entering our year of service to the exhibition industry

2 0 1 3 M E D I A K I T entering our year of service to the exhibition industry THE OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF THEATRE OWNERS

Boxoffice Pro is dedicated to bringing motion picture professionals the most up-to-date information, data and analysis from our veteran editorial staff and top industry experts to insure our readers have access to the knowledge that will enable them to make informed, profitable decisions about which products and services they purchase. Every month in Boxoffice Pro, and every day at BOXOFFICE.com, we provide an insightful look at both the vibrant North American market as well as a global perspective from Latin and South America, Europe, Asia and Australia. Experts from all sectors of the motion picture industry provide their expertise, analysis and forecasts so our readers can make informed strategic decisions. Since the days of silent films, whenever exhibitors and other motion picture professionals need information, they turn to Boxoffice Pro. They won't find you if you re not part of the family of Boxoffice Pro advertisers Our subscribers include all the major theater chains, including: Regal Entertainment Group AMC Entertainment Cinemark USA Carmike Cinemas Cineplex Entertainment Rave Motion Picture Theaters Marcus Theatres Corporation Hollywood Theaters National Amusements Empire Theatres Harkins Theatres Malco Theatres Georgia Theatre Company Great Escape Theatres 34% Executives in film prodution, distribution, marketing and promotion EVERY MEMBER OF NATO RECEIVES A COPY EACH MONTH 66% Circuit executives, theater owners, managers, film buyers and industry professionals

EDITORIAL CALENDAR With 12 issues annually, Boxoffice Pro covers the entire range of topics and subjects of interest to the theatrical exhibitor. Each issue features a special section devoted to that month s theme while also delivering the staple features our readers have relied on for decades. JANUARY COVER: LES MISÉRABLES THE GIANTS OF EXHIBITION OSCAR BUZZ ON SALE DEC. 19 RESERVE BY DEC. 8 MATERIALS BY DEC. 10 JULY COVER: THE LONE RANGER AUDIO: THE SOUND AND THE FURY SOCIAL NETWORKING / 40 UNDER 40 ON SALE JUN. 21 RESERVE BY MAY 31 MATERIALS BY JUN. 4 BONUS DISTRIBUTION AT CINEEUROPE (JUN. 24 27) FEBRUARY COVER: A GOOD DAY TO DIE HARD CONTENT PROTECTION POWER 5: THE WOMEN OF EXHIBITION ON SALE JAN. 23 RESERVE BY JAN. 11 MATERIALS BY JAN. 15 AUGUST COVER: ONE DIRECTION CONCERT MOVIE CONCESSION MARKETING + POWER 5: CONCESSION 40 UNDER 40: PART II ON SALE JUL. 19 RESERVE BY JUL. 8 MATERIALS BY JUL. 10 BONUS DISTRIBUTION AT NAC (AUG 6-9) MARCH COVER: OZ: THE GREAT AND POWERFUL DIGITAL TECHNOLOGY BOXOFFICE CLOSEUP: EXHIBITION TECHNOLOGY ON SALE FEB. 20 RESERVE BY FEB. 8 MATERIALS BY FEB. 12 SEPTEMBER COVER: RUSH THE 75TH ANNUAL BUYERS GUIDE INDIE FILM ROUNDUP + 40 UNDER 40: PART III ON SALE AUG. 16 RESERVE BY AUG. 2 MATERIALS BY AUG. 5 BONUS DISTRIBUTION AT SHOWSOUTH (AUG 20 21) APRIL COVER: MAN OF STEEL SPRING AND SUMMER BLOCKBUSTERS POWER 5: POPCORN! ON SALE MAR. 13 RESERVE BY MAR. 6 MATERIALS BY MAR. 8 OCTOBER COVER: CAPTAIN PHILLIPS ALTERNATIVE CONTENT + 40 UNDER 40: PART IV POWER 5: INDEPENDENT EXHIBITORS ON SALE SEP. 19 RESERVE BY SEPT. 9 MATERIALS BY SEPT. 11 BONUS DISTRIBUTION AT GENEVA CONVENTION (OCT 8 10) MAY COVER: THE GREAT GATSBY THE CINEMACON ISSUE NEW PRODUCT REVIEW ON SALE APR. 12 RESERVE BY MAR. 27 MATERIALS BY MAR. 29 BONUS DISTRIBUTION AT CINEMACON (APRIL 15 18) JUNE COVER: END OF THE WORLD INSIDE YOUR THEATER POWER 5: THE BEST SEAT IN THE HOUSE ON SALE MAY 24 RESERVE BY MAY 3 MATERIALS BY MAY 7 BONUS DISTRIBUTION AT SHOWCANADA (MAY 28 30) NOVEMBER COVER: THE HUNGER GAMES: CATCHING FIRE HOLIDAY BLOCKBUSTERS 40 UNDER 40: PART V ON SALE OCT. 11 RESERVE BY SEPT. 30 MATERIALS BY OCT. 2 BONUS DISTRIBUTION AT SHOW A RAMA (OCT 15 17) BONUS DISTRIBUTION AT SHOWEAST (OCT. 21 24) DECEMBER COVER: SAVING MR. BANKS WORLD BOX OFFICE POWER 5: INTERNATIONAL EXHIBITORS ON SALE DEC. 6 RESERVE BY NOV. 15 MATERIALS BY NOV. 19 BONUS DISTRIBUTION AT CINEASIA (DEC. 10 12) AND EVERY MONTH: INDUSTRY BRIEFS, EXECUTIVE SUITE, THE NUMBERS, NATO NEWS, SECRET WEAPON, MARQUEE AWARD, COMING SOON, BOOKING GUIDE, 3D RELEASE CALENDAR, SHOW BUSINESS, TIMECODE

