting hours on both medi re divided mong seven different politicl nd/or religious groups on prorted bsis. The government collects licence fee for rdio nd TV sets which mounts to bout $16.00 per yer per household. This revenue presumbly pys for the technicl fcilities while the politicl nd/or religious groups solicit "membership subscriptions" from the people to py for progrmming. The trend is to blnced progrmming G. N. MACKENZIE LIMITED HAS Co SHWS MNTREAL 1434 St:Ctherine St. W. TRNT WINNIPEG 433 Jrvis St. 171 McDermott 12 Cndin Brodcster
Rdio fre is generlly pretty dull by our stndrds with hevy emphsis on long -hir music nd tlks. Quite number of femle nnouncers. Television progrmming is more mbitious nd runs the gmut from lrge -set, big production spectculrs to pretty mteurish news documentries. We sw very few film fetures being used. The 625 -line system is used. PIRATE INSTALLATINS At the moment there is soclled "pirte" rdio sttion "Veronic" nchored in interntionl wters 3 miles off the Hgue. It brodcsts mostly in Dutch but I herd English, French nd Germn nnouncers s well. They progrm entirely with records, running mostly to the Betles nd other rock groups to musicl comedy lbums. They re 'solidly commercil nd s I discovered lter in London, re completely sold out until November. Due to go on the ir shortly is "pirte" TV sttion which is being erected on concrete pltform in the North Se, outside the 3 mile limit. The people behind this opertion re mostly Amsterdm businessmen, lthough there is some English nd foreign prticiption s well. It would pper tht they will mke fortune if they cn remin in opertion. BELGIUM This country hs its own stte-owned nd operted rdio nd television service locted in Brussels. No commercils. It seemed to be much the sme type of progrmming s Hollnd. Brodcsting is done 50% in French nd 50% in Flemish (Dutch with n ccent). TV uses the 819 -line system. In seprte qurters is the technicl control centre for Eurovision which is loose, nongovernmentl ffilition of brodcsting ssocitions in Northern, Western nd Southern Europe. Associte membership is lso held by some North Americn groups including the CBC. The vowed purpose of Eurovision is the development of brodcsting in ll its forms nd in prctice mounts to medium of progrm exchnge (minly news footge) between countries. There is permnent microwve link connecting Brussels with Copenhgen, Hilversum, London, Cologne, Zurich, Miln nd Pris. Copenhgen cts s rely point to Norwy, Sweden nd Finlnd on specilly rented lines. Line exchnge is lso set up on similr pro-tem bsis with other Europen countries on both sides of the Iron Curtin. For obvious resons, Eurovision voids ll politicl controversy. Eurovision is lso the Europen control centre for Telstr communiction, hndling ll requests for permission to use the fcilities. There re two erth sttions used for the Europen side of the trnsmission, one in Frnce nd one in Englnd, operting on lternte dys. The chrge for using stellite communictions is fixed t $560 for minimum of five minutes plus $112 per minute therefter. Ech stellite llows bout 42 minutes of trnsmission on ech pss round the erth. In prctice, however, they cn switch from one stellite to nother with no interruption of trnsmission for s long s necessry. The technicl control fcilities for Eurovision re very crmped nd re locted underneth the dome of the Plis de Justice, the highest building in Belgium. the fun! FRANCE Getting there ws hlf nce gin, French brodcsting is tightly controlled Stte monoply pid for by licence fee. There re no commercils t present lthough there is considerble gitp-=on for some form of brodcst Advertising to be llowed. There seemed to be more government propgnd on both rdio nd TV thn other countries. RTF is housed in beutiful 15 storey circulr building with mgnificent grounds nd fcilities. Literlly thousnds of people re employed to produce bout 4 hours progrmming per dy. Equipment is very modern nd plentiful nd qulity is excellent. There re two TV services, one using the 819 -line system nd the second using 625 lines which will probbly be the universl system dopted in Europe. CAB nd BN link in film clip quest MISSING-THE MTIN ELEMENT. Television's winning combintion of sight nd sound plus motion is often wekened during locl TV newscsts by the lck of film clips to illustrte news stories from other prts of Cnd. Brodcst News nd the CAB Progrm Exchnge re now cnvssing BN subscribers nd CAB member sttions with proposl to set up co-opertive stock shot film librry. The ide ws born of TV news directors' suggestions t BN's regionl meetings, nd the Progrm Exchnge hs offered to set up nd operte the service if enough sttions re interested. Ech sttion would be required to shoot specilly, or to provide