Post Show Report ORGANIZERS

Post Show Report ORGANIZERS

1. KOBA 2013 at a Glance 1. NAME : KOBA 2013 23rd Korea International Broadcast, Audio & Lighting Equipment Show 2. THEME : "Join the Future Wave!" 3. EXHIBITION DATES : May 13 th (Mon.) ~ 16 th (Thu.), 2013 (4 days) 4. OPENING HOURS : 10:00 a.m. ~ 5:00 p.m. 5. EXIHIBITION VENUE : COEX - Hall A,C,D(159, Samsung, Gangnam-gu, Seoul 135-731, Korea) COEX Hall A - Pro-Audio/Pro-Lighting Hall COEX Hall C&D Broadcast/Video Hall Conference Center International Broadcasting Conference, KOBA World Forum, Technical Seminar, 2013 Headphone & Personal Audio Festival (HAF 2013) 6. ORGANIZERS Korea E & Ex Inc., Korean Broadcast Engineers & Technicians Association 7. SPONSORED BY : Ministry of Science, ICT&Future Planning Ministry of Trade, Industry & Energy Korea Communications Commission Seoul Metropolitan Government Korean Broadcasting System(KBS) Munhwa Broadcasting Corporation(MBC) SBS Educational Broadcasting System(EBS) OBS The Acoustical Society of Korea Korea Association of Sound Artists Movie and Video Industry Association(KMVIA) Electronics and Telecommunications Research Institute(ETRI) 8. CO-SPONSORED BY : CBS Asia's Heartbeat Arirang tbs 9. EXHIBITION SCALE : Total 25,405m2 (839exhibitors form 33countries) 10. Group of Exhibits Production Post-Production Delivery & Distribution Mobile & IPTV Test & Measuring Pro-Audio Pro-Light Stage Display Cinema Contents & Libraries 11. Web-site : www.kobashow.com / facebook: www.facebook.com/koba.sns 12. E-mail : koba@kobashow.com 13. Concurrent events International Broadcasting Technical Conference, KOBA World Forum Technical Seminar 2013 Headphone & Personal Audio Festival (HAF 2013) 4K UHD(Ultra High Definition) Theater 1

2. Classification of Exhibitors 1 Manufacturers Country Country No. of Manufacturers Country No. of Manufacturers Country No. of Manufacturers Korea 149 Sweden 8 China 52 Netherlands 16 Switzerland 7 Czech 2 Norway 2 Spain 7 Canada 21 Newzealand 2 Singapore 2 Taiwan 19 Denmark 9 U.K. 71 Portugal 1 Germany 87 Austria 2 Poland 2 Russia 2 Israel 5 France 23 Liechtenstein 1 Italy 17 Finland 2 U.S.A. 235 India 4 Hungary 3 Belgium 6 Indonesia 1 Australia 12 Bulgaria 1 Japan 65 HongKong 3 Total 839 companies from 33 Countries 2 Exhibits by Categories Code No. Main Exhibits No. of Exhibits 1 Production 166 2 Post-Production 109 3 Delivery & Distribution 77 4 Mobile & IPTV 46 5 Test & Measuring 33 6 Pro-Audio 238 7 Pro-Light 60 8 Stage 52 9 Display 58 10 Cinema 68 11 Contents & Libraries 70 12 117 2

3. Analysis of Visitors of KOBA 2013 ① Daily Visitors for the Exhibition Date 5/13 5/14 5/15 5/16 No. of Visitors (Mon.) (Tue.) (Wed.) (Thu.) 9,013 11,683 10,564 11,199 Total 42,459 ② Classification of Visitors' Business Field Public Broadcast Stations Private Broadcast Stations Satellite Broadcast Stations Government/Organization Web Broadcast Stations Academic Institution Religion Groups Contents Production Media Manufactures Trade / Sales Recording Production Software Production P.A. Students/Academic ⑥ Purpose of Participation Gathering Information Market Research Purchase Consulting Public Watching Exports & Imports 3

④ Classification of Visitors' Job Position Managers Producers Visual Engineers Sound Engineers Lighting Engineers Manufacturers Marketers / Promoters Trade / Buyer Media / Public Officials Sales R & D Researchers Academic Staffs Students General Publics ⑤ Classification of Visitors' interesting filed Broadcasting Equipment Speaker/Amp./Mixer Lighting Equipment Editing and Production Equipment Sound editing/controller Stage Facilities Output/Relay/Transmission System Conference System Test & Measuring Equipment Camera Facilities Mike/Headphones/Rack Cable/Conversion/Power Units & Battery Display Other Audio Equipment PC and Networking ⑦ Route of Participation 37.2% Suggestion of exhibitors 3.5% 3.8% Billboards 1.8% 6.3% E-mail(News letters) 9.3% Internet 16.1% SMS(mobile) 1.9% TV/Radio 4.2% SNS(Social Networking Service) 1.6% Technical Journal 2.5% 11.8% Invitation cards Daily & Financial newspapers Subsidiary organizations 4

