Prospects of Digital Broadcasting and Convergence Services. - The Essential and Expanding Role of Broadcasting September 02, PDF Free Download

Prospects of Digital Broadcasting and Convergence Services - The Essential and Expanding Role of Broadcasting September 02, 2010 Keiya Motohashi

Purpose of Digitalization Japan s Nation-wide IT Promotions Integrated and Advanced Broadcasting Efficient use of Frequency Resources Now Complete Transition 1 12 -New Broadcasting 1 -Company/Official 12 Radio, etc. 13 (UHF) 62 13 Digital Terrestrial TV 52 Mobile Phone, etc., Excellence of Digital Terrestrial TV in Japan High Definition TV Multi Channel Programming Data Casting Local Service Mobile Reception Convergence with IP-based Service 2

Schedule of Digitalization of Broadcasting Media in Japan 2003 2011 2006 The Olympics, Winter The Football World Cup The Olympics, Summer Launched on Dec.1, 2003 Covered 98% of Households by March, 2010 50 million HH 100 million TVs & recorder Tokyo, Nagoya, Osaka Metropolitan Area Terrestrial TV Digital Terrestrial TV Expansion of Service Area Other regions of Japan One Seg. (Services for Mobile) Conventional Analogue TV Satellite TV BS Digital TV Launched on Dec.1, 2000 Switch over in July, 2011 (expected) Increase Channels *Advanced Services BS Analogue TV BS Analogue HDTV Closing by 2011 Service Closed on Sep.30, 2007 3

80 7000 70 6000 60 5000 50 0 Digital Receiver & Recorder (HDD-PVR) 4000 40 3000 30 Digital Terrestrial B cast Launched 2000 20 FIFA 2002 2001 2002 2003 2004 2005 Fl (P at P DP a ne & lh LC D D) TV 8000 ov- 00 ec- 00 J an- 01 Feb- 01 Mar- 01 Apr- 01 ay- 01 un- 01 J ul- 01 ug- 01 ep- 01 ct- 01 ov- 01 ec- 01 J an- 02 Feb- 02 Mar- 02 Apr- 02 ay- 02 un- 02 J ul- 02 ug- 02 ep- 02 ct- 02 ov- 02 ec- 02 J an- 03 Feb- 03 Mar- 03 Apr- 03 ay- 03 un- 03 J ul- 03 ug- 03 ep- 03 ct- 03 ov- 03 ec- 03 J an- 04 Feb- 04 Mar- 04 Apr- 04 ay- 04 un- 04 J ul- 04 ug- 04 ep- 04 ct- 04 ov- 04 ec- 04 J an- 05 Feb- 05 Mar- 05 Apr- 05 ay- 05 un- 05 J ul- 05 ug- 05 ep- 05 ct- 05 ov- 05 ec- 05 J an- 06 Feb- 06 Mar- 06 Apr- 06 ay- 06 un- 06 J ul- 06 ug- 06 ep- 06 ct- 06 ov- 06 ec- 06 J an- 07 Feb- 07 Mar- 07 Apr- 07 ay- 07 un- 07 J ul- 07 ug- 07 ep- 07 ct- 07 ov- 07 ec- 07 J an- 08 Feb- 08 Mar- 08 Apr- 08 ay- 08 un- 08 J ul- 08 ug- 08 ep- 08 ct- 08 ov- 08 ec- 08 J an- 09 Feb- 09 Mar- 09 Apr- 09 ay- 09 un- 09 J ul- 09 ug- 09 ep- 09 ct- 09 ov- 09 ec- 09 J an- 10 Feb- 10 Mar- 10 Apr- 10 ay- 10 un- 10 J ul- 10 9000 Digital TV Expand in Japan million As of July. 31, 2010 Cable TV (Digital / Analog Converter) Cable TV (Digital STB) Flat Panel Type Digital TV (HDTV) 80.5 million CRT Type Digital TV Digital STB (*connect to analog TV) 1000 10 Beijing Olympics 2006 2007 2008 2009 10

Shipping of 1-Seg Equipped Mobile Phones (As of June 30, 2010) <1-Seg Equipped Mobile Phone> About 80% of newly sold mobile phones in Japan are equipped 1-Seg digital TV receiving function. 1-Seg receiver may be built-in all mobile phones in near future as well as Built in Camera. Also, GPS navigation system, DVD player, and portable music player, computerized dictionary and note PC, etc. capable 1-Seg receiving in Market. ワンセグ向け (Thousand/Total) monthly : % of all mobile phones 100,000 % 100 Total 87,126 90,000 90 J un- 10 Apr- 10 May- 10 Mar- 10 Feb- 10 J an- 10 Nov- 09 Dec- 09 Oct- 09 Sep- 09 J ul- 09 Aug- 09 J un- 09 Apr- 09 May- 09 Mar- 09 Feb- 09 J an- 09 Nov- 08 Dec- 08 Oct- 08 Sep- 08 Aug- 08 J ul- 08 J un- 08 May- 08 Apr- 08 Mar- 08 Feb- 08 J an- 08 Nov- 07 Dec- 07 Oct- 07 0 Sep- 07 10 Aug- 07 10,000 J ul- 07 20 J un- 07 20,000 May- 07 30 Apr- 07 30,000 Mar- 07 40 Feb- 07 40,000 J an- 07 50 Nov- 06 50,000 Dec- 06 60 Oct- 06 60,000 Sep- 06 70 Aug- 06 70,000 J ul- 06 80 J un- 06 80,000 0 5

Distinguished Features of Data-casting by BML a. Same Expression, Same Showing on Every Receiving Terminal b. Dynamic Change of Content synchronized with AudioVisual Content c. Gateway for Interactive Services and IP-based Services

NHK Essential Roles as Public Service Broadcaster Reporting Vital & Reliable Information Promptly, Steadily Spreading Benefits of the Services Using Latest Digital Technology to All Challenging to Create Brand-new Services and Contents of Quality Journalism, Entertainment and Education Developing New Technology and Its Applications for Next Generation s

Protection against Disasters Authorities Broadcasting Stations Data-casting Dispatching Data of Observatory s Measures and Sensors to B casters Using Common Databases Authority s Direction and/or Advice for Emergency Evacuation Water Level of Principal Rivers Amount of Rainfall Flood Warning Event Information of towns etc. BML contents created automatically

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We welcome and expect Enhancing Representation Abilities of TV brings More Advanced Services to Users. We continuously Contribute to Developing Technology and Applications for More Affluent and Various Digital Services..Thank You Very Much

Prospects of Digital Broadcasting and Convergence Services. - The Essential and Expanding Role of Broadcasting September 02, 2010