RIMS Style Guide October 2013
Introduction RIMS (The Risk and Insurance Management Society, Inc.) is the preeminent organization dedicated to advancing the practice of risk management. In today s economic environment, where businesses are inundated with information about managing risks and creating value for their stakeholders, it s becoming more difficult to stand out. As a result, it s more important than ever that we represent our organization, along with our products and services, in a consistent manner. We can achieve this by adhering to the brand identity guidelines enclosed in this style guide. The guidelines cover all aspects of RIMS identity: logo usage, product branding, messaging and appearance. They provide a way for us to ensure all our communications look and sound as if they are coming from a unified organization. The adoption of these standards by RIMS corporate staff, chapters, members, business partners and others will help us strengthen our identity and improve our visibility. Implementation of brand standards will allow for more clear, effective communications, enhance our credibility and strengthen RIMS awareness. Any questions or comments relating to the RIMS style guide should be directed to the Marketing and Communications Department. 2
The RIMS Brand 3 The RIMS look Introduced in 2011, RIMS look highlights its commitment to an all-encompassing approach to risk. The logo and tagline emphasizes the organization s growth strategy and reflects RIMS aim to capture the evolving nature of risk management. RIMS focus includes strategic and enterprise risk management and, following that emphasis, the branding speaks to strategy and integration. An evolving discipline The field of risk management emerged from the more traditional field of insurance management. The term risk management was adopted because the field has, and is continually growing to include, an exceptionally wide focus. Risk management responsibilities span from product liability, employment practices, environmental degradation, accounting compliance, offshore outsourcing, currency fluctuations, and electronic commerce, to name just a few of the many areas in which risk practitioners have a responsibility. In the 1980s and 1990s, risk management grew to become a vital part of organizational planning and strategy, and risk management became integrated with more and more company functions as the field evolved. Today, the role of risk management has increased to encompass large-scale, organization-wide programs, with an emphasis on enterprise risk management. Our logo and tagline RIMS logo incorporates three stripes that represent its key areas of service to its members: resources, networking and education. More conceptually, the stripes also represent upward movement, symbolic of growth and action. They join together as they grow, demonstrating the integration of risk management within an enterprise and the effectiveness of collaboration. RIMS commitment to being the preeminent professional asset for anyone with risk management responsibilities within an enterprise is the driver behind its new tagline, the risk management society. RIMS aims to provide the tools, resources, thought leadership and advocacy needed by professionals in today s business climate, and its re-brand strategy reflects that end. The RIMS brand: past, present and future As RIMS moves forward, it looks back on the history of its brand, from its founding, as the National Insurance Buyers Association in 1950, to the installment of the unicorn logo in 1975. A vastly different organization than when it began 60 years ago in both mission and scope RIMS has kept pace with the changing face of risk management and the global economy by evolving steadily throughout the years to become the most influential association for risk managers in the world and its brand has always reflected that evolution. Throughout the 1970s, RIMS was instrumental in developing and defining risk management as a discipline, and the success of this undertaking, as well as the corresponding branding, was evident in the discipline s growing numbers. The 1980s saw RIMS break new ground by asserting itself as the voice of the commercial risk manager and expanding its international influence by co-sponsoring the first International Risk Management Conference in Monte Carlo. The proliferation of the internet in the 1990s led to the launch of RIMS.org, which has seen a forum for the RIMS brand to develop and thrive. The last 10 years, however, during which risk management has been thrust into center stage, have called for a change. The intent of the RIMS brand is to reflect the value of the products and services it offers, and a change was necessary to illustrate the evolving nature of RIMS offerings. In response to the discipline s changing role, RIMS has stepped up to the proverbial plate by testifying before Congress, identifying new areas of interest in the discipline, creating inroads abroad and crafting the very definition of enterprise risk management. The RIMS brand conveys this progressive nature of RIMS interactions with its members, and the industry as a whole.