TOM CRUISE AND ROSAMUND PIKE AS DEFENSE ATTORNEY HELEN RODIN ON THE CASE IN JACK REACHER 42 BOXOFFICE PRO DECEMBER 2012 DECEMBER 2012 BOXOFFICE PRO 43 10 BOXOFFICE PRO JANUARY 2013 SOURCES: BOXOFFICE.COM/NATO JANUARY 2013 BOXOFFICE PRO 11 6 BOXOFFICE PRO JANUARY 2013 DISTRIBUTOR Paramount CAST Jeremy Renner, Gemma Arterton, Famke Janssen, Peter Stormare, Pihla Viitala DIRECTOR Tommy Wirkola SCREENWRITERS Tommy Wirkola, D.W. Harper PRODUCERS Will Ferrell, Chris Henchy, Adam McKay, Kevin J. Messick GENRE Action, Adventure, Comedy RATING PG-13 RUN- NING TIME TBD RELEASE DATE January 25 GRETEL AND HANSEL LOCKED AND LOADED AND READY FOR ACTION KATE WINSLETT GOES ON A DATE WITH WOLVERINE IN MOVIE 43 PAUL CURRO General Manager of the Roxy Stadium 11 Southern California District Manager Camarillo, CA RESPONSIBILITIES: Overseeing the day-to-day operations of the Roxy; providing support to the Southern California theaters every weekend, on holidays and during busy times; recruiting, hiring and supervising all employees; performing weekly accounts payable procedures; purchasing requests and orders; programming ticket and projection systems DISTRIBUTOR Relativity CAST Halle Berry, Gerard Butler, Anna Faris, Hugh Jackman, Johnny Knoxville, Christopher Mintz-Plasse, Seann William Scott, Emma Stone, Kate Winslet DIRECTORS Patrik Forsberg, Peter Farrelly, Elizabeth Banks, Steven Brill, Steve Carr, Rusty Cundieff, James Duffy, Griffin Dunne, James Gunn, Bob Odenkirk, Brett Ratner SCREENWRITERS Rocky Russo, Jeremy Sosenko, Patrik Forsberg, Will Carlough, James Gunn PRODUCERS Peter Farrelly, Ryan Kavanaugh, John Penotti, Marc Ambrose GENRE Comedy RATING R RUNNING TIME TBD 18 BOXOFFICE PRO JANUARY 2013 JANUARY 2013 BOXOFFICE 2012 7 DISTRIBUTOR FilmDistrict CAST Jason Statham, Jennifer Lopez, Michael Chiklis DIRECTOR Taylor Hackford SCREEN- WRITER John J. McLaughlin PRODUCERS Les Alexander, Steven Chasman, Taylor Hackford, Sidney Kimmel, Jonathan Mitchell GENRE Action, Thriller RATING R RUNNING TIME TBD RELEASE DATE January 25 46 BOXOFFICE PRO JANUARY 2013 JANUARY 2013 BOXOFFICE PRO 47 JASON STATHAM IN REVENGE MODE IN PARKER AD INVENTORY COVER BURST INDUSTRY BRIEFS GAME ON REWARDS FOR PHONE ETIQUETTE n Movie theaters have long struggled to figure out how to get moviegoers to turn their cell phones off once the movie starts, and Cinemark has introduced an app to encourage them to do so. CineMode, a component inside Cinemark s smart-phone app, offers users the chance to earn rewards for not texting or otherwise using their cells during film screenings. When you put your phone in CineMode, your screen dims, and a message appears reminding you to set the volume to vibrate. Stay in CineMode until the movie s over, and you ll get a digital coupon. For a while, our customers have asked us to design an alternative and creative solution that addresses texting and cell phone issues in our auditoriums, says James Meredith, Cinemark s VP of marketing and communications. Now, through the Cinemark app, CineMode targets these courtesy issues through the very same devices that are causing the problems. The Cinemark app is available for iphone and Google Android phones. THE LINE THAT IS DOTTED n Cinemark USA has inked with Rave Cinemas to acquire substantially all of the Dallas-based chain s assets, including 32 theaters in 12 states representing 483 screens. The price tag: $240 million in cash and the assumption of certain liabilities. The acquisition of these highquality assets will further enhance Cinemark s diversified domestic footprint, including the expansion of our presence in the New England market, says Cinemark CEO Tim Warner. n Cineplex is actually encouraging moviegoers to use their cell phones in its theaters at least until the movie starts. The Canadian exhibitor has expanded its Time- Play interactive cinema experience to Vancouver, allowing users to interact in real time with the big screen. While they re waiting for the trailers, customers can play games and participate in other on-screen challenges and win SCENE points in the process. The top 10 players to make it onto the leaderboard get a free large drink with the purchase of a popcorn. By marrying smartphones with interactive big screen advertising and gaming, we ve created a unique way for advertisers to market their products and services in our theaters and for guests to have