Digital Out of Home advertising in Switzerland Advertise successfully at SBB railway stations AllStar epanel CH 16 million passers-by per week www.apgsga.ch
Communication space railway stations Switzerland Railway stations are technically and architecturally sophisticated, high-frequency venues, from the stations with integrated shops to smaller stations that link city centers with suburban and rural regions. The user community is multifaceted and includes daily commuters, weekend and vacation travelers with national and international destinations, and the regular or occasional passers-by who belong to the local population. Analog and digital APG SGA communication and advertising assets are intrinsic elements that co-define these places of encounter. With railway station advertising you can reach attractive, contemporary and trend-conscious target groups. s Basel Olten Biel/Bienne Neuchâtel Bern Fribourg Aarau Zug Luzern Winterthur Zürich Flughafen St. Gallen Zürich HB / Stadelhofen Enge / Oerlikon / Hardbrücke Chur Lausanne Genève Aéroport Genève Cornavin Brig Bellinzona Lugano
s Railway station Personal frequency daily Format and number of advertising media Escalator epanel Rail epanel Rail eboard Rail Beamer Total 2 225 100 76 112 46 12 Total (from week 39) 2 225 100 76 139 46 12 Total (from week 42) 2 225 100 76 141 46 12 11 Genève Cornavin 151 000 20 3 11 Genève Aéroport 41 000 4 1 12 Lausanne 143 000 12 9 4 13 Neuchâtel 33 000 1 15 Fribourg 31 000 1 21 Luzern 159 000 8 2 23 Brig 16 000 1 24 Zug 64 000 2 26 St. Gallen (from week 28) 78 000 4 2 28 Chur 27 000 3 31 Basel 134 000 7 2 32 Olten 73 000 1 33 Biel/Bienne 68 000 4 1 34 Bern 266 000 6 2 2 34 Bern (from week 39) 266 000 33 2 2 41 Aarau 71 000 2 2 43 Winterthur 115 000 4 5 43 Zürich Enge 21 000 1 43 Zürich Flughafen 46 600 2 43 Zürich HB/Shopville 437 000 64 33 8 8 43 Zürich Stadelhofen 86 000 2 3 43 Zürich Hardbrücke 40 000 2 43 Zürich Oerlikon 84 500 3 43 Zürich Oerlikon (from week 42) 84 500 5 51 Bellinzona 15 000 1 51 Lugano 25 000 4 Further information Online calculator www.apgsga.ch/calculator Location-Finder www.apgsga.ch/venues
Format Escalator epanel The Escalator epanels offer almost unlimited creative design options and create new scope for exceptional advertising effects. In each case, a combination of four epanels with dynamic «image flow» technology accompany the travelers on their escalator ride and deliver a message across the monitors. They are suitable for animations as well as for still pictures. And thanks to the outstanding locations the Escalator epanels enjoy a great deal of attention. Profile Advertising media Escalator epanel Format 9:16, LCD-screen, 32, in full HD quality Booking unit at least 1 day Content advertising Loop 60 seconds Spot length 10 seconds fix Animation still picture or animation Number of subjects maximum 4 Restrictions alcohol, tobacco Production partner Cost-efficient production from just CHF 290. under www.apgsga.ch/spot-production Production Production guidelines www.apgsga.ch/digital-production Day network L o o Client A p 60 sec. Client F Client E 10 seconds 10 seconds 10 seconds 10 seconds 10 seconds Client B Client C 60 sec. 10 seconds Client D
