A Property by: 7100 SANTA MONICA BOULEVARD WEST HOLLYWOOD, CA 90046 fully built-out restaurant spaces available www.westhollywoodgateway.com
executive summary WEST HOLLYWOOD GATEWAY West Hollywood Gateway is a 248,067-square-foot outdoor shopping mall located at the southwest corner of the highly-trafficked Santa Monica Boulevard and La Brea Avenue intersection in the city of West Hollywood. The project is well positioned to serve the densely-populated areas of West Hollywood, Hollywood, Hancock Park, Beverly Hills, Los Feliz, Sliver Lake and even Downtown Los Angeles. Additionally, there are more than 900 residential units either proposed or under construction within four blocks of the center. Consisting of two above-ground retail levels and abundant subterranean parking, the mall is anchored by Target, Best Buy, Ulta and BevMo, and houses a number of well-established restaurant and retail tenants. The property s large outdoor plaza functions as a civic square that invites pedestrian activity, featuring outdoor eating areas, fountains, public art and lush landscaping. WEST HOLLYWOOD GATEWAY page 2
site plan PATIO AVAILABLE ±3,700 SF FORMOSA CAFE MENDOCINO FARMS AVAILABLE ±,600 SF VACANT VACANT BEVERAGES & MORE! BevMo CRAZY ROCK'N SUSHI ULTA STORAGE JERSEY MIKE'S SUBS COMMUNITY ROOM POMODORO JAMBA JUICE STARBUCKS BAJA FRESH FLAME BROILER PATIO DAPHNE'S GREEK CAFE AT&T SUPERCUTS 117 GAMESTOP TARGET T-MOBILE BEST BUY WEST HOLLYWOOD GATEWAY West Hollywood, California LEVEL 1 LEVEL 2 WEST HOLLYWOOD GATEWAY page 3
Formosa Café DRAFT Historic Resource Evaluation and Character Defining Features Study Page 6 known as the Red Post.1 Little is known about the Red Post, aside from that it appears to have been a modest operation where those employed at the adjacent studio could grab a quick bite. In 1940, a fire, believed by authorities to have been started by spontaneous combustion, broke out and caused $,000 of damage to the luncheonette.2 The Red Post closed in mid 1940, presumably due to the fire. The fire damaged edifice was demolished to make way for a new restaurant and cocktail lounge that was built in 1940.3 The address of the property appears to have been changed from 7180 to 716 Santa Monica Boulevard upon the building s completion. The new establishment was owned by Joseph J. Levey, who had also been the last owner of the Red Post, and appears to have been called either Joe Levey s Steak House or Jack s Steak House, and remained in operation through 194.4 restaurant space floor plan: ±3,700 square feet available Aerial image of the Red Post luncheonette, PhotoPost courtesy of Bison Archives. Aerial image of1929. the Red luncheonette, 1929. Formosa FORMOSA CAFE HIGHLIGHTS: Café originated at the property in 194. Photo courtesy of Bison Archives. There are various accounts depicting how and when the Formosa Café originated at the property, many of which conflict with one another and erroneously identify the café s opening date as 192, 1934, and 1939. However, documentation indicates that the present day Formosa Café opened in mid 194, when fully-equipped Maxkitchen Gold acquired the shuttered steakhouse and opened a new restaurant and bar called either the Formosa