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CHAPTER I INTRODUCTION This chapter describes background of the research, research problems, research objectives, significance of the study, scope and limitation of the study, and definition of the key terms. 1.1 Background of the Research Pragmatics is like the social language in daily interaction, as Kreidler (2002: 18) said that pragmatics concerned with people s ability to use language meaningfully. As we know that in daily life, every human need language as a tool of communication, and the function of language itself to understand the ideas from other peoples. Therefore, the pragmatic study is very important in daily interaction. Good interaction has a good impact also from other people if our communication running well, like the theory which the writer uses in this research Cooperative Principle. As Grice (1975) in Paltridge (2008: 61) said that in order for a person to interpret what someone else says, some kind of cooperative principle must be assumed to be in operation, we should aim to make our conversational contribution such as is required, at the stage. It means that Cooperative Principle helps every human be cooperative in their conversation because they can make conversational contribution such as the hearer required and the conversation which they build is getting the purpose of their conversation. 1

2 Every human makes a good conversation to avoid misleading or misunderstanding. But, besides the good conversation, there are some people intentionally break their utterance in communication with some purposes. This phenomenon is familiar with the theory Non-Observance the Maxim. According to Thomas (1995) in Hanifah (2013: 138) when speaker implied something to suggest or to deliver some meaning by means of language, so intentionally the speaker generates an implicature. In this research, the writer discuss about flouting the maxims as the sub theory from Non-Observance the Maxim which used by comedian. Using flouting is to break his utterance with some purposes, that is to make some jokes. This research has been in relation with the researches done by Hanifah, (2013) and Triyatun (2013), which try to find the type of non-observance the maxims, the writer intends to take the type of non-observance the maxim. It is different because the writer takes flouting maxims. In communication, there is no intention to break the communication and make the hearer confuse. Anybody wants to make the communication running well and avoid mislead the hearer. In other hand, flouting maxims have no intention to misleading the hearer as Thomas (1995) in Hanifah (2013: 138) said in the meaning of flouting maxims, which actually the speaker wishes to prompt the hearer to look for a meaning that is different from literary meaning or the expressed meaning. Both findings showed the type of non-observance of Grice s maxim in counting of non-observance in four maxims and the speaker intention. There are many non-observance maxims in analyze, but the writer focuses on one non-observance, which is flouting

3 maxims, because in Flappers Comedy Club as my subject of this research the comedian has not the intended to misleading the hearer but just to make some jokes and give other information behind his performance. Behind the performance with some jokes, it is usually the comedian build information. As Attardo (1990) concluded that cooperative show that jokes and other kinds of humorous texts can yield information. It can be my first reason of taking the flouting maxims in Flappers Comedy Club because the writer gives another nuance in the area of comedy. Mostly the researchers just take the comedy in movie like Alvaro (2011) and Andresen (2013) as the researcher who take comedy as their subject. The writer doesn t take the comedy movie but the writer takes the comedy which very famous humor in all of country especially in Indonesia right now. It is Flappers Comedy Club which actually same with Stand- Up Comedy Club. Beside the Flappers Comedy Club is very famous in Indonesia, Flappers Comedy Club also has implicit information which anybody doesn t know it moreover unmindful it. Second reason of taking the flouting maxims in Flappers Comedy Club by Samuel J Comroe is from previous study that had been done in analyzing about flouting the maxims with comedy as his subject, Andresen (2013). He explored about how flouting of the maxims is used to create comedy in television series community. He argued that the flouting of maxim reflect the personalities of the character. Therefore, flouting maxims also reflect the personalities of Samuel J Comroe as comedian who won the competition. From the finding of Andresen (2013) who explored on how flouting of the maxims is used to create comedy in