Prices Escalator epanel Railway station epanel «Day» 2 «Day light» 3 «Week» 2 «Week light» 3 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 1 200 600 8 400 4 200 broadcasts broadcasts broadcasts broadcasts per epanel per epanel per epanel per epanel 12 Lausanne 4 12 424. 212. 2 116. 1 060. 43 Zürich HB 64 2 256. 1 128. 11 280. 5 648. Valid for weeks 01 52/2018. Offers and prices subject to change. Agency commission (AC) 5% The exact transmission times and number of broadcastings per location can be find here: www.apgsga.ch/locations 1 Basis: General terms and conditions APG SGA, Digital Out of Home 2 Broadcast every minute 3 Broadcast every two minutes 4 Additional restrictions Escalator epanel Lausanne m2/lausanne-flon: politics
Format Rail epanel Featuring a full-hd screen, Rail epanels are the ideal solution for all communication needs whether for image advertising, product placements or event information. They are positioned at busy locations and are suitable for animated ads and still pictures. Profile Advertising media Rail epanel and City epanel Format 9:16, LCD-screen, starting from 72, in full HD quality Booking unit at least 1 day Content advertising Loop 60 seconds Spot length 10 to 60 seconds Animation still picture or animation Restrictions depending on the location Production partner Cost-efficient production from just CHF 290. under www.apgsga.ch/spot-production Production Production guidelines www.apgsga.ch/digital-production L o o p A d v e r t i s i n g b l o c k Day network 60 s e c o n d s Spots between 10 seconds and 60 seconds A d v e r t i s i n g b l o c k
Prices Rail epanel Railway station epanel «Day» 2 «Day light» 3 «Week» 2 «Week light» 3 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 1 200 600 8 400 4 200 broadcasts broadcasts broadcasts broadcasts per epanel per epanel per epanel per epanel Rail epanel CH 112 23 920. 11 957. 119 600. 59 789. Rail epanel CH (from week 39) 139 29 218. 15 182. 146 090. 75 919. Rail epanel CH (from week 42) 141 29 398. 15 273. 146 990. 76 372. 11 Genève 24 4 854. 2 427. 24 270. 12 136. 11 Genève Cornavin Large 13 2 828. 1 414. 14 140. 7 071. 11 Genève Cornavin Medium 7 1 518. 759. 7 590. 3 795. 11 Genève Aéroport 4 508. 254. 2 540. 1 270. 12 Lausanne 9 1 860. 929. 9 300. 4 646. 21 Luzern 8 1 651. 826. 8 255. 4 128. 26 St. Gallen (from week 28) 4 827. 413. 4 135. 2 066. 31 Basel SBB 7 1 441. 721. 7 205. 3 603. 33 Biel/Bienne 4 690. 345. 3 450. 1 725. 34 Bern 6 1 450. 725. 7 250. 3 624. 34 Bern (from week 31) 5 980. 490. 4 900. 2 450. 34 Bern AdWalk University (from week 39) 4 14 2 884. 1 730. 14 420. 8 652. 34 Bern AdWalk City (from week 39) 4 14 2 884. 1 730. 14 420. 8 652. 41 Aarau 2 345. 172. 1 725. 862. 43 Winterthur 4 827. 413. 4 135. 2 066. 43 Zürich 40 9 467. 4 732. 47 335. 23 663. 43 Zürich (from week 42) 42 9 647. 4 823. 48 235. 24 116. 43 Zürich HB/ShopVille Large 21 5 111. 2 555. 25 555. 12 776. 43 Zürich HB/ShopVille Medium 12 2 920. 1 460. 14 600. 7 298. 43 Zürich YoungUrban (Hardbrücke, Oerlikon, Stadelhofen, HASTA) 13 1 676. 8 382. 43 Zürich Stadelhofen 2 487. 244. 2 435. 1 220. 43 Zürich Hardbrücke 2 337. 168. 1 685. 842. 43 Zürich Oerlikon 3 612. 305. 3 060. 1 527. 43 Zürich Oerlikon (from week 42) 5 792. 396. 3 960. 1 980. 51 Lugano 4 508. 254. 2 540. 1 270. Valid for weeks 01 52/2018. Offers and prices subject to change. Agency commission (AC) 5% The exact transmission times and number of broadcastings per location can be find here: www.apgsga.ch/locations 1 Basis: General terms and conditions APG SGA, Digital Out of Home 2 Broadcast every minute 3 Broadcast every two minutes 4 New product: Day extra-light CHF 865. and Week extra-light CHF 4 326. Broadcast every four minutes
