FOX 50 2018 