Brand Standards May 2017

Brand Standards May 2017

APPROVAL PROCESS British Rowing, as the governing body for the sport, is responsible for the development of rowing in England and the training and selection of rowers to represent Great Britain. We are committed to ensuring that the sport continues to thrive from the grass roots right up to elite level. The British Rowing masterbrand is synonymous with the development and success of the sport. United under one masterbrand we have created a GB Rowing Team version for the high performance arm of British Rowing. The GB Rowing Team logo embodies the achievement and pride of those athletes selected to represent Great Britain. As the most important part of our visual identity it is essential that, where approval is granted to use the British Rowing masterbrand or GB Rowing Team logo, the standards outlined in this document are strictly adhered to. Approval process Any use of the British Rowing masterbrand, GB Rowing Team logo, configurations and sub-brands must be approved in writing from British Rowing Head Office by a person authorised by the Director of Partnerships & Communications prior to production. An artwork proof of the use and placement of the logo should be emailed to brand@britishrowing.org. We aim to respond to all approval requests within 3 working days. If you would like to be supplied with brand artwork or have any questions please contact brand@britishrowing.org or the British Rowing office on 0208 237 6700. British Rowing Brand Standards 1

CONTENTS 1. The British Rowing Masterbrand & Configurations.. 3 1.1 The British Rowing masterbrand 4 1.2 Colour palette 5 1.3 Sizing & clearance space 6 1.4 Reversed & monochromatic configurations 7 1.5 Affiliated club & event descriptor configurations 8 1.6 Region descriptor configurations 9 1.7 Committee descriptor configurations 10 2. GB Rowing Team Logo............................. 11 2.1 The GB Rowing Team logo 12 2.2 Reversed & monochromatic configurations 13 2.3 Programme & event descriptor configurations 14 2.4 World Class Start descriptor configuration 15 3. Applications........................................ 16 3.1 Printed materials 17 3.2 Masterbrand configurations on apparel 18 3.3 GB Rowing Team logo on apparel 19 FOR INTERNAL USE ONLY........................ 23 to 37 5. Masterbrand Variations & Brand Element...........23 5.1 Alternative format 24 5.2 Descriptor configurations 25 5.3 Brand element 26 5.4 Brand element colours 27 6. British Rowing Sub-brands......................... 28 6.1 Using sub-brand logos 29 6.2 RowActiv 30 7. Staff Communications.............................31 7.1 Email signatures 32 7.2 Out of office messages 33 7.3 Business cards 34 7.4 Official letterheads 35 7.5 Powerpoint templates 36 7.6 CD & DVD covers 37 4. Communications.................................. 20 4.1 Typography 21 4.2 Document templates 22 British Rowing Brand Standards 2

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS 1. THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS 3

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS 1.1 THE BRITISH ROWING MASTERBRAND This is the British Rowing primary masterbrand and is the property of British Rowing. The British Rowing masterbrand is trademarked and should always appear in its trademarked form shown right. It is not permissible to change any part of the British Rowing masterbrand. Graphic The graphic and logotype must always be used together. All use of the British Rowing masterbrand or configurations is subject to completion of the approval process detailed on page 2. Logotype British Rowing Brand Standards 4

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS 1.2 COLOUR PALETTE The British Rowing masterbrand consists of two colours: British Rowing Blue and British Rowing Red. Neither should be altered or substituted for different shades of blue or red. British Rowing Blue Cyan 100 Magenta 80 Yellow 37 Key 29 Red 23 Green 53 Blue 90 British Rowing Red Cyan 6 Magenta 93 Yellow 87 Key 1 Red 220 Green 43 Blue 40 Hex 17355A Hex DC2B28 British Rowing Blue British Rowing Red British Rowing Brand Standards 5

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS 1.3 SIZING & CLEARANCE SPACE The British Rowing masterbrand should be given generous clear space around it and should not be enclosed in another graphic. Shown (right) is the minimum clearance space that should surround the masterbrand and any of its configurations. The masterbrand must sit with at least one O width between it and the edge of another logo, graphic, page, plane of colour or piece of text. The size of the O is taken from the word Rowing and as the masterbrand increases in size, the clearance space around it needs to increase to fit the relative size of the O appearing in the word Rowing. The Graphic should be at least 14mm wide, measured from the furthest tip of the left oar to the furthest tip of the right oar. The Logotype will adjust to the relative size of the Graphic. There is no maximum size for the masterbrand. O O O 14mm minimum O Not to Scale British Rowing Brand Standards 6

