Professional Design Project PDP 11 075 Design of a Membrane Based Domestic Water Purifier MSME name - City - State - Zone - Membrane filters (I) pvt. Ltd. Pune Maharashtra West Designer/Firm- City - State - Lokus design pvt. Ltd Pune Maharashtra PROJECT CODE Approved cost : Start Date : Completion date : Rs.737830 11-01-2012 22-05-2012
PHASE 1 RESEARCH
Research Competitor study Contemporary aesthetics Research Understanding the method of purification Understanding of user expectations Analysis Target group User survey Market Synthesis Brief generation Brief generation Initial concepts Competitor study Bench Mark Understanding national trend Identification of international trends Analysis & Synthesis
Research Competitor study Contemporary aesthetics Analysis Target group User survey Synthesis Brief generation Initial concepts
Expectations Pure water Purification options as per their requirement Secured health Purity
Research Competitor study Contemporary aesthetics Analysis Target group User survey Synthesis Brief generation Initial concepts
Philips WP 3889 WP 3890 WP 3891 WP 3892 WP 3893 Aesthetics Depicting a family of products Simplicity & elegant appeal of the product Modularity Material stainless steel element along with white-silver combination gives trendy appeal Features Integrated control panel gives high-tech appeal Colours Use of soft colours gives elegance to the product
Whirlpool Purafresh Delux Purafresh Elite Purafresh Platinum Aesthetics More of a lifestyle appliance, style icon in kitchen Platinum & Deluxe are elegant due to soft form For premium Segments Elite appears high tech & modern due to basic form having Materials White + Silver colour combination combination of gloss plastic & brushed metal finishes Features Digital display appears hi-tech
Hindustan Unilever Pureit compact Pureit classic Pureit Autofill Pureit Marvella Aesthetics Appears to be of same family due to similarity in colours and form It is a value for money product Materials Transparency is used to showcase purified water Transparency to expose water develops authenticity Features Introduction of interface gives it a trendy look Dark grey and silver gives trendy look
Kent Maxx Ultra Grand+ Super Pride Pearl Wonder Aesthetics Appeal of family of products Technology for purification has been made part of aesthetics But camouflaging of these elements is preferred in modern products
Eureka forbes Aesthetics There is no common thread in the aesthetics UV based water purifiers have industrial look and feel and seem to be contemporary Latest arrived RO based purifiers have softer curves but do not appear trendy Model Total Sensa has trendy & modern appeal
Usha Brita Waterguard Digital Waterguard ultra plus RO aquarius RO Optima RO Aviva RO Splash Aesthetics Less Perceived value of the product reflected through product appeal in spite of high product cost & high end technologies No family of product due to different form & graphical attributes Soft forms do not feel trendy & modern
LG WCD74GJ1P WQD74RJ5P Aesthetics Trendy & modern appeal Integrated & sleek Seems to be gelling with concealed interiors of the kitchen Appeal of premium category products Patterns and graphics Trendy use of patterns & textures over the aesthetic surfaces
Zero B Aesthetics Intello water purifier appears hi-tech and sophisticated Kitchen Mate has contemporary aesthetics and have user graphics to evoke a sophisticated appearance In general Zero B products cost is high with high performance but without contemporary aesthetics
Permionics Pureflo Ultraflo Hiflo Aesthetics Product s seem to be of one family Aesthetically not modern & trendy More mechanical appeal does not suit to modern kitchen environment Visually looks like low end value for money products
Membrane filters purifiers Existing Products Purioin Fnp Magic Purioin Fnp Magic auto Purioin FnP elite Purioin Fnp plus
Research Analysis Synthesis Competitor study Target group Brief generation Contemporary aesthetics User survey Initial concepts
Where is contemporary aesthetics heading towards? Lokus Design Pvt. Ltd. Pune,2011
Curved surface with glossy surface and translucency has illuminated effect Under the sink purification provision Has a moderns appeal
Touch sensor Warm and cold purified water supply Appears Hi- Tech due to silver finish Hi tech look and feel due to use of colour transformation Use of black and simple lines gives a hi-tech look
Trend in appliance Lokus Design Pvt. Ltd. Pune,2011
Research Competitor study Contemporary aesthetics Analysis Target group User survey Synthesis Brief generation Initial concepts
What makes it contemporary Lokus Design Pvt. Ltd. Pune,2011
Housewives expects to do most out of little available time inside the kitchen, hence expects an appliance to do more
Interface Introduction of an interface makes the user communicate with the device. Also evokes a hi-tech feel and experience
People want to Create clean, streamlined & minimalistic appearance in their kitchen
Two color scheme White, silver, metallic finish and a stark bright color Lokus Design Pvt. Ltd. Pune,2011
Research Competitor study Contemporary aesthetics Analysis Target group User survey Synthesis Brief generation Initial concepts
Target Group Lokus Design Pvt. Ltd. Pune,2011
A person who purchases Water Purifier for 2000/- might likewise have Lokus Design Pvt. Ltd. Pune,2011
Research Competitor study Contemporary aesthetics Analysis Target group User survey Synthesis Brief generation Initial concepts
Kent Gold Storage type Rs 2400 3 yrs old Countertop model Recurring cost Rs 650 per yrs Purchase criteria Low price Easy maintenance less hassles as compared to high end models Current concerns: Slow purification rate Less flow rate Consumes platform space Prefer buying a new type of purifier instead of spending on recurring cost Sustainability concern : No resale or reuse value Satisfaction: Quality of water Aesthetics
Preferences: Fast purification Wall mounting is preferred Hassel free in cleaning & maintaining Lower recurring cost Storage is not a major concern for online filtration Lokus Design Pvt. Ltd. Pune,2011
Aqua guard Online Rs 7000 3 yrs old Wall mounted Recurring cost Rs 1000 per yr Purchase criteria Friends advice Method of Purification Fast purification Space Current concerns: Have to externally fit a tube from the outlet to direct purified water to earthen pot Satisfaction: Quality of water Fast purification process
Preferences: Water purification quality and features Wall mounting is preferred Hassel free in cleaning & maintaining Storage is not a major concern Low recurring cost Lokus Design Pvt. Ltd. Pune,2011
What is the Criteria of Purchase Lokus Design Pvt. Ltd. Pune,2011
Space Brand Assured pure water Fast Purification Compact and space saving device Easy to clean Less recurring Cost
Research Competitor study Contemporary aesthetics Analysis Target group User survey Synthesis Brief generation Initial concepts
Where is the product placed on aesthetics Vs functional value Lokus Design Pvt. Ltd. Pune,2011
Aspiration Functionality
A water purifier is no more a mystery People know its types and choose purification method according to their requirement User concerns Faster response by the device Compact & hassle free Basic functionality + Aspired aesthetics = Higher Economic product High aesthetic value possibility of purchase
Research Competitor study Contemporary aesthetics Analysis Target group User survey Synthesis Brief generation Initial concepts
Basic functionality + Aspired aesthetics = Higher Economic product High aesthetic value possibility of purchase Design brief Essential Features Basic functionality Online purification without storage Water flushing off feature Water dispensing knob Wall mounted Flexible tube for inlet and outlet
Basic functionality + Aspired aesthetics = Higher Economic product High aesthetic value possibility of purchase Modern Sleek Metallic finish
Basic functionality + Aspired aesthetics = Higher Economic product High aesthetic value possibility of purchase Clean & concealed Elegance Authentic
PHASE 2 CONCEPTS
PHASE 3 DRAWINGS
PHASE 4 PROTOTOTYPE
FINAL PRODUCT