2016/17 Season Week 35 (5/15-5/21/17) Where did you see ads that were a good contextual fit? (%) Digital Advertising Fraud Losses will amount to HH Ratings TV 57% of display spending 13.2 14.6 Website 20% 4.6 Social Media 8% of video spending National Louisville Baltimore 5.0 7.8 HH Ratings 8.5 RA25-54 Top 5 Saturday Night Live Billboard Music Awards Empire 2.5 3.2 3.1 National San Antonio Chicago The Voice Grey s Anatomy 2.5 2.5 Auto Purchasers Weekday Primetime Ratings (comscore) 15.3 14.8 14.3 3.1 2.8 2.1 Chrysler Lincoln Chevrolet Local Broadcast Cable News Market of the Week: Memphis, TN (Rank# 51) TV Viewing Area (DMA) Commercial Appeal Newspaper Daily Penetration 2007 23.6% 2012 20.8% 2017 9.9% Top 5 Spot TV Advertisers from Kantar Media Apr 16-Mar 17 Dols (000) Nahon Saharovich & Trotz Attorneys $2,202.4 Xfinity $2,066.8 Morgan & Morgan $1,936.6 POL-Congress $1,646.0 McDonalds $1,219.6
2016/17 Season Week 35 (5/15-5/21/17) Top 25 Broadcast S/O-S/O (5/15-5/21/17) Top 25 Syndication (5/8-5/14/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SATURDAY NIGHT 3.2 2 BILLBOARD MUSIC AWARDS 3.1 3 EMPIRE 2.5 4 VOICE 2.5 5 GREY'S ANATOMY 2.5 6 SURVIVOR 2.4 7 NCIS 2.3 8 MODERN FAMILY 2.3 9 VOICE-TUE 2.1 10 BIG BANG THEORY, THE-ENC 2.1 11 DANCING WITH THE STARS 2.0 12 BULL 2.0 13 GOLDBERGS, THE 1.8 14 SCORPION 1.8 15 BIG BANG THEORY, THE SP 1.8 16 CHICAGO PD 1.7 17 SPEECHLESS 1.7 18 CHICAGO FIRE 1.7 19 MAN WITH A PLAN 1.7 20 NCIS: NEW ORLEANS 1.7 21 BIG BANG THEORY,THE-8P:SP 1.7 22 MIDDLE, THE 1.6 23 SCANDAL 1.6 24 LAW AND ORDER:SVU 1.6 25 KEVIN CAN WAIT - SP 1.5 1 BIG BANG-SYN (AT) 2.7 2 FAMILY FEUD (AT) 2.3 3 WEEKEND ADVENTURE 2.1 4 JUDGE JUDY (AT) 2.1 5 BIG BANG WKND (AT) 1.9 6 MODERN FAMILY-MF-SYN (AT) 1.7 7 MODERN FAMILY-WK-SYN (AT) 1.7 8 LAW & ORDER:SVU-WKL (AT) 1.6 9 WHEEL OF FORTUNE 1.6 10 JEOPARDY (AT) 1.5 11 FAMILY GUY-MF-SYN (AT) 1.2 12 FAMILY GUY-WK-SYN (AT) 1.2 13 TWO-HALF MEN-SYN (AT) 1.1 14 FAMILY FEUD-WK (AT) 1.1 15 BOBS BURGERS-SYN (AT) 1.1 16 DR. PHIL SHOW (AT) 1.1 17 ACCESS HOLLYWD LV-WKD 1.1 18 ENTERTAINMENT TONIGHT 1.0 19 INSIDE EDITION (AT) 0.9 20 2 BROKE GIRLS-SYN (AT) 0.9 21 TMZ (AT) 0.9 22 MIKE AND MOLLY (AT) 0.8 23 LAST MAN STNDG-MF-SYN(AT) 0.8 24 AMERICAN NINJA-SYN (AT) 0.8 25 LIVE WITH KELLY AND RYAN 0.8 M-F Evening News (5/15-5/19/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS 1.4 2 ABC WORLD NEWS 1.3 3 CBS EVENING NEWS 1.1 M-F Late Night (5/15-5/19/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW 0.9 2 LATE SHOW-S. COLBERT 0.8 3 JIMMY KIMMEL LIVE! 0.5 Top 10 Time Shifted S/O-S/O Programs (5/15-5/21/17) A25-54 Live+SD (000) SURVIVOR GREY'S ANATOMY EMPIRE MODERN FAMILY SATURDAY NIGHT NCIS DANCING WITH THE STARS VOICE VOICE-TUE THE GOLDBERGS Time-Shifted LIVE
