Newsletter of November 2015 I want to be contacted Summary [Editorial] Through Digital, Videos and live are at their best: the new Dynamics of Television [Exclusive] NYC Television Week: European series, between creativity and accessibility [Meet the Eurodata TV Worldwide Team] Find out where you can meet our team over the coming months [Interviews] Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide. Tencent Video - Mary Ma - Senior Format Manager Variety Business Department - Beijing [What s new?] Top YouTube channels now available in NOTA NOTA analysis of the first monthly tops of YouTube (YT) channels provided by Wizdeo - in 10 markets has shown the predominance of certain genres related to entertainment and comedy. This season football is still in the lead across the world, but local sports recorded great performances. Sport TV consumption remained high in 2015. As last year the audience sport leader, was football: in 20 out of 46 countries studied, football matches were the most watched between September 2014 and August 2015. [New on the air] Hunted An audience booster (+126%) in Young Adults vs. time slot for this series where a team of hardcore manhunters tracked citizens. A&E Adaptation of Niño Santo (Holy Child) The series that had + 33% vs. the slot average on its premiere is A&E next adaptation. possible, (Who s on Top) The game-show, where only two answers are למעלה registered 40% market share in the Commercial Target. [Join the team] Latest job and internship offers
EDITORIAL Through digital, videos and live are at their best: the new Dynamics of Television Television is at a crossroads with the strength of its assets on one side and the rise of a new coming world on the other side. Digital, video and television increasingly belong to the same ecosystem. Thus, in order to follow the latest trends in content, Eurodata TV and Wizdeo signed a partnership to analyze the top YouTube channels in 10 countries. The first findings of last month s results show two main genres were preferred and several YouTubers content tactics to engage its audience more. These tactics though they are mainly used by non-professional content creators enable them to get millions of unique views per month. Nevertheless, TV series easily surpass these numbers by broadcasting one episode; this reinforces that TV remains the first and premium window for content providers. At the recent New York Content conference held in New York, Eurodata TV showed the European creativity and the different strategies linear broadcasters are using to adapt themselves to a new paradigm. ATAWAD is now a fact. We are moving to Unlimited Access, Multiple Screens Unlimited Content. The TV audience is not only boosted by fiction, but also by sports. Regardless of the new players in the TV industry and the transfer of broadcasting rights, sports TV consumption has remained high in 2015. Without any worldwide big sports events to top the audience rankings between September 2014 and August 2015, local and continental competitions took the opportunity to score great ratings. These are revealed in the Yearly Sport Key Facts 2015 released in mid-november 2015. The report studies the sport TV consumption in 46 territories, and provides key insights into a wide range of sports. Want to know more about all this? Scroll down for more! Frédéric Vaulpré, Vice President, Eurodata TV Worldwide Find out more about our insight reports: NOTA International TV Trends: fresh formats and the latest international trends The Kids' TV Report: trends and hits in children s programming The Scripted Series Report: a whole season of scripted formats The Entertainment Report: hot properties and business strategies Key Producers Insight Report: identifying the weight of producers Multiscreen Report: comprehensive overview of multiscreen content and strategies Yearly Sport Key Facts Report: offerings and viewing of international sport programming One TV Year in the World: the ultimate yearbook for international TV executives The Young Adults Report: an insight about the overall young adult s TV consumption trends
EXCLUSIVE NYC Television Week: European series, between creativity and accessibility
Agenda Eurodata TV Worldwide team is constantly travelling around the world to meet our clients/partners and bring a unique insight through conferences, seminars and festivals around five continents. In the coming months you can meet and hear us at: MIP Cancún Cancún, 18-20 November The International Echo of Latino Content - Nov 18 (12:45 to 13:15) François Lhomme - flomme@eurodatatv.com C21 Content London London, 1-3 December Creative Trends and New Models in Drama Distribution - Dec 1 (10:45 to 11:30) Avril Blondelot - ablondelot@eurodatatv.com Salomé Fuchs - sfuchs@eurodatatv.com Asia TV Forum Singapore, 2-4 December In Conversation with Steve Macallister, CEO, All3Media - Dec 1 (16:30 to 17:00) Trends in Kids Consumption - Dec 2 (14:45 to 15:15) The Trends of Content - Dec 3 (10:00 to 10:30) Kids-Led Formats - Dec 3 (13:15 to 13:50) Sahar Baghery - sbaghery@eurodatatv.com Jacques Balducci - jbalducci@eurodatatv.com Bo Zhang - bzhang@eurodatatv.com Wherever you are in the world, we look forward to seeing you soon!