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS 1.4 REVERSED & MONOCHROMATIC CONFIGURATIONS If the British Rowing masterbrand needs to be reproduced on a coloured background the reversed configuration should be used. Where colour reproduction is not possible the monochromatic configuration should be used. All use of the British Rowing masterbrand is subject to completion of the approval process detailed on page 2. Reversed configuration Monochromatic configuration British Rowing Brand Standards 7

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS 1.5 AFFILIATED CLUB & EVENT DESCRIPTOR CONFIGURATIONS The affiliated club and affiliated event configurations can only be used by British Rowing affiliated clubs and events subject to completion of the approval process detailed on page 2. It is not permissible to change any part or add any additional element to these configurations. The affiliated club and affiliated event configurations should be used on a white background whilst the reversed configurations should be used on a background of any other colour. The masterbrand colour palette, sizing and clearance space requirements should also be applied to these configurations. The descriptor text should be 90% of the Logotype. Guidelines for using the affiliated club and affiliated event configurations on apparel can be found in section 3.2. Affiliated club configuration Affiliated event configuration Reversed affiliated club configuration Reversed affiliated event configuration British Rowing Brand Standards 8

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS 1.6 REGION DESCRIPTOR CONFIGURATIONS Each British Rowing region has a region configuration which may only be used subject to completion of the approval process detailed on page 2 and approval from the appropriate Regional Rowing Council. It is not permissible to change any part or add any additional element to the region configurations. The region configuration should be used on a white background whilst the reversed region configuration should be used on a background of any other colour. Region configuration The masterbrand colour palette, sizing and clearance space requirements should also be applied to the region configurations. The descriptor text should be 90% of the Logotype. If a new configuration is required this must be agreed in advance and in writing with British Rowing Head Office where the artwork is compiled. Regional Rowing Council configurations are available on request. Guidelines for using a region configuration on apparel can be found in section 3.2. Reversed region configuration British Rowing Brand Standards 9

THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS 1.7 COMMITTEE DESCRIPTOR CONFIGURATIONS All British Rowing committees have a committee configuration which may only be used subject to completion of the approval process detailed on page 2 and approval from the appropriate committee chair. It is not permissible to change any part or add any additional element to the committee configurations. The committee configuration should be used on a white background whilst the reversed committee configuration should be used on a background of any other colour. Committee configuration The masterbrand colour palette, sizing and clearance space requirements should also be applied to the committee configurations. The descriptor text should be 90% of the Logotype. If a new configuration is required this must be agreed in advance and in writing with British Rowing Head Office where the artwork is compiled. Guidelines for using a committee configuration on apparel can be found in section 3.2. Reversed committee configuration British Rowing Brand Standards 10

GB ROWING TEAM LOGO 2. GB ROWING TEAM LOGO 11

GB ROWING TEAM LOGO 2.1 THE GB ROWING TEAM LOGO The GB Rowing Team logo combines the British Rowing masterbrand graphic with Great Britain logotype centralised beneath. It is not permissible to change any part of the GB Rowing Team logo, and the graphic and logotype must always be used together. The GB Rowing Team logo is trademarked. The masterbrand colour palette, sizing and clearance space requirements, detailed in sections 1.2 & 1.3, should also be applied to the GB Rowing Team logo. Graphic Approval Process Any use of the GB Rowing Team logo or configurations is subject to the approval process detailed on page 2. Logotype British Rowing Brand Standards 12

GB ROWING TEAM LOGO 2.2 REVERSED & MONOCHROMATIC CONFIGURATIONS If the GB Rowing Team logo needs to be reproduced on a coloured background for print media please use the reversed configuration. Where colour reproduction is not possible the monochromatic configuration should be used. The masterbrand sizing and clearance space requirements, detailed in section 1.3, should also be applied to the reversed and monochromatic configurations. All use of the GB Rowing Team logo is subject to completion of the approval process detailed on page 2. Reversed configuration Monochromatic configuration British Rowing Brand Standards 13

