Creative capacity enhanced awareness Ideational Fluency How many ideas can you get (around a melon) Expressional Fluency How many connections can you make (Melon inspired ideas proof of connecting, e.g. justification statements and diagrams) Divergent Production How broad and diverse can your connections be? (in contexts of Ideational and Expressional fluency square and watermelon?)
Demonstrate (within given context) an ability to Look for inspiration, contextual materials and links Discard irrelevant or non beneficial information Seek out freshly identified problems / solutions Reflect and analyze use time thoughtfully Deadline = solution proposal Penaluna & Penaluna 2006 Divergent -Convergentthinking
Demonstrate an ability to Adjust to shifting / changing / multiple deadlines Glorious Failures can be rewarded during the process with changes and adaptations encouraged (Prototyping)
Brain functionality / cortex s Key point Developing synapse potential through learning Micro molecular structure images courtesy of Mark Jung Beeman and John Kounios, Mid Western and Drexel Universities Left Cortex Right Cortex Detail of Pyramid neuron from the amygdala / hippocampus
Evolved model for QAA / UN (Incorporating divergent production) Thoughtful and conscious Subconscious = Aha Multiple ideas and flexible thought enables contextual decision making Penaluna & Penaluna 2009 / 2010
Innovation gates (based on Toyota) Search Select Implement Capture Idea Idea Investment Idea Idea Idea Investment in ideas generation is often cheap Idea Ideas assessment gate Idea Development Idea gate Test gate Launch Idea Cost Pyramid Capture and profit Investment increases significantly
Ask interesting questions How many types of Pringle are there? What initiated their success?
Interesting questions get interesting Name: from Cincinnatiphonebook - Pringle Drive Why? It sounded right Variations and flavours = over 80, inspired by USDA nutritional guide the Food Pyramid.
Interesting questions get interesting Proud can designer Fredrick J Baur passed away in 2008 Some of his ashes will last indefinitely, as they are in one of his air tight cans! Discussed inspired by Rob Loach
Interesting questions get interesting Especially as yesterday s solutions may not fit today s needs we need constant innovation. Pringle s packaging is difficult to recycle!
get interesting, ask what else could add benefits what connections can you make?
Ask interesting questions For example Why do we always do it that way? Why is the US rail system 4 8 I/2 wide? So why is the British rail system 4 8 I/2 wide?
Ask interesting questions Why do we always do it that way? So why were chariot s wheels that wide?
Ask interesting questions Why do we always do it that way? Conclusion 4 8 I/2 wide = 2 horses rears
Ask interesting questions Why do we always do it that way? The space shuttle is arguably the most advanced transport system in the world So why couldn t they build the Solid Booster Rockets the way they originally designed them?
Ask interesting questions Why do we always do it that way?
Conclusion? Always question Why do we always do it that way?
Closing thought Enterprising mind With personal motivation there is energy, with energy there is resilience, with resilience, success is likely... Creativity, innovation and opportunity recognition are key intrinsic motivational drivers, they are central to the enterprising mindset A Penaluna, 2012
Environments conducive to creativity How, when and where the brain evolves creative output at its best when subconscious, then aha Connectivity How we make connections and how we can mentor (but not teach) creativity Divergent Production Visualisation How we can visualise and locate creative thinking in the context of enterprise needs Cadbury, Toyota, Melons, Pringles and space age technology (and pyramid-based inspiration)
Putting the Horse before the Cart: Understanding Creativity and Enterprising Behaviours Andy Penaluna Professor of Creative Entrepreneurship andy.penaluna@smu.ac.uk Questions?