INTERVIEWS Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide. Tencent Video Mary Ma Senior Format Manager Variety Business Department Beijing Can you tell us about your most recent projects? Tencent Video annual promotion conference just took place early this month. And Variety Business Department of Tencent Video is now preparing programs for the fourth quarter and next year. New format projects such as RUN which is a celebrity adventure game show from Sweden and CHEF&MY FRIDGE which is a new cooking format from South Korea are in the plan. What are your main projects and strategy outlines over the coming months? Besides RUN and CHEF&MY FRIDGE, we are going to do ARE YOU NORMAL season 3 next year which has achieved success during the first two seasons. There will be more original shows in the coming months as well including factual reality and entertainment shows. We will provide the most real variety shows based on insight into audiences needs. How does the information provided by Eurodata TV Worldwide help you in your work? Eurodata TV Worldwide has been providing us accurate and timely information on the new shows around the world which is very useful for us to discover and evaluate new formats and follow up the ratings of the show.
WHAT'S NEW? Top YouTube channels now available in NOTA The rise of powerful digital online platforms such as YouTube, Netflix, Amazon Prime and Yahoo Screen!, among others has transformed the audiovisual content and its way of audience measurement. That is why Eurodata TV Worldwide and Wizdeo joined forces to enhance the NOTA service an online platform that tracks and monitors the latest TV trends and content. Today, ordinary people better known as YouTubers are engaging viewers and building a real affinity with them through YouTube channels which are so diverse and the numbers increase each day. The first monthly Top YouTube (YT) channels detected thanks to data gathered by Wizdeo s statistical tool Wiztracker and NOTA s online tracking content service revealed that the top YT channels were particularly innovative, original and had attractive concepts. Each of the YT channels that appeared at the top had a specific viewer profile that aimed to attract through original ways of filming, editing and speaking. A global analysis of these channels showed that entertainment and comedy are the predominant genres. Most of the channels intended to entertain and make viewers laugh with videos based on humor, challenges, games and pranks. Among the top YouTube channels, NOTA noticed particular tactics used to engage viewers: - The question and answer dynamic was used in the French channel Les Questions Cons. In a humoristic tone, the owner of the channel asks questions that everyone has thought of but never dared to ask. On the other hand, the Italian channel The Show which was number 1 in August 2015 offers social experiments by asking funny or obscene questions to people in public places. Meanwhile, YouTubers use another way of filming without showing their camera to enhance the comical aspect of the video. - The hidden cameras were used to make videos funnier, like on the Spanish channel TiparracoSA. The channel features hidden cameras in the street to prank and record the reactions of people in strange or embarrassing situations. TiparracoSA had an engagement rate above the average in August 2015. Other YouTubers are doing the opposite and filming themselves at home where they feel more comfortable. - The home videos were another way for YouTubers to make videos in which they address their audience in front of a camera to describe funny moments related to their everyday life or various social subjects. With so many YouTube channels, there is a need to be different and to deal with various topics such as animations or videos games. - Animation was one of the genres some channels used to differentiate themselves with by creating animations such as the U.S. YouTube channel Explosmentertainment whose number of views achieved +252% vs. the previous month. Explosmentertainment produces and posts daily cartoons with appealing characters. As for videos games, YouTubers talk about them with a humoristic and enthusiastic tone like the U.K. channel ComedyShortGamer which was number 1 in August 2015 in the UK and the German YT channel Unge.
