FALL 2016 CAREERS IN ENTERTAINMENT

FALL 2016 CAREERS IN ENTERTAINMENT COM 324 5 (05950) / RTF 324L 5 (08585) Kelly Hmmn Lecturer, Directing Features, Televisin and New Media Mdule Paul Lenard Lecturer, Pst-Prductin & Editing Mdule Susan Wrenn Lecturer, Marketing in Film & TV DIRECTING FEATURE & TELEVISION PRODUCTION MODULE Kelly Hmmn Lecturer (323) 428-4544 hmmneggz@me.cm 7 Classes t meet in evenings Dates: Thursday, Wed.,Aug 24 th 7-8:30pm, Wed.,Aug 31 7-10pm, Thurs. Sept. 8th 7-8pm, Wed., Sept 14th 7-10pm, Wed., Sept 21st 7-9pm, Wednesday, Oct 19th 7-9pm, Wednesday Nv 9th 7-9:30pm. Curse Descriptin: We will examine the directr s rle, prcess and build n yur skill set. We will lk at hw the directr wrks with their team and department heads, hw t wrk with writers and prducers and hw t get a perfrmance frm actrs/persnalities. Thugh ur fcus will be n single camera narrative fr the purpses f exercises and strytelling, we will als discuss ther types f directing rles. We will hear frm peple wh have many years experience in different rles thrugh different frms f media. Yu will experience hands n hw t fcus n a subject, create a visin, cmmunicate yur visin, build a team and execute a prject. There will be small assignments alng the way and ne cncentrated final assignment. We will als explre the different paths t becming a directr. We will d exercises t help yu discver yur strengths and weaknesses in the rle f directr and inspire yu with the stries f hw thers have carved their way. Guest speakers will give yu insight int what it takes t make yur way as a directr and what prducers, writers, and actrs lk fr in a gd directr. Participatin: There is n way t talk abut directing withut participating. By its nature, the rle f directr is a leadership rle. S I will nt nly expect yu t participate but als t share yur passin fr the art f visual media and demnstrate yur leadership and cmmunicatins skills in class and ut. Yu shuld be treating the class as a prductin and therefre be n lcatin befre yur call time and be fully prepared. Assignments: There will be sme assigned reading and viewing, sme suggested reading and in class exercises as well as sme hmewrk t prepare fr upcming classes. All are designed t create a prgressin in the classes. S please cmplete all assignments as they are building blcks. Grading: 30% Attendance, timeliness, preparatin, participatin, attitude 20% Leadership and cmmunicatin skills and develpment thrugh the sessins 30% Assignments 20% Final Prject Curse Objective: T further yur develpment in whatever field yu intend t pursue in entertainment by strengthening yur understanding f the rle f directrs. Fr thse wh have directing experience, yu can expect this class t help yu achieve a further understanding f prfessinal directing and what it takes t cmmand the rle f directr in all frms. If yu are pursuing anther area, this class will give yu a hands n perspective f what it is like t be in the directrs chair and what qualities and skill set a directr needs t pssess. SUGGESTED READING: Making Mvies by Sidney Lumet Michael Caine Acting in Film: An Actr s Take n Mvie Making Cnversatins with Wilder by Camern Crw My First Mvie by Stephen Lwenstein Even this I Get t Experience by Nrman Lear **** Abslutely n cell phnes r ther devices will be allwed in the classrm during class. Hwever, cell phnes may be used fr in class exercises. S yu may bring them but they must be ff during class. This is a NO tlerance rule. Yur grade will be impacted if this rule is nt fllwed. If yu take ntes n ur cmputer r tablet, yu may nly use fr taking ntes. *** All guest speakers are subject t change due t wrk schedules