from its own librry, specified number of feet of silent film on regionl lndmrks (either reversl or negtive, whichever the sttion normlly employs). BN nd CAB representtives would screen the film, edit it if necessry, nd provide ll other TELEVISIN CKVR-TV CJCH-TV CHV-TV CFCL-TV P TRNT brrie hlifx pembroke timmins prticipting sttions with dupes t cost. "In ddition to its innedite vlue for illustrting spot news, the film librry will hve gret future vlue for illustrtion of historic reference," joint BN-CAB relese points out. Also, s the film will be silent, it will be eqully useful to English- nd French -lnguge sttions. It's hoped tht minimum of ten sttions will subscribe on threemonth tril bsis, during which lte;ft RADI 114),,,C \ 1 qulity stndrds nd costs will be estblished. Costs will depend on the number of subscribers - the more prticipnts, the lower the cost, s the proposl notes tht 60 foot reversl for one sttion would cost $26.68, but only $8.86 per dupe to ech of ten sttions. A questionnire in the hnds of the sttions now sks for suggestions s to the opertion of the stock shot librry nd the subjects to be covered in it. NEWFUNDLAND c.ti2. GM cl-14; C M W wtts /0, 000 wtts 1,000 wtts BEST BUY IN Eez44#t elneueet" 'sk the ll Cnd mn CJCH-TV ATLANTIC CANADA'S BEST TELEVISIN BUY Hlifx DIGBY AMHERST ANNAPLIS VALLEY M dt & 6., z. MNTREAL July 2, 1964 13 AND
The "Mr. Person" Film Person the mn - CBC the rbiter by DICK LEWIS (Photogrphs were tken during screening of the film) DAMNED IF THEY D AND DAMNED IF THEY DN'T sums up the position of the Cndin Brodcsting Corportion, which commissioned filmed profile of the prime minister; liked the first rough cut so much they expnded it from hlf hour to n hour; postponed the dte from Februry 12 to June 25; nnounced it would not go on the ir becuse it ws outdted; repeted the nnouncement becuse it ws techniclly indequte, lcking in intellectul grsp nd "peep show". First they refused to give the producer, Richrd Bllentine, print of the film for his own use nd declined to py him. Then they both gve him print nd sent him check for the mount of the contrct. Since then the Prime Minister hs sid he hs no objection to the show going on the ir, but, t the time of writing, CBC is still insisting it will not ir it. Also CFT-TV Toronto is sid to hve offered to buy the film, nd CBC hs been reported to hve declined. Hving obtined the print from the CBC, Dick Bllentine, n rdent Liberl nd sturdy chmpion of the CBC, rrnged screening in ttw which ws opened to the press nd gret mny others who wngled invittions. Representing this pper, Sm Ross ttended the screening nd described it s "techniclly good under difficult circumstnces." 1.41 MRR AIWYWNRANDA "It ws well -told story", Ross reported, "nd it shows Mr. Person s very humn mn...perhps, in some scenes, bit too humn for the public imge of prime minister." "Perhps," he continued, "tht is why the CBC rejected the film tht cost $35,000 nd why Mr. Bllentine himself sid the Liberl government p-' prently decided it 'wouldn't be good for them'." \ AMS VAL leor YUR 4 KEYS to Dily Selling Power (There re 9 Weeklies but not one Dily) in NRTH-WESTERN QUEBEC the Province's 4th Mrket (CALL THESE REPS FR ALL THE FACTS N THIS $114.800.000 MARKET.) HARDY in Toronto & Montrel SCHARF in Vncouver WEED & C. in the U.S.A. Ross cpsulized the film's story -line s follows: The film follows Mr. Person through dy's work s prime minister -his 168th dy in office - the SIU strike tht lmost upset the big Cndin whet del with Russi; the rrivl of Emperor Hilie Selssie of Ethiopi for l stte visit; the Creditiste- Socil Credit split nd the bttle for sttus tht thretened continunce of the Liberl government. Any one of these incidents would be enough to show the Dick Bllentine problems of prime minister, but the Bllentine film pcks them into one hour with suspense, score of very reveling odds nd ends; the frustrtions, the nnoynces nd the quick switches in chrcter from severe to cheerful. Reserchers nd historins will find some good strting points to pursue in nlyzing Cnd-U.S. reltions in the SIU strike nd the negotitions to solve the Hl Bnks lbor disruptions on the Gret Lkes nd St. Lwrence Sewy. An exmple is Lbor Minister Aln McEchen reporting on tlks with AFL-CI President George Meny bout the lbor disruptions on the Gret Lkes. Mr. McEchen remrks he could do wht the courts couldn't do by lifting telephone. Then there is the quick quip with lot of sense from Mr. Person when Mr. McEchen explined new ships to tke whet to Russi could be trimmed by the ships' crews. Mr. Person quickly remrked "If they re going to be shot t, they won't do nything like tht." There re lso quick sntches of politicl considertions... some tht need reserching to give