REDEFINING EDUCATION CMU
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THE CONTEXT! It is a great time to be a creator.! Creative tools and a potential audience are available to all online.! Creativity isn t just about creating, it s about sharing and responding too, and this is now much easier to do.
THE CONTEXT! Though building a business and career around creativity remains challenging.! And while the tools and potential audience are there, do young people have access to the skills and knowledge they need to utilise them?
THE QUESTION! Is music education preparing and enabling young people interested in pursuing a career in the music?! Is that even the aim of music education?! If not Should it be? Could it be?
THE QUESTION PARTICIPATION FEATURED ARTISTS EDUCATION CAREERS INDUSTRY CREATIVES APPRECIATION ENTREPRENEURS EXECS
STARTING POINT! What do we mean by music education music careers! Starting point: a mapping exercise
MAPPING EDUCATION: SEGMENTS PRIMARY SCHOOL SECONDARY SCHOOL HE & FE AND BEYOND In Class Extra-Curricular Music Class Extra-Curricular GCSE Extra-Curricular A-Level Extra-Curricular Performance Production Business MA MBA PHD Professional Training INSTRUMENT LESSONS EXTERNAL EDUCATIONAL PROGRAMMES UNIVERSITY SOCIETIES INDUSTRY EVENTS APPRENTICESHIPS & INTERNSHIPS
MAPPING EDUCATION: DISTINCTIONS! Performance v production v business! School/college based v external! Free-to-access v paid-for! Which genres?! Who is funding it?! What is the aim?
MAPPING EDUCATION: RESEARCH! We are interested in the entire map.! And how they interact and relate.! And how they impact on music careers.! And how we ensure access for all.! We have so far sketched the map.! Now we will flesh it out a little more.
MAPPING CAREERS When Ed Sheeran performs at Wembley this summer we will see one person on stage with a guitar and some pedals But behind the scenes hundreds and hundreds of people have helped make those shows happen.
MAPPING CAREERS: THE ROLES ON THE ROAD Ed Tour Manager Production Manager PA Set-up Lighting Set-up PA Operation Lighting Operation Set Build Stage Crew Catering Truck Drivers Bus Drivers Tour Accountants Promoter Rep Security Merchandising Photographer PAs BEHIND THE TOUR Promoter Artist Manager Booking Agent Ticket Agents Marketing Press Social Media Advertising Set Design Venue Management Venue Staff Venue Security Venue Merchandising Box Office Staff Bar Staff Hospitality Staff PRS Insurance BEHIND THE RECORD Label A&R Label Creative Studio Producer Sound Engineer Label Marketing Label Press Label Promotions Label Business Affairs Social Media DIstributor Publisher(s) A&R Publisher(s) Royalties Merchandiser Direct To Fan Brand Partnerships Streaming Platforms Record Shops Media These are just examples of the kinds of roles involved in album campaigns and tours
MAPPING CAREERS: RESEARCH! Again, we are interested in the entire map.! How do we educate young people about all these roles?! What skills and knowledge are required for these careers?! How can music education help young people develop these skills and access this knowledge?! What other careers would benefit from that education?! These are questions we now seek to answer.
THE END any questions?