Office Hurs: I am available via phne and email everyday after 10am and befre 11pm. I can be available fr in persn meetings scheduled in advance. I will be visiting the set during yur shts t give yu feedback n directing style as well as advice and hints n prcess. SESSION 1 - The Directr s Chair -1.5 hrs Wednesday, Aug 24th 7-8:30p There are different rles fr directrs that are dictated by the frm in which they wrk. We will discuss the different avenues yu can take t a career in directing as well as discuss the varius frms f cntent available fr directrs. A directr is a Stryteller, Quarterback, Cnductr, Life Lng student, and Observer f Life Directing in all its frms what is the same and what is the difference: Features, Episdic, Cmmercials, Music Vides. Televisin live and multi-camera variety, Sitcm multi camera. Single camera cmedy, Reality. Dcumentary, Sap Opera Theater directing as a basis fr all directing Qualities all directrs shuld pssess r develp Organizatin, calm demeanr under pressure, leadership, understanding f human psychlgy, ability t think n yur feet, respect fr the cntributins f thers, an ability t visualize and cmmunicate yur visin, cllabrative spirit, understanding f self-marketing Skill set all directrs shuld have available t them Scheduling, Budgeting, pre-vis, camera and equipment saavy, editing/pst, wrking effectively with Talent ; actrs and nn-prfessinals t get what is needed frm a perfrmance, an understanding what each jb is in any frm f prductin, a strng visual and aesthetic sense Mils Frman stry a tree is just a tree, James Burrws stry a gd pair f shes, Gary Marshall stry directrs jb is t get an actress ut f her trailer ASSIGNMENTS: * Yu will be graded n yur ability t discuss the dcumentary and article belw and yur ability t express yurself in yur paper. All fr next sessin Wed Aug 31 st. Paper shuld be emailed t me prir t class. - Altman, a dcumentary abut filmmaker Rbert Altman by Rn Mann (2014). Watch and be prepared t discuss this dcumentary n maverick filmmaker Rbert Altman in the next sessin. Watch and be prepared t discuss. - (ONLINE SEARCH FOR PDF) Excerpt frm Directrs n Directing by Tby Cle and Helen Krich Chiny PDF emtinpictures.cm>stanislavsky wrkshp Read and be prepared t discuss in the next sessin. Write a 1 page single space paper that answers these questins: - What kind f directing mst interests yu and why? - What d yu believe are yur strengths and weaknesses as a directr? - What is yur vice, what makes yu unique? - Wh are yu as a directr, what skills d yu pssess already t bring t the rle f directr? - What skills d yu need t develp t better yur directing skill set? - SESSION 2: The Directr s Team / Prcess-2 hrs-wed. Aug 31 st 7-9p Guest Speakers: TBD Putting a team tgether AD team, DP, Prductin Designer, Script Supervisr Tls f the trade Mvie Magic Budgeting Mvie Magic Scheduling Breaking Dwn A Script One Liners Call Sheets Prductin Meetings - wrking with an AD Prep/Sht/Edit wrk flw and prcess

Setting the scene-wrking with a prductin designer and DP Put it n its Feet rehearsal-wrking with the actrs Preparing a sht list exercise Pre-vis exercise ** Yu shuld start thinking abut what yu want t d as yur final prject/shrt film. ASSIGNMENT: Sht and edit a music vide due fr the next Sessin 3, Thursday September 8th. Select a subject and fcus n yur expressin f that subject. The vide can be mtivated by the music r yu can find music that wrks with yur idea/stry. It can be any style f strytelling yu wish. It can be a straight-ahead music vide r an abstract piece. But yu must execute a beginning, middle and end stry arc. Yu cannt use dialgue. Visuals and music nly. Be as creative as yu want t be in deciding what kind f visuals t use. This vide shuld represent yur persnal style/stry telling sensibility. This shuld be a calling card fr yu as a directr. Ptential emplyers shuld be able t tell wh yu are stylistically frm this vide. Yu will nt be graded n the level f the prductin quality thugh it desn t hurt fr it t be f the highest yur grade will be dependent n yur ability t execute yur idea fr an audience. SESSION 3: Wrking with Prducers / Writers -3 hrs Thurs.Sept 8 th 7-10p SCREEN MUSIC VIDEOS Guest Speakers: TBD Discussin and Q&A abut what the expectatins are frm prducers and hw t wrk with writers and prducers in all frms What d they lk fr in a directr? Hw t best represent yurself in a meeting The plitics f each frm The reel, the reel, the reel hw t get their attentin The advantage f being a hyphenate ASSIGNMENT: Write