Logo Clear Space A minimum clear space equal to the size of the three stripes must be maintained at all times around the logo. No graphic elements or typography (except the inclusive elements of the signature lockup, such as unit names) should impede this minimum clear space. Whenever possible, keep a larger clear area. The logotype alone should be used rarely and only when it is impossible to print on a white background or when colors other than green or black are used. One example is on multipart forms where colored papers are used. 4
Logo Color Variations Shown below are the three ways to correctly use the RIMS logo, beginning with the recommended color version. Always strive to use a version that includes the tagline. PMS 329 or CMYK (100c, 46y, 46k) match should be used when color can be used. Always strive to use this version with the tagline. The logo may appear in all black for black-and-white ads or when budget constraints are an issue. Always strive to use this version with the tagline. The logo may appear in white on a color background. Always strive to use this version with the tagline. PMS 329 or CMYK (100c, 46y, 46k) match should be used when color can be used. This version without the tagline can be used when the logo will be small and the tagline will be hard to read. The logo may appear in all black for black-and-white ads or when budget constraints are an issue. This version without the tagline can be used when the logo will be small and the tagline will be hard to read. The logo may appear in white on a color background. This version without the tagline can be used when the logo will be small and the tagline will be hard to read. 5
Risk Management magazine Logos Shown below are the two ways to correctly use the Risk Management logo, beginning with the recommended color version. 6
Risk Management Logo Color Shown below are the ways to correctly use the magazine and blog logos, beginning with the recommended color version. PMS 329 or CMYK (100c, 46y, 46k) match should be used when color can be used. The logo may appear in all black for black-and-white ads or when budget constraints are an issue. The logo may appear in white, on ads with a color background. The logo may appear in all black for black-and-white ads or when budget constraints are an issue. The logo may appear in white, on ads with a color background. 7
RIMS Canada Logos Shown below are the two ways to correctly use the RIMS Canada logo. 8
RIMS Canada Logo Colors Shown below are the two ways to correctly use the RIMS Canada logo, beginning with the recommended color version. Horizontal Version PMS 185 and black or CMYK (91m, 76y) match should be used when color can be used. Vertical Version PMS 185 and black or CMYK (91m, 76y) match should be used when color can be used. Horizontal Version The logo may appear in black and 70% black for black-and-white ads or when budget constraints are an issue. Vertical Version The logo may appear in black and 70% black for black-and-white ads or when budget constraints are an issue. 9
RISK PAC Logo 10
RISK PAC Logo Colors RISK PAC PMS 329 and PMS 2736 (100c, 91m) or CMYK (100c, 46y, 46k) and (100c, 91m) match should be used when color can be used. RISK PAC The logo should appear in all black 11
Unacceptable Variations of Logo In using the RIMS logo, it is important to maintain and reinforce a recognizable and consistent identity. As a result, there are a limited number of variations of the RIMS logo that are acceptable, as shown on the previous pages. Full logo at an angle Full logo with tagline on top RIMS Logo expanded/stretched Full logo with words in different font EB Accounting Services Full logo with three strips on the right side of the words Any part of logo used as part of another logo 12
Information for Chapters Each RIMS chapter is permitted to develop its own, customized logo to represent itself. Since the 2011 rebrand (and elimination of the RIMS unicorn), chapters should refer to the below guidelines for creating their logos. - Chapter logos must be created as a vector file, preferably in Adobe Illustrator. - Photographs (especially anything pulled off of the internet) should not be used in the logo. These images will not reproduce well when printed, embroidered or when used as larger sizes. Any images used within the chapter logo need to be vector-based. - The chapter logo should work well in one color, first and foremost. For example, there will be times when the logo will be printed in black and white, or embroidered on something in one color. Start by creating your logo in black and white and make sure it works before adding color to it. - The chapter logo should be created using CMYK color space. - If incorporating the RIMS corporate logo into the chapter logo, request an EPS file from Chapter Services to use. The RIMS corporate logo can be used with or without the risk management society tagline, but the rest of the logo as a whole cannot be altered; e.g. the sail in the corporate logo cannot be used by itself. Also, the RIMS corporate logo can only be used in green (PMS 329 or C100 M0 Y46 K46), black or white. (See previous pages for more information.) - All fonts used within the final chapter logo should be converted to outlines. - An Adobe Illustrator (.ai) or.eps file of the final chapter logo needs to be submitted to RIMS Communications Department for approval. - Upon approval, RIMS Creative Dept will provide: A copy of the approved final chapter logo as an EPS file (in CMYK color space), for use by professional offset/digital printers, textile vendors and for large-format printing (banners, signs, etc.) A copy of the final chapter logo as an optimized JPG (in RGB color space), for use on the web, email and in MS Office applications. 13
