2018 Tap into a captive audience of Japan enthusiasts and cinema lovers by partnering with the Japanese Film Festival. On top of connecting your brand with our audience, supporting the festival also means supporting diverse cultural content in Australian cinemas. J A P A N E S E F I L M F E S I T V A L A U S T R A L I A JAPANESE FILM FESTIVAL japanesefilmfestival.net @japanesefilmfest @japanesefilmfest PRESENTED BY The Japan Foundation, Sydney Level 4 Central Park 28 Broadway, Chippendale NSW 2008 Ph. 02 8239 0055 1
1997 Screened 3 feature films in 1 city 2016 The JFF Asia Pacific Initiative launches across 14 countries, including China, Myanmar and India. 2017 Major program screened 35 feature films and 5 short films to an audience of 24,640 (total national attendance including the Classics and Regional Program was 27,240). PARTNERING WITH JFF WHAT IS JFF? Japanese Film Festival (JFF) is currently on its 22nd year and is one of the largest cultural film festivals touring Australia. There are three separate programs curated by an Australian team at The Japan Foundation, Sydney: the travelling Regional program, the 35mm film Classics program, and the Main program comprised of all the latest releases from Japan. This partnership proposal is for the Main program, which runs over 150 paid screening sessions across six major cities: Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney. JFF 2017 AUDIENCE REACH Join us for another fun and festive year (the 22nd!) of the festival. Contact the Japanese Film Festival team at 130,380 unique sessions on the JFF official website japanesefilmfestival@jpf.org.au or 02 8239 0055 (Mon-Fri 10am-5pm). 101,099 total clicks and 5,952,365 impressions through online campaigns across 11 different media Average of 811 clicks and 226 other engagement on video posts Average of 801 clicks and 395 other engagement on image posts Average of 217 clicks and 98 other engagement on link share/text posts E-NEWSLETTER 4,041 subscribers (as of 18 June 2018) Average 51.83% e-newsletter open rate and 12.95% click rage (industry average is 15.17%) Image from Chihayafuru Musubi 2
PARTNERSHIP BENEFITS BRAND ALIGNMENT CAMPAIGN INTEGRATION EVENT ACTIVATION IN-CINEMA ADVERTISING ONLINE CONTENT PRINT DISTRIBUTION JFF 2015 Ambassador Adam Liaw SOCIAL PROOF Adam Liaw, JFF 2015 Ambassador, at the JFF Melbourne Opening Night in 2015 3
2 BRAND EXPOSURE Gain exposure through a range of brand placements, ranging from digital (content sponsorship) to brand placement through giveaways, activations and more. CLOCKWISE L-R (1) Kinokuniya gift bag giveaway at JFF 2016 Cosplay Day; (2) Choya 1 at opening night events; (3) The Saturday Paper giveaway at opening nights in JFF 2017 3 Photographs courtesy of Ningyuan Sun and Yang Shan Lien 4
2 CLOCKWISE L-R ADVERTISING Ranges from cinema trailers played before festival film screenings (from 15 sec up to 45 sec), ad space in the printed program booklet, distribution of your chosen print material and JFF social media channels (33,000+ followers). (1) Partners print collateral and the JFF Printed Program on display at the festival info desk at the cinema; (2) Premium 1 partner JAL on all cinema holding slides; (3) Festival audience at the JFF 2017 opening night film, Mumon; festival content is highly shared on social media. 3 Photographs courtesy of Victor Caringal 5
SPECIAL EVENTS Whether it s having your banner on display at the opening night or co-hosting a special event, there s option to interact with audience directly or be present on site through event activations. CONVERSATION At JFF, we don t just deliver Japanese screen content to Australian audience;. we also invite conversation and encourage meaningful discussions. Photographs courtesy of Victor Caringal * 6
