CORPORATE IDENTITY PROGRAM
CORPORATE IDENTITY PROGRAM STANDARDS The logo is the primary visual symbol of the Le Château brand. The Le Château logo is a trademark with worldwide protection. The Le Château corporate identity program manual has been created to guarantee the integrity of the brand for all internal, external and third party usage. The colours, sizes and combinations of the logo are embedded in files and may not be altered or used without corporate permission. If you are using the logo in a country where translation is legally required, please contact the marketing team. All uses of the Le Château identity must be applied in accordance with specific company standards in order to maintain uniformity in brand management. These standards apply without exception when using the Corporate Identity on all electronic, administrative and print communication materials. Enclosed is a summary of those standards. If you have any questions in regards to the use or application of our identity program, please contact: marketing@lechateau.com LE CHÂTEAU CORPORATE IDENTITY PROGRAM 2
CORPORATE STANDARDS LOGOTYPE / WORDMARK A logotype, commonly known in the design industry as a wordmark, incorporates your company or brand name into a uniquely styled type font treatment. The main Le Château corporate symbol is a stylized wordmark. The standard version of our logo features the word LE CHâTEAU in black, with the accent above the first A having a red equilateral triangle. This version should be used whenever possible. The wordmark must always be used from logo files supplied by the Marketing Department and never recreated in any other font. STANDARD LOGO OPTIONS FOR USAGES There may be exceptions in using the standard logo for multiple reasons, including advertising limitations, visibility, and cost savings, among many others. These four versions below illustrate the only exceptional uses allowed, however, they must be approved by the Marketing Department before being published or used. REVERSED MONOCHROMATIC REVERSED MONOCHROMATIC LE CHÂTEAU CORPORATE IDENTITY PROGRAM 5
CORPORATE IDENTITY GUARD ZONE & SIZE GUARD ZONE Nothing should encroach on the logo closer than the space of two triangles (one triangle = the tip of the triangle to the ascender of the T ). PAGE EDGE Logo should always remain a minimum of the width of the letter U from any trim edge. TRIM AREA / PAGE EDGE x = minimum distance to trim edge TRIM AREA / PAGE EDGE MINIMUM SIZE Minimum width: 0.75 LE CHÂTEAU CORPORATE IDENTITY PROGRAM 6
CORPORATE IDENTITY COLOUR & DENSITY The colours below are guides for print and web usage only and are restricted to print and digital media. Any substrate specific to architecture or interior design in respect to colour allowances should be discussed with the Le Château Construction Department for permissible alternatives. PANTONE On Coated Paper PMS BLACK 6 C PMS 186 C WHITE On Uncoated Paper PMS BLACK 6 U PMS 1797 U WHITE CMYK On Coated Paper C40 M40 Y0 K100 C5 M100 Y60 K0 C0 M0 Y0 K0 On Uncoated Paper C60 M60 Y0 K100 C5 M100 Y90 K0 C0 M0 Y0 K0 RGB R17 G28 B36 R204 G9 B47 R255 G255 B255 In monochromatic (1 colour) applications - when using the black version of the logo, the background colour should be equivalent too or less than 35% of black. When using the white reversed logo, the background colour should be equivalent too or greater than 35% of black. This will ensure sufficient contrast, which in turn allows a visible and recognizable logo. Please note that when applying the logo to a coloured background or colour photo, the logo version that provides the best contrast is to be selected. LESS THAN 35% MORE THAN 35% LESS THAN 35% MORE THAN 35% LE CHÂTEAU CORPORATE IDENTITY PROGRAM 7
CORPORATE LOGO INAPPROPRIATE USES Logo never to be used without accent (aka: triangle) above the first A. Logo never to be used in any alternate colour variations (see page 7 of this identity chart). Logo never to be stretched or warped. It should always be scaled proportionally. LE CHÂTEAU CORPORATE IDENTITY PROGRAM 8