Week 35 (5/15-5/21/17) 8.5 The 2017 Billboard Music Awards Household Rating (Live+SD) 7.8 7.7 7.3 7.2 6.9 6.9 5.0 National Chicago San Antonio Miami Atlanta West Palm Nashville Kansas City Scandal 5/18/17 9:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg National 3.6 Atlanta 7.8 Norfolk 7.2 Birmingham 6.2 Charlotte 6.1 Richmond 6.0 Raleigh 5.4 Cleveland 5.2 Milwaukee 5.2 Philadelphia 5.1 Tie: Detroit & Memphis 4.9 NHL Playoffs on NBC Household Rating (Live+SD) Anaheim vs. Nashville 5/20/17 7:15p (ET) Market HH Rtg National 1.4 Nashville 13.3 Buffalo 4.4 Pittsburgh 3.6 Minneapolis 3.5 Knoxville 3.5 NHL Playoffs on NBC Household Rating (Live+SD) Ottawa vs. Pittsburgh 5/21/17 3:00p (ET) Market HH Rtg National 1.2 Pittsburgh 13.3 Nashville 3.4 Buffalo 3.2 Ft. Myers 1.8 Raleigh 1.6 The Preakness 5/20/17 6:15p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg National 4.6 Baltimore 14.6 Louisville 13.2 Ft. Myers 12.0 West Palm 9.0 Orlando 7.7 Philadelphia 7.6 Knoxville 7.5 Dayton 7.5 Cincinnati 7.2 Nashville 6.5
2016/17 Season Week 35 (5/15-5/21/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 17% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of St, Louis, MO, Spanish-Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish- Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD St, Louis, MO Spanish Stations A18-49 Rank Program Name Live+SD US AA% 1 PILOTO, LA WED 3.5 2 DOBLE VIDA E CARRILLO WED 3.2 3 PILOTO, LA TUE 3.1 4 PILOTO, LA THU 3.1 5 LIGA MX CLAUSURA 17-5/21 3.1 Hispanic Households 5/15-5/21/17 A25-54 Rank Program Name Live+SD US AA% 1 PILOTO, LA WED 4.2 2 PILOTO, LA THU 3.8 3 DOBLE VIDA E CARRILLO WED 3.7 4 PILOTO, LA TUE 3.7 5 DOBLE VIDA E CARRILLO THU 3.6 6 RANK DOBLE VIDA E CARRILLO PROGRAMS THU 3.1 NET 6 PILOTO, "P25-54L+SD LA MON AA%" 3.6 7 PILOTO, LA MON 2.9 7 LIGA MX CLAUSURA 17-5/21 3.5 8 DOBLE VIDA E CARRILLO TUE 2.9 8 DOBLE VIDA E CARRILLO TUE 3.4 1 PORQUE EL AMOR MANDA THU UNI 1.7 9 DOBLE VIDA E CARRILLO MON 2.8 9 CHAPO, EL SUN 3.3 10 DOBLE VIDA E CARRILLO FRI 2.7 10 PILOTO, LA FRI 3.3 2 0.5 11 CHAPO, EL SUN 2.7 12 ROSA DE GUADALUPE WED 2.7 13 PILOTO, LA FRI 2.7 14 BILLBOARD MUSIC AWARDS 2.7 15 ROSA DE GUADALUPE FRI 2.7 16 ROSA DE GUADALUPE MON 2.6 17 ROSA DE GUADALUPE 2 THU 2.6 18 REINA DE LA CANCION WED 2.6 19 LIGA MX CLAUSURA 17-5/18 2.5 20 ROSA DE GUADALUPE TUE 2.5 11 ROSA DE GUADALUPE WED 3.3 12 DOBLE VIDA E CARRILLO FRI 3.3 13 DOBLE VIDA E CARRILLO MON 3.2 14 ROSA DE GUADALUPE MON 3.1 15 ROSA DE GUADALUPE 2 THU 3.1 16 LIGA MX CLAUSURA 17-5/18 3.1 17 ROSA DE GUADALUPE FRI 3.0 18 ROSA DE GUADALUPE TUE 3.0 19 NOTICIERO UNIVISION 3.0 20 REINA DE LA CANCION WED 2.9
