EDITOR Our audience and urban creators were looking for a single platform that offers the best urban music and entertainment on all connected devices, all over the world. TracePlay is our answer to this request. OLIVIER LAOUCHEZ CHAIRMAN, CEO AND CO-FOUNDER OF TRACE GROUP SUMMARY 03 04 05 06 07 08 09 10 1/ THE APP TRACE PRESENTS TRACEPLAY AN OFFER THAT FULLY INCLUDES URBAN MUSIC 2/ THE EXPERIENCE LIVE TV: 9 TRACE MUSIC TV CHANNELS + 1 TV CHANNEL DEDICATED TO SPORT CELEBRITIES LIVE RADIOS : 31 THEMATIC TRACE RADIOS SVOD & ORIGINALS : OVER 2000 URBAN ASSETS 3/ THE OFFER PRICES DEVICES GEOGRAPHICAL DISTRIBUTION APPENDIX: TRACEPLAY PROGRAM CATALOGUE 2017 WWW.TRACEPLAY.TV
1/ THE APP 1.1 TRACE PRESENTS TRACEPLAY TracePlay is the first subscription-based service entirely dedicated to urban and afro-urban music and entertainment. The App is available worldwide on most connected devices and offers an instant and unlimited access to 10 live TV channels, 30 live radios and more than 2000 on demand programs. THE BEST Afro-urban series, movies, documentaries and concerts. LIVE TV Watch the 9 best urban and afro-urban music channels and the #1 sport celebrities channel ON DEMAND Instant access to more than 2000 selected programs including originals. RADIOS 30 radio channels covering the various urban and afro-urban genres. EXPLORE Browse by region, topic, genre or mood to make your choice. 03
1/ THE APP 1.2 AN OFFER THAT FULLY INCLUDES URBAN MUSIC TracePlay leverages Trace s 14 years expertise in music scheduling to offer a unique music experience: all Urban, African, Latin, Tropical and Gospel music genres are available and curated on a single App for the youth who is 100% connected. MUSIC 9 LIVE URBAN & AFRO URBAN MUSIC TV CHANNELS The best of Hip Hop, R&B, African rhythms, Caribbean tunes, Afrobeat etc. 30 LIVE MUSIC RADIOS 24 digital radios without advertising ORIGINAL PRODUCTIONS FROM TRACE STUDIOS Music documentaries, series and exclusive concerts! 04
1/ THE EXPERIENCE 2.1 LIVE TV: 9 TRACE MUSIC TV CHANNELS + 1 TV CHANNEL DEDICATED TO SPORT CELEBRITIES Discover all TRACE TV channels unlimited and exclusively on TracePlay! The 10 TRACE music and sports channels enable Urban, African, Caribbean and Gospel music lovers to listen to their favorite musical genres and check out their favorites sport celebrities. TRACE Urban is the #1 Hip Hop, R&B and Rhythmic Top 40 music channel. It showcases the best videos from these three music genres as well as interviews, shows and documentaries related to urban artists and culture. TRACE Tropical is the #1 music channel exclusively dedicated to tropical music. It features the best videos from Latin America, the Caribbean and Indian Ocean in various music genres (Salsa, Reggae, Reggaeton, Merengue, Bachata, Zouk, Zumba, Soca, Maloya, Sega ). TRACE Tropical also broadcasts concerts and documentaries on tropical music and culture. TRACE Africa is the #1 music channel dedicated to African music. It is the voice of the African artists with the best music videos from all the beloved African music genres: Coupé Décalé, Afropop, Makossa, N dombolo, Kwaito house TRACE Africa focuses on African music and culture by showcasing concerts and features related to the best African artists. Gospel music has evolved tremendously and nowadays, it is so much more than the choirs. TRACE Gospel is the only channel that presents today s face of gospel music. Through the best music videos of Contemporary Gospel, Urban Gospel, Worship Gospel and Traditional Gospel, as well as interviews with upcoming and established artists, features and concerts, TRACE Gospel shows the diversity of gospel music. A Paixão Da Música means the passion for music in Portuguese. And that s what TRACE Toca is all about: the best urban music videos and