Color Palette Clemson University owns the color orange a great asset for building a powerful brand. But as an institution with diverse needs, Clemson requires a palette of colors as comprehensive as its personality. The color strategy for the new brand is to extend the palette beyond the primary orange, purple and white to include secondary colors. The inspiration for these colors is drawn from the natural beauty of the campus the blue-gray waters of Hartwell Lake, the pale yellow of sunrise over Tillman Hall, and the rich green and brown of the forests and fields that surround the campus. These secondary colors provide a depth to the brand that will allow more variety and versatility in the development of marketing media while maintaining a coordinated, integrated look. Clemson Orange Primary Colors Clemson Orange Based on Clemson Orange Perception (Consistency is not possible using a Pantone spot match) 62 54 56 78 0 70 100 0 246 103 51 F66733 Fort Hill Based on Pantone 268 C 2003 Digital Values 27 31-41 51 81 100 0 5 82 45 128 522D80 1
Centennial Oak Hartwell Moon Bowman Field Blue Ridge Howard s Rock Anna s Lace Innovation 2 Bengal Stripe Secondary Colors Tillman Brick
Clemson Orange Based on Clemson Orange Perception (Consistency is not possible using a Pantone spot match) 62 54 56 78 46 0 70 100 0 246 103 51 F66733 Tillman Brick Based on Pantone 160 C 2003 Digital Values 44 32 47 57 56 20 72 100 13 162 80 22 A25016 Based on Pantone 268 C 2003 Digital Values 27 31-41 51 307 81 100 0 5 82 45 128 522D80 Centennial Oak Based on Pantone 1545 C 2003 Digital Values 24 17 22 28 52 45 83 100 48 86 46 25 562E19 Anna s Lace Based on Pantone 1205 C 2003 Digital Values 91 0 40 40 90 0 4 48 0 249 228 152 F9E498 Innovation Based on Pantone 877 C 2003 Digital Values 57-1 -2 2 243 47 37 38 9 134 137 140 86898C 3
Hartwell Moon Based on Pantone 4535 C 2003 Digital Values 81-1 23 23 92 15 13 41 0 212 201 158 D4C99E Bowman Field Based on Pantone 378 C 2003 Digital Values 39-12 35 37 109 63 43 100 23 86 97 39 566127 Blue Ridge Based on Pantone 7546 C 2003 Digital Values 30-3 -11 11 255 80 60 46 36 58 73 88 3A4958 Howard s Rock Based on Pantone Warm Gray 11 C 2003 Digital Values 40 4 7 8 60 57 57 64 25 104 92 83 685C53 *Spot color target color values based on the D50 Illuminant and 2 Observer with a certified spectrophotometer. L defines lightness, a denotes the red/green value and b the yellow/blue value. C specifies chroma (vividness/dullness) and h denotes hue (color) angle, an angular measurement. *CMYK (cyan, magenta, yellow and black) values are DEPENDANT on printing systems. The above values assume a press that is calibrated to GRACoL 2006 Coated 1. *Web specification target color values based on srgb (red, green and blue). 4
Contacts University Brand Policy Statement Dave Dryden Director of Creative Services (864) 656-2469 drydend@clemson.edu Dale Cochran Senior Creative Director Creative Services (864) 656-4992 kcochra@clemson.edu Tim Match Director of Trademarks and Licensing (864) 656-2911 mtimoth@clemson.edu In order to protect use of the name "Clemson University," the wordmark, the seal and University tiger designed in 1995, and the academic logo designed in 2009, and other official subordinate graphic symbols, the Clemson University Board of Trustees has determined that the name "Clemson University," the word "Clemson" used in the context of Clemson University, the University seal, the University tiger, the academic logo and other authorized symbols shall not be used for any noncommercial official, quasi-official, promotional or similar purpose by any organization, group or activity without the express approval of the Board of Trustees. Further, to ensure consistency in representation of the Clemson Brand, non-authorized logos, wordmarks or symbols may not be used to represent Clemson University or any of its colleges, schools, divisions, departments, programs or offices without the express approval of the Board of Trustees. Lastly, University units using Clemson University funds to produce publications or other communications materials must include approved Clemson branding. The Board delegates to the administration the responsibility for implementation of this policy, including authority to develop and publish guidelines for appropriate use of Clemson University s name, symbols and logos, with approval of the Administrative Council, with the proviso that the final academic logo design will be approved by the Institutional Advancement Committee. In these cases, the administration refers to the Office of Creative Services of the Division of Advancement. In keeping with existing procedures, responsibility for monitoring use of symbols created in the Athletic Department will be delegated to the Athletic Department. Adopted by the Clemson University Board of Trustees on February 12, 2009. 5