GO GLOBAL WITH EUTELSAT GLOBAL CONNECTIVITY, LOCAL DELIVERY Laurent Roussel Future of Satellite technologies Media Technology Conference 1
A KEY PLAYER IN THE SPACE BUSINESS Pioneer in space 40 years of experience 39 Satellites for global coverage Solid investment programme 4 satellites to launch 2
A DIGITAL ENTREPRENEUR Remplacer par l image de l équipe devant E65WA? Ou par une du SCC? 6630 TV channels 1140 High Definition 1 billion TV viewers 1000 Industry experts 32 Nationalities Revenues* 1.48 billion * As of 30 June 2017 3
PALETTE OF SOLUTIONS OVER THE ME 8 FLAVOURS 1. C-band global beam (E8WB, E3B, E10A, E5WB) GSM backhauling, Maritime, DTT primary distribution 2. Widebeam Ku (E10A, E21B, E3B, E7A/B, E70B) SNG, Video Exchange networks, Contribution to Multiple DTH teleports Mofa Networks 3. Spot Ku (E3B E-E, E21B E-E, E33, E48D, E53A) In country B2B VSAT networks (MoI, Oil & Gas) 4. Secured & Tailor made Ku Spot: Eutelsat Quantum DoD, Oil & Gas, MOI, VVIP, maritime, UAV 5. Multispot Ku Aeronotical 4
PALETTE OF SOLUTIONS OVER THE ME: 8 FLAVOURS 1. C-band global beam (E8WB, E3B, E10A, E5WB) 2. Wide beam Ku (E10A, E21B, E3B, E7A/B) 3. Spot Ku (E3B E-E, E21B E-E, E33C, E48D, E53A) 4. Secured & Tailor made Customer Ku Spot: Eutelsat Quantum 5. Widebeam Ka: E25B Contribution Wide range Wifi, One way Internet DTH Pay TV or private broadcast network Multiscreen DTH oip 6. Regional Ka (steerable): E3B National Broadband networks (B2C & B2B) 7. Regional Ka (Fix): E36C, E65A National Broadband networks (B2C & B2B) 8. HTS Ka: KaSat, BB4Africa, VS-3 Broadband networks (B2C) 5
EUTELSAT QUANTUM Software based satellite Configure Uplink Beam Define Channel Allocate Transmit Power Configure Downlink Beam Uplink(Receive) 100% V H 13.0 14.5 80% 60% V H 10.70 Downlink (Transmit) 12.75 40% 20% 0% 6
EUTELSAT QUANTUM Software based satellite Anti Jamming counter measures: On board Single satellite geolocation Change Frequency band Carve out G/T coverage Redefine Beam Interferer / Jammer Identified Transmitter Geo-located Uplink(Receive) V H 13.0 14.5 V H 10.95 Downlink (Transmit) 12.75 Redefine Channel Uplink(Receive) Spectral nulling (notching) Coverage redefinition V H 13.0 V H 10.95 Downlink (Transmit) 14.5 12.75 7
SMARTBEAM Multiscreen solution via satellite Laurent Roussel - Eutelat Middle East 8
WHY SMARTBEAM? User habits are changing Video on mobile devices On-demand consumption New formats (VR, 360 ) on flexible IP infrastructure User experience is rapidly redefined thanks to agile software development Yet, internet distribution sees strong limitations in several areas Uneven audience reach and quality of services through OTT Issues on quality of service, esp. at peak hour Data quotas are throttling streaming usage Distribution costs significant in several regions Objective : leverage OTT technologies while benefiting from broadcast strengths: Maximum reach, irrespective of internet connection Guaranteed quality of service, even at peak hour Flat distribution costs, irrespective of audience 9
SMARTBEAM: WHAT IS IT? Product description Overall architecture Service of satellite video transmission to mobile devices Combine multicast of IP video streams over a widebeam satellite and local Wi-Fi Positioned to distribute low bit-rate video streams tailored for small screen consumption Able to deliver linear TV and on-demand content will be available soon Offering seamless integration with existing OTT services and mobile applications Able to distribute Free-to-air as well as premium content 1) Suitable for video consumption in public venues and at home TV operator OTT platform SmartBEAM hub (in RMB) Eutelsat HotBird (EMEA) Eutelsat E16A Africa E36B Technicolor service Russia internet connection 2) Confidential 1) With regular DRM protection 2) Internet connection used for content browsing, receiver management and if need-be content protection (DRM shake-hand) 10
SMART PHONE OR TABLET APPLICATION EPG Live in EPG or Full screen Confidential 11