full mening, but plenty evident enough to show tht politicl considertions re not left out even in mjor economic nd lbor situtions. The Socil Credit split is drmtic right up to government victory. Rel Couette took 12 others into the Creditistes nd left Socil Credit Leder Robert Thompson with only eight followers. Tht ws when Mr. Couette led the cmpign for recognition s senior to Mr. Thompson in house of commons stndings... nd strted filibuster in the commons when the government ws in need of funds to crry on. As it hppened, Mr. Couette clled off the filibuster in time to vote supply - the funds -to py government bills... nd the film picks up good shots nd good converstion. The visit of Emperor Hilie Selssie brings in the hustle tht cn develop... nd sometimes the rush nd confusion - in stte visits when there re lso big problems like the SIU strike, the ppointment of the Bord of Trustees for the Mritime trnsporttion unions, nd the Socil Credit split. The little odds nd ends mke the film entertining. 1. Mr. Person wlking down the Prliment Building steps to welcome the Emperor of Ethiopi t the ir port nd remrking to his ide... "the only emperor left in the world, I think." 2. Mr. Person's deprture from home nd csul remrk bout "well, I hve to go"... nd rriving t his office nd complining no one hd opened the windows or the shutters. 3. A hustle to contct Mrs. Person... off t the hirdresser's. 4. The world series... nd Mr. Person's gret love of bsebll. The film shows him sneking peek from his desk t the TV set, nd finlly slipping over into n esy chir to see the gme. And hlf -wy through one gme welcoming Mr. McEchen t the door nd sying "Do you mind if I leve tht on", pointing to the TV nd the bll gme. 14 Cndin Brodcster
In the group shots of Mr. Person nd his cbinet, Mr. Person is both persusive nd shrp. The quick wy he ruled out closure or ny sudden clmp down on the Creditiste filibuster; the shrp cut -through to void breches of the right of ssembly in the SIU sitution. The film opens with Mr. Person's rrivl t the United Ntions to mke his speech nd it closes out fter his "voice of reson" speech. No mtter how the film is mesured, it mkes Mr. Person very humn... the quiet remrks of frustrtion, the wve of the hnd tht lmost sys "wht's the use," nd then stiffening nd refusl to budge. Summing up his report, Ross sid: "In totl, the film shows Person the mn nd Person the Prime Minister but it lens more hevily on Person the mn nd his touches of humnity... nd tht, of course, opens the endless rgument of wht kind of mn should be prime minister." ACCRDING T BALLENTINE In Brodcster interview, Bllentine gve his version of wht occurred. Bllentine, who, besides operting his own Intervideo Productions, is president of the Screen Directors' Guild, sid he ws commissioned in September 1963 to do filmed profile of "A Mn nd n ffice", which ws to be cndid profile of the Rt. Hon. Lester B. Person "s he hd never been seen before." Instructions, he sid, were to concentrte on him s humn being rther thn s politicl figure, but, t the sme time, not to intrude into his privte life. Bllentine sid he found the prime minister combintion of co-opertion nd shy modesty, shunning publicity s person, but relizing tht, s prime minister, it is very necessry thing. Tking this into considertion, Bllentine sid they mde the film with just two people, with no posing, but just following him round s he went bout his dily tsks. "We relized he couldn't stop running the country while we shot the film," he sid, "so we simply styed in the bckground with the cmer, s he st t his desk, went into the Commons, to committee meetings, to his home nd out to the irport to meet Emperor Bilie Selssie. "The point of it ll," he explined, "ws not to bother him either physiclly or psychologiclly. So we becme bckground observers of the ctul events. "Mr. Person went long with it ll right, but we sensed he didn't wnt us intruding into his privte life, so we didn't. Bllentine expressed his surprise t the turn events hd tken, becuse throughout the filming nd the repetition of screenings he hd been under the impression tht everyone ws hppy bout the whole thing. Through the long drwn-out process of editing, the rough -cuts were screened, step by step by the CBC. It ws fter the first of these screenings, he told us, tht the CBC hd sid it should be lengthened into n hour show. Top CBC executives looked t it nd greed, so n hour of network time ws clered for Februry 12. (This ws lter postponed to June 25.) Bllentine sid it ws hlf wy through the screening process the prime minister's office clled the CBC to sk if they could see it. CBC sked him to screen it for them t Film House, in Toronto, nd this, he sid, begn series of screenings, including two for