some fun waiting for the movie to begin, says Pat Marshall, Cineplex s VP of communications and investor relations. The TimePlay app is available for Apple, Android, and Blackberry devices. It s available in 14 Toronto-area theaters, with six more opening in Vancouver. The geographic expansion coincides with the debut of a new game sponsored by Koodo Mobile in which players lob snowballs at its mascot. All of the screens in the deal have been converted to digital, and 37 percent are 3D capable. In addition, the agreement includes seven IMAX screens and nine premium large-format auditoriums. Over the past year, these theaters have generated $228 million in revenue and $21.9 million net income. We are excited about the opportunity to bring these two great companies together, adds Rolando Rodriguez, president and CEO of Rave Cinemas. Rave associates and field partners have worked hard to build a top-notch circuit, and Cinemark is well known as one of the best in the business. I am confident that under Cinemark s leadership, Rave s exceptional quality and customer service will be taken to an even higher level. The deal is subject to regulatory approval. Meanwhile, Carmike has closed a previously announced purchase of 16 theaters representing 251 screens in seven states from Rave Reviews Cinemas, and AMC will acquire an additional four theaters from Rave Reviews. The latter deal adds 61 all-digital screens, 46 percent of which are 3D capable, and three new markets Montgomery, Ala.; Destin, Fla.; and Baton Rouge, La. to AMC s portfolio. DIGITIZING CHINA n As movie theaters proliferate across China, demand for digital cinema equipment increases as well, and Barco and Doremi have both struck deals to meet the need. Barco will supply 800 digital projectors to the China Film Group, the leading digitizing entity in the country, in 2013. The Barco equipment will convert existing theaters to digital as well as equip newly constructed cinemas. As a digital cinema leader, we continually invest in China and its digital cinema development, says Wim Buyens, senior VP of entertainment for Barco. This rollout of digital cinema technology to many more theaters will enable China s film industry to reach and benefit a large audience of moviegoers. In addition, Doremi will provide 350 digital cinema servers to Wanda Cinema Line, the world s largest exhibitor that acquired AMC earlier this year. Wanda operates 100 premium cinemas in China with plans for more than 1,000 screens by the end of 2012. China s cinema industry is rapidly growing, says Michael Archer, VP of Doremi Cinema. Wanda, who is committed to the latest technology and patron satisfaction, represents the next generation of exhibition in Asia and across the world. We are happy to assist their growth with our technology. REGAL PLOTS ESCAPE n Regal Entertainment Group has completed its acquisition of Great Escape Theatres. The deal includes 25 theaters for $91 million in cash. The purchase will enhance the Knoxville, Tenn.-based chain s presence in Georgia, Illinois, Indiana, Kentucky, Missouri, Nebraska, Ohio, Pennsylvania, South Carolina, Tennessee, and West Virginia. We are extremely pleased with the addition of over 300 high-quality screens to our industry-leading portfolio and expect the transaction to be immediately accretive to both earnings and cash flow, says Regal CEO Amy Miles. Regal welcomed its new patrons with open arms, offering members of Great Escape s loyalty program an upgrade to the Regal Crown Club. Critics Choice card holders can immediately earn a free small popcorn when they upgrade to the Regal program through January 31. IN THE PICTUREHOUSE n The U.K. s second-largest exhibitor has added art-house circuit Picturehouse Cinemas to its portfolio. In an agreement with Picturehouse parent City Screen Group, Cineworld has acquired 21 sites and 60 screens for $76 million, as well as its distribution arm, Picturehouse Entertainment. The deal also includes 10 new locations already in the works. Picturehouse will operate as a separate entity run by its existing management team. This acquisition gives us an opportunity to accelerate our growth by reaching new audiences in a high value and growing part of the market, says Cineworld CEO Stephen Wiener. In 2011, Picturehouse reported sales of $48.8 million, profit