Market Close-Up: Memphis, TN Sultry, soulful Memphis is an interesting and vivid place, located along the Mississippi River at the Arkansas border. The largest city in Tennessee's central geographic location has been strategic to its business development. Located on the Mississippi River and intersected by five major freight railroads and two Interstate Highways, I-40 and I-55, Memphis is ideally located for commerce in the transportation and shipping industry. Its access by water was key to its initial development, with steamboats plying the Mississippi river. Memphis was the home of three Fortune 500 companies: FedEx, International Paper, and AutoZone. One of the largest celebrations of the city is Memphis in May. The month-long series of events promotes Memphis' heritage and outreach of its people far beyond the city's borders. The Memphis Grizzlies of the NBA is the only team from one of the "big four" major sports leagues in Memphis. The city has minor league teams, however. At-A-Glance DMA Rank TV Households Population 2+ 51 633,930 1,613,528 Median Income Memphis, TN - $37,099 SMSA Total Retail Sales Memphis, TN $26,993,141 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration 13 82 65 39.3 47.0 WATN WHBQ WLMT TV stations serving the area of Memphis, TN: ABC, Laff FOX, Escape, Decades The CW, MeTV 68% Social Media platform Reach Reliance on Media to Stay Informed % Agree 48% 43% WMC WREG NBC, Bounce TV, Grit CBS, News Channel 3 Anytime, Antenna TV 22% TVB Member Stations Memphis, TN Interesting Facts Sam Phillips, who some call the inventor of rock and roll, inaugurated the Sun Studio on January 3 rd, 1950. Some of the most famous singers, including Elvis Presley, Carl Perkins, Johnny Cash and Jerry Lee have recorded songs here. A Memphis tour is incomplete without a visit to the King of Rock, Elvis Presley s Graceland Mansion. Elvis cars, home, gravesite and museum are visited by over 600,000 visitors every year. Memphis has been nicknamed The River City or Bluff City. TV Newspaper Radio Magazines Memphis, TN Demographic Overview Age Hispanic 65+ <18 14% 24% 4% 55-64 12% 9% 18-24 96% Social 41% Media platform Reach 25-54 49% loyal to vehicle brand
2016/17 Season Local Market Close-Up: Memphis, TN Market: Memphis, TN Series Ranker (Week of 05/01/17 05/07/17) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 Empire WHBQ (FOX) 1 W 8:00 PM 60 13.3 2 NBA PLAYOFFS ON ABC-SA2 WATN (ABC) 1 S 7:29 PM 163 10.7 3 The Big Bang Theory WREG (CBS) 1 R 7:00 PM 31 10.5 4 KENTUCKY DERBY-NBC WMC (NBC) 1 S 5:24 PM 47 10.1 5 NCIS WREG (CBS) 1 T 7:00 PM 60 9.9 6 Wheel of Fortune WMC (NBC) 5 M T W R F 6:30 PM 30 9.6 7 The Voice WMC (NBC) 1 T 7:00 PM 60 9.3 8 WREG News Channel 3 Saturday at 10pm WREG (CBS) 1 S 10:00 PM 36 9.2 9 WREG News Channel 3 at 10pm WREG (CBS) 5 M T W R F 10:00 PM 35 9.2 10 NCIS: Los Angeles WREG (CBS) 1 U 7:00 PM 60 8.9 11 60 Minutes WREG (CBS) 1 U 6:00 PM 60 8.9 12 NBA PLAYOFFS ON ABC-SU6 WATN (ABC) 1 U 2:29 PM 166 8.7 13 Action News 5 at 6:00pm WMC (NBC) 5 M T W R F 6:00 PM 30 8.6 14 The Voice WMC (NBC) 1 M 7:00 PM 121 8.6 15 WREG News Channel 3 Sunday at 10pm WREG (CBS) 1 U 10:00 PM 37 8.4 16 Bull WREG (CBS) 1 T 8:00 PM 60 8.2 17 Survivor: Game Changers WREG (CBS) 1 W 7:00 PM 60 8.2 18 NBC Nightly News WMC (NBC) 6 M T W R F U 5:30 PM 30 8.1 19 Blue Bloods WREG (CBS) 1 F 9:00 PM 60 8.1 20 Action News 5 at 10:00pm WMC (NBC) 5 M T W R F 10:00 PM 35 8.1 14.3 15.3 Purchasers by Auto Make (comscore) Primetime HH Ratings Mar 17 Weekday Prime (7p-10p) 14.8 13.8 13.9 13.6 13.1 13.8 14.2 12.9 11.9 13.1 14.0 2.1 3.1 2.2 2.5 2.2 2.6 2.6 2.3 2.8 2.3 1.6 2.7 2.7 Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating How does Memphis, TN watch TV? Avg. Local Broadcast News 0.6 Average Cable Network News Channels 3.0 Social 47.0% Media platform Other cable Reach 13.6% 5.9% 33.5% Comcast Spotlight Broadcast Only Satellite
Top 100 Programs P25-54 5/8/2017-5/14/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 BIG BANG THEORY, THE CBS 1 3.94 4,738 2 SATURDAY NIGHT NBC 1 3.64 4,380 3 NBA PLAYOFFS ON ABC-SU7 ABC 1 3.04 3,654 4 BIG BANG THEORY, THE-SPCL CBS 1 2.77 3,327 5 BIG BANG-SYN (AT) WARNER BROS. TV 5 2.70 3,248 6 VOICE NBC 1 2.63 3,155 7 EMPIRE FOX 1 2.59 3,112 8 SURVIVOR CBS 1 2.43 2,919 9 VOICE-TUE NBC 1 2.30 2,769 10 MOM CBS 1 2.30 2,769 11 FAMILY FEUD (AT) 20TH TELEVISION 5 2.29 2,754 12 GREY'S ANATOMY ABC 1 2.28 2,744 13 NCIS CBS 1 2.26 2,716 14 MODERN FAMILY ABC 1 2.14 2,567 15 WEEKEND ADVENTURE DADT/LITTON 1 2.12 2,544 16 CRIMINAL MINDS CBS 1 2.11 2,535 17 JUDGE JUDY (AT) CBS TV DISTRIBUTION 5 2.07 2,493 18 DANCING WITH THE STARS ABC 1 2.02 2,425 19 BULL CBS 1 1.94 2,327 20 BIG BANG WKND (AT) WARNER BROS. TV 2 1.85 2,226 21 LIFE IN PIECES CBS 1 1.77 2,131 22 BLACK-ISH ABC 1 1.77 2,126 23 NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION 3 1.76 2,120 24 LITTLE BIG SHOTS NBC 1 1.76 2,110 25 MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION 5 1.73 2,083 26 GOLDBERGS, THE ABC 1 1.73 2,082 27 KEVIN CAN WAIT CBS 1 1.73 2,079 28 MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION 1 1.72 2,065 29 NCIS: LOS ANGELES CBS 1 1.71 2,052 30 CHICAGO MED NBC 1 1.70 2,047 31 SCANDAL ABC 1 1.70 2,039 32 MIDDLE, THE ABC 1 1.68 2,020 33 SCORPION CBS 1 1.67 2,005 34 NCIS: NEW ORLEANS CBS 1 1.64 1,973 35 CHICAGO PD NBC 1 1.64 1,967 36 CHICAGO FIRE NBC 1 1.62 1,952 37 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL 1 1.62 1,951 38 AMERICAN HOUSEWIFE ABC 1 1.61 1,932 39 HAWAII FIVE-0 CBS 1 1.58 1,898 40 MAN WITH A PLAN CBS 1 1.57 1,892 41 WHEEL OF FORTUNE CBS TV DISTRIBUTION 5 1.56 1,877 42 60 MINUTES CBS 1 1.53 1,834 43 JEOPARDY (AT) CBS TV DISTRIBUTION 5 1.48 1,781 44 SUPERIOR DONUTS CBS 1 1.47 1,761 45 WALL NBC 1 1.45 1,745 46 SPEECHLESS ABC 1 1.43 1,716 47 CHICAGO JUSTICE NBC 1 1.41 1,699 48 LAW AND ORDER:SVU NBC 1 1.39 1,676 49 NBC NIGHTLY NEWS NBC 5 1.38 1,654 50 FRESH OFF THE BOAT ABC 1 1.35 1,621