4. Analysis of Visitors of Broadcasting Conference Name : International Broadcasting Technical Conference Theme : Host : KOBETA (Korean Broadcast Engineers & Technicians Association) KOREA E & EX INC. Sponsor : Broadcasting and Communications Commission, Ministry of Science, ICT and Future Planning, Korea Broadcasting Association, Future Broadcasting Research Association, KT Venue : COEX Conference Center 3Fl. 1 Daily Visitors for the Exhibition Date No. of Visitors 5/13 (Mon.) 433 5/14 (Tue.) 474 5/15 (Wed.) 401 Total 1,308 pre-registered visitors : 1,049 / on-site visitors : 259 2 Classification of Visitors' Business Field Broadcast Stations Education / Research Academic / Students Government / Organization Program Production Trade / Distribution Manufactures Press / Publication 3 Classification of Visitors' interesting filed Field Technology Broadcast Sound Broadcast Lighting Realization Broadcasting Digital Radio Smart Platform New Media NPS Future Broadcasting 5

5. History of KOBA Exhibition Editions Countries Exhibitors (Korean Company) Visitors Size(sqm) Venue 1st (1991. 6) 15 115 (12) 21,963 3,888 KOEX 2nd (1992. 6) 13 183 (20) 30,293 3,888 KOEX 3rd (1993. 8) 17 181 (27) 33,750 5,184 KOEX 4th (1994. 5) 18 248 (39) 37,498 7,128 KOEX 5th (1995. 5) 20 331 (36) 39,411 7,776 KOEX 6th (1996. 5) 22 415 (38) 41,859 10,458 KOEX 7th (1997. 10) 26 462 (30) 34,171 10,368 KOEX 8th (1998. 5) 23 295 (28) 36,971 7,776 KOEX 9th (1999. 5) 22 445 (46) 32,564 10,368 COEX 10th (2000. 5) 26 573 (72) 48,764 14,733 COEX 11th (2001. 5) 25 540 (84) 62,283 17,629 COEX 12th (2002. 5) 22 423 (59) 35,549 10,368 COEX 13th (2003. 5) 27 611 (83) 43,682 17,629 COEX 14th (2004. 5) 28 602 (103) 45,942 17,629 COEX 15th (2005. 5) 28 624 (98) 44,556 17,629 COEX 16th (2006. 5) 28 739 (96) 42,524 17,629 COEX 17th (2007. 5) 32 656 (96) 44,164 17,629 COEX 18th (2008. 5) 32 665 (99) 45,010 17,629 COEX 19th (2009. 5) 31 615 (102) 40,514 17,629 COEX 20th (2010. 5) 29 636 (135) 38,537 17,629 COEX 21st (2011. 6) 33 603 (123) 40,807 17,692 COEX 22nd (2012. 5) 33 788 (142) 41,692 22,813 COEX 23rd (2013. 5) 35 839 (149) 42,459 25,405 COEX 24 th (2014. 5 expect) 35 850 (160) 45.000 25,405 COEX 6

6. Analysis of KOBA 2013 Exhibitors' Survey 1 Purpose of participation in KOBA 2013? 2 Satisfaction of KOBA 2013? 1 Improvement of Company's Image (25.61%) 2 Find the New Distribution Channel (21.28%) 3 Gathering Information/Networking (8.29%) 4 Promotion of Existing Products (13.56%) 5 Introduction of Launched Products (30.32%) 6 (0.94%) 1 Highly Satisfied (6.93%) 2 Satisfied (50.65%) 3 Average (38.96%) 4 Not Satisfied (3.46%) 5 Definitely Unsatisfied (0.00%) 3 What is your preferred promotional medium for KOBA? 1 Direct Mailing(e.g. Invitation cards, posters) (19.33%) 8 Participated in Overseas Exhibitions (3.05%) 2 TV (17.63%) 9 SMS (2.88%) 3 Radio (5.42%) 10 Advertising in International Journals (0.17%) 4 Daily & Financial Newspapers (9.49%) 11 Outdoor Advertising (e.g. Billboards) (2.88%) 5 Advertising in Local(Korean) Journals (9.49%) 12 e-mail (7.12%) 6 Internet (15.08%) 13 (1.19%) 7 Promotion of Organizations (6.27%) Total 100.00% 4 What is your overall opinion and evaluation for the below areas? Evaluating Area Highly Satisfied Satisfied Average Not Satisfied Definitely Unsatisfied Number of Domestic Visitors 5.65% 42.18% 42.17% 9.57% 0.43% Number of Overseas Visitors 4.23% 18.07% 56.13% 17.55% 4.02% Quality of Visitors/Buyers 2.20% 38.77% 51.54% 6.61% 0.88% Marketing & Promotion Effort of the Organizer 3.51% 38.60% 53.07% 4.82% 0.00% Quality of Organizing & Service 5.75% 42.92% 40.71% 9.29% 1.33% Quality of Booths & Other Utilities 5.24% 46.73% 40.17% 6.11% 1.75% Quality of Amenities 3.91% 42.17% 44.36% 7.39% 2.17% 5 Would you be willing to participate in KOBA 2014(2014, May at COEX)? 1 YES (64.04%) 2 Consideration (35.08%) 3 No (0.88%) 7

4 2014.05.20-23 COEX,KOREA ORGANIZERS Korea E & Ex Inc. Korea Broadcasting Engineers & Technicians Association Contact. Korea E & Ex Inc. Rm 2001, WTC Seoul, 159-1, Samsung-dong, Gangnam-gu, Seoul 135-729, Korea T. (82) 2 551 0102 F. (82) 2 551 0103 E. koba@kobashow.com

Rm 2001, WTC Seoul, 159-1, Samsung-dong, Gangnam-gu, Seoul 135-729, Korea T. (82) 2 551 0102 F. (82) 2 551 0103 E. koba@kobashow.com