PIRELLI BRANDBOOK 4. IDENTITY DESIGN
4.01 LOGOTYPE
4.01 The PIRELLI logotype The logotype is one of the most importnt elements of PIRELLI s visul identity. The logotype consists of the lettering PIRELLI in red, plced within yellow rectngle. The logotype must not be mnipulted or ltered in ny wy nd its components cnnot be used sepertely Any use of the logotype not specified in this mnul must be submitted for uthoristion to the Brnd Imge nd Equity Mngement Deprtment, ssisted by Industril Property Deprtment. PIRELLI REt IL St ORE GUIDELINES IDENt It Y DESIGN 3
4.01 Colour version The PIRELLI logotype should minly be used in the colour version, s shown on this pge. Pntone 485 C C0 / M100 / Y100 / K0 R222 / G33 / B27 #d52b1e Pntone 109 C C0 / M10 / Y100 / K0 R255 / G221 / B0 #fed100 PIRELLI REt IL St ORE GUIDELINES IDENt It Y DESIGN 4
4.01 Exclusion zone In order for it to be legible, the PIRELLI logotype must lwys be surrounded by cler spce in which no other elements cn pper. This spce is defined s, where is equl to the width of the bse of the letter P of PIRELLI. PIRELLI REt IL St ORE GUIDELINES IDENt It Y DESIGN 5
4.01 Minimum size The PIRELLI logotype cn be reduced or enlrged, s long s the proportions remin unchnged. However, minimum size must be respected in order for it to be legible. The minimum width of the logotype should never be less thn 15 mm. 15 mm PIRELLI REt IL St ORE GUIDELINES IDENt It Y DESIGN 6
4.01 Logotype on coloured bckgrounds The PIRELLI logotype should be used first of ll on drk-coloured bckgrounds s shown in this pge. It is not permitted the use of logotype on yellow, red or other colours tht could reduce its visibility. Specific needs, in exceptionl cses, my be screened nd uthorized in dvnce by the Brnd Imge nd Equity Mngement Deprtment, ssisted by Industril Property Deprtment. PIRELLI REt IL St ORE GUIDELINES IDENt It Y DESIGN 7
4.01 Incorrect use The PIRELLI logotype must lwys be used uniformly nd coherently in order to trnsmit unique nd distinctive imge. Therefore it cnnot be used for pplictions where the elements differ to those specified in this mnul. The PIRELLI logotype must never be distorted, cropped or reproduced in colours other thn those previously indicted. Below re some exmples of incorrect uses of the logotype. Incorrect colours Incorrect colours Incorrect bckground colour Incorrect bckground colour Distortion of the logotype Rottion of the logotype Cropped logotype Incorrect exclusion zone PIRELLI REt IL St ORE GUIDELINES IDENt It Y DESIGN 8
4.01 Logotype with AUTHORIZED DEALER descriptor Any use of the PIRELLI logo trdemrk by delers shll be pproved on cse by cse bsis nd subject to prior written request to Pirelli nd subsequent written pprovl nd relevnt uthoriztion by the Industril Property Deprtment. In such cses the deler is considered A uthorized Deler. The Pirelli logotype with A UTHORIZED DEALER descriptor must be lwys pplied if the Deler nme ppers. The A uthorized Deler trdemrk/nme shll be plced on seprte side in respect the PIRELLI logo trdemrk. The A uthorized Deler trdemrk/nme shll not utilize yellow bckground or the corporte colors of the PIRELLI logo trdemrk in generl. E xclusion z one In ny cse it is not possible to use the PIRELLI logo trdemrk on deler s invoices nd other documents used for finncil nd dministrtive purposes nd in ny event whilst respecting the generl trdemrk design rules. Minimum size 15 mm PIRELLI REt IL St ORE GUIDELINES IDENt It Y DESIGN 9
4.02 TYPOGRAPHY
4.02 Corporte typefce The corporte typefce is Gothm. This pge shows the vilble vritions. PIRELLI REt IL St ORE GUIDELINES IDENt It Y DESIGN 11
4.02 Corporte typefce This pge shows the vritions of Gothm. G OTHAM MEDIUM ITA L I C A B C D E F G H I J K L M N O P Q R S TUV W XYZ bcdefghijklmnopqrstuvw xy z 12345678 90, ;. :?! G O THAM B O L D A B C D E F G H I J K L M N O P Q R STUV W X Y Z bcdefghijklmnopqr stuvwxy z 1234567890, ;. :?! G OTHAM B O L D ITA L I C A B C D E F G H I J K L M N O P Q R S TUVW X Y Z bcdefghijklmnopqrstuvwxyz 12345678 90, ;. :?! GOTHAM BLACK ABCDEFGHIJKLMNOPQRSTUVW XYZ bcdefghijklmnopqrstuvwxyz 1234567890, ;. :?! GOTHAM BLACK ITALIC ABCDEFGHIJKLMNOPQRSTUVW XYZ bcdefghijklmnopqrstuvwxyz 1234567890, ;. :?! PIRELLI REt IL St ORE GUIDELINES IDENt It Y DESIGN 12
4.02 Secondry typefce The secondry PIRELLI typefce is Aril. This must be used insted of the Gothm corporte typefce when writing electronic texts (e.g. PPT presenttions, word templtes, electronic communictions, etc.). PIRELLI REt IL St ORE GUIDELINES IDENt It Y DESIGN 13
4.02 Secondry typefce This pge shows the vritions of Aril. ARIAL ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz 1234567890,;.:?! ARIAL BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz 1234567890,;.:?! ARIAL BLACK ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz 1234567890,;.:?! PIRELLI REt IL St ORE GUIDELINES IDENt It Y DESIGN 14