Club or Formosa Café. A distinctive feature of the Formosa was a repurposed rail car that had been appended to its side elevation. The rail car was manufactured between 1902 and 1906 by the St. 3,700 square foot restaurant & bar with 1,000+ parking spaces Rooftop deck and side patio Three bars and multiple restrooms 1 Christopher A. Joseph and Associates, West Hollywood Gateway Assessment of Historical Resources and Project Impacts, fromavailable West Hollywood Gateway Project Draft Environmental Impact Report, prepared Apr. 2000. Full liquor indoor/outdoor until 2 AM & Type 47 license 2 Fire Damages Café, Los Angeles Times, 4 Apr. 1940. Free-standing building Christopher A. Joseph and Associates, Apr. 2000. The 1940 construction date is corroborated by Assessor s data. Christopher A. Joseph and Associates, Apr. 2000. Various secondary sources alternately identify the eatery as Joe Levey s Iconic West Hollywood landmark Steak House and Jack s Steak House. Levey s ownership was corroborated by a Los Angeles City Directory dated 1942. Building permits (various) for 719 Santa Monica Boulevard.; Los Angeles City Directories: 187 1942, accessed at Historical significance to the West Hollywood community www.lapl.org; Christopher A. Joseph and Associates, Apr. 2000. Favored watering hole amongst Hollywood s golden-age stars including the likes of Frank Sinatra, Elvis Architectural Resources Group, Inc. Presley, James Dean and Marilyn Monroe 3 4 Architects, Planners, & Conservators WEST HOLLYWOOD GATEWAY page 4
*(1($/ 127(6.(<127(6 $ ()( 72.,7&+(1 '$:,1*6 )2 $//.,7&+(1 (48,30(17 % ),;78(6 )81,6+,1*6 6+2:1 )2 ()((1&( 21/< $'$ '(6,*1$7(' 67$7,21 +,*+ 7$%/( 723 329,'( 0,1.1(( &/($$1&( 2) + : ' $'$ :+((/&+$, 781$281' +,*+ 6$/(6 &2817( ()( 72 '(7$,/ $ )2 ($&+ $1*( (48,(0(176 6((.,7&+(1 '$:,1*6 )2 $'',7,21$/ '(7$,/6 +,*+ &2817( ()( 72 '(7$,/ $ )2 ($&+ $1*( (48,(0(176 6((.,7&+(1 '$:,1*6 )2 $'',7,21$/ '(7$,/6 +,*+ :2. &2817( 329,'( 0,1.1(( &/($$1&( 2) + : ' ()( 72 6+((7 $ )2 $'',7,21$/ '(7$,/6 restaurant space floor plan: ±,600 square feet available 6$17$ 021,&$ %/9' 68,7( :(67 +2//<:22' &$ 6 )LJXHURD 6WUHHW /RV $QJHOHV &$ 7HO )D[ *HQVOHU LYFE Kitchen $($6 $ % $ $ $ $'-$&(17 7(1$17 1,&,1'22 ',1,1* $($ 287'22 ',1,1* $($ 727$/ ',1,1* $($ 6) 6) 6) 727$/ (67$8$17 $($ 6) Parking )(& LYFE Kitchen PATIO 67.,7&+(1 &+ 7%/ %6 2)),&( $7%/ %6 681 220 9 9 9 7%/ 36 +$//:$< 7%/ 9 6(7 ) ) %6 6(7 ) 0(1 6 (67220 )(& &+ 9 %6 )$0,/< 220 7%/ &+ &6(7 9 ) %6 %6 /,9,1* 220 96) 96) %6 9 9 9 287'22 3$7,2 96) 96) 96) &+ LYFE Kitchen,VVXH 'DWH,VVXH 'HVFULSWLRQ 09/10/2014 9 (;,67,1* 6,'(:$/. %\ &KHFN 16 6&+(0$7,& '(6,*1,668( )2 3(0,7,668( )2 &21678&7,21 PERMIT AMENDMENT Parking &+ &+ 6(7 ) 7%/ 7%/ 9 9 &+ %(1&+ ',1,1* 220 &+ &+ 6(7 ) %6 6(7 ) +$//:$< 9 ) 6(7 6(7 %6 %6 %6 &+ 9 %(1&+ :20(1 6 (67220 ',1,1* 7%/ &+ 3 3 36 (/(&7,&$/ &/26(7 36 36 SANTA MONICA BOULEVARD 6/23( Parking 6HDO 6LJQDWXUH %6 6(7 &+ ) 0 ) &+ 7%/ 62) ) %6 62) ) 62) ) &+ 3URMHFW 1DPH /<)(.,7&+(1 :(67 +2//<:22' $'-$&(17 7(1$17 1,& 3URMHFW 1XPEHU 'HVFULSWLRQ )81,78( 3/$1 6FDOH $V LQGLFDWHG >)2 ()((1&( 21/<@ )81,78( 3/$1 6&$/( $ 17 *HQVOHU.??%,0?%XLOGLQJ 0RGHO?B8VHU 0RGHO ILOHV? B/<)( :(+2B$ B7RPDV $ 6DOJDGR UYW WEST HOLLYWOOD GATEWAY page