before tax of $4 million, and gross assets of $56 million. It was the first major U.K. chain to fully convert to digital projection. KNIGHT COURT DATE n Seven lawsuits filed against Cinemark have been rolled into one and will go to trial on May 5, 2014. The case accuses the Century Aurora 16 of negligence on the July night that James Holmes allegedly killed 12 people and wounded dozens more during a shooting rampage at a midnight screening of The Dark Knight Rises. All of the suits allege that the cinema failed to provide security for the midnight screening and that the exterior doors weren t equipped with an alarm or security system. In October, the parents of Alexander Jonathan A.J. Boik, Micayla Medek, and Matthew McQuinn, who died in the shooting, filed three separate suits, and a fourth suit was filed by Dion Rosborough, Ryan Lumba, and Tony Brisco, who were injured in the incident. A month earlier, three suits were filed by Denise Traynom, Brandon Axelrod, and Joshua Nowlan, who were also shot. After extensive renovations and rebranding as the Century Theater XD, the Colorado movie theater where the shooting took place is set to reopen on January 17 with free movies January 18-20. NETWORK EXPANSION n National CineMedia has added five new affiliates to its theater network. The deals with Show- Place ICON, O Neil Cinemas, Pittsburgh Theatres, Fairchild Cinemas, and The Cinema Grill bring NCM and its FirstLook preshow to 16 theaters on 169 screens. The agreements expand NCM s footprint in Colorado, Idaho, Illinois, Maryland, Minnesota, New Hampshire, Ohio, Pennsylvania, and Washington. These five high-quality new affiliates strengthen our network coverage in key locations across the country, providing us with improved competitive positioning relative to other national video advertising networks, says Kurt Hall, NCM s chairman and chief executive officer. These new long-term relationships give us the number-one theater in Chicago, while strengthening our geographic coverage in several key states. NCM s current contracts include founding exhibitors AMC, Cinemark, and Regal as well as 30 more regional circuits, serving 19,500 screens in 1,550 theaters. BULGARIA IN 3D n Kino Arena, Bulgaria s largest exhibitor, has tapped RealD to provide 3D capability across the QUARTER PAGE INDUSTRY BRIEFS entire circuit. The technology will initially be installed on 44 screens, including all seven at the chain s flagship Kino Arena, which was expected to open at the Bulgaria mall in December. Kino Arena is committed to offering audiences a premium cinemagoing experience, says Bojidar Iliev, managing director of Kino Arena. The installation of RealD s cutting-edge 3D technology will allow us to continue to deliver the brightest visuals and best cinematic experience for our customers. This agreement adds to our growing install base across Europe as we continue to provide premium visual experiences for the cinema market, adds Karina Neill, director of cinema for RealD Europe. Kino Arena operates 10 cinemas in six major cities with a total of 77 screens. IMAXING OUT n IMAX is expanding in Russia, adding four more auditoriums in Cinema Park theaters. The new BIG PICTURE > JACK REACHER NOW READ THIS THERE S A LOT OF TREASURE TO BE FOUND IN PAPERBACK THRILLERS W hen a paperback thriller goes flying off the shelves, it s a safe bet that somebody somewhere will try to turn it into a movie. The leap from airport bestseller to in-flight flick isn t easy, but authors like Michael Crichton and Dan Brown have penned enough electric suspense novels that films of their adaptations have made over a billion dollars at the box office. Whether Lee Child, author of the Jack Reacher series, can ascend to their ranks is up for debate, but he s got a great foundation: his pulsepounding franchise has sold over 60 million copies. If this first film based on his novel One Shot does well enough for a sequel, Child has 16 more bestsellers he can immediately hand over to Hollywood, and he continues to write at least one book a year. But first, he and Jack Reacher have to claw their way onto this list of ten of the most successful pulp thrillers-turned-films. (Grosses are adjusted to 2012 ticket prices) COMING SOON HANSEL AND GRETEL WITCH HUNTERS A FAIRY TALE WITH BITE n After the most famous siblings in literature