Pricing epanel network combinations Railway station/street epanel «Day» 2 «Day light» 3 «Week» 2 «Week light» 3 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 1 200 600 8 400 4 200 broadcasts broadcasts broadcasts broadcasts per epanel per epanel per epanel per epanel AllStar epanel CH 432 on request on request 149 000. 4 on request AllStar epanel CH (from week 39) 459 on request on request 167 000. 5 on request AllStar epanel CH (from week 42) 461 on request on request 167 000. 5 on request City & Rail epanel CH 243 33 716. 16 855. 168 577. 84 286. City & Rail epanel CH (from week 39) 270 43 014. 22 080. 215 067. 110 415. City & Rail epanel CH (from week 42) 272 43 194. 22 171. 215 967. 110 868. 12 City & Rail epanel Lausanne 20 2 971. 1 484. 14 855. 7 423. 31 City & Rail epanel Basel 35 5 830. 2 916. 29 150. 14 575. 33 City & Rail epanel Biel/Bienne 10 1 187. 594. 5 936. 2 968. 43 City & Rail epanel Winterthur 14 1 946. 972. 9 730. 4 863. Valid for weeks 01 52/2018. Offers and prices subject to change. Agency commission (AC) 5% The exact transmission times and number of broadcastings per location can be find here: www.apgsga.ch/locations 1 Basis: General terms and conditions APG SGA, Digital Out of Home 2 Broadcast every minute 3 Broadcast every two minutes 4 Price example Week: Flat rate CHF 149 000. n/n 5 Price example Week: Flat rate CHF 167 000. n/n
Format Rail eboard Rail eboards are some of the largest digital advertising spaces in Switzerland. Their size, locations and varied communication possibilities make these platforms extremely attractive. The combination with a news and weather feature and the fact that some are positioned right next to the SBB departure board mean that Rail eboards enjoy particularly high visibility and acceptance levels. Profile Advertising media Rail eboard and City eboard Format 16:9, LED-screens and LCD-screens Booking unit at least 1 day Content advertising, news and meteo Loop 120 seconds Spot length 10 to 90 seconds Animation still picture or animation Restrictions depending on the location Production partner Cost-efficient production from just CHF 290. under www.apgsga.ch/spot-production Production Production guidelines www.apgsga.ch/digital-production L o o p Day network 120 M e t e o 10 s e c o n d s N e w s 20 90 A d v e r t i s i n g
Prices Rail eboard Railway station eboard «Day» «Week» «Primetime «Shopping» «Primetime «Evening» morning» evening» 05:00 to 01:00 05:00 to 01:00 05:00 to 09:00 09:00 to 16:00 16:00 to 20:00 20:00 to 01:00 600 4 200 840 1 470 840 1 050 broadcasts broadcasts broadcasts broadcasts broadcasts broadcasts per eboard per eboard per eboard per eboard per eboard per eboard All railway stations 46 24 980. 119 590. 39 681. 39 696. 39 681. 22 711. Rail eboard Big9 Cities 2 33 19 105. 92 331. 30 596. 30 609. 30 596. 17 531. Rail eboard Big5 Cities 3 23 12 931. 63 611. 21 078. 21 085. 21 078. 12 073. 11 Genève Cornavin 3 1 805. 9 022. 2 978. 2 980. 2 978. 1 714. 11 Genève Aéroport 1 473. 2 369. 789. 789. 789. 450. 12 Lausanne 4 2 406. 12 029. 3 970. 3 969. 3 970. 2 273. 13 Neuchâtel 1 473. 2 369. 789. 789. 789. 450. 15 Fribourg 1 473. 2 369. 789. 789. 789. 450. 21 Luzern 2 1 805. 9 022. 2 978. 2 980. 2 978. 1 714. 23 Brig 1 473. 2 369. 789. 789. 789. 450. 24 Zug 2 1 282. 5 338. 1 781. 1 782. 1 781. 1 015. 26 St. Gallen 2 1 282. 5 338. 1 781. 1 782. 1 781. 1 015. 28 Chur 3 473. 2 369. 789. 789. 789. 450. 31 Basel SBB 2 1 805. 9 022. 2 978. 2 980. 2 978. 1 714. 32 Olten 1 473. 2 369. 789. 789. 789. 450. 33 Biel/Bienne 1 1 282. 5 338. 1 781. 