GB ROWING TEAM LOGO 2.3 PROGRAMME & EVENT DESCRIPTOR CONFIGURATIONS A number of descriptor configurations have been created for use in relation to very specific groups, programmes and events. From time-to-time, new descriptor configurations may be required which must be agreed in advance and in writing with the Director of Partnerships & Communications. The masterbrand colour palette, sizing and clearance space requirements, detailed in sections 1.2 & 1.3, should also be applied to the descriptor configurations. The descriptor text should be 90% of the Logotype. All use of the GB Rowing Team descriptor configurations is subject to completion of the approval process detailed on page 2. Junior Trials Senior Trials Supporters British Rowing Brand Standards 14

GB ROWING TEAM LOGO 2.3 WORLD CLASS START DESCRIPTOR CONFIGURATIONS A number of descriptor configurations have been created for use in relation to very specific groups, programmes and events. From time-to-time, new descriptor configurations may be required which must be agreed in advance and in writing with the Director of Partnerships & Communications. The masterbrand colour palette, sizing and clearance space requirements, detailed in sections 1.2 & 1.3, should also be applied to the descriptor configurations. The descriptor text should be 90% of the Logotype. Reversed configuration All use of the GB Rowing Team descriptor configurations is subject to completion of the approval process detailed on page 2. Monochromatic configuration British Rowing Brand Standards 15

APPLICATIONS 3. APPLICATIONS 16

APPLICATIONS 3.1 PRINTED MATERIALS The British Rowing masterbrand should appear as a consistent size across all printed materials. The sizing, for standard paper sizes, are as shown (right). Not to Scale 0.5x 0.5x Wherever possible for print marketing the masterbrand should appear in either the top or bottom right hand corner, unless it is the stand alone message i.e. event banners, signage, stickers, pin badges etc. A2 (420 x 594mm) x (logo height) = 44mm The distance from the edge of the paper must be at least half the height of the masterbrand. A3 (297 x 420mm) 33mm e.g. A2 reproduction: 44mm (X) x 0.5 = 22mm This formula applies to the clearance space of the masterbrand on all paper sizes. The British Rowing logo marque with Great Britain underneath will not be used on printed materials. For all official letterheads the masterbrand should be centrally aligned and 20mm in height. A4 (210 x 297mm) A5 (148 x 210mm) A6 (105 x 148mm) 14mm 18mm 25mm British Rowing Brand Standards 17

APPLICATIONS 3.2 MASTERBRAND CONFIGURATIONS ON APPAREL The affiliated, region and committee configurations can be embroidered or printed on to splash tops, hoodies and t-shirts, subject to completion of the approval process detailed on page 2. Front Affiliated, region or committee configurations must appear on the front left or right breast and should not be used in any other placement on the garment. Any additional logos or wording featured on the garment must be used in an alternate location. Left/right breast Alternative logo or wording 100% Alternate breast Descriptor Configuration 100% Any wording or additional logos used on the alternate breast should cover an area no larger than 100% of the affiliated, region or committee configuration. Where wording is used on the reverse of the garment the height of the lettering should not exceed the height of the affiliated, region or committee configuration graphic. Not to scale Any additional logos or wording on the front must cover an area no larger than 100% of the affiliated, region or committee configuration and appear on the alternate breast Back The recommended font for any additional wording is Francois One, use of the Logotype font Trajan Pro is not permitted. Where the affiliated club configuration is used the British Rowing affiliated club logo must also appear on the alternate breast. If a commercial sponsor logo appears on a garment or a club, event, region or committee wishes to use a configuration on any other item, please contact Head Office for guidance. Yorkshire Region Junior Squad Junior Squad Not to scale Any lettering used on the reverse must not exceed the height of the affiliated, region or committee configuration graphic on the front of the garment British Rowing Brand Standards 18 Graphic on front