the prime minister himself. Comments were not ddressed directly to him, he sid, but his impression ws tht most of them- them being members of the cbinet nd prty officils, besides the prime minister - liked it. "They sid kind things to me, with the obvious number of politicl 'buts'," he sid, "nd the CBC sid it ws definitely on the schedule." A peculir side light to the whole business ws CBC's refusl to give Bllentine copy of the print to show to members of the Federtion of Film Societies for fll booking, nd lso to disply t Interntionl Film Festivls. When he hd sked tht this be included in his contrct they hd t first refused, explining tht it ws contrry to their policy. However he hd previled upon them to mke n exception, to which they hd finlly greed. Notwithstnding this, when the time cme tht he wnted it, they not only hd refused, he told us, but hd told them tht unless he returned the rough -cut which ws still in his possession, they would withold pyment for his work on the film. For the record, it should be stted tht lter they gve him the required print nd lso sent him his cheque. mu: wi r.!, p fit 0:. Mn nd his ffice" - Right Honorble Leser 3. Per -ion o tody, with his eppointmen. secre.ry. Jim Corns. A strtegy tlk with his minister c- lbor, Hcror31.; Alln IMcEchen. Pt the irport with Mrs_ Person, witirg tu rr t.tl of Enrenr Hilk Selssie Ethiopi. - Time out cr coffee bek. S l, lo 11: 1,16 kol S 41. July 2, 1964 15
Religious Spots Will sturte Toronto selling God Wht could be more seculr thn the verge singing commercil? A. A singing commercil creted by Stn Freberg. Yet. A person cn be so well-rounded tht he isn't pointed in ny direction. ACTIN C F C SrATINSI 1Z2FTAZZ For FILM MUSIC tht relly puts life in your picture nd JINGLES tht sell nd sell! contct 77 Chestnut Prk Rd., WA. 5-1631 Join me for brekfst? join me for brekfst? We suggest you do join Wlly Stmbuck ech morning for brekfst. Wlly is the populr morning mn on CFQC, Ssktoon, vetern brodcster nd well -liked by his doily listeners. In cse you wonder bout the ttrctions of Ssktoon for mn of Wlly's clibre, we drw your ttention to the sylvn scene t right. Unlimited recretionl fcilities herebouts for mn who loves the outdoor life. Idel for Wlly. Perfect for CFQC. And for you nd your product. yet n dvertiser on Not CFQC's brekfst show? Correct tht sitution now. Tht's fine kettle of fish. rdio Ssktoon * Two singing commercils written, produced nd directed by Freberg will sturte the Toronto mrket this month, with bout 225 plys week spred over nine sttions... to sell God. Both spots open with two - voice dilogue, then swing into n upbet musicl refrin: "Where'd you get the ide You could mke it ll by yourself? Doesn't it get little lonely sometimes ut on tht limb... without Him? It's gret life, but it cn be greter Why try to go it lone? The blessings you lose my be your own." Freberg, who is Bptist lymn, creted the commercils for the United Presbyterin Church in the U.S., nd they're being test -mrketed in the Toronto re under the egis of the Anglicn Church of Cnd nd the United Church of Cnd. If survey tken during the fourth nd finl week shows tht the public is digging the messge, other churches my join in putting the commercils on the ir cross the country. The spots hve been described by Freberg s "rther unorthodox... new nd contemporry pproch to the problem of the young Americn who tends to get long with little or no spiritul element in his life... n lmost espionge pproch, to snek up on him... " The editor of the United Church publiction, The bserver, bhors the commercils nd sys tht in using them the church is scrificing "good tste, dignity, theology nd common sense". Rev. Keith Woollrd, director of brodcsting of the United Church, retorts "n editor's blderdsh. Since Dr. Forrest cn't stnd rdio commercils, his judgment is obviously prejudiced." (Woollrd refers to nother rticle of Forrest's, syndicted to dily nd weekly newsppers, in which The bserver editor sid "I must confess the min reson I m ginst them is tht I just don't like singing commercils. I refuse to buy certin gsoline becuse of silly singing commercil.") (Cont'd. on next pge) PENING THRUST Der Friends: No mtter how much you cost, you'll lwys be der to me. NEWS PICTURE A good news picture in one which ppels to everyone except the subject. REVERSING THE NRM A nudist colony is where you peel first nd sunburn lter. A FR ACCMPLISHMENT "I know mn who built big by window with just knife nd fork." -:Gerry Brker Toronto Str INDUSTRY PRBLEM The number of unemployed on its pyroll. -:Phil Stone's "Stone's Throws." SAP PERA FRMULA Soft words spoken on her lovingroom chesterfield. AUDREY STUFF Then there's the gl who ws so dumb she thought dedline ws the nice things you sy bout the der deprted t funerl. RM l FR IMPRVEMENT They recommended the Hotel Stymore to him "without reservtion" nd on his rrivl he found he ws without room too. PRTCL When the Prime Minister, the Hon. Lester B. Person, sid he hd no objection to Dick Bllentine's filmed profile of him going on the ir, he ws reckoning without tht higher uthority, the CBC. 16 Cndin Brodcster
