Media Pack
THE MISSION heat is the brand that sets popular culture alight and fuels conversation about the celebrity world. Now a huge multi-platform brand that s unrivalled in the entertainment market, heat is more than just a magazine it s a radio station, a TV channel, an app and has a huge online and social media presence. We speak to our audience 24/7, wherever and whenever they want it. Our big fat entertainment edit is led by our hugely credible team of experts - including BAFTA judges Boyd Hilton and Charles Gant - and helps our readers navigate the evermore complicated world of TV while bringing them the best new experiences. Our fashion and beauty section echoes the real, trusted, honest voice of the heat brand, testing all style and beauty products to make sure readers know what s really worth spending their hard-earned pennies on alongside an aspirational weekly edit of the best of high street and online fashion. heat readers get three magazines in one - the famous, entertainment and their personal shopper. We make them laugh, give them stuff to talk about and do with their mates and help them work out what to wear on their days and nights out. heat readers know they don t need to go anywhere else because we ve got it all covered.
Reader Female/male split : 86%/14% Average age: 30 Age profile: 69% aged 15-34 (37% 15-24, 32% 25-34). SEG: 56% ABC1 Marital status: 48% married/ living with partner, 47% single Home ownership: 52%, rent and 46% own home (mortgage/own outright) Presence of children : 34% have children under the age of 15.
THE FAMOUS heat is the beating heart of the world. We lead where others follow, breaking exclusives like Taylor Swift and Calvin Harris burgeoning romance, revealing the first pics of Bruce Jenner in a bikini and unearthing the big trends sweeping Hollywood and beyond. We ensure heat readers are always in the know and give them conversation starters they can show off about to their mates down the pub. Our journalists find the answers to the questions before they ve even been asked. We get celebrities to talk about their biggest secrets and we find the funny, wherever it s hiding. FASHION & BEAUTY heat readers are obsessed with their wardrobes and they rely on heat to provide them with the best, most beautiful and affordable edit of the high street and online s hottest must-buys. They know heat will tell them how to get THAT look - whether inspired by celebrities or stylish readers. We tell them trends to try, what to avoid and provide tips and tricks from working one dress across a whole week to hairstyles that last four days at a festival without going near the shower. Our beauty expertise means we offer trusted, honest advice on which products are the most effective, must-haves and what needs to be on your wish list. Like your style-savvy better -dressed friend, heat is there with what to wear - whether it s for a Tinder date to hen do. ENTERTAINMENT heat s extensive and highly credible entertainment coverage sets us apart from our rivals. Our team of experts let readers know the hottest things to watch on TV, the most exciting upcoming movies (and the stories behind the scenes), the big new books that everyone is going to be reading and the best podcasts, apps, games, food, in fact the best everything. Out seven-day entertainment guide keeps our readers week action-packed from start to finish.
MULTI-PLATFORM OFFERING In 2012 heat launched its very own app, heat Extra. As well as giving mobile access to heatworld.com, heattv and heat radio, readers are able to see the pages of the magazine come to life and watch exclusive video content, simply by scanning the heat Extra logo on specific pages. And, of course, there s heat s regular Huge Celebrity Quizzes to play. heatworld.com s mission is to be first and funniest. Our award-winning digital team is made up of telly fanatics, movie buffs and style experts, and we always find the funny, wherever it s hiding. It s no wonder our fun loving audience are obsessed with our highly shareable, socially-driven content, from celebrity gossip to hilarious videos to interactive games and a whole host of other multimedia mediums. In fact, they re SO obsessed, our traffic has skyrocketed, more than doubling since 2013. Our campaigns such as the Twitter Awards, heat Makes You Happy and Big Night In have seen us trend worldwide, interview the prime minister and even live stream kittens. The team works every day and night, 365 days a year. Gossip never sleeps and neither do we! Your pop pick-me-up is music + celebrity. heat TV celebrates the last decade of pop music in all its fabulous glory. It s the channel to get dolled up and party with, sing along to and have a laugh over. Silly, sociable and tongue-in-cheek, heat TV takes viewers to the red carpet and beyond: all while cracking out packed playlist of tunes from right now to back in the glory days. heat radio lives, eats and breathes the essence of heat with a warm, fun and relatable mix of music (imagine the best wedding party ever!), film, fashion, TV and celebrity news. Broadcasting live every day from the studio in the actual heat magazine office, heat radio really is a central part of the brand. We re immensely proud that 85% of our schedule is fronted by strong, intelligent, aspirational female presenters, who ooze warmth, humour and excitement about everything heat.
CONTACTS EDITORIAL Editor-in-Chief Lucie Cave Associate Editor Hannah Fernando Digital Editor Laurence Mozafari Production Editor Lisa Howells TV Boyd Hilton Film Charles Grant BRAND DIRECTOR Ethan Hall Ethan.hall@bauermedia.co.uk 020 7295 5477 FOR ALL ADVERTISING ENQUIRIES advertising@bauermedia.co.uk