The University of Arizona Brand Identity Guide/ Logo Standards

The University of Arizona Brand Identity Guide/ Logo Standards

Official logos and colors of The University of Arizona. One of these logo versions must appear on the front of all UA-related printed materials including brochures, annual reports, newsletters, postcards, invitations and advertising. There are separate guidelines for UA and AHSC stationery.* If you would like to use the UA line logo, please contact Glenn McCreedy, gmcc@email.arizona.edu *UA Athletics exempt Version 1 BLOCK A LOGO The block A can only appear by itself if The University of Arizona is spelled out somewhere on the cover as well. There are four color choices for the A UA red, blue, red and blue or black. When printing in CMYK, the A must be in UA red and blue. The block A has an embedded white border around it. The entire A must be in UA red and/or blue, or black. Solid backgrounds outside of the block A border can be any color or photo. The placement of the logo and the should be in an area of the photograph that does not compromise their readability. The must be manually reversed to white after downloading.

Version 2 VERTICAL LOGO There are four color choices for the A UA red, blue, red and blue or black, and 2 variations one with the tagline and one without. When printing in CMYK, the A must be in UA red and blue. The University of Arizona and the tagline Arizona s First University. must be in UA red, blue or black to match the A as shown. The block A has an embedded white border around it. The entire A must be in UA red and/or blue, or black. Solid backgrounds outside of the block A border can be any color or photo. The placement of the logo and the should be in an area of the photograph that does not compromise their readability. The University of Arizona, tagline Arizona s First University., and must be manually reversed out white after downloading.

Version 3 HORIZONTAL LOGO There are four color choices for the A UA red, blue, red and blue or black, and 2 variations one with the tagline and one without. When printing in CMYK, the A must be in UA red and blue. The University of Arizona and the tagline Arizona s First University. must be in UA red, blue or black to match the A as shown. The block A has an embedded white border around it. The entire A must be in UA red and/or blue, or black. Solid backgrounds outside of the block A border can be any color or photo. The placement of the logo and the should be in an area of the photograph that does not compromise their readability. The University of Arizona, tagline Arizona s First University., and must be manually reversed out white after downloading. The horizontal version can be customized for individual colleges, departments, divisions, programs with the name replacing the tagline as shown. Please contact UA ID, 621-6461 for the creation of a customized version of the UA horizontal logo.

UA RED PMS 200 PROCESS C: 0 M: 100 Y: 65 K: 15 RGB 204, 0, 51 HEX CC0033 UA BLUE PMS 281 PROCESS C: 100 M: 72 Y: 0 K: 38 RGB 0, 51, 102 HEX 003366 MINIMUM SIZES.5 ½ 1.5 1 ½ 1.25 1 ¼ 1.5 1 ½ 1.5 1 ½ THE REGISTER MARK When enlarging the block A logos for print applications, the register mark should not be larger than.25 (¼ ). This will require a manual adjustment. SPECIAL USES When embossing, engraving, or varnishing, this reversed block A must be used. What shows black is what should be embossed, engraved or varnished. Control Space A control space must surround the UA logos to ensure they are presented with maximum clarity and visual impact. The size of the control space around the block A, vertical and horizontal logos must be the width of the top blue bar of the block A.

DO NOTS! Do not create a logo-like graphic that competes with the UA logo. Do not add graphic elements to or alter the logos in any way. Do not use the block A, horizontal logo, or vertical logo in words, headlines or sentences. Do not use the logos as part of another logo or graphic symbol. Do not enclose the logos in a shape. Do not rotate, invert, spin, angle or pivot the logos. Do not skew, bevel, fold, dimensionalize, stretch or otherwise alter the shape of the logos. Do not re-create the logos by hand or computer drawing. Do not use our logos over backgrounds or photographs with distracting patterns or elements. Do not put a drop shadow behind the logos. Do not grant permission for non UA entities to use our logo without approval from the UA ID Program. A logo lets people know who is talking to them. And if they listen, it s because they care about the brand. Branding is more than just sticking a logo on a brochure. Branding is about defining what kind of experience we want our students, faculty, staff and the public to have with our institution. How you answer the phone can leave as strong an impression as what you send someone in the mail. The Role of Logos A graphic identity unifies an organization. Using our logos in a consistent way results in an integrated promotion for our institution which leads to brand awareness and a perceived value of what we have to offer. It also demonstrates to the world the importance we place on the management of our resources. By managing our logos well, we give the appearance of managing all areas well, thereby gaining trust and credibility. One of our most valuable assets. Our logo is our flag. Of all the aspects involved in our brand s visual perception, the block A logo is our strongest marketing tool. And because the block A has a historical link going back over a hundred years, it has become part of a tradition that the campus community and the public can emotionally invest in. Marketplace advantage. The University of Arizona logos are distinctive when compared to our peer institutions. They help us stand out in a crowd that is becoming increasingly competitive. Logo art available online at the Red Bar Café. www.web.arizona.edu/~redbar UA Identity (UAID) Program 621-6461 Trademarks & Licensing 626-3077 Web Standards uaweb.arizona.edu/standards.0.html