content from Angola, Mozambique, Guinea Bissau, Brazil and Cabo Verde. TRACE Toca spans all the music genres from these countries including Kizomba, Kuduro, Zouk, Cabo Love, Semba, Samba, Afro-house, Afropop... TRACE Naija is the only channel dedicated to Nigerian and Ghanaian music. Artists from this region are taking the world by storm and Trace Naija reflects this reality. It showcases the best music videos of Afro-pop, Afro beat, Afrohip, Hip hop, R&B, Ragga and Dancehall as well as concerts and other shows related to Nigerian and Ghanaian artists and culture. «Twapenda mziki chem chem means We love hot and steamy music. TRACE Mziki is true to that motto and offers the hottest videos from the best East-african artists. Afropop, Afro beat, Hip hop, R&B, Ragga, Dancehall, Bongo Flava, Afrofusion, Afrotrap are some of the music genres broadcast on this channel dedicated to East African and Swahili music in all its forms. TRACE Sport Stars is the first global entertainment channel dedicated to the lives of sports celebrities. Through factual, reality, lifestyle, magazine, gossip and tops tv shows, TRACE Sport Stars gives an in-depth access to our beloved champions lives: their passions, their commitments, their secrets. It features original programs with rights available for syndication, globally. 05
2/ THE EXPERIENCE 2.2 LIVE RADIOS: 31 THEMATIC TRACE RADIOS TracePlay offers 7 FM radios and 24 digital radios, without any advertising, dedicated to urban and afro-urban rhythms. 7 TRACE FM NETWORKS LES 24 RADIOS DIGITALES TRACE CLUB URBAN POP RHYTHMIC CARIBBEAN & LATIN AMERICA AFRICA HIP HOP AND R&B 06
2/ THE EXPERIENCE 2.3 SVOD & ORIGINALS: OVER 2000 URBAN ASSETS ORIGINAL AND LICENSED CONTENT Unlimited access to more than 2000 assets: series, movies, reality TV, documentaries, animations, concerts... Licensed content: 70% Originals and exclusive productions: 30% 90% of TracePlay content comes from the USA, UK, Canada, France, Africa, the Caribbean and the Indian Ocean Available in two languages (English and French), TracePlay s diverse SVOD library is made up of American movies (The Perfect Holiday, Resurrecting the Champ), African blockbusters (Ayanda, Last Flight to Abuja), multicultural series (Pablo Escobar), exclusive music and sport documentaries (Jidenna, Akon, Calypso Rose, Salomon Kalou), reality TV (Kingin with Tyga, Cutting it in the ATL...), animated films (Homiez), stand-up (Montreux Comedy Festival) and legendary concerts (Meshell Ndegeocello, Anderson Paak). TracePlay is the new partner of urban talents and creators and invests in original movies and series made in the US (Dream, The Terms), UK (Brothers with No Game), France (The Gang of the French Caribbean), and Africa (Wives on Strike, Crazy Lovely Cool). TV RADIO DIGITAL EVENTS STUDIOS MOBILE MAGAZINE TRACEPLAY PRESS KIT 2017 07
3/ THE OFFER 3.1 PRICES TracePlay introduces a affordable instant-streaming subscription service: Monthly subscription starting at $4.99 / 4.99 / 4.99 with a free 7 day trial Yearly subscription starting at $49.99 / 49.99 / 49.99 with a free 7 day trial 08
3/ THE OFFER 3.2 DEVICES TracePlay is available on ios and Android smartphones and tablets on Apple TV, and on Google Chromecast* with the multi-screens and Airplay functions. *TracePlay will be available on Roku and Amazon Fire in May, then on Smart TV later in 2017. WWW.TRACEPLAY.TV 09
3/ THE OFFER 3.3 GEOGRAPHICAL DISTRIBUTION TracePlay is available in more than 200 countries starting March 2017 with the United States, UK, Africa, France, Benelux, the Caribbean and the Indian Ocean. EUROPE UK Ireland Benelux France NORTH AMERICA USA Canada Caribbean ENGLISH SPEAKING AFRICA FRENCH SPEAKING AFRICA CARIBBEAN Martinique Guadeloupe French Guiana INDIAN OCEAN Reunion Island Mauritius Madagascar 10