Finally, other YouTubers detach themselves from videos games and animation to classify and put in order relevant subjects. - The rankings within the content were used by some YouTubers who ranked content by describing facts in order of importance like the Swedish channel Top10Memes which registered +396% of views compared to last month. In addition to these predominant genres, some YouTubers such as the American Coby Persin use their channels to unveil hard realities like poverty or sexual harassment. The YouTubers exposure has been so great that several of them have become well-known like the French YouTuber Norman Thavaud who now performs on stage in his own one-man show. Meanwhile, there are some that go even further and produce films such as the members of the Brazilian YouTube channel Porta Dos Fundos. YouTube channels are thus part of the audiovisual market environment and its content analysis and measurement have revealed what creative, talented and innovative YouTubers are capable of. Source: Eurodata TV Worldwide / Relevant Partners Estelle Chandeze - Research Manager - echandeze@eurodatatv.com Tel: +33 (0)1 47 58 36 38
This season football is still in the lead across the world, but local sports recorded great performances. This year, viewers from all around the world are fervently following men s football again on the television. In the 46 countries studied in the Yearly Sport Key Facts report, football matches were the audience leader in 20 countries between September 2014 and August 2015. In some countries, football totally annihilated the competition: in Malaysia football accounted for 79% of all sport watched on television. It even accounted for as much as 87% in Turkey. In Thailand, 14.9 million TV viewers watched their national team triumph in the final against Malaysia in the Southeast Asia Cup (AFF Suzuki Cup) on Channel 7 (69.5% of the audience share). The striking fact about this year s football remains the excellent scores seen at the Women s World Cup. The Japan vs. United States final was watched on Fox by 22.6 million Americans (23.6% of the audience share) and on Fuji TV by 3.7 million Japanese people in the Kanto region (38.7% of the audience share). In France, the France vs. Germany quarter-final pulled in 4.1 million TV viewers on W9 (25.3% of the audience share), which was a historical record audience in France for a DTT channel across all programs. But in a 2014/2015 season without the two most broadcasted sports events, namely the Football World Cup and the Olympic Games, sports that usually remain in the shadows seized the opportunity to pull high ratings. In six countries, the most watched sports were winter sports (alpine skiing, Nordic skiing, ski jumping, etc.): in Norway and Slovenia they were more watched than all other sports combined, accounting for 54% and 53% respectively of the total sports consumption. The year also gave prominence to very popular local events such as the Vasaloppet cross-country skiing race in Sweden, which attracted 1.8 million TV viewers on 9 March, accounting for an audience share of 79.1% on SVT1. Broadcasts of other sports which are often rather unfamiliar to the general public are still high profile events in some countries. For example, in Ireland, Gaelic sports accounted for 33% of the sports offer and 48% of the TV sports consumption. Extracts from Yearly Sport Key Facts Report issue 2015 (September 2014 - August 2015) now available. An update of the Yearly Sport Key Facts will be released in December 2015 with a focus on the Rugby World Cup. Sources: Nielsen Television Audience Measurement / TIAK Kantar Media /Nielsen Media Research / Video Research Limited /Médiamétrie Médiamat / TNS Gallup / AGB Nielsen Media Research /MMS Yassine-Guillaume Berhoun - Research Manager - ygberhoun@eurodatatv.com Tel: +33 (0)1 47 58 36 56
NEW ON THE AIR Hunted An audience booster (+126%) in Young Adults vs. time slot for this series where a team of hardcore manhunters tracked citizens. Hunted explores the feeling to be concealed in a society where being monitored is a reality. An ex-head of counterterrorism and a pedophile hunter makes people wonder whether one can ever truly run away from 24/7 surveillance. UK Channel 4/Reality Show - 14 ordinary people go on a journey around the UK and try to disappear from the different tracking mediums. A team of expert hunters have to track them down. A&E Adaptation of Niño Santo (Holy Child) The series that had + 33% vs. the slot average on its premiere is A&E next adaptation. A&E upcoming adaptation - series inspired on the Mexican cult healer Niño Fidencio is being written by Katz (The Bridge) and Peirano (The Maid), and has an executive producer Jeff Pinkner (Fringe and Lost) among others. USA A&E/Series - "Niño Santo" follows a group of young doctors who are sent to vaccinate the locals in a remote village, where they encounter an unusual cult headed by an enigmatic faith healer. (Who s on Top?) The game-show, where only two למעלה answers are possible, registered 40% market share in the Commercial Target. Debuted at MIPCOM, Who s on Top? outperformed by 6 points among all individuals on its premiere vs. channel s slot average. Israel Channel 2/Gameshow - A new twist on a trivia game show, where five contestants suspended in air pods ascend higher if their answers are correct or plummet to the ground if they are wrong. Source: Eurodata TV Worldwide / NOTA / Relevants partners
JOBS Join the team at Eurodata TV Worldwide Eurodata TV Worldwide department analyses and gives access to audience performances of television programmes in more than 100 territories across the world. You have a strong interest in international television? You already keep an eye on new launches and programming trends? Join our team! We are seeking a: TV ANALYST FOR INDIA Part time (1-2 hours per day) Home working Tasks: Profile: Daily identification of new entertainment, factual and fiction television programs on a selection of TV channels in India Writing standardized reports with a description of the programs and production credits Recording and sending videos of the identified television programs to the NOTA team in Paris Strong interest in television and media business Good understanding of Hindi and Tamil, excellent writing skills in English Organized, reliable Contact: please send your application to the NOTA team: e-nota@eurodatatv.com www.eurodatatv.com Contact us Facebook Twitter Recommend this newsletter Jobs