The Use of Stories and Narratives in Social Sciences Research

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The Use of Stories and Narratives in Social Sciences Research Systemische Forschung in Therapie, Pädagogik und Organisationsberatung Heidelberg 5. - 7. März 2008 Professor Yiannis Gabriel University of London

Texts Different types of text (including pictures, paintings etc.) Discourses (Discourse and discourse) Narratives (Grand narrative and small narrative) importance of plot Stories narratives with relatively

A definition Stories are narratives with plots and characters, generating emotion in narrator and audience, through a poetic elaboration of symbolic material. This material may be a product of fantasy or experience, including an experience of earlier narratives. Story plots entail conflicts, predicaments, trials and crises which call for choices, decisions, actions and interactions, whose actual outcomes are often at odds with the characters intentions and purposes (Gabriel, 2000, p. 239).

Stories and facts Stories present events not as they happened, but as people wish to believe they happen In their very distortions, stories can be said to give us access to a deeper truth - the truth of how people experience events.

Why are stories important? they entertain, console and warn they help us make sense of events they help us express our emotions they enable us to learn from the experiences of others and transfer knowledge they enable us to influence others They become an important part of our identity

Some characteristics of stories sacrifice of accuracy for effect plots relatively simple characters the skill of the storyteller Narrative contract between storyteller and audience

Alternative views David Boje fragmented, terse, momentary, unplotted, polysemic, multiauthored; ante-narrative Barbara Czarniawska plotted, a universal genre that includes theories and other type of discourse Stephen Denning designed springboard stories

A few examples An accident at work A worker s outburst A leader s hospital visit A cook s suicide An office romance A sacking A merger

Stories and organizations a great deal of stories are told in and about organizations; many of these stories are important in disseminating knowledge and enhancing organizational learning; we can learn a lot about an organization by listening carefully to the stories told by its members; stories can instigate processes of social and organizational change, for the better or for the worse; they can also block change; good stories can have a profound effect on audiences, building solidarity, focusing energy and unleashing creativity; leadership involves the management of meaning and emotions, both of which rely crucially on using stories, allegories, Royal Holloway University metaphors, of London labels and other narrative devices.

Management of culture how to use them in studying organizational culture

Stories and the management of meaning Let me give you an example This is a similar situation to Using metaphors Asking rhetorical questions Placing events in a plot

What are the main types of stories, plots, characters, emotions and tropes

Types of story Comic Tragic Epic Romantic

Generic poetic modes MODE Comic Tragic Epic Romantic Protagonist deserving victim, fool non-deserving victim hero Love object Other characters trickster villain, supportive helper rescue object, assistant, villain Gift-giver, lover, injured or sick person Plot focus misfortune as deserved chastisement undeserved misfortune, trauma achievement, noble victory, success Love triumphant; misfortune conquered by love Predicament accident, mistake, coincidence, repetition, the unexpected and unpredictable crime, accident, insult, injury, loss, mistake, repetition, misrecognition contest, challenge, trial, test, mission, quest, sacrifice Gift, romantic fantasy, falling in love, reciprocation, recognition

Generic poetic modes MODE Comic Tragic Epic Romantic poetic tropes 1.Providential significance 2.unity 3.agency before misfortune 4.denial of agency during misfortune 5. fixed qualities (pomposity, arrogance, vanity etc.) 1.malevolent fate 2.blame 3.unity 4.motive (to the villain) 5.fixed qualities by juxtaposition (victim: noble, decent, worthy, good; villain: evil, devious, mean etc.) 1.agency 2.motive 3.credit 4.fixed qualities (nobility, courage, loyalty, selflessness, honour, ambition) 1.emotion (loving, caring) 2. motive 3.credit (worthy love object) 4.fixed qualities (gratitude, caring, loving, vulnerable, pathetic) Emotions mirth, aggression, (hate), scorn sorrow, pity, fear, anger, pathos pride, admiration, nostalgia, (envy) Love, care, kindness, generosity, gratitude (nostalgia)

Interrogating a story Is it a good story? What makes it a good story? What is your emotional response to the story? Is there anything about the story that troubles/bothers you? If you could re-write history how would you change the story? What do you see as the main meaning/moral of the story? What does the story tell us about (a) the nature of the project, (b)the nature of the organization, (c) What meaning/moral may outsiders read into the story?