Top 100 Programs P25-54 5/8/2017-5/14/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 DESIGNATED SURVIVOR ABC 1 1.35 1,618 52 NBA PLAYOFFS-CONF SEMIS L ESPN 3 1.26 1,512 53 ABC WORLD NEWS TONIGHT ABC 5 1.25 1,504 54 TODAY SHOW NBC 5 1.25 1,498 55 FAMILY GUY-MF-SYN (AT) 20TH TELEVISION 5 1.24 1,491 56 FAMILY GUY-WK-SYN (AT) 20TH TELEVISION 1 1.24 1,490 57 UNDERCOVER BOSS CBS 1 1.23 1,482 58 BLACKLIST NBC 1 1.23 1,476 59 SHARK TANK ABC 1 1.22 1,468 60 GOTHAM FOX 1 1.22 1,466 61 CRIMINAL MINDS:BEYOND BDR CBS 1 1.20 1,447 62 SHADES OF BLUE NBC 1 1.20 1,441 63 AMAZING RACE CBS 1 1.20 1,440 64 LUCIFER FOX 1 1.19 1,428 65 GREAT INDOORS, THE-SPCL CBS 1 1.18 1,418 66 MADAM SECRETARY CBS 1 1.17 1,404 67 FLASH CW 1 1.16 1,388 68 NBC NHL PLAYOFFS-PR 5/13 NBC 1 1.13 1,355 69 GOOD MORNING, AMERICA ABC 5 1.13 1,354 70 DATELINE FRI NBC 1 1.12 1,347 71 IMAGINARY MARY ABC 1 1.11 1,335 72 TWO-HALF MEN-SYN (AT) WARNER BROS. TV 5 1.10 1,323 73 INSIDE THE NBA PLAYOFFS TURNER NETWORK TELEVISION 3 1.10 1,322 74 ONCE UPON A TIME ABC 1 1.09 1,313 75 FAMILY FEUD-WK (AT) 20TH TELEVISION 1 1.09 1,313 76 MASTERCHEF JUNIOR FOX 1 1.09 1,307 77 BOBS BURGERS-SYN (AT) 20TH TELEVISION 1 1.07 1,290 78 BLINDSPOT NBC 1 1.07 1,290 79 GREAT NEWS NBC 1 1.07 1,290 80 DR. PHIL SHOW (AT) CBS TV DISTRIBUTION 5 1.07 1,281 81 ACCESS HOLLYWD LV-WKD NBC UNIVERSAL 1 1.06 1,273 82 SHOTS FIRED FOX 1 1.04 1,245 83 WWE ENTERTAINMENT USA NETWORK 3 1.03 1,234 84 ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION 5 1.03 1,233 85 CBS EVENING NEWS CBS 5 1.01 1,216 86 VINO EL AMOR MON UNI 1 1.00 1,202 87 DOBLE VIDA E CARRILLO MON UNI 1 0.99 1,192 88 SUNDAY MORNING CBS 1 0.99 1,190 89 ABC WRLD NEWS TONIGHT-SUN ABC 2 0.99 1,189 90 48 HOURS: NCIS-FRI, 5/12 CBS 1 0.99 1,187 91 CBS THIS MORNING-1 CBS 5 0.98 1,180 92 ONCE UPON TIME:FINL BATLE ABC 1 0.97 1,168 93 FIRST DATES NBC 1 0.97 1,164 94 PRISON BREAK FOX 1 0.96 1,156 95 MEET THE PRESS NBC 1 0.93 1,114 96 MISS USA 2017 FOX 1 0.93 1,114 97 MARVEL AGENTS S.H.I.E.L.D ABC 1 0.92 1,108 98 INSIDE EDITION (AT) CBS TV DISTRIBUTION 5 0.92 1,100 99 2 BROKE GIRLS-SYN (AT) WARNER BROS. TV 5 0.91 1,092 100 20/20-FRI ABC 1 0.90 1,080