narrowly escape being cannibalized by a witch in a gingerbread house, Hansel (Jeremy Renner) and Gretel (Gemma Arterton) grow up to be vigilante action heroes in this loose sequel to the classic fairy tale. Armed with machine guns and some serious crossbows, the siblings tramp around Europe exterminating witches wherever they find them. But their years of experience hunting witches were only training for the biggest battle of their lives: assassinating a powerful sorceress (Famke Janssen) at a witches gathering before the local children are sacrificed. JASON STATHAM: 1 BILLION DOLLAR MAN? total domestic gross > $922,002,928 TOP 10 WIDE RELEASES The Italian Job $106,128,601 The Expendables $103,068,524 Collateral $101,005,703 Gnomeo & Juliet* $99,967,670 The Expendables 2 $85,028,192 PARKER JASON STATHAM ROBS THE ROBBERS n Parker (Jason Statham) is a thief with a moral code, but he s too good a criminal to be trusted not even by his own gang. After a successful robbery, Parker s accomplices shoot him and leave him for dead. Some months later, our hero shows up in Miami to track down his former co-conspirators and take revenge. His surprisingly forgiving plan is to rob his former accomplices and would-be killers as soon as they ve pulled off a jewel heist. To get away smoothly, he teams up with Jennifer Lopez, a beautiful, smart, and not-quite-trustworthy partner in crime. COMING SOON AIRPORT READ TO MOVIE DOMESTIC GROSS The One $43,905,746 Transporter 2 $43,095,856 ack Reacher has become of the most iconic new characters in pulp fiction Jeven Stephen King worked him in as an aside in his own 2009 novel Under the Dome, with a character mentioning his acquaintance, Jack Reacher, the toughest goddamn Army cop that ever served, in my humble opinion. He s also blonde, ugly, 6 5 and 250 lbs, which means the difference between the Reacher that fans love and Tom Cruise, the actor who will play him in his film debut, is literally sizable ten inches and 90 lbs, to be exact, plus a whole lot of handsome. Longtime Jack Reacher readers were thrilled to hear he was coming to the screen in an action/thriller directed by Christopher McQuarrie (The Usual Suspects). But while message boards have forever debated who d be the best to bring him to life Dwayne The Rock Johnson and Michael Shannon were popular choices no one ever even imagined Tom Cruise in the role until the casting choice was announced. In fact, the main story leading up to Jack Reacher s December 13th release has been pundits and devotees questioning the producers decision to give the job to Cruise. And the hesitation hasn t just been about the physical disconnect there s also a public perception that Cruise is no longer a box office draw. That last charge is crucial. It s also untrue. The Hollywood truism that Tom Cruise s tabloid scandals scrambled his Hollywood career is itself a tabloid invention. Cruise argues that his public devotion to Scientology and, until recently, his ex-wife Katie Holmes have made him a target of mockery. It s a fair point and it d be also fair to say that mockery is deserved. His high profile, but low domestic grossing comebacks like 2008 s Valkyrie and 2010 s Knight & Day give that argument credence, and have Jack Reacher fans worried that another public misfire could doom the potential franchise after only one film. But let s look closer at the numbers. Of Tom Cruise s 10 biggest hits, four of them come from the last decade. Of his 20 biggest hits, almost half of them are after the year 2000. That financial clout is even more astounding when you consider that in that time, he s only starred in 12 movies. Cruise s box office poison reputation, which he earned after 2005 s Mission: Impossible III disappointed, is almost wholly unearned. Plus, Mission: Impossible III still made $397.8 million around the globe, and last December s sequel, Mission: Impossible Ghost Protocol raked in $694.7 worldwide, enough to rank as his third-biggest hit ever. And even Valkyrie and Knight & Day recouped their money abroad, where Cruise s star power has never waned. So what does that mean for Jack Reacher? Boxoffice.com s current Twitter tracking data shows positive, but small online buzz about the film, which is estimated to have cost around $80 million with marketing. That s not cause for celebration, but