Digital Panel Digital Panel Network Material Specifications Updated on: 6 Jan 2016 1
Digital Panel Network Material Specifications Index 1. Format Feature 1.1 Product Features 3 1.2 Layout & Orientation 4 1.3 Location Summary 5-7 2. Production Guideline 8-11 3. Material Specification 3.1 Video Specification 12 4. Material Submission 4.1 Digital File Submission 13 5. Technical Support Contact 14 6. Appendix 6.1 Guideline for Creative Development 15-17 2
1.1 Product Features 56 pairs of HD plasma panels located in 10 high traffic stations 1. Format Feature Pairs of giant 65 panels animated images measurably enhance impact Each pair also enables animated ads, rotation of multiple visuals and image flow execution Synchronization by site (in pairs) Flexibility that the creative can be rotated to target audiences at different times of day Digital Panel Network 3
1600mm 1428.5mm 1. Format Feature 1.2 Layout & Orientation 2080mm 803.5mm Panel Display Panel Display Panel Display Size: Inner (without frame): 803.5 mm/w x 1,428.5mm/H Resolution: 1,080 x 1,920 Pixels 110mm The 110mm gap between the two panels should be taken into consideration while making creative and panel video. 4
1. Format Feature 1.3 DP Network Location Summary 1.3.1 DP Network Location Map MTR DP Network Location Map 5
1.3 DP Network Location Summary 1.3.2 DP Network 1. Format Feature MTR Station Location No. of Pairs Total 1.3.1 Admiralty a. Concourse Level 3 7 b. Upper Platform Level 2 c. Lower Platform Level 2 1.3.2 Causeway Bay a. Sogo Concourse 1 8 b. Upper Platform Level 4 c. South Time Square Concourse 3rd Basement 1 d. South Time Square Concourse 5th Basement 1 e. West Concourse Level 1 1.3.3 Central a. Transfer Concourse Level 6 8 b. Worldwide House Concourse 2 1.3.4 Wan Chai a. Concourse Level 1 5 b. Lower Platform Level 1 c. Upper Platform Level 3 6
1.3 DP Network Location Summary 1.3.2 DP Network 1. Format Feature MTR Station Location No. of Pairs Total 1.3.5 Tai Koo a. Concourse Level 4 4 1.3.6 Tsim Sha Tsui a. Concourse Level (Entrance A) 2 5 b. Concourse Level (Entrance C) 3 1.3.7 Mong Kok a. Concourse Level (Entrance A) 2 3 b. Concourse Level (Entrance E) 1 1.3.8 Prince Edward a. Concourse Level 4 4 1.3.9 Kowloon Tong a. Concourse Level 3 5 b. Exit C: Festival Walk 2 1.3.10 Kwun Tong a. Concourse Level (Entrance A) 4 7 b. Concourse Level (Entrance D) 3 Total No. of Pairs 56 7
2. Production Guideline 2.1 General Guideline 2.1.1 The client / agency should provide all media files. 2.1.2 No Audio Support for Digital Panel Network but audio channel is required to embedded in the video. 2.2 Creative Guideline 2.2.1 Digital Panel Network consists of 56 pairs of 65-inch TV panels installed vertically for advertising display. 2.2.2 Digital Panel is designed for motion graphic / animation to be presented on 2 digital panels. Image / Animation flow between 2 panels is compulsory in creative development. 2.2.3 Creative development shall be based on image motion on 2 panels, not image sharing on 2 panels. 2.2.4 Key images such as a talent, a product, a brand appearing in split images on separate panels is not acceptable. 2.2.5 One background image appearing on both panels is acceptable. 2.2.6 TVC application is acceptable only when clause 2.2.3 and clause 2.2.4 are observed. 2.2.7 Video should not be created in wide screen mode (i.e. no top and bottom black boarder). 2.2.8 Flashing, sparking, strong light or rapidly image movement effect in the creative, visuals or image flow should be avoided 2.2.9 Video special effects simulate technical failure (e.g. Snowy / Noisy visual effect, signal lost) which may mislead / irritate audience should be avoided. 8
2. Production Guideline 2.3 File Output Guideline 2.3.1 Flash file conversion will not be accepted, as elements might be lost during the conversion process. 2.3.2 Any other formats (format other than WMV9) will not be accepted. 2.3.3 Recommend to submit native HD file. Conversion of low-res sources to HD format should be avoided. Cropping and enlarging video file should also be avoided. 2.3.4 Digital panels consist of 2 separate display units. Material for the left and right panel should be submitted respectively. 2.3.5 A preview file of both the left and right panel (included the separator between 2 panels) is required for crosschecking the actual output files and the original creative. 9
2.3 File Output Guideline Completed set of output files included: Left panel, Right panel and Preview file 1. Left panel 2. Right panel 2. Production Guideline 10
2.3 File Output Guideline Completed set of output files included: Left panel, Right panel and Preview file 3. Preview panel 2. Production Guideline Completed reference set for output files can be downloaded HERE 11
3. Material Specifications 3.1 Video Specifications 3.1.1 Video Format: WMV9 (Windows Media Video 9) 3.1.2 Format VC-1 3.1.3 Format Profile Main Profile (MP) 3.1.4 Resolution: 1,080 x 1920 Pixels 3.1.5 Bit Rate Mode: Variable 3.1.6 Bit Rate: 8,000 kbps (min) - 12,000 kbps (max) 3.1.7 Frame Rate: 25.0 fps 12
4. Material Submission 4.1 Digital File Submission 4.1.1 FTP address: ftp://ftp.jcdecaux.com.hk/dv Material/DP/ 4.1.2 Login name: dvclient 4.1.3 Password: 1fdj9ouu 4.1.4 Remarks: Please advice sales representative by email with file locations after the file has been uploaded. 13
5. Technical Support Contact Mr. Edmund Lam, Assistant Project Manager Telephone No: 2862 7271 Email Address: edmund.lam@jcdecaux.com.hk 14
Guideline for Creative Development: Rejected Case Example 1 6. Appendix Main Visual (Product) should not be separated in two panels Separator (110mm gap) between panels should be taken into consideration of creative development 15
Guideline for Creative Development: Rejected Case Example 2 6. Appendix Main Visual (Model s body part) should not be separated into two panels 16
Guideline for Creative Development: Rejected Case Example 3 6. Appendix Visual should exist in both panels at all time. Either one of the panels should not be blank 17