1 782. 1 781. 1 015. 34 Bern 2 1 805. 9 022. 2 978. 2 980. 2 978. 1 714. 41 Aarau 2 1 282. 5 338. 1 781. 1 782. 1 781. 1 015. 43 Winterthur 5 1 805. 9 022. 2 978. 2 980. 2 978. 1 714. 43 Zürich HB/ShopVille 8 3 836. 18 140. 6 049. 6 049. 6 049. 3 447. 43 Zürich Stadelhofen 3 801. 4 007. 1 336. 1 338. 1 336. 761. 43 Zürich Enge 1 473. 2 369. 789. 789. 789. 450. 51 Bellinzona 1 473. 2 369. 789. 789. 789. 450. Pricing eboard/beamer network combinations Railway station/street eboard/ Beamer «Day» «Week» «Primetime «Shopping» «Primetime «Evening» morning» evening» 05:00 to 01:00 05:00 to 01:00 05:00 to 09:00 09:00 to 16:00 16:00 to 20:00 20:00 to 01:00 600 4 200 840 1 470 840 1 050 broadcasts broadcasts broadcasts broadcasts broadcasts broadcasts per eboard per eboard per eboard per eboard per eboard per eboard City & Rail eboard/rail Beamer CH 58 30 080. 145 080. 48 094. 48 111. 48 094. 27 728. Valid for weeks 01 52/2018. Offers and prices subject to change. Agency commission (AC) 5% 1 Basis: General terms and conditions APG SGA, Digital Out of Home 2 Genève Cornavin, Lausanne, Luzern, St. Gallen, Basel SBB, Biel/Bienne, Bern, Winterthur, Zürich HB, Zürich Enge, Zürich Stadelhofen 3 Genève Cornavin, Lausanne, Basel SBB, Bern, Zürich Enge, Zürich HB, Zürich Stadelhofen
Format Rail Beamer These attractive starting from 10 m 2 projection screens attract a great deal of attention in the platform waiting areas. Commercial and informative contents are displayed for 20 hours every day. This combination of adverts and news is well received by travellers. Profile Advertising media Rail Beamer Format 16:9, projection screen, starting from10 m 2, in full HD quality Booking unit at least 1 day Content advertising, news and meteo Loop 120 seconds Spot length 10 to 90 seconds Animation still picture or animation Restrictions alcohol, tobacco Production partner Cost-efficient production from just CHF 290. under www.apgsga.ch/spot-production Production Production guidelines www.apgsga.ch/digital-production L o o p Day network 120 M e t e o 10 s e c o n d s N e w s 20 90 A d v e r t i s i n g
Prices Rail Beamer Railway station Beamer «Day» «Week» «Primetime «Shopping» «Primetime «Evening» morning» evening» 05:00 to 01:00 05:00 to 01:00 05:00 to 09:00 09:00 to 16:00 16:00 to 20:00 20:00 to 01:00 300 2 100 420 735 420 525 broadcasts broadcasts broadcasts broadcasts broadcasts broadcasts per Beamer 2 per Beamer 2 per Beamer 2 per Beamer 2 per Beamer 2 per Beamer 2 34 Bern 2 1 016. 5 078. 1 675. 1 676. 1 675. 965. 43 Zürich HB/Museumstrasse 4 1 722. 8 606. 2 841. 2 842. 2 841. 1 722. 43 Zürich HB/Löwenstrasse 4 1 722. 8 606. 2 841. 2 842. 2 841. 1 722. 43 Zürich Airport 2 640. 3 200. 1 056. 1 055. 1 056. 608. Pricing eboard/beamer network combinations Railway station/street eboard/ Beamer «Day» «Week» «Primetime «Shopping» «Primetime «Evening» morning» evening» 05:00 to 01:00 05:00 to 01:00 05:00 to 09:00 09:00 to 16:00 16:00 to 20:00 20:00 to 01:00 600 4 200 840 1 470 840 1 050 broadcasts broadcasts broadcasts broadcasts broadcasts broadcasts per eboard per eboard per eboard per eboard per eboard per eboard City & Rail eboard/rail Beamer CH 58 30 080. 145 080. 48 094. 48 111. 48 094. 27 728. Valid for weeks 01 52/2018. Offers and prices subject to change. Agency commission (AC) 5% 1 Basis: General terms and conditions APG SGA, Digital Out of Home, broadcast every two minutes 2 Guaranteed number of broadcasts; further broadcasts dependent on train arrivals and departures