PARTNER PACKAGES NATIONAL PRESENTING PARTNER PREMIUM PARTNER MAJOR PARTNERSHIP TIER 1 Cash and in-kind mix (total AUD 30,000) Naming rights to the festival and inclusion of name and logo in all applicable promotional materials (media releases; online film trailers; festival posters and flyers) Invitation to opening night and special events to each major city, and complementary tickets 45 second trailer before each film screening in all major cities Banner display and flyer placement/distribution at the JFF Info Night event in Sydney (September) and opening nights Logo in print program, website and e-newsletter; banner display in all e-newsletters; full page ad in printed program 2 x in-season editorial spots and 2 x post-festival editorial spots in e-newsletter PREMIUM PARTNERSHIP Cash and/or cash and in-kind mix (total AUD 15,000) Invitation to opening night and special events to each major city, and complementary tickets Sponsorship of an individual film title 30 second trailer before each film screening in all major cities Banner display and flyer placement/distribution at the JFF Info Night event in Sydney (September) and opening nights Logo in print program, website and e-newsletter; 1/2 page ad in printed program 1 x in-season editorial spot and 1 x post-festival editorial spot; 6 x banner ads in e-newsletter For a minimum of $5,000 cash contribution: your choice of brand placement (limited availability; please see page 10) Partners are expected to provide their own promotional materials, such as cinema advertising (trailer or still image) and flyers. Partnership packages do not include production costs for partner advertising material such as trailers and flyers. 7
PARTNER PACKAGES NATIONAL MAJOR TIER 1 MAJOR TIER 2 MAJOR PARTNERSHIP TIER 1 Cash contribution (AUD 5,000) MAJOR PARTNERSHIP TIER 2 Cash and in-kind contribution mix (total AUD 5,000) Invitation to opening night and special events to each major city, and complementary tickets 15 second trailer before each film screening in all major cities Banner display and flyer placement/distribution at the JFF Info Night event in Sydney (September) and opening nights Logo display in print program, website, and e-newsletter; 1/4 page ad in print program. 1 in-season editorial spot in the e-newsletter Limited availability: your choice of brand placement (please see page 10) Invitation to opening night and special events to each major city, and complementary tickets 15 second trailer before each film screening in all major cities Flyer distribution during opening nights and flyer placement at cinema info desk during festival Logo display in print program, website, and e-newsletter. Event activation opportunities available in Sydney and Melbourne Partners are expected to provide their own promotional materials, such as cinema advertising (trailer or still image) and flyers. Partnership packages do not include production costs for partner advertising material such as trailers and flyers. 8
PARTNER PACKAGES CITY-SPECIFIC LOCAL PARTNER LOCAL PARTNER Cash and in-kind contribution mix: $500 (Adelaide /Canberra) $1,000 (Brisbane/Perth) $2,000 (Sydney/Melbourne) Invitation to opening night and special events (where available) in your city 15 second trailer before each film screening in your city Flyer placement at the festival info desk Logo display in print program, website, and e-newsletter Opportunity to run a product giveaway tied to a film screening TAILORED TO YOUR NEEDS ALL OF OUR PARTNERSHIP PACKAGES CAN BE TAILORED TO MEET YOUR PROMOTIONAL NEEDS. CONTACT US AT 02 8239 0022 (MON-FRI 10AM-5PM) OR JAPANESEFILMFESTIVAL@JPF.ORG.AU Partners are expected to provide their own promotional materials, such as cinema advertising (trailer or still image) and flyers. Partnership packages do not include production costs for partner advertising material such as trailers and flyers. 9
ADDITIONAL OPTIONS FOR PREMIUM AND MAJOR TIER 1 PARTNERS BRAND PLACEMENT OPTIONS BRANDED CONTENT (ARTICLE) T-SHIRT LOGO PLACEMENT Present a series of 4 informative longform articles Sponsor the official festival shirts worn by staff and produced by JFF. Partner logo and attribution line volunteers throughout the festival season. Available (This content was brought to you by...) included. for partnerships with a minimum cash contribution of Available for partnerships with a minimum cash $5,000. T-shirts to be produced by JFF. contribution of $1,000. BRANDED CONTENT (ARTWORK) Present a series of 5 illustrated film reviews drawn in comic book (manga) style and produced by JFF. Partner logo and attribution line (This content was brought to you by...) included. Available for partnerships with a minimum cash contribution of $2,500. BRANDED CONTENT (ARTICLE) Present a series of 3 editorial videos exploring a cinema topic relevant to this year s program, produced by JFF. Partner logo and attribution line (This content was brought to you by...) included. Available for partnerships with a minimum cash contribution of 10