(Coned. from previous pge) STATINS GIVE TIME While churchmen debted the issue, nd with the public fully expected to jump into the controversy when the spots hit the ir, Toronto nd district rdio sttions volunteered their time for the experiment. "It will drw ttention to rdio," CHUM progrm director Alln Sleight sid, nd the sttion drew up schedule of 41 spots week. Ech sttion ws sked to plot wht it felt would be n effective cmpign comptible with its progrmming policy, then to consider the schedule flexible s to totl number nd plcement. CKEY volunteered 56 spots week; CFGM Toronto -Richmond Hill, CHW kville nd CKLB shw greed to 25 week ech; CHIC Brmpton, 21, CJBC 15 nd CBL, 10; nd CFRB, seven week. A smple of the rection to come ws seen when CFCF Montrel introduced the commercils on its The Tlk of Montrel show, with Reverend Woollrd nd Mrs. Gordon Montizmbert, supervisor of brodcsting for the Anglicn Church, on the ir vi long-distnce telephone. Forty listeners clled the open -line show, with 30 nd 10 "gin" the new commercils. "f the ten opposed, four thought the commercils lcked dignity," Woollrd sys. "But their interprettion of dignity is wht I would cll stuffiness." "The rdio udience greed tht this type of religious dvertising would previl upon the minds of listeners, whether they greed or disgreed with the mnner in which the religious messge ws conveyed," sid progrm host Lee Dunbr. TESTS MAINLY FAVRABLE The commercils hve been tested in two U.S. mrkets. In St. Louis, three sttions ired the commercils t totl of 125 spots week for six weeks, nd survey tken in the finl week showed tht 13.9 per cent of the survey smple hd herd the com- WANTED Top flight morning mn for 10,000 wtt rdio sttion with dditionl TV opportunity for right mn. Possible nnul ernings up to $8000.00. Send ir - check, picture, nd detils to: MR. FRANK BIRD, Progrm Director, CKX Rdio, Brndon, Mnitob mercils, nd nother 2 per cent hd herd bout them. In the Detroit mrket this spring, 26 AM nd FM sttions crried the commercils for totl of over 900 spots week, nd though the results of the survey re not yet vilble, reserchers estimted tht 98 per cent of the more thn 4,000,000 people in the re would her t lest one commercil over the six week cmpign. The St. Louis survey showed tht 79.1 per cent of the people who herd the spots thought they would mke people think bout living without God; 85 per cent found them interesting; 71 per cent thought they were helpful; 87.7 per cent felt they were in good tste; 48.7 per cent found them musing. The commercils were conceived to ttrct the young, nd the St. Louis figures show tht they succeeded in this: 37.6 per cent of those who herd the spots were teengers, predominntly 16 nd 17 yer olds, nd the 20-20 group ws highest in the ge dult ctegory. The questionnire doesn't sk whether people rushed right out to their friendly, neighborhood church. "ur first purpose is not to get people to polish pews," sys Woollrd. "We just wnt them to think it over, tlk it over, nd they my eventully come to church. The primry problem is to rech the 'outsider' who is csul nd indifferent, some of whom don't even know wht church they're stying wy from." "This is but the first stge of evngelism gered to the young contemporry Americn, nd will in time go on to more fully present the cse for Christinity," Freberg sid when he creted the commercils. Whether the churches do crry their further messges to the oeople vi singing commercils will be guided by the re - AVAILABLE Vetern Progrm Director. Box A-743 Cndin Brodcster 217 By St., Toronto 1. CHARLES PERSNNEL LIMITED Specilists in supplying Help of the Highest Clibre to the Advertising Mrketing nd Sles Fields HU. 7-1576 120 Eglinton Est, TRNT 12 sults of tests like the one upcoming in Toronto, in which the two churches re going "out on limb, with Him". CHIEF ENGINEER experienced in high power trnsmitters in lrge opertion wishes to relocte with good compny in metropolitn re. Write to: Box A-742, Cndin Brodcster, 217 By Street, Toronto 1. WANTED by mjor Southwestern ntrio rdio stsion: EXPERIENCED morning mn, fternoon nnouncer nd morning newsmn. All compny benefits.. Send resume, udition tpe, nd required strting slry to Box A-741, Cndin Brodcster, 217 By Street, Toronto 1, nt. WANT T BE A TV STAR? M.C. WANTED FR NEW DAILY UIZZ SERIES IF YU - Like people nd cn "hndle" them wrmly, Are t lest 5' 