Bonjour Hallo Cześć Hola Hello Ciao Concerti Culture Sciences Wiedza Odkrycia Exploración Deutsch Músicas Voyages Dokumentationen Storia Español Dokumentacje Magazine shows Knowledge Wissen English Cultura Français Conocimiento Italiano Polski Discovery Découvertes ARTE The European Culture Channel now in six languages: French, German, Spanish, Polish and Italian Press Kit June 2018
ARTE in six languages ARTE in English en español po polsku in italiano A multilingual offer, free of charge Linguistic diversity being part of Europe s cultural richness, the ARTE Europe project aims to bring Europe s citizens a larger choice of high-quality TV programmes in their original language, to bring everyone a choice of best-in-class creative programmes. This initiative was made possible by the launch of an EU pilot project with the aim of subtitling European cultural TV content across all Europe. 70 % of Europeans ARTE s existing content in five languages can reach around 305 million Europeans, i.e. about 60 % of Europe s 505 million citizens, in their mother tongue. Adding versions subtitled in Italian could make these programmes available to 360 million European citizens, i.e. 70 % of the total, in their mother tongue. In November 2015, ARTE made the most of its multilingual and digital knowhow to become quadrilingual with the launch of English and Spanish subtitles on arte.tv/en and arte.tv/es respectively. Since November 2016, the channel has also been offering programmes subtitled in Polish on arte.tv/pl. From June 2018, a taste of the new offer ARTE in italiano, principally consisting of live concerts and summer festivals, will be available on arte.tv/it. All of the languages are available free of charge on ARTE websites, connected TVs, and its applications for mobile devices (ios and Android). With its new offer in Italian, ARTE is taking its vision of a shared European culture into the next phase of its development. From 32 % of European citizens (French and German) in 2015......to 70 % of European citizens today (French, German, English, Spanish, Polish and Italian). 32 % of Europeans 70 % of Europeans Download the ARTE apps: www.arte.tv/apps The ARTE Europe project is co-funded by the European Union. 02 PRESS KIT
Reaching new audiences in Europe and beyond A window into European culture in the world ARTE's offer in six languages is available simultaneously throughout Europe (in the 28 European Union Member States, and in European Free Trade Association Member States, namely Iceland, Norway, Liechtenstein and Switzerland). By covering three of the world s five most spoken languages, the many programmes available worldwide under this project reach potentially large audiences around the world, in accordance with the available rights. ARTE po polsku has reached its main audience in Poland and countries with a large Polish diaspora, such as Germany, the US, the UK and France. ARTE in English is a pan-european off ering. The US is among the top 5 countries, which shows that ARTE in English also reaches an international audience. Concentration of video views Concentration of video views ARTE en español is mainly watched in Spain but also reaches Spanish-speaking countries and communities in the Americas. Video views per month for the language offers in English, Spanish and Polish 6 M video views per month outside of France and Germany from ARTE's digital offerings Jan. 03 PRESS KIT Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. The monthly audiences of the ARTE Europe catalogue have been multiplied by 6 between the first and the third year of the offer. Dec.
A great diversity of programmes ARTE in English, ARTE en español and ARTE po polsku are available online. They provide subtitled versions in English, Spanish and Polish respectively of a selection of 400 hours of factual European programmes, excluding the channel s news, drama and films. This selection of programmes encompasses ARTE s flagship magazine shows, a large number of documentaries, and web-native documentaries on various topics. Live recordings of shows from across Europe enhance the offering. With more than 10 hours of new programming per week, available usually between 30 to 90 days, the offering is kept fresh whilst retaining a solid baseline catalogue. An equivalent offer will be available in Italian from October 2018, anticipated by a selection of concerts and summer festivals live and on replay from June. All the programmes available in six languages are on ARTE's applications for connected TVs and mobile devices: www.arte.tv/apps. 04 PRESS KIT ARTE programmes in English are available on arte.tv/en. ARTE programmes in Spanish are available on arte.tv/es. ARTE programmes in Polish are available on arte.tv/pl. ARTE programmes in Italian are available on arte.tv/it.