a 1 page single spaced paper due prir (via email \) t the next sessin Sept 14 th answering the questins: What is yur directing style when wrking with actrs? What directr d yu feel yu have the mst in cmmn in bth material chices and directing style? Wh is yur favrite actr and if yu were wrking with them tmrrw, what wuld be yur apprach with them? SESSION 4: Getting a perfrmance - Actrs / real peple 3 hrs- Wed. Sept 14 th 7-10p Guest Speakers: TBD Directing styles and acting styles-hw t bring them tgether. Each actr has their wn prcess Elaine Stritch prps are the thing stry Hw t find the best way t cmmunicate with a cast Interview technique fr dcumentary/reality Actr/Directr Wrkshp: We will break dwn int grups and everyne will get a chance t direct a scene. Yu will receive feedback n yur directing style and hw best t imprve the way yu wrk with actrs.

ASSIGNMENT: Write r acquire an riginal shrt subject script r find a scene in an existing script and make it yurs. All prjects must be at least 3 minutes in length and nt exceed 5 minutes. Each film must have a beginning, middle and end. It must have at least 2 characters and must have at least 1 mving sht (tracking r hand held). Be prepared t pitch yur prject t prducers in the next sessin, Wed. Sept 21 st. Yu must then write a treatment and email it t me PRIOR t the next sessin n Wednesday 21 st. This treatment shuld be a 1-2 page dcument which includes: - Lgline - Synpsis - Shrt character descriptin(s) - Als bring a hard cpy f yur treatment with yu t class n the 21 st. SESSION 5 Yur prject Pitch and Sht - 2 hrs-wed Sept 21st 7-9pm Pitch yur prject t prducers Prducer/Writer TBD Yu will be intrduced t a prducer. Yu will then have t pitch yur prject t the prducer in rder t sell it. Yu will receive real time ntes back frm prfessinal writers/prducers. Mini Camera Operatin Wrkshp with DP Bb Hayes Bb will review basic camera peratin, shting styles, and tips n hw t express yur visin t a DP and crew. ASSIGNMENT : Yu need t prepare a sht schedule and sht plan. The sht schedule will be the day(s) and times f yur sht brken dwn. The sht plan will include any reference phts, verhead drawings, sht lists. This will be due t me n later than FIVE days prir t yur first sht day. I will be present fr at least a prtin f ne f yur sht days, s I need ample ntice f yur shting schedule s I can crdinate between all students. Raw ftage and/r rugh cut will be screened next sessin, Wed. Oct 19 th. SESSION 6 Yur prject Editing 2 hrs- Wednesday Oct 19th 7-9pm SCREEN rugh cuts / raw ftage and discuss stry and hw music, sfx and ther pst elements will add t yur strytelling. ASSIGNMENT: Cmplete Prject fr Final Class / Screenings Run time n less than 3 n mre than 5 minutes. Yu will have 3 weeks t edit yur prject due Wed. Nv 9th. Yu must write a ne-paragraph intrductin fr yur prject t present befre the screening. This is an intrductin f yu the directr t the audience and a sense f why yu chse this film/subject. D nt spell ut the stry, just tease the audience with enugh infrmatin t make it interesting. Yu will als need t thank all f thse invlved in yur film (crew/cast,etc). This is a frmal presentatin f yur wrk and shuld be handled with the utmst prfessinalism. Yu are nt nly presenting yur wrk, yu are presenting yurself as an artist. I will be available during this time if yu want feedback as yu are editing, if yu need assistance in the editing prcess. This will need t be scheduled in advance. SESSION 7 Screen Prjects and Review Hw t receive ntes 2.5 hrs Wed. Nv. 9th 7-9:30pm SCREEN SHORT FILMS - Receive ntes Yu will be screening yur films fr industry prfessinals. Yu will present yur film with a shrt intr. Yu will be expected t present yurself and yur film with the utmst f prfessinalism. Yu will receive ntes and feedback frm the industry prfessinals n hw yu presented yurself hw yu were perceived as a directr and the quality f yur film/idea and hw it measures up t industry standards. This will be an exercise nt nly in presenting yurself, but als in learning the prcess f receiving ntes frm Prducers/Executives.