10", nd resonbly photogenic, Hve n outgoing personlity nd redy wit, Are in, or willing to locte in, Toronto, Hve good voice nd experience iring it, Are n EXCELLENT speller, Hve fr more EXTENSIVE vocbulry thn most, YU MAY BE THE MAN I WANT! WRITE TDAY, if so, in detil nd in confidence, telling me bout your bckground, present work, EDUCATIN, ir experience (rdio t lest!), ge, height, mbitions. Plese WRITE - D NT TYPE. Enclose recent photo (envelope too if returnble) nd, if vilble, sound tpe (or film). THIS IS A REAL PPRTUNITY. Roy Wrd Dickson,RWD-TV Ltd., 93 The Bridle Pth, Don Mills, nt. STATIN MANAGER for CJRT-FM nd CJR-TV Ryerson Polytechnicl Institute beginning September 1, 1964 Duties involve Progrmming for rdio, some T.V. Production nd direct mngement of the rdio nd T.V. fcilities. Technicl knowledge n sset Cumultive Sick Leve Supernnution Three weeks holidys Plese stte slry required. Applictions should be ddressed to: Dr. H. H. Kerr, Principl Ryerson Polytechnicl Institute 50 Gould Street, Toronto, ntrio. July 2, 1964 17
to tell your I tele pper ;Joy to let the milkmn know.1during the months of july nd ugust if you buy 4 occsions we give you n extr one. you get Television de Quebec 5 nnouncements for the price of 4.'t quebec (Cnd) Ltee. by KIT MRGAN FINEST EXAMPLE EVER of true "sponsor's -lwys - right- mnship" hs' to be scene from Krft Foods Ltd.'s reception for some of the strs nd brss of its fll television...-4es, h. L of u. Week. Gthere,.: round Isrqr,. dvertising mnger Tom Q.,:;nn for t'ie importnt hnouncement, the ;,nests broke up completely when he s0; 4 tht ten of *lie progrms will be wl by tht r.a2,,-" known cotrrel. tem of Wy,. nd John Shuster:.. Lnnv Wyne just murmured, of -Right -fced "first time nyone'. Ater gottenour stright". Knows which side his bred is Prkyed on! But Quinn hs good excuse for his goof - with spiel s long s the outline of Krft's TV buy, who could get it ll stright? The 36 -week hour-long Show of the Week series on the CBC TV network will be mde up of the ten shows hosted by tht Cndin comedy tem, whtever their nmes re, four shows feturing their own brnd of humor nd vriety, nd six specils titled Wyne nd Shuster Tke n Affecttionte Look t... in which they tke ffectionte looks t comedins like W. C. Fields, the Mrx Brothers, Abott nd Costello, nd more. Then there re four vriety shows filmed in Europe with such strs s tht the CBC will join us in Schs Distel nd Juliette Greco; plus eight vriety shows produced bck here by CBC, feturing Cndin nd U.S. nd U.K. tlent nd including The Hnk Snow Country Specil (fter tping session of which, Snow nd Wilf Crter nd Chrlie Chmberlin dropped in on the reception), nd swinging version of Scrooge with Cyril Ritchrd nd Tessie 'She; - -n -d -d 14 drms by Cndin plywrights, produced by top CBC producers nd strring leding Cndin ctors nd ctresses, some of whom were lso on hnd t the reception. "We think this series is going to be the biggest thing in Cndin television," Quinn is quoted in press relese given out t the prty, which sst. ed. found even tstier thn the Four Sesons' hot -nd -cold goodies becuse it ment she didn't hve to tke notes. And... "we re not looking t this s one-yer in -nd -out proposition. We re hopeful crrying this concept of progrmming through for severl yers." This, from wht looks like the big-time spender in TV next seson, must hve been greeted with fervent "her, her" from CBC's sles director John Mlloy. And tht's just wht Quinn clled the "cornerstone show". Krft, through Needhm, Louis nd Brorby of Cnd Ltd., is lso cosponsoring the hlf-hour Jck Berm), :;how, nd the hour-long comedy - dventure series, The Rogues, on CBC-TV too. GT TW BIRDS YU WANT killed with one stone? You might see Willims, Drege & Hill Ltd. for lessons in tht fine rt. They recently gthered together group of clients, press nd other interested 1..rties to show them how movies re mde, nd lso gthered together group of.-::trs for loction shooting - sme group. The production underwy is hlf-hour color film - working title, Hello Toronto - for the Metropolitn Toronto Convention nd Visitors Assocition. Designed to ttrct conventions, tourists nd possible investors, the film will cover hotel fcilities, resturnts, entertinment, plces of interest to sightseers, shopping, industry, trnsporttion, nd the good life in Toronto in generl. With the rt gllery, the museum, prks, the hrbor, nd wht -hve -you on the list of loctions, bless WD& H's pr mn, Peter Berry, for choosing to stone his two birds while shoot - sequence feturing Peter Apple - yrd nd his qurtet in the Plz Room of the Prk Plz Hotel. n Fridy fternoon, with work piled up to here bck t the shop, we st 'looking hppy-night-out-on-the-townish, with ll the liquid props tht clls for, wtching