it s far better than the online build-up to Valkyrie, which was loud, large and negative, and doomed the film domestically before it even opened. The biggest hurdle Jack Reacher faces is a crowded Christmas marketplace its week of release is bracketed by Kathryn Bigelow s Zero Dark Thirty on the 19th and Quentin Tarantino s Django Unchained on the 25th, both of which will be scrabbling for the same adult action audience. But just as they were last December when Mission: Impossible Ghost Protocol made a mint, the industry s eyes will be on Tom Cruise to see if Jack Reacher will be the film that finally proves he s still one of Hollywood s most bankable draws. Even if he can t physically measure up to the character, can he measure to expectations? At least one person says yes: Jack Reacher creator and author Lee Child. With another actor, you might get 100 percent of the height but only 90 percent of Reacher. With Tom, you ll get 100 percent of Reacher with 90 percent of the height, says Child. Reacher s size in the books is a metaphor for an unstoppable force, which Cruise portrays in his own way. Tom Cruise as an unstoppable force? Thirty-two years into his career, the box office numbers agree. The GodfaTher 1972 Jaws 1975 The exorcist 1973 Jurassic Park 1993 The firm 1993 The da Vinci code 2006 The Green mile 1999 The Bourne identity 2002 angels & demons 2009 The Girl with The dragon TaTToo 2011 $1,187.9m $1,024.6m $866.5m $690.0m $306.9m $265.6m $216.3m $167.9m $142.3m $103.4m THIRD PAGE MOVIE 43 THIRTY-TWO SHORT FILMS ABOUT POOP n The crème de la crème of Hollywood (Halle Berry, Richard Gere, Hugh Jackman, Emma Stone, Kate Winslet) works hard in this anthology film to bring you the dirtiest, raunchiest, most offensive jokes this side of an R rating. Movie 43 is the Farrelly brothers (Dumb & Dumber, There s Something About Mary) in concentrate which makes sense, since Peter Farrelly is a director and producer. The Farrelly brothers have lost some of their box office magic in recent years (Hall Pass, The Three Stooges), but last year s runaway success of Ted proves moviegoers don t mind a big helping of filth along with their sugar. RELEASE DATE January 25 ltd. Death Race $36,316,032 Cellular $32,003,620 Transporter 3 $31,715,062 16 others $239,767,922 * voice only / data: boxoffice.com HALF PAGE H EXECUTIVE SUITE NEW YEAR S RESOLUTIONS FOR EXHIBITORS PRESERVATION OF THE THEATRICAL RELEASE WINDOW n I will reaffirm or develop a consistent company policy vis-à-vis the theatrical release window to ensure a robust separation between theatrical and home-entertainment release dates. n I will pay close attention to NATO s windows release tracking documents to arm myself with facts about the various distributors with whom I do business. n I will include those distributor-specific facts in my decisions about screen allotments, trailer placement, one-sheet display, and every other aspect of my business. BEST USE OF NEW TECHNOLOGIES n Through staff training, staff realignment, and industry certification programs, I will maximize the value of digital projection systems by offering my patrons the best image and sound possible. n If I haven t converted all my screens to digital, I will do so immediately or understand that those screens won t be in business for much longer. n I will strive to keep the bulbs in my projectors operating at a high level so that the 3D business can remain strong. n I will support NATO s efforts to examine and possibly facilitate (when and where appropriate) new technologies such as high frame rates, object-based sound systems, and laser projection. by John Fithian NATO President & CEO As this issue goes to press, it looks possible that domestic theatrical grosses will reach an all-time record and that ticket sales will post a healthy increase over the previous year. As we look to 2013, our confidence in the long-term health and growth of this wonderful business is strong. Resting on our laurels, however, would be a mistake. As NATO members change their calendars to the New Year, perhaps a menu of some possible exhibitor resolutions is in order. These ideas don t all constitute NATO policy or agreement among our members. They simply reflect the author s wish list for the association s members to consider. SAFE AND FRIENDLY THEATER OPERATIONS n I will