ASSIGNMENT: G ut int the wrld and tell gd stries, make peple think and change the wrld. *************************************** POST-PRODUTION & EDITING MODULE Paul Lenard Lecturer (818) 802-1273 PLenard@Tth-Nail.cm Five Classes which meet cnsecutive Thursday Evenings frm 7:00pm t 10:00pm including Aug 25 th, Sep 1 st, Sep 8 th, Sep 15 th, Sep 22 nd, and Sep 28 th. Office Hurs: 630pm-7pm, 10pm-11pm all class days Curse Descriptin: Yu may have heard the phrase, fix it in pst. This curse will examine in detail the varius tls emplyed in TV and feature film pst t fix prgrams, make them play, clarify r define stries, and ultimately save the day r die trying. With five years f experience running Pst-Prductin n Battlestar Galactica and fifteen years n ther TV prgrams, yur instructr will use cncrete examples frm his war chest t illustrate the varius steps f Pst. The students will see befre and after clips t diagnse scenes in truble and then see the healing pwers f pst applied. Each curse lecture will be divided between technical infrmatin and aesthetics. Belw is a schedule f classes with tpics t be cvered: 8/25/16 UTLA Center. 7-10 pm. Editing View scenes frm The Cutting Edge in class. Watch first assembly f Battlestar Galactica scene and cmpare t final sequence. Discuss scene structure and watch gd examples. Overview - Pre-Prductin, Prductin and Pst-Prductin. Fllw steps f a TV pst schedule. Hmewrk Watch A Day in the Life Battlestar Galactica episde editr s assembly. Write a ne page critical paper discussing weaknesses in the perfrmances, pacing, editing, and general clarity and what yu think can be dne t imprve them. 9/1/16 UTLA Center. 7-10 pm Editing Watch examples f prly cut scenes and then view their imprvements. Writing and Directing fr Pst Understanding tls that apply t all three. Discuss prblems with the A Day in the Life then view the final air versin f that episde. Pst Prductin Discuss varius pst wrkflws. Hmewrk Read selectin frm Mdern Pst: Wrkflws and Techniques fr Digital Filmmakers by Sctt Arundale and Tashi Trieu. Prvided by instructr. 9/8/16 WEEK OFF DUE TO LABOR DAY. 9/15/16 FIELD TRIP - 7-10 pm Chainsaw, 1017 N. Las Palmas Ave., Hllywd 90038, (323)785-1550 Picture Finishing Online, Clr Crrectin, Visual FX Cmpsiting. Frmats Prs/cns f the mst ppular vide frmats. Hmewrk View twenty minute dcumentary abut the vfx assembly line that prduced Battlestar Galactica: Bld & Chrme. 9/22/16 UTLA Center. 7-10 pm. Guest Speaker Mark Grazian VP, Pst Prductin Dreamwrks Studis Editing - Watch examples f bad and gd editing. Pst Budgets and Schedules Examples f episdic series, TV mvies and feature film budgets and schedules. Quiz A multiple chice quiz re: pst terminlgy discussed in class, the reading selectin frm Mdern Pst, and ideas expressed in the Bld & Chrme dcumentary. 9/28/16 WEDNESDAY - FIELD TRIP - 7-10 pm Techniclr Sund Services, Paramunt Studis, 5555 Melrse Ave., Hllywd 90038. Guest Speakers Emmy award winning mixers Je DeAngelis and Ken Kbett. Pst sund designing and building pst sund, understanding a mix stage. Final Exam Write a paper in class critiquing a scene frm the editr s assembly f a Battlestar scene and suggest the use f varius Pst-Prductin tls t imprve it.

