Press Release The Supreme Encounter Between Art Jewellery And Love For Animals: The Most Precious Cat Bed In The World Is Born Lugano, Switzerland - February, 2014 - LANIMAH, a Roger Trussardi Swiss brand, brings Nautilus to life, a unique creation, which intends to revolutionise the market of high-end luxury products for pets. Nautilus is more than a simple cradle for cats: it is a sculptural artwork of high jewellery, aimed at the most exclusive target group worldwide. The Creation Art's supreme tribute to the timeless love which connects human beings and pets together, Nautilus is a real jewel, sculpted into a cradle for cats. Its shape is inspired by the sea snail shell of the same name, which exemplifies the absolute harmonic perfection in Nature. Born out of Roger Trussardi's vision, Nautilus represents the advent of a new way to interpret the relationship between human beings and animals. The development of the first piece, which is currently on the market, required more than two years of planning and over a thousand hours of handcrafted labour of the highest quality level. The supporting framework of Nautilus is shaped out of carbon fibre and retains its alluring satin finish. This exclusive and modern material, a chemical element essential to life itself, has a black-andgreyish look, which counterbalances the brightness of gold ornaments and the luminosity of diamonds, emeralds, rubies, and of any other gemstone of whatever shape and calibre cut customers desire to have encrusted in the work. In Nautilus, the Western liking for the artistic perfection of lines and shapes merges with the Eastern attention to chromatic magnetism and to the purity of extremely precious stones. Numerous items contribute to complete and embellish this sculptural work of high jewellery. The pillow, upholstered with some of the most exquisite fabrics in the world, is finely embroidered and stuffed with materials which do not derive from the animal kingdom. The precious stones, which vary according to customer s tastes, enhance the work as much as the silver, gold or platinum friezes. Furthermore, one of these noble metals can be forged into the artistic pedestal, which supports the whole work like a luminous froth. Finally, the horizontal weave supporting the bed is equally made out of silver, gold or platinum, and encrusted with a selection of gemstones to choose from: this frame is the true heart of Nautilus, a symbol of the priceless value of an intimate, pure and sublime love. Like the shell it is inspired by, the shape of Nautilus reflects the harmonious and perfect proportions known in geometry and philosophy as the Golden Section: everything in Nature is regulated by this law of balance. Accordingly, the very image of the work is a literal sublimation of beauty. It represents the perfection of the relationship between the human being and its favourite pet, by expressing and externalising its pure, harmonious and incorruptible essence. The unique nature of the work thus assumes a symbolic significance, the value of which lies beyond that of the extremely precious materials the work is made of.
About LANIMAH Born out of a Roger Trussardi's vision, LANIMAH is a Swiss brand, which designs the most exclusive luxury products ever made for dogs and cats. The company, founded in 2011 and currently headquartered in Lugano, represents a new and revolutionary way to conceive high-end luxury products and services for pets. LANIMAH's goal has always been to discover original and profound ways to honour the love and the universe of emotions which exist between human beings and animals, by creating works which have a unique appeal and distinction. LANIMAH's works of art guarantee exceptional quality and preciseness, and are entirely produced in Switzerland. Each piece is unique, characterised by meticulous attention to detail; for this reason, each realisation can take several months or even years. The selection of materials, used by master artisans to craft the works, includes, besides the carbon fibre, materials from an ethical source, certified according to responsible and ethical sourcing' criteria. The works can be made on a commission basis, in order to satisfy each costumer's specific desire. In this, play a pivotal role the features of the animal which the work is made for, such as physical predispositions, movements, character and personal story. Moreover, the safety and security of the animal are a fundamental priority, which affect the whole process of conception and creation. Without a doubt, LANIMAH's vision is destined to redefine the parameters of the animal services industry. The definition The Finest Luxury Art for Pets' clearly explicates the target at which LANIMAH aims. Each single piece is personally signed by Roger Trussardi, in order to guarantee distinctiveness and authenticity. In line with the level of exclusiveness of LANIMAH's creations, the price of each personalised piece is a matter of confidential settlement. Commitment Each LANIMAH's creation is inspired by shapes and elements of Nature. Consistently with this conceptual line, organic material of animal origin, such as leathers and furs, is not used. This same sensibility underlies the will to sustain, through the proceeds from the works, non-profit foundations and associations for the protection and safeguard of animals all around the globe. As a matter of fact, LANIMAH aims primarily at providing a concrete help to meticulously selected corporations and foundations, whose commitment encompasses the safeguard of engendered species, the protection of abandoned animals, the rescue of stray cats and dogs, and even veterinary medicine research. Media Contact Should you have any question about Nautilus and LANIMAH please contact press@lanimah.com or visit our web site at www.lanimah.com
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