train my staff to operate a friendly and clean theater environment. n I will implement policies to combat rude patron behavior in the auditoriums of my theaters. n I will adopt or reaffirm theater security policies that are appropriate for the location(s) in which my company operates, and I will meet with local law enforcement to review those policies and to acquaint them with our operations. n I will ensure that NATO has current information on my company s lead contact person for 24/7 emergency communications. RESPECT FOR PATRONS WITH DISABILITIES n I will offer captioning and description services in as many of my digital auditoriums as possible and will train my staff on the usage of that equipment. n I will instruct my staff to check the batteries in all assistive-listening devices (ALDs) and to make sure that all staff know of the existence, function, and location of ALDs. n I will train my staff to be sensitive to the needs of all patrons with disabilities, including those with mobility restrictions, hearing and sight challenges, and other disabilities. VIGILANCE IN THE WAR ON MOVIE THEFT n I will include anti-piracy responsibilities in the description of my staff s job duties and will provide employee training on ways to combat camcording. n I will post notices in all of my for cost savings available to me theaters informing my patrons by signing on to the NATO/ that the use of camcorders or other Vantiv credit-card-processing recording devices violates the law program. and may subject the patron to arrest and prosecution. n I will invite the NATO/ Reynolds & Reynolds insurance n I will take advantage of the program representative to bid on MPAA-NATO rewards program my business insurance coverage. for any employee who successfully thwarts and reports an act of PARTICIPATION ON NATO camcording. COMMITTEES AND TASK FORCES SUPPORT FOR THE VOLUNTARY MOVIE n I will volunteer to serve on RATING SYSTEM NATO committees and task forces of interest to me, to learn the n I will take renewed steps to ensure that the theater managers and shape the future of my industry. (A newest developments, and to help staff in my company enforce the list of those groups was published rating system by checking IDs at in the December 2012 edition of the box office, by posting ratings this magazine.) information for our patrons, and by placing ratings information on ACTIVE SUPPORT OF my company s website. NATO S GOVERNMENT RELATIONS EFFORTS n I will see to it that my company has an active ratings compliance n I will respond to NATO s officer and that the officer participates in the ratings compliance with my elected representatives on legislative alerts by making contact activities offered by NATO. issues that affect exhibition. n I will attempt to provide assistance from my company for the in NATO s Capitol Hill Day on n I will consider participating ratings appeals board process. October 1, 2013, when teams of NATO members meet with their BEST USE OF NATO S respective members of Congress. INFORMATION SERVICES n I will work to build n I will review the list of my company s senior staff who currently representatives at the federal, state, relationships with my elected receive NATO s daily articles of and local levels. interest distribution to take full advantage of this informative n I will keep NATO informed of member service. legislative and regulatory proposals in my area. n I will read NATO s official magazine, Boxoffice Pro, to n I will support the new NATO keep up on all the latest news. political action committee. n I will attend NATO s annual FEEDBACK AND meeting (next held in Washington, SUGGESTIONS D.C., on October 2-3, 2013). n I will give NATO my n I will register now for NATO s suggestions and feedback on what annual convention, CinemaCon, is working and what isn t to be held in Las Vegas on April the good and the bad of my 15-18, 2013 (go to cinemacon. association. com). n I will know that NATO and BEST USE OF NATO S my fellow members appreciate MEMBER PROGRAMS all I do for this industry! n I will investigate the potential HAPPY NEW YEAR! HALF PAGE V EXECUTIVE SUITE SECRET WEAPON WHAT GOT YOU INTO THE MOVIE THEATER INDUSTRY? Family tradition. I m a third-generation movie theater general manager. My grandfather, Sam DeMasi, worked for Westside Valley Theatres, and my father, Mike