Grading: The curse grade will be made up f the fllwing: 10% - A single page paper critiquing editing f an episde f Battlestar Galactica 30% - A shrt multiple chice quiz abut terminlgy discussed in class frm yur reading and viewing assignments. 30% - Attendance and participatin 30% - Final exam list ideas fr imprving a scene shwn in class. Required Viewing/Reading: Outside f class yu will be required t: Read sectins f Mdern Pst: Wrkflws and Techniques fr Digital Filmmakers Watch a rugh cut f an episde f Battlestar Galactica and critique it Watch a 20 minute dcumentary abut prducing visual fx fr Battlestar Galactica: Bld & Chrme. In class we will watch a number f clips f prly cut sequences and then review the final versins f the scenes t discuss hw they were imprved. Learning Outcmes (and methd f assessment): By the end f this prtin f the curse, yu will be able t: Define and use cmmn pst-prductin terminlgy. (quiz) Describe picture finishing, vide frmats, pst-prductin wrkflws, and visual effects used in pstprductin. (quiz) Critically review edited scenes t identify areas that need imprvement and suggest specific pstprductin slutins (initial and final papers) Much f this curse is subjective and pen t debate. As lng as the student can supprt their perspective with examples, arguments will be entertained and welcmed. *************************************** MARKETING FOR FILM & TELEVISION Susan Wrenn Lecturer (818) 257-0439 susan.wrenn@thestream.tv Dates: Wednesday mrnings at 8:00am fr ne hur each week fr 15 weeks Curse Descriptin: This is a general interest curse abut the marketing f entertainment cntent. Whether yu are writing the script, directing the sht r prducing the prject, having a slid understanding f the fundamentals f marketing is imprtant t yur success. We will examine the structure and timing f the cre elements f research, distributin, creative, publicity, media and prmtin and their applicatin t the marketing f film and televisin cntent. We ll lk at hw the disruptin f the digital frntier is an pprtunity and a tl, and when it is a distractin. Industry leaders will guest lecture giving yu a lk at the real wrld and a chance t ask yur questins f the peple wh d this... nt t mentin the pprtunity t fllw up regarding ptential internships and jbs! Curse Objective My bjective is t enable yu t lk at yur decisins in creating cntent, n matter where in that pipeline that decisin is being made, with an understanding f hw thse decisins impact the last step in the jurney... delivering the right audience t yur wrk. Assignments: Trades One f the true gifts f the digital revlutin is access t infrmatin. Early in yur career, ne f yur greatest challenges is a lack f experience. Access t infrmatin tgether with a critical mind can mitigate that challenge. If yu dn t like devuring the trades... if questins dn t pp int yur head, questins yu re just dying t have the answers t... if this isn t a passin... then this whle Hllywd thing might nt be the right path fr yu! The trades intrduce yu t the players and stimulate the questins that yu need t find answers t, answers yu will find thrugh research and experience. As such, the trades are an imprtant tl fr anyne in the entertainment industry. Cme t class prepared t share an article every day, and hw that article made

yu think f a marketing issue. Each week yu will be required t take ne article and write-up an analysis f hw the subject reflects the varius marketing disciplines we will be cvering. This will be handed in at each class. Marketing Plan The final step is the cmmunicatin strategy that brings yur audience t the screen, wherever that screen is. Yu will pick a prject and develp an verall marketing strategy by develping strategies fr each f the disciplines. There will be a written cmpnent (3-5 pages) and an ral cmpnent (5 minutes). Grading: 30% Participatin: be n time, be prepared; respect guests 30% Weekly trade paper analyses 40% Marketing Plan: have fun marketing the prject f yur chice Curse Calendar: August 24 August 31 September 7 September 14 September 21 September 28 Octber 5 Octber 12 MARKETING OVERVIEW - awareness, interest, actin - targets RESEARCH - rganizatin f infrmatin - histry (relatinship between data and time) - tls (swt, ratings, value f digital numbers) DISTRIBUTION - film (studi v indie) - televisin (netwrk v cable v syndicatin) - new media (the wild west) Assignments due: article analysis, prject cmmitment CREATIVE: the develpment f campaign elements - research (target wh are yu talking t) - distributin/placement (where is it ging) - elements (trailer, ne-sheet, tv/radi/digital) Assignments due: article analysis, utline f Marketing/Research GUEST LECTURER (TBD) Assignments: article analysis; utline f distributin PUBLICITY: psitining and expsure withut paying fr it - research (target, writers, relatinships) - distributin/timing (where is it ging, lng lead v daily) - placement (natinal v lcal/field) Assignments due: article analysis; utline f Distributin MEDIA: psitining and expsure with mney - research (targets, reach/frequency, value) - budgets - timing Assignments due: article analysis; utline f Creative GUEST LECTURER (TBD) Assignments due: article analysis, utline f Publicity PROMOTION: hybrid between publicity and media - clear gals - chsing partners (media, retail) - timing and integratin

Octber 19 Octber 26 Nvember 2 Nvember 9 Nvember 16 Nvember 23 Nvember 30 Assignments due: article analysis, utline f Prmtin GUEST LECTURER (Casey Blys) Assignments due: article analysis MARKETING PLANS - hw des it all fit tgether - elements f a marketing plan - charts and picture ORAL PRESENTATIONS - bjectives - timing/rhythm - preparatin (technlgy, cntent) Assignments due: utline f marketing plan REVIEW/PREPARATION Bring yur questins Assignments due: utline f ral presentatin GUEST LECTURER ORAL PRESENTATIONS ORAL PRESENTATIONS Suggested Reading: Ogilvy n Advertising by David Ogilvy Guerrilla Marketing by Jay Cnrad Levinsn The Lng Tail by Chris Andersn New Rules f Marketing & PR by David Meerman Sctt Cntent rules by Ann Handley & C.C. Chapman Scial Bm! By Jeffry Gitmer The Pwer f Visual Strytelling by Ekaterina Walter and Jessica Gigli What Great Brands D by Denise Lee Yhn The Operatr by Thmas R. King (David Geffen) Steve Jbs by Walter Isaacsn The Life f PT Barnum by PT Barnum University f Texas Hnr Cde The cre values f The University f Texas at Austin are learning, discvery, freedm, leadership, individual pprtunity, and respnsibility. Each member f the university is expected t uphld these values thrugh integrity, hnesty, trust, fairness, and respect tward peers and cmmunity. Dcumented Disability Statement The University f Texas at Austin prvides upn request apprpriate academic accmmdatins fr qualified students with disabilities. Fr mre infrmatin, cntact Services fr Students with Disabilities at 471-6259 (vice) r 232-2937 (vide phne). A Statement Abut Plagiarism Plagiarism is the apprpriatin f, buying, receiving as a gift, r btaining by any means material that is attributable in whle r in part t anther surce, including wrds, ideas, illustratins, structure, cmputer cde, and ther expressin r media, and presenting that material as ne s wn academic wrk being ffered fr credit, r in plain English, using smene else s wrk in yur wn academic wrk withut giving prper credit. Examples f plagiarism include cpying a friend s r classmates wrk; buying r brrwing papers; cutting and pasting blcks f text withut prviding dcumentatin f the riginal surce; brrwing images and ther media withut dcumentatin f the riginal surce; publishing wrk n the web withut permissin f the creatr; careless paraphrasing; pr dcumentatin f surces; quting excessively; failure t use yur wn ideas r wrds. Shuld plagiarism be detected in yur wrk, yu will immediately earn a failing grade fr the curse. Yu may appeal the decisin thrugh apprpriate university channels.