RIMS Logo Usage RIMS Corporate Logo The RIMS corporate logo may only be used by RIMS corporate staff, on official RIMS-produced materials unless otherwise requested. All business partners and external vendors must submit a request for approval to the RIMS Marketing and Communications Department for any use of the RIMS corporate logo. Chapters are permitted to use the RIMS corporate logo in a limited capacity, for official chapter communications and events only (i.e. meeting agendas, flyers, signage, banners, etc.). It is strongly recommended that if chapters are using the RIMS corporate logo on a printed piece, they submit a sample to the RIMS Marketing and Communications Department for review. As RIMS does not endorse any particular providers, use of the RIMS corporate logo by associate members to promote their membership in the Society is strictly prohibited. Associate members may list their membership in RIMS on their website or in an email signature as text only. The word RIMS should always be used in all capital letters. RIMS Annual Conference & Exhibition Each year, a new graphical theme is developed to promote the RIMS Annual Conference & Exhibition. A conference-themed logo is also developed, and distributed to exhibiting and sponsoring companies, business partners and vendors. In the months leading up to the conference, use of the conference logo to promote the conference, or an organization s presence at the conference is permitted without submission for approval. Use of the RIMS corporate logo to promote an organization s presence at the conference is prohibited. RISK PAC Logo Use of the RISK PAC logo is limited to official PAC materials produced by either RIMS corporate staff or RIMS-contracted consultants. Any other use of the RISK PAC logo must be submitted for approval to RIMS Marketing and Communications and/or Government Affairs Departments. 14
RIMS Canada Logo Background The RIMS Canada brand and logo were developed as a branding initiative for Risk and Insurance Management Society (RIMS) activities in Canada. The brand and logo were introduced at the RIMS Canada Conference in 2002. Use of the words RIMS Canada The RIMS Canada brand was approved by the RIMS Executive Council to apply only to the following three entities: 1. The RIMS Canada Council 2. The RIMS Canada Conference (formerly known as the Canadian Risk Management Conference) 3. The RIMS Canada Newsletter. The term RIMS Canada is never to be used on its own. Use of the RIMS Canada logo 1. The RIMS CANADA logo may be used on letterhead, websites, brochures or other publications of the RIMS Canada Council and its subcommittees, including the RIMS Canada Conference brochure, provided that the following conditions are met: a. The logo must be used in the format designed and provided by RIMS, including sizing and colour specifications. b. The logo must be used in proximity with the RIMS logo, which must be of equal or greater size, and used in the format designed and provided by RIMS, including sizing and colour specifications. 2. The RIMS CANADA logo may be used on its own on promotional items distributed by the RIMS Canada Council such as pens, lapel pins, etc. 3. The RIMS CANADA Newsletter splash page and home page were designed by the RIMS art department and are approved for use. 15
RIMS Boiler Plates About the Risk and Insurance Management Society, Inc. As the preeminent organization dedicated to advancing the practice of risk management, RIMS, the risk management society, is a global not-for-profit organization representing more than 3,500 industrial, service, nonprofit, charitable and government entities throughout the world. Founded in 1950, RIMS brings networking, professional development and education opportunities to its membership of more than 11,000 risk management professionals who are located in more than 60 countries. For more information on RIMS, visit. About RIMS Annual Conference & Exhibition Launched in 1963, RIMS Annual Conference & Exhibition attracts thousands of risk and insurance professionals from around the globe, including brokers, insurers, business executives and service providers, for the ultimate educational and networking experience. The four-day event offers more than 120 sessions, keynote presentations, special events and an expansive Exhibit Hall with approximately 400 exhibitors. 16
Powerpoint Templates RIMS Standard RISK PAC 17
RIMS Products and Brands The below list is not exhaustive, but identifies the major products and services offered by RIMS. Publications Risk Knowledge Risk Management magazine Risk Management Monitor (blog) RiskWire (electronic newsletter) Resources Anita Benedetti Student Involvement Strategic and Enterprise Risk Center Risk Knowledge RIMS Buyer s Guide RIMS Career Center RIMS Community and egroups RIMStore RISK PAC and Government Affairs Spencer Educational Foundation Education Professional Development RIMS Certificates RIMS Fellow Canadian Risk Management designation Conferences and Events RIMS Annual Conference & Exhibition ERM Annual Conference RIMS Canada Conference Florida Educational Conference Southeastern Educational Conference Western Regional Conference REBEX RIMS on the Hill RIMS Risk Forum 18
Contact Information RIMS Marketing and Communications Department Director: Graphic Design Manager: Nikole TenBrink Joe Zwielich ntenbrink@rims.org jzwielich@rims.org 212-655-5910 212-655-5914 Public Relations: Senior Graphic Designer: Josh Salter Joe Ricci jsalter@rims.org jricci@rims.org 212-655-6059 212-655-5916 RIMS Annual Conference & Exhibition Stuart Ruff sruff@rims.org 212-655-6051 RIMS Chapter Services Cindy Tiritilli ctiritilli@rims.org 212-655-6031 RISK PAC and Government Affairs Nathan Bacchus nbacchus@rims.org RIMS Canada Council Contact Bonnie Wasser bwasser@sympatico.ca 416-636-9745 19