APPLICATIONS 3.3 GB ROWING TEAM LOGO ON APPAREL Where the GB Rowing Team logo is approved for use on items of Team clothing the primary logo should be used on a white fabric and the appropriate reversed configuration may be used on navy or red fabrics. If the GB Rowing Team logo needs to be reproduced on a fabric of any other colour please contact British Rowing Head Office for guidance. The reversed configuration for print media, shown in Section 2.2, may also be used on apparel as appropriate. GB Rowing Team branding on parts of Team garments such as, but not limited to, neck tapes and shirt hems Where the part of the garment to be branded is a narrow strip exceptionally the Great Britain Logotype may be used separately from the Graphic. Event Specific Branding Where the event name and venue are permitted on key items of apparel e.g. World Championships All-in-Ones, event specific polo-shirts the font will be consistent with the Great Britain Logotype and will be British Rowing Blue on a white background or white on any other colour background. The event text should be 90% of the Logotype. Reversed configuration for use on a red background Reversed configuration for use on a navy background British Rowing Brand Standards 19

COMMUNICATIONS 4. COMMUNICATIONS 20

COMMUNICATIONS 4.1 TYPOGRAPHY The following fonts should be used across all British Rowing printed materials and communications. Heading Font Francois One ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 This font can be used in upper and lower case and for sub headings as appropriate. Body Copy Font Gills Sans MT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 This font can be in used in upper and lower case and for sub headings, Gill Sans MT in bold may also be used for headings as appropriate. British Rowing Brand Standards 21

COMMUNICATIONS 4.2 DOCUMENT TEMPLATES All British Rowing documents follow a standard layout with a set placement for the masterbrand, brand element and page numbers which must not be altered. The Word template is available from Head Office. The title page displays the British Rowing masterbrand right aligned in the header, 25mm in height and the brand element and contacts bar in the footer. The title font should be Francois One in British Rowing Blue and font size 48. The first page displays the British Rowing masterbrand right aligned in the header and all internal pages display the page number in the footer. The body copy typeface should be Gill Sans MT in black and font size 12. All notices or announcements should follow the layout of the Notice Sheet Template, available from Head Office in portrait and landscape orientation. This displays the British Rowing masterbrand right aligned in the header, 25mm in height and the brand element and contact bar in the footer. The heading font should be Francois One in British Rowing Blue and the body copy typeface should be Gill Sans MT font size 12. If you need to use sponsor, other partners or British Rowing sub-brand logos on any documents, please contact Head Office for guidance. British Rowing Brand Standards 22

MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY 5. MASTERBRAND VARIATIONS & BRAND ELEMENT For internal use only 23

MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY 5.1 ALTERNATIVE FORMAT The British Rowing masterbrand and GB Rowing Team logo should be used in their primary format wherever possible. If this is not possible due to lack of space for example, the alternative format may be used. Reversed and monochromatic versions of the alternative format are also available for use in exceptional circumstances. The masterbrand colour palette, sizing and clearance space requirements should also be applied to the alternative format. It is not permissible to change any part of the alternative format. Reversed configurations for use on a coloured background Monochromatic configurations for use where colour reproduction is not possible British Rowing Brand Standards 24

MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY 5.2 DESCRIPTOR CONFIGURATIONS All descriptor configurations combine the British Rowing masterbrand or GB Rowing Team logo with a descriptor centralised beneath. It is not permissible to change any part of the descriptor configurations and the graphic, logotype and descriptor must always be used together. Masterbrand The typeface used for all descriptors is Trajan Pro Bold in British Rowing Blue. The descriptor text is 90% of the logotype. The descriptor text may only run onto more than one line where the centralised descriptor extends more than 6 letters outside the width of the Logotype, three at the beginning and three at the end. Descriptor The masterbrand colour palette, sizing and clearance space requirements should also be applied to all descriptor configurations. Where a new descriptor configuration is required this must be agreed in advance and in writing with British Rowing Head Office where the artwork is compiled. British Rowing Brand Standards 25

MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY 5.3 BRAND ELEMENT The brand element works to compliment the masterbrand on all corporate and outward facing British Rowing collateral. The brand element can only be used on white or blue backgrounds and can be cropped and flipped as required. British Rowing Brand Standards 26

MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY 5.4 BRAND ELEMENT COLOURS If you require additional colours those detailed below may be used in conjunction with the brand element. Cyan 66 Magenta 22 Yellow 22 Key 0 Red 86 Green 161 Blue 183 Cyan 42 Magenta 12 Yellow 0 Key 0 Red 134 Green 195 Blue 247 Hex 56a1b7 Hex 8dc1e8 Pantone 549C Pantone 283C Cyan 91 Magenta 61 Yellow 0 Key 0 Red 0 Green 102 Blue 179 Cyan 59 Magenta 9 Yellow 0 Key 0 Red 85 Green 185 Blue 233 Hex 0b67b2 Hex 55b9e9 Pantone 660C Pantone 2915C British Rowing Brand Standards 27