Peter nd the group miming to pre-recorded sound. Guests seemed fscinted by ll the trppings of shooting film, s explined by WD&H veepee Heinz Drege nd director Bill Bopp. As shooting rn into two hours for wht my mke two -minute sequence in the film, the client -type sitting with sst. ed. ctully sid, "Now I see why films cost so much." A story in the following dy's ppers prompts sympthy note to WD&H - it reported tht the Metro Executive Committee greed to py $12,000 towrd the $36,000 production "but it insisted on hving some sy bout the film's content." "Some sy" hs lredy been sid by few of the powers -tht -be who insisted on screening few unedited scenes nd were somewht shocked by shots of bunny -girl witresses which one pper quoted ldy myor s sying would ppel only tothe "low mle" while nother pper quoted it s "lone mle". Prty Line reders re invited to send cre pckges of trnquilizers to Bill Bopp. The trend is to blnced progrmming G. N. MACKENZIE LIMITED HAS SHWS MNTREAL TRNT WINNIPEG 1434 St. Ctherine St. W. 433 Jrvis St. 171 McDermott 18 Cndin Brodcster
CUTS & SPLICES I News from the film front - Television - Industril - Fetures - Syndictions F THE 150 PAVILINS t the New York World's Fir, 43 re using motion pictures s regulr prt of their exhibit, with some using two or more films nd ltogether there re 60 -some film presenttions t the big fir. So sys Greme Frser, vice-president of Crwley Films Ltd., nd s dozen Crwley stffers hve visited the fir to explore the use of films there, the count should be ccurte. Budge nd Judith Crwley hve been nmed udio-visul consultnts to the Cndin Universl Interntionl Exhibition Corportion, Expo '67, the Montrel World's Fir. Chief Engineer Rod Sprks visited Los Angeles reserching the ltest udio-visul techniques for exhibitors, nd the compny presented pper to Expo officils, guide to exhibitors plnning to use film in their displys. Crwley is producing two officil Expo '67 films. The first, to be relesed this summer, is to simulte prticiption by governments, corportions, industries, institutions nd other potentil exhibitors. Through this film, Expo's sles force nd government representtives hope to rech ll logicl prospects in Cnd nd more thn 100 other countries. The production of the film, in both English nd French, is being sponsored by Trders Finnce Corp. Ltd. nd subsidiry compnies within the Trders Group. Expo '67 will tke it from there with other lnguges, prints, promotion, distribution nd utiliztion. The second officil Expo '67 film will be designed to ttrct the generl public to the fir, nd will be relesed in 1966 for universl distribution in both thetricl nd non -thetricl versions. Cndin Ntionl will sponsor the production in English nd French, with Expo '67 crrying on from tht point. According to the U.S. trde pper Business Screen, one of two films produced to build ttendnce for the New York World's Fir hs been seen by some 17,000,000 people, while the other went into distribution with 700 prints. The centennil celebrtion should be cuse for celebrtion t Crwley s the number of commissions for centennil films mounts - the province of Ssktchewn, the Cndin Nurses Assocition, the Cndin Council of Professionl Engineers, the Life Underwriters Assocition of Cnd, St. John Ambulnce, nd severl industril sponsors, t ltest tlly. Budge Crwley is director of Centennil Celebrtion Consultnts Ltd., firm set up to dvise municiplities nd industries on centennil projects. ther directors re Robert Mculy, Pierre Berton, John C. Prkin, Jck McClellnd, Jck Dennett nd Mervin Kye. THE YUNG MEN_F CHETWYND films Ltd. hve gone west - two complete film units re in Albert, shooting for three films, with three more on the gend for the western trip. A thetricl film for the Ntionl Film Bord on the Clgry Stmpede Chuckwgon Rces is under the direction of Bob Brcly. The nine - minute 35mm color nd sound short will hve originl music, nd the Chetwynd production will be distributed in Cnd nd the U.S., with NFB dding other lnguges for world-wide exposure. Jsper Journey is the working title of color nd sound film extoling the virtues of Jsper vction, being produced for Cndin Ntionl Rilwys, directed by Ross Mc- Connell. Third project is doublebrrelled one. Shooting of the bucking horses t the Clgry Stmpede will produce both hlf-hour television progrm for the CBC-TV series Telescope, nd color film for group showings sponsored by Molson Breweries Ltd. Menwhile, bck t Toronto hedqurters, Chetwynd hs just finished Scotch Cup 1964, color coverge of the world's curling chmpionships, for the Scotch Whisky Assocition; nd Brbdos As You Like It, n 18 -minute color film for the Brbdos Tourist Bord, which will be relesed in English, French nd Spnish for distribution here, in the U.S., Europe