area amenities map 42 43 24 4 33 39 41 38 40 37 36 34 32 31 29 30 3 44 22 2 23 20 12 19 21 18 16 14 13 11 8 1 17 10 6 4 7 9 3 2 1 46 4 3 48 27 47 49 26 0 28 2 1 # 1 2 3 4 6 7 8 9 10 11 12 13 14 1 16 17 18 19 20 21 22 23 24 2 26 27 RETAIL The Grove Farmer s Market Beverly Center Pink s Hot Dogs Urban Outfitters Village Idiot Blu Jam Café American Apparel The Parlor Lala s Argentine Grill Snake Pit Alehouse Coffee Commissary The Fat Dog Pitfire Artisan Pizza Fig & Olive Greystone Manor Urth Caffe Pacific Design Center The Belmont STK KOI Nobu Los Angeles Vito s Kitchen 24 Trader Joe s Beverly Connection Target # 28 29 30 31 32 33 34 3 36 37 38 39 40 41 42 43 44 4 46 47 48 49 0 1 2 3 4 RETAIL Joan s On Third French Quarter Restaurant Laurel Hardware Fitrition Café The Hudson The Indian Kitchen Maro s Restaurant Grind House Coffee The Gold Coast Bar Hamburger Mary s Gelson s Marix Tex Mex Café Place Croissant Hugo s Barney s Beanery WeHo Bistro Al Layali Restaurant & Café L s Scorpian Stir Market Petty Cash Taqueria BLD Room Lounge Buffalo Exchange Plan Check The Golden State Animal Jar WEST HOLLYWOOD GATEWAY page 6
market overview WEST HOLLYWOOD, CALIFORNIA Incorporated in 1984, the City of West Hollywood is centrally located in west Los Angeles County. Over 3,000 residents populate the City and its borders spans 1.9 square miles that are flanked by Beverly Hills on the west and Hollywood on the east. West Hollywood is home to colorful and diverse communities with a strong commitment to the arts. Affectionately known as The Creative City, more than 40 percent of its businesses comprise such creative fields as entertainment, interior design, fashion, and art. The area is also well known for its unique commercial corridors, vast culinary landscape, and bustling nightlife scene that have enticed visitors from around the world. West Hollywood s 18 luxury hotels, with some 2,000 rooms, and dining available at more than 200 restaurants, are some of the most famous in the world. Patrons can also shop at more than 100 clothing stores, peruse 36 art galleries, and experience an eclectic and ever-evolving nightlife centered on the world-famous Sunset Strip and Santa Monica Boulevard. As the home of the Pacific Design Center (PDC) and the surrounding Avenues of Art and Design, West Hollywood is acknowledged as the West Coast s center of interior design. The City benefits from a very dense, compact urban form with small lots, a mix of land uses, and a walkable street grid. With a Walk Score of 89 out of 100 and a well-established public transportation network, it is touted as The Most Walkable City in California. Several residential neighborhoods span only a few blocks and major intersecting streets typically provide amenities within walking distance. DEMOGRAPHICS (source: Nielsen) 1-mile 3-mile -mile POPULATION 2019 Projection 32,78 174,72 399,429 2014 Estimate 31,688 168,466 38,477 2010 Census 30,929 163,77 37,31 2000 Census 31,434 163,488 374,368 HOUSEHOLD INCOME 2014 Est. Average Household Income $67,42 $76,104 $71,24 2014 Est. Median Household Income $4,629 $47,643 $43,981 WEST HOLLYWOOD GATEWAY page 7
west hollywood gateway - property photos WEST HOLLYWOOD GATEWAY page 8