Top 100 Programs P25-54 3/27/2017-4/30/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 CBS NCAA BSKBL CHAMPSHIPS CBS 1 7.90 9,494 2 CBS NCAA BSKBL CHAMP SA-2 CBS 1 6.42 7,710 3 CBS NCAA BSKBL-BRIDGE CBS 1 5.42 6,510 4 CBS NCAA BSKBL CHAMP-SA-1 CBS 1 4.65 5,591 5 CBS NCAA BSK CHMP-PRE-TIP CBS 1 4.65 5,583 6 CBS NCAA BSKBL CHAMP-POST CBS 1 3.89 4,678 7 BIG BANG THEORY, THE CBS 4 3.79 4,560 8 CBS NCAA BSKBL POST CBS 1 3.37 4,051 9 MASTERS GOLF TOURN.-SUN CBS 1 3.03 3,638 10 ACM AWARDS CBS 1 3.00 3,600 11 VOICE NBC 5 2.95 3,550 12 BIG BANG-SYN (AT) WARNER BROS. TV 25 2.74 3,294 13 VOICE-TUE NBC 5 2.54 3,051 14 SURVIVOR CBS 5 2.49 2,991 15 NBA PLAYOFFS ON ABC-SU3 ABC 1 2.43 2,922 16 NCIS CBS 3 2.38 2,866 17 EMPIRE FOX 5 2.37 2,842 18 CBS NCAA BSKBL CHAMP-PRE CBS 1 2.36 2,832 19 FAMILY FEUD (AT) 20TH TELEVISION 25 2.34 2,816 20 NBA PLAYOFFS ON ABC-SU1 ABC 1 2.32 2,792 21 DANCING WITH THE STARS ABC 5 2.26 2,717 22 GREY'S ANATOMY ABC 4 2.25 2,706 23 WEEKEND ADVENTURE DADT/LITTON 5 2.16 2,602 24 NBA PLAYOFFS ON ABC-SU5 ABC 1 2.16 2,598 25 BIG BANG THEORY, THE-ENC CBS 1 2.07 2,483 26 MOM CBS 4 2.05 2,467 27 JUDGE JUDY (AT) CBS TV DISTRIBUTION 25 2.03 2,438 28 STAYIN ALVE-GRAMMY SALUTE CBS 1 2.02 2,423 29 GREAT INDOORS, THE CBS 4 1.98 2,382 30 BULL CBS 3 1.98 2,378 31 MODERN FAMILY ABC 4 1.98 2,375 32 BIG BANG THEORY, THE SP CBS 1 1.93 2,321 33 BIG BANG WKND (AT) WARNER BROS. TV 10 1.91 2,295 34 SATURDAY NIGHT NBC 5 1.88 2,261 35 LITTLE BIG SHOTS NBC 4 1.88 2,254 36 MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION 5 1.86 2,235 37 BIG BANG THEORY, THE-SP CBS 1 1.84 2,215 38 IMAGINARY MARY SP-3/29 ABC 1 1.81 2,179 39 NCIS: NEW ORLEANS CBS 3 1.77 2,124 40 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL 5 1.76 2,114 41 BIG BANG THEORY, THE-SPC CBS 1 1.75 2,108 42 CRIMINAL MINDS CBS 3 1.75 2,105 43 SCANDAL ABC 5 1.74 2,092 44 GOLDBERGS, THE ABC 5 1.74 2,086 45 KEVIN CAN WAIT CBS 2 1.72 2,071 46 LIFE IN PIECES CBS 4 1.71 2,053 47 BLACK-ISH SP-4/26 ABC 1 1.71 2,051 48 60 MINUTES CBS 4 1.70 2,048 49 WHEEL OF FORTUNE CBS TV DISTRIBUTION 25 1.70 2,039 50 NBA PLAYOFFS ON ABC-SU2 ABC 1 1.69 2,029
Top 100 Programs P25-54 3/27/2017-4/30/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION 25 1.67 2,002 52 MASTERS GOLF TOURN. SAT. CBS 1 1.65 1,979 53 KEVIN CAN WAIT - SP CBS 1 1.64 1,965 54 GREAT NEWS NBC 1 1.62 1,950 55 NCIS: LOS ANGELES CBS 3 1.62 1,950 56 NBA PLAYOFFS ON ABC-SU4 ABC 1 1.61 1,939 57 LAST MAN STANDING ABC 1 1.60 1,927 58 HAWAII FIVE-0 CBS 4 1.58 1,896 59 MIDDLE, THE ABC 5 1.58 1,895 60 MAN WITH A PLAN CBS 2 1.58 1,893 61 CHICAGO FIRE NBC 4 1.56 1,872 62 JEOPARDY (AT) CBS TV DISTRIBUTION 25 1.55 1,859 63 BLACK-ISH ABC 5 1.55 1,858 64 BLUE BLOODS CBS 4 1.54 1,856 65 2 BROKE GIRLS CBS 2 1.54 1,855 66 SCORPION CBS 2 1.54 1,852 67 SUPERIOR DONUTS CBS 3 1.54 1,851 68 NBA PLAYOFFS ON ABC-SA1 ABC 1 1.54 1,847 69 SUPERIOR DONUTS - SPECIAL CBS 1 1.50 1,804 70 GREAT INDOORS, THE-ENC CBS 1 1.49 1,788 71 NBC NIGHTLY NEWS NBC 24 1.47 1,763 72 SPEECHLESS ABC 4 1.47 