nd South Americ, to encourge tourism. This month sees the relese of Stnley Cup Finls, 1964, produced for Molson Breweries Ltd.; nd next month the Plyers 200, 1964 for Imperil Tobcco Ltd. goes into distribution. Although they re plnning to shoot this summer on 20 -minute color nd sound film for the University of Toronto, fll is lredy in the ir t Chetwynd Films. Strting next week, one crew will be busy n verge of four dys week till the Grey Cup Gme, shooting coching Need Tht Commercil Fst -Fst -Fst? cul Hi -Speed Film Lbortories Limited CANADA'S FASTEST FILM LAB. in downtown Toronto, t Shuter & Mutul Sts. Phone 363-1314 for pick-up & delivery. films for the Big Four footbll legue. SEVEN NATINAL FILM BARD productions, bridged by squibs of three more NFB films, hve been consolidted into "seven -prt feture film" showing now t the Beech-Nut Thetre. in the Better Living Center t -the New York World's Fir. Clled "Seven Prizes" in one promotion piece, nd "Seven Surprizes" in nother, it is being presented "by Qurtet Interntionl in ssocition with NFB" with the producer's credit going to Hrvey Chertok nd NFB. The seven short subjects re A Chiry Tle, Nhnni, The Crs in Your Life, Corrl, Le Merle, Wrestling nd Neighbors, which hve.won over 25 interntionl wrds. They re linked by scenes from Begone Dull Cre, Blinkity Blnk nd Short nd Suite. The resulting film is described s " curious blend of bsorbing drm, clever stire nd good fun". FUR MEMBERS F THE SEVEN - MAN interntionl jury to judge entries in the Second Festivl of Cndin Films t the Montrel Interntionl Film Festivl hve been nnounced. They re In Cmeron, U.K. film critic; Sul Bss, U.S. film-mker; Toronto television producer Ross McLen; Cndin poet Gilles Henult. f the three members yet to be nnounced, one will be Cndin, one from Itly nd one from Frnce. Fifteen countries hve been invited to exhibit films in the fifth MIFF, from August 7 to 13: Frnce, Itly, Englnd, Spin, United Sttes, Indi, Jpn, Sweden, Czechoslovki, Polnd, Hungry, Yugoslvi, Brzil, Irn nd Senegl. HAVING LAUNCHED A NEW film compny in Tillsonburg, Cntrio, in the tobcco belt, A. Kenneth rton is now producing 20 -minute color film on tobcco, from the seed through the processing to the shipping. The ntrio Flue -Cured Tobcco Growers Mrketing Bord will use the film overses to promote export sle of ntrio -grown tobcco. The film includes sequence t the ntrio Government Tobcco Exeprimentl Frm in Delhi. Sme compny, AK Productions Ltd., took top honors t the third nnul Boy Scout Film Festivl in Venice this yer, with its film, Mrthon Jmboree. HANDY -DANDY FILM FTAGE computer is being given wy by Assocition -Industril Films - five -nd - -hlf inch crdbord wheel on which you dil the running time of the film to come up with the number of feet of film in either 16mm or 35mm nd the number of frmes. A free computer cn be obtined by writing AIF t 135 Peter Street, Toronto 2B. MCA CANADA LTD. hs moved into modern new offices in Britnnic House, 175 Bloor Street West, Toronto 5. TV Print Procurement nd Distribution.ur Experienced Stff Insures Qulity Service TV FILM SERVICE A Division of Joy -El Ltd' 135 Peter Street Toronto 2B nt. ATTENTIN PRDUCERS! Cost to Cost Rentl Service CAMERAS - (Arriflex nd Mitchell) LIGHTING nd GRIP - (Through Willim F. White Ltd. in Estern Cnd) CMPLETE STUDI FACILITIES LCATIN TRANSPRTATIN For complete informtion, write, wire or phone - RB RY FILM SERVICES LTD. Estern Cnd: 1262 Don Mills Rd. Don Mills, ntrio. Phone: 444-5205 Western Cnd: Hollyburn Film Studios 2280 Folkstone Ave. West Vncouver, B.C. Phone: 922-0131 July 2, 1964 19
D. (RR The Gtes BC -10P 10,000 wtt AM brodcst trnsmitter ws designed nd built to meet certin specific requirements regrdless of cost. The im ws to mke it the most relible nd compct trnsmitter on the mrket within the confines of good engineering prctice. The world-wide cceptnce of the Gtes BC -10P is proof of its worth.* The Gtes BC -10P AM brodcst trnsmitter fetures tri-unit cooling, complete Tee network to gurntee meeting FCC hrmonic reduction figures nd the lrgest power mplifier component list of ny 10,000 wtt trnsmitter mde. It is vilble with either tube or silicon rectifiers, nd totl of 22 seled trnsformers nd rectors re spciously distributed throughout the three cubicles. *Some Cndin users of the BC -10P trnsmitter: CKDM-Duphin, Mn. CJLR-Sillery, Que. CKCM & CBT-Grnd Flls, Nfld. CKX-Brndon, Mn. CKRD-Red Deer, Alt. CFX-Pointe Clire, Que. CKVM-Ville Mrie, Que. CKSA-Lloydminster, Alt. CBY-Cornerbrook, Nfld. CBZ-Fredericton, N.B. CKPM-ttw, nt. CANADIAN MARCNI CMPANY BRADCAST & TV STATIN EQUIPMENT SALES Hed ffice: 2442:Trenton Aye., Montrel 16, P.. HALIFAX MNTREAL' TTRITA:2TRNT CALGARY,VANCUVER [GATES Full technicl dt vilble on request.