A wealth of content The programmes that are available in the five languages address Europeans concerns, their cultural heritage, and lively contemporary culture with: > Live recordings from ARTE Concert featuring world music, pop, rock, jazz or dance, numerous summer festivals, opera, circus... Some examples: 8th and 9th June 2018 Live stream of the Villa Aperta Festival, pop, rock and electro festival at the Villa Medici in Rome. 10th June 2018 Denis Matsuev and the Scala Orchestra - live from Piazza del Duomo - Milan > ARTE s flagship magazine shows, shedding light on cultural news and exploring the planet s every facet, with expert insights, big stories, and a distinctly European perspective and cultural slant. Metropolis, the European culture magazine show, takes an original and critical look at the latest in European arts and culture. ARTE Reportage assesses all the big stories in Europe and internationally, and untangles events from the world s hotspots. > A selection of documentaries and documentary series (culture, history, society, science, geopolitics, travel and investigations), such as: The Drawings of Christian Dior, a creative biography of the most celebrated French fashion designer. September 2018 Inside Lehman Brothers, a documentary exploring the mechanisms that led to the bank's collapse and to the disastrous financial crisis. September 2018 > New styles of narration and new technology: 360 videos and virtual reality, available online and on the ARTE360 VR app. Gauguin Journey to the self, an immersive journey into the work and the spirit of painter Paul Gauguin, taking the viewer into a fascinating ballet of colours. Dolphin Man VR, a breathtaking journey into the deep dark blue of the ocean featuring three of the most accomplished free-divers worldwide. Otto Wagner - visionary of modern architecture, a portrait of the eventful life of the Austrian Art Nouveau architect. October 2018 05 PRESS KIT
ARTE, a public channel ARTE is a public service European culture channel that puts creativity, diversity and innovation at the centre of its programmes. It was established in 1991 by France and Germany, and sets the benchmark in Europe and around the world for quality programming. French and German TV licence fees cover 95 % of ARTE s budget. It cannot rely on advertising but may develop its own revenue streams, in particular by soliciting sponsorships. A culture channel Every programme with a cultural slant documentaries, dramas, films, magazine news shows, concerts and performances has a home on ARTE. About 55 % of the programmes are documentaries, 25 % films and fiction, 15 % news-related programmes and 5 % feature music and other performing arts. About two-thirds of the programmes broadcast on ARTE are previously unreleased. A European channel ARTE has built partnerships with many public service channels in Europe. These partnerships are a testament to ARTE s determination to produce and broadcast programmes that capture Europe s creativity and diversity, in keeping with the contract that founded the channel, and the open-minded attitude that led to its inception. The channel has thus signed partnership or cooperation agreements with nine other European public channels in Belgium (RTBF), Austria (ORF), the Czech Republic (ČT), Italy (RAI Com), Ireland (RTÉ), Poland (TVP), Greece (ERT), Switzerland (SSR-SRG), and Finland (YLE). 85 % of the programmes that ARTE produces or broadcasts are European productions. The channel s head office is in Strasbourg, a stone s throw from the European Parliament, the Council of Europe, and the European Court of Human Rights. The symbolism of its location is threefold: a successful presence in Europe s broadcast landscape; France and Germany s fruitful friendship; and an enthusiastically and decidedly open attitude towards Europe. DISTRIBUTION OF THE PROGRAMMES BY GENRE (24H/24H) DOCUMENTARIES CINEMA/SHORT PROG. INFORMATION/MAGAZINES FICTION/SERIES PERFORMANCES 54 % 18 % 15 % 8 % 5 % 06 PRESS KIT
Social media: ARTE in six languages on Facebook: www.facebook.com/artetv Twitter: @arteen @arteesp @artepl @arteita Newsletter: You can sign up to the English, Spanish and Polish newsletters and from October 2018 onwards, to the Italian newsletter, on arte.tv/en, arte.tv/es, arte.tv/pl and arte.tv/it. Contact: Claude-Anne Savin Head of Press and PR claude.savin@arte.tv T. +33 (0) 3 88 14 24 98 ARTE GEIE 4 quai du Chanoine Winterer BP 20035 F-67080 Strasbourg Cedex T +33 (0)3 88 14 22 22 Copyrights: P. 3 ARTE/Gedeon Programmes P. 3 Rod Maurice Ask Media - Bronx P. 5 Xavier Dupouy Seppia Interactive/ WOWOW/ARTE GEIE Innerspace VR P. 7 Patrick Bogner