Curro, worked for Signature Theatres. As my grandmother, Louise DeMasi, always said, We re theater people. It s all we know! WHO WAS A KEY MENTOR FOR YOU AND WHY? My dad. He has 30 years of movie theater experience and is a wealth of knowledge. He gave me my first theater job at 15. Many of my shifts were spent shadowing him and helping him perform routine maintenance in the theater. WHAT S AN AVERAGE DAY FOR YOU? I arrive at 9 a.m. and get the Roxy theater up and running for the day. I am excited every day. I have loved movies for as long as I can remember, and I enjoy sharing that love with our regular customers. In addition to interacting with customers, there are a lot of behind-the-scenes tasks to attend to. We receive lots of emails each day, so I check the theater e-mails several times every day. I also review and respond to customer comment cards and attend to the needs of the theatre customer service, routine maintenance, assigning tasks to employees. I check in on the Oxnard theater and answer any phone calls that I may receive. WHAT S AN UNEXPECTED SKILL THAT HAS PROVED USEFUL AT YOUR JOB? Maintenance skills plumbing, electrical, repairing seats, painting, etc. It seems like little things always need fixing, and it has proven to be much more efficient to learn to fix things than to call someone each time a little job needs to be done. I ve picked up these skills over time and have been passing them down to my staff. My staff has become very effective at keeping the theater in good repair. WHAT S YOUR AP- PROACH TO MAN- AGEMENT? I lead by example. My employees will see me working in the box office, selling concessions, cleaning the auditoriums, etc. I believe that showing the staff that each and every theater task is an important Meet Paul Curro, SR Entertainment Group s ubiquitous influence THE EVERYWHERE MAN by Inkoo Kang one so important that even the general manager is taking part will help them do their best to live up to my high expectations. YOUR SUPERVISORS HAVE COMMENDED YOU FOR YOUR FUNDRAISERS. HOW DO YOU COME UP WITH YOUR FUND- RAISING IDEAS? I always have our local schools in mind when coming up with fundraisers. When I see an upcoming film that is school-age friendly, I contact the local elementary schools to set up an event. When appropriate, we try to make these occasions special by decorating the theater, having our employees dress up, and providing giveaways. In addition to supporting our local schools, we also regularly do fundraisers with Ventura County Respite, Camarillo Arts Council, Camarillo Police Department, and Ventura County blood bank. WHAT S ONE FUNDRAISER THAT YOU RE PARTICULAR PROUD OF? The fundraiser we did for the Diary of a Wimpy Kid movies. My dedicated staff spent weeks creating props to decorate our lobby: a giant school bus, a chalkboard, a six-foot. pencil, a four-foot. box of crayons. The staff also created custom-made T-shirts to promote the event. I was fortunate to have Zachary Gordon make an appearance at the theater. The schoolkids were surprised to get to meet the star of the movie after having just watched the film. Mr. Gordon signed autographs and took pictures with all his eager fans. It was such a special moment for the kids and something that they will always remember. The schools that participated were able to raise funds to support their PTAs, arts programs, and anti-bullying programs. WHAT S YOUR FAVORITE MOVIE AND WHY? LEAST FAVORITE? My favorite movie is Unforgiven. I am a huge fan of Westerns and Clint Eastwood. My least favorite movie is Epic Movie. It did not have an epic box office gross. WHAT DO YOU THINK OF BE- ING NAMED SR ENTERTAINMENT GROUP S SE- CRET WEAPON? I m honored! Our company is comprised of many talented individuals, each bringing their own special skill set. To be singled out among such a group is humbling. FULL PAGE JUST A FEW OF OUR FRIENDS: Christie, Cinedigm, Dolby, Doremi, DTS, Harkness Screens, Mobiliario, Meyer Sound, NCM/Fathom, NEC Solutions, Odell s, Osram Sylvania, Paramount Pictures, Philips Lighting, Proctor Companies, QSC Audio, Ready Theatre Systems, Retriever Software, Screenvision, Sony, Sony Pictures, Strong International, Texas Digital, Texas Instruments, Universal Studios, Walt Disney Studios, Warner Bros.

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