BRITISH ROWING SUB-BRANDS - FOR INTERNAL USE ONLY 6. BRITISH ROWING SUB-BRANDS For internal use only 28

BRITISH ROWING SUB-BRANDS - FOR INTERNAL USE ONLY 6.1 USING SUB-BRAND LOGOS The masterbrand must appear alongside any British Rowing subbrand logo which does not incorporate the British Rowing Graphic or Logotype. Clearance space When placing the British Rowing masterbrand alongside another logo, please use the clearance space guidelines detailed in Section 1.3. A vertical line should appear between each logo, this is 125% the height of the masterbrand and British Rowing blue in colour. Colour reproductions The logos should appear in their full colour versions wherever possible. If a logo appears in colour, the British Rowing masterbrand should too, if black and white logos are used, the monochromatic configuration should match them. Clearance Space & Colour Reproductions Size o o Masterbrand o o Sub-brand 100% Sub-brand o Size Sub-brand logos will represent an area 100% of the British Rowing masterbrand, but the masterbrand must always precede the sub-brand logo. It should follow the printed materials placement guidelines as detailed in Section 3.1. Ideally only one sub-brand should be used in connection with the masterbrand, but if more than one is needed they will sit to the right of the first sub-brand, in hierarchical order. Hierarchy can be based upon the sub-brands relative importance to the advertised initiative, event or activity or on their relative budget input. Masterbrand 100% Sub-brand 100% Sub-brand 100% British Rowing Brand Standards 29

BRITISH ROWING SUB-BRANDS - FOR INTERNAL USE ONLY 6.2 ROWACTIV The RowActiv logo should be used alongside the British Rowing masterbrand on all RowActiv resources - please see Section 6.1 for guidelines. The logo should be at least 16mm wide. It must sit at least one o width between it and the edge of another logo, graphic, plane of colour or piece of text. The size of the o is taken from the word Row. There is a reversed configuration for use on coloured backgrounds. Where colour reproduction is not possible the monochromatic configuration should be used. 16mm minimum Not to Scale Reversed configuration Monochromatic configuration Colour Palette The RowActiv logo consists of four colours as shown here. These should not be altered or substituted. Typography The Brandon Grotesque typeface should be used across all RowActiv materials. The bold font should be used for headings and the medium font for all body copy. RowActiv Purple Cyan 90 Magenta 100 Yellow 31 Key 49 Red 41 Green 4 Blue 69 Hex 290445 RowActiv Purple Pantone 2765 C Brandon Grotesque RowActiv Green Cyan 47 Magenta 1 Yellow 85 Key 0 Red 148 Green 200 Blue 90 Hex RowActiv Orange Pantone 7576 C RowActiv Orange Cyan 4 Magenta 51 Yellow 82 Key 0 Red 237 Green 145 Blue 67 British Rowing Brand Standards 30 Hex RowActiv Green Pantone 367 C 94c859 ed9144 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Hex RowActiv Red Pantone 1795 C RowActiv Red Cyan 7 Magenta 97 Yellow 69 Key 0 Red 223 Green 41 Blue 73 df294a

STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY 7. STAFF COMMUNICATIONS For internal use only 31

STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY 7.1 EMAIL SIGNATURES Email signatures should follow the format below. A black Gill Sans MT typeface should be used in font size 12. 1. Two dashes 2. First name, surname 3. Job title or team name, a small vertical line and British Rowing 4. Office name, a colon, double space and the phone number split into groups of three, four & four digits. Please use either: Main Office (Hammersmith HQ), Bedford Office (Bedford) or your work office. If you do not have an office phone number, do not use this line. 5. Direct Line, a colon, double space and the number split into groups of three, four & four digits. If you do not have a direct line, do not use this line. 6. Mobile, a colon, double space and the number split into groups of five, three & three digits. If you do not have a mobile do not use this line. 7. Address, a colon, double space and the office address. If you do not have an office address, do not use this line. 8. British Rowing website address. 9. Hyperlinked social media icons. 10. The disclaimer, followed by a blank line. (font size 9) 1 2 3 4 5 6 7 8 9 10 -- Alison Sharpe Publications & Marketing British Rowing Main Office: +44 20 8237 6700 Direct Line: +44 20 8237 6787 Mobile: +44 7754 015 206 Address: 6 Lower Mall, London W6 9DJ britishrowing.org This email may contain confidential and/or privileged information. Please see britishrowing.org/disclaimer for our policy on its use. British Rowing Brand Standards 32

STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY 7.2 OUT OF OFFICE MESSAGES Out of office messages should follow the format below. A black Gill Sans MT typeface should be used in font size 12. There are no logos or graphics. 1. Standard statement, followed by the date on which you will be back at work. 2. Standard statement if a colleague can assist with an enquiry in your absence. If this is not the case, do not use this line, or line 3 or 4. 3. List the division or area in which an expected enquiry might be made, along with the relevant colleague s e-mail address. 4. Include your office phone number in this standard sentence. If you do not have an office number do not use this line. 5. Standard final line 6. First name, surname 1 2 3 4 5 6 I m currently out of the office on leave, returning on 26 May 2017. If your query is urgent please contact one of my colleagues: Membership queries: membership@britishrowing.org Club queries: clubs@britishrowing.org Or alternatively call the main office: +44 20 8237 6700 I will aim to answer your e-mail as quickly as possible on my return. Alison Sharpe British Rowing Brand Standards 33

STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY 7.3 BUSINESS CARDS All staff who need business cards should expect their card to look as shown. The designs are prepared at Head Office and detail the following information; name, surname, job title or role, office postal address, office phone number, mobile and e-mail address. The reverse displays the navy Brand Element with the website address, facebook and twitter accounts. British Rowing Brand Standards 34

STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY 7.4 OFFICIAL LETTERHEADS All British Rowing letterheads and compliment slips follow a standard layout. The Word template of this layout is available from Head Office. The header contains the British Rowing masterbrand, centred and 20mm in height. The footer contains the brand element and the following contact details; postal address, main line office telephone number, website and e-mail address of the office issuing the document, and registered company details. These are spread over three centred lines, as shown right. Gill Sans MT typeface should be used in British Rowing Blue, font size 10 for the first two lines and size 8 for the third. The body copy typeface should be Gill Sans MT in black and font size 12. If you need to use sponsor, other partners or British Rowing sub-brand logos, please contact Head Office for guidance. British Rowing footer 6 Lower Mall, London W6 9DJ 020 8237 6700 www.britishrowing.org info@britishrowing.org British Rowing Limited. A Company Limited by Guarantee, Registered in England No. 1706271. Registered Office: 6 Lower Mall, London W6 9DJ British Rowing Brand Standards 35

STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY 7.5 POWERPOINT TEMPLATES British Rowing PowerPoint slides follow a standard layout. The template of this layout is available from Head Office. The template consists of a cover slide, generic slide and section heading slides. They have a set placement for the logo, heading and page numbers, which should not be altered. The typefaces used should be consistent in font, colour and size. Francois One should be used for all headings and Gill Sans MT for all body copy. Initial opening slide Generic slide Section/Divider heading slide British Rowing Brand Standards 36

STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY 7.6 CD & DVD COVERS If you need to issue files on a CD or DVD, the following cover needs to be attached to officially released versions. The artwork (shown right) is available on request from Head Office and can either be directly printed onto the surface of the CD/DVD or an adhesive sticker, which is then applied to the CD/DVD. The list of contents should be printed in the right hand section, opposite the masterbrand. 1. Estrud tet accumsan 2. Hendreet am senit 3. Auisci blandignisl 4. Euguer at Ullan utpatin 5. Vulla feu faccum iure 6. Con henim vel ullam 7. Quis ex ea commodit 10. Vel irit nisci blan euis 11. Nibh el ex esto 12. Odionulla feugait 13. Acil dolummodio del 14. Ero euguer sit 15. Ullaor sustrud tate DVD TITLE 1. Sport Committee 2. Executive Board 3. Regional Chairmen 4. Regional Reps 5. Rowing Safety 6. Bedford Staff British Rowing Brand Standards 37

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