4 television series community. The writer wants to know the way of Samuel J Comroe flouting the maxims to create comedy. It can be useful for other comedian to take flouting maxims as the way to create their comedy. Third reason of taking the flouting maxims in Flappers Comedy Club by Samuel J Comroe is because the writer has some curiosity to find the way of flouting the maxims by the western comedian. This research takes the western comedian from Los Angeles, Samuel J Comroe. Samuel J Comroe is one of the famous comedians in the world, it has proven with his won in a comedy competition. Therefore, as Indonesian people we can reach our knowledge not only from Indonesian comedian but also from western comedian. Because the writer intend to find the way of comedian Samuel J Comroe flouting the maxims to create comedy and explore the purposes of comedian Samuel J Comroe of these flout behind his comedy and his information. Another reason to take Samuel J Comroe is because only the comedian Samuel J Comroe who make conversation with his audience. He answers the entire question from his audience. From the conversation happen, the writer can analyze the way he flouts the maxims with his purpose of it. As student of English Department the writer take the data which is from English as my subject because as the finding of Alduais (2012) Journal of Sociological Research, Grice s theory and principle applied on the non-standard Arabic language as like in the English language. He investigated the fact that the theory of conversational implicature can be applied to all languages of the world,

5 whether Arabic or English. Furthermore, the writer takes the English language from the western comedian Samuel J Comroe as comedian from Los Angeles. Thus, this research make some results of the using flouting maxims in Flappers Comedy Club by Samuel J Comroe with identify the utterance which contain of flouting maxims from the comedian Samuel J Comroe. This research makes some results as perfect as possible of the using flouting maxims in Flappers Comedy Club by Samuel J Comroe. 1.2 Research Problems 1.2.1 In what way comedian Samuel J Comroe flouting the maxim to create comedy in Flappers Comedy Club? 1.2.2 What are the purposes of comedian Samuel J Comroe flouting the maxim behind his comedy? 1.3 Research Objectives Based on the problems above, the objectives of this research are aimed: 1.3.1 To describe the way of comedian Samuel J Comroe flouting the maxim to create comedy in Flappers Comedy Club. 1.3.2 To describe the purposes of comedian Samuel J Comroe flouting the maxim behind his comedy.

6 1.4 Significance of the Study Maxims as the conversational principle is very important to make the communication running well. Flouting maxim is the one way to mislead the conversation with some purpose. The significance of this research can describe from theoretically and practically: 1.4.1 Theoretically 1.4.1.1 This research gives some additional information to the reader especially for English department students, because they will know of using the theory of flouting maxim in Flappers Comedy Club. 1.4.1.2 It is useful for other researcher to use the flouting maxims in different subject such as, Novel, Movie, or Social Media (Twitter, Facebook, BBM, and Path). 1.4.2 Practically 1.4.2.1 It is useful for a comedian in Indonesia because they can mislead the hearer to make their utterance funny as western comedian and it will never monotonous. 1.4.2.2 The viewers of Flappers Comedy Club also get implicit meaning, as comedians expected in their utterances.

7 1.5 Scope and Limitation of the Study The scope of this research is focus on the way of comedian flouting the maxim to create comedy in Flappers Comedy Club and the purposes of it. Besides that, the writer focuses on ten videos by Samuel J Comroe. Giving ten videos is because to approve the way of Samuel J Comroe flouts the maxims in creating comedy. Whereas, to avoid the discussion beyond the topic of this research, my limitations of this research is the writer doesn t have any reference in translating the video from Samuel J Comroe. Therefore, the writer just take the script from transcription in YouTube and also correct the wrong word by adding the word based on my own listen with use o.transcribe.com in order to make complete the script. Besides that, the limitation is from the video also that takes duration 2 minutes until 7 minutes, because the writer didn t find the full duration. 1.6 Definition of the Key Terms. Flouting Maxims is one of non-observance of maxim to break utterance without any intention to mislead the hearer but to make the hearer look for a meaning behind the implicit utterance. Conversational Maxims is the four rules which were proposed by Grice (1975) to make conversational contribution like required to accepted purpose. Flappers Comedy Club is entertainment performing like jokes which showed by comedian in front of audiences and usually the comedians are speaking

8 directly to them. Flappers Comedy Club in Indonesia is like Stand-Up Comedy Club. Samuel J Comroe is a comedian and become a House Regular at Flappers Comedy Club in Burbank. He is a regular at comedy clubs around Los Angeles. He has won numerous comedy competitions and top ten finalists in the NBC Stand-Up for Diversity showcase.