1,762 73 NFL DRAFT L ESPN 3 1.44 1,734 74 CHICAGO MED NBC 4 1.43 1,721 75 FRESH OFF THE BOAT ABC 3 1.43 1,717 76 DESIGNATED SURVIVOR ABC 5 1.43 1,715 77 AMERICAN HOUSEWIFE ABC 5 1.42 1,706 78 CHICAGO PD NBC 5 1.41 1,699 79 CHICAGO JUSTICE NBC 4 1.39 1,670 80 NBA PLAYOFFS- ROUND 1 L TURNER NETWORK TELEVISION 23 1.39 1,667 81 KEVIN CAN WAIT - SPECIAL CBS 1 1.39 1,665 82 SHARK TANK ABC 4 1.36 1,639 83 60 MINUTES SPECIAL CBS 1 1.35 1,625 84 ABC WORLD NEWS TONIGHT ABC 24 1.35 1,624 85 GRIMM NBC 1 1.34 1,616 86 WWE ENTERTAINMENT USA NETWORK 15 1.34 1,611 87 GREAT NEWS-2 NBC 1 1.33 1,602 88 MNSTR ENRGY NASCAR CUP FOX 2 1.33 1,599 89 MACGYVER CBS 3 1.32 1,583 90 AMAZING RACE - SPECIAL CBS 1 1.31 1,577 91 FAMILY GUY FOX 1 1.31 1,576 92 MNSTR ENRGY NASCAR WNR CR FOX 2 1.31 1,575 93 LAW AND ORDER:SVU NBC 5 1.31 1,573 94 NCIS-ENC CBS 2 1.30 1,565 95 GREAT INDOORS, THE - SP CBS 1 1.30 1,558 96 CRIMINAL MINDS:BEYOND-SP CBS 1 1.30 1,557 97 AMER FUNN HOME VIDEOS ABC 4 1.29 1,555 98 FAMILY GUY-WK-SYN (AT) 20TH TELEVISION 5 1.29 1,550 99 BLACKLIST 9P 4/20 NBC 1 1.28 1,537 100 TODAY SHOW NBC 25 1.28 1,536
Top 100 Programs P18-49 3/27/2017-4/30/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 CBS NCAA BSKBL CHAMPSHIPS CBS 1 7.09 9,094 2 CBS NCAA BSKBL CHAMP SA-2 CBS 1 5.49 7,050 3 CBS NCAA BSKBL-BRIDGE CBS 1 4.59 5,894 4 CBS NCAA BSK CHMP-PRE-TIP CBS 1 3.94 5,050 5 CBS NCAA BSKBL CHAMP-SA-1 CBS 1 3.88 4,977 6 CBS NCAA BSKBL CHAMP-POST CBS 1 3.51 4,498 7 CBS NCAA BSKBL POST CBS 1 3.07 3,940 8 BIG BANG THEORY, THE CBS 4 2.58 3,308 9 MASTERS GOLF TOURN.-SUN CBS 1 2.33 2,993 10 NBA PLAYOFFS ON ABC-SU3 ABC 1 2.30 2,949 11 NBA PLAYOFFS ON ABC-SU1 ABC 1 2.24 2,877 12 ACM AWARDS CBS 1 2.14 2,744 13 VOICE NBC 5 2.12 2,718 14 NBA PLAYOFFS ON ABC-SU5 ABC 1 2.07 2,657 15 BIG BANG-SYN (AT) WARNER BROS. TV 25 2.02 2,588 16 EMPIRE FOX 5 2.00 2,560 17 CBS NCAA BSKBL CHAMP-PRE CBS 1 1.85 2,378 18 VOICE-TUE NBC 5 1.84 2,362 19 GREY'S ANATOMY ABC 4 1.83 2,348 20 FAMILY FEUD (AT) 20TH TELEVISION 25 1.80 2,314 21 SURVIVOR CBS 5 1.74 2,228 22 DANCING WITH THE STARS ABC 5 1.64 2,106 23 NBA PLAYOFFS ON ABC-SU2 ABC 1 1.58 2,032 24 WEEKEND ADVENTURE DADT/LITTON 5 1.57 2,017 25 MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION 5 1.56 1,998 26 NBA PLAYOFFS ON ABC-SA1 ABC 1 1.53 1,965 27 NCIS CBS 3 1.49 1,911 28 NBA PLAYOFFS ON ABC-SU4 ABC 1 1.48 1,905 29 MODERN FAMILY ABC 4 1.46 1,874 30 JUDGE JUDY (AT) CBS TV DISTRIBUTION 25 1.43 1,837 31 BIG BANG WKND (AT) WARNER BROS. TV 10 1.42 1,817 32 NBA PLAYOFFS- ROUND 1 L TURNER NETWORK TELEVISION 23 1.40 1,800 33 SATURDAY NIGHT NBC 5 1.40 1,796 34 LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL 5 1.38 1,769 35 IMAGINARY MARY SP-3/29 ABC 1 1.37 1,758 36 MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION 25 1.35 1,737 37 SCANDAL ABC 5 1.35 1,733 38 NFL DRAFT L ESPN 3 1.34 1,726 39 FAMILY GUY-WK-SYN (AT) 20TH TELEVISION 5 1.34 1,720 40 LITTLE BIG SHOTS NBC 4 1.34 1,717 41 MOM CBS 4 1.31 1,675 42 BIG BANG THEORY, THE-ENC CBS 1 1.30 1,663 43 GREAT INDOORS, THE CBS 4 1.30 1,662 44 GOLDBERGS, THE ABC 5 1.28 1,649 45 BIG BANG THEORY, THE SP CBS 1 1.26 1,615 46 CRIMINAL MINDS CBS 3 1.25 1,606 47 BLACK-ISH SP-4/26 ABC 1 1.25 1,600 48 BIG BANG THEORY, THE-SP CBS 1 1.24 1,595 49 BULL CBS 3 1.24 1,592 50 FAMILY GUY-MF-SYN (AT) 20TH TELEVISION 25 1.24 1,586
Top 100 Programs P18-49 3/27/2017-4/30/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 MASTERS GOLF TOURN. SAT. CBS 1 1.23 1,583 52 NBA PLAYOFFS-1ST RD L ESPN 9 1.22 1,565 53 WWE ENTERTAINMENT USA NETWORK 15 1.22 1,560 54 STAYIN ALVE-GRAMMY SALUTE CBS 1 1.21 1,550 55 BOBS BURGERS-SYN (AT) 20TH TELEVISION 5 1.19 1,530 56 GREAT NEWS NBC 1 1.19 1,526 57 WHEEL OF FORTUNE CBS TV DISTRIBUTION 25 1.19 1,524 58 FAMILY GUY FOX 1 1.17 1,501 59 CHICAGO FIRE NBC 4 1.15 1,478 60 BLACK-ISH ABC 5 1.14 1,462 61 LIFE IN PIECES CBS 4 1.13 1,455 62 MIDDLE, THE ABC 5 1.12 1,443 63 KEVIN CAN WAIT - SP CBS 1 1.11 1,427 64 PRISON BREAK FOX 4 1.11 1,422 65 KEVIN CAN WAIT CBS 2 1.11 1,420 66 NCIS: NEW ORLEANS CBS 3 1.10 1,408 67 60 MINUTES CBS 4 1.09 1,402 68 BIG BANG THEORY, THE-SPC CBS 1 1.09 1,400 69 JEOPARDY (AT) CBS TV DISTRIBUTION 25 1.09 1,394 70 FRESH OFF THE BOAT ABC 3 1.09 1,394 71 SPEECHLESS ABC 4 1.08 1,386 72 CHEMA, EL - M TEL 2 1.07 1,376 73 CHEMA, EL - R TEL 1 1.06 1,365 74 LAST MAN STANDING ABC 1 1.05 1,344 75 2 BROKE GIRLS CBS 2 1.03 1,327 76 SCORPION CBS 2 1.03 1,326 77 NCIS: LOS ANGELES CBS 3 1.03 1,325 78 CHICAGO PD NBC 5 1.03 1,324 79 DESIGNATED SURVIVOR ABC 5 1.02 1,314 80 AMERICAN HOUSEWIFE ABC 5 1.02 1,309 81 CHEMA, EL - W TEL 1 1.01 1,301 82 MAN WITH A PLAN CBS 2 1.01 1,299 83 SUPERIOR DONUTS CBS 3 1.00 1,289 84 LAW AND ORDER:SVU NBC 5 1.00 1,288 85 CHICAGO MED NBC 4 1.00 1,284 86 GREAT NEWS-2 NBC 1 1.00 1,279 87 CHICAGO JUSTICE NBC 4 0.99 1,277 88 NBC NIGHTLY NEWS NBC 24 0.99 1,276 89 BONES FOX 1 0.99 1,274 90 SHARK TANK ABC 4 0.99 1,273 91 CHEMA, EL - F TEL 1 0.99 1,270 92 HAWAII FIVE-0 CBS 4 0.99 1,265 93 GOTHAM FOX 1 0.98 1,263 94 NBC NHL PLAYOFFS-PR 4/29 NBC 1 0.97 1,241 95 BLUE BLOODS CBS 4 0.96 1,238 96 GREAT INDOORS, THE-ENC CBS 1 0.96 1,226 97 AMER FUNN HOME VIDEOS ABC 4 0.95 1,223 98 GREAT INDOORS, THE - SP CBS 1 0.95 1,222 99 SIMPSONS FOX 2 0.95 1,213 100 AMAZING RACE - SPECIAL CBS 1 0.93 1,195
Data Sources: Contextual Fit: Kantar Media Dimension report Digital Fraud: ANA May 2017 Bot Baseline 2016-2017 Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2007, 2012 & 2007 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.