TWO KEY USE CASES: «AT HOME» AND «PUBLIC SPACES» AT HOME PUBLIC SPACES HOTELS AIRPORT LOUNGES Receive video content optimized for being watched on a smartphone or tablet Watch TV on a tablet while resting at the hotel or waiting for a plane Easily watch TV, everywhere in the home. Independently of the availability and quality of terrestrial networks Do not incur in volume limitations or in additional mobile data traffic costs A large number of users can simultaneously watch different channels The tenant of the public space (hotels, airports, shopping malls, hospitals ) can improve its attractiveness and better retain his customers 12
SMARTBEAM HEADEND CONNECTS AN OTT PLATFORM TO SATELLITE BROADCAST TV platform OTT head-end TELEPORT Video Stream Video Files Video Encoder and Packetizer HLS chunks HTTP MP4 files Meta Data SmartBEAM headend Proprietary stream MPEG-TS MUX, Uplink FTP Encryption keys HTTP Analytics Backend server HTTP User management (DRM licences..) Service management Channels list Program guide Receiver updates Confidential 13
SMARTBEAM CPE BRIDGES SEAMLESSLY SATELLITE WITH MOBILE APPS THROUGH THE WIFI TV platform satellite receiver TV platform OTT mobile application with secure player Proprietary Stream MPEG-TS HLS Chunks Meta Data On-demand Files HTTP WiFi Router Backend server Channel list, program information, DRM keys Confidential 1) Multi Tuner necessary if same device used for regular TV reception 14
Direct to Home Broadcast: FOCUS on REACH 15
Confidential 16
HOTBIRD NEIGHBORHOOD REACH: FIFTY-ONE COUNTRIES ACROSS THREE REGIONS Western Europe: 17 countries Eastern Europe: 17 countries MENA: 17 countries 17
HDTV SET EQUIPMENT RATES ON HOTBIRD PER COUNTRY Europe (HD TV sets penetration) MENA (HD TV sets penetration) Spain 91 % Germany 90 % Poland 90 % France 84 % Netherlands 83 % Great Britain 81 % Portugal 68 % Greece 64 % Italy 54 % UAE 69 % Iran 67 % Algeria 64 % Morocco 62 % Saudi Arabia 62 % Turkey 34 % Lithuania Estonia Latvia 31 % 45 % 43 % Tunisia 27 % Egypt 7 % Source: Eutelsat TV Observatory (June 2016) 18
HOTBIRD OVERALL REACH: 135 MILLION TV HOMES Million TV homes Growth HOTBIRD s overall 122 +11% 135 reach grew by 11% IPTV/OTT, DTT, Cable headends, DTH, 49% 51% 23% 26% 28% 23% 2010 2016 Western Europe Eastern Europe MENA +6.1 % Stable +36.5% Western Europe: Growth in Germany 3.4 mil Solid installed base in Italy 7.3 mil Extensive indirect reach with cable and IPTV networks MENA grows by 36%: a solid installed base in this region (9 mil TV homes, 45 Farsi channels) A solid installed base in 15 Arab-speaking markets >80 Arabic channels and main international news channels Source: Eutelsat 2016 TV Observatory 19
7/8 W NEIGHBORHOOD EUTELSAT 7 WEST A EUTELSAT 8 WEST B NILESAT 201 20
SATELLITE VS OTHER TV RECEPTION MODES 1% 4% 3% SATELLITE IPTV EXCLUSIVE DTT EXCLUSIVE TERRESTRIAL 3% 1% 2% SATELLITE 58.9 MILLION TV HOMES 92% 94% 94% 2016 2017 Note: With the exception of satellite, all other TV reception modes (IPTV, DTT, terrestrial) are to be considered exclusive 21
MENA DTH/SMATV TV RECEPTION BREAKDOWN 49.8 53.1 +6% +3.1 mil 56.2 Million TV homes 2014 2016 2017 94% 22.6 20.8 20.0 19.3 18.9 20.1 +61% +0.4 mil +3% +0.2 mil +6% +0.2% 0.3 0.6 1.0 5.3 5.5 3.7 2.8 3.0 3.2 Eutelsat Nilesat 7 /8 W HOT BIRD Arabsat 26 East/Eutelsat 25.5 East Yahsat 52.5 E SES Astra 19 E Eutelsat 5 WA 5 W 7/8 W still the number one position in 14 Arab speaking MENA markets 22
2017: 7/8 WEST ON AVERAGE REACHES 95% OF SATELLITE HOMES 84% 98% 94% 100% 99% 87% 85% 93% 96% 85% 94% 100% 100% 60% Algeria Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Saudi Arabia Syria Tunisia UAE Yemen Note: Algeria, Egypt, Morocco, Saudi Arabia, Tunisia, UAE 2016 data, the rest 2014 data 23
MENA HDTV EQUIPMENT RATES 2017 Figures in 000 2016 2017 30% of TV HOMES are HDTV equipped 17.7 mil Universe: 58.9 mil TV households in 13 countries Source: TV Observatory 2016 46% of TV HOMES are HDTV equipped 28.2 mil Universe: 61.2 mil TV households in 13 countries Source: TV Observatory 2017 8.6 mil FULL HD HD READY Shipped between 20016 & 2017 30 mil projected HD/FHD TV homes in 2017 In 12 countries: Algeria, Egypt, Jordan, Lebanon, Kuwait, Libya, Morocco, Oman, Tunisia, Saudi Arabia, UAE, Yemen CONFIDENTIAL - FOR INTERNAL USE ONLY 24
HDTV SAT.TV in MENA : HotBird & 7/8 W Program Guide on Tablet or Smart Phone 1. On your mobile, search: sat.tv 2. On your HbbTV compatible TV set install the Sat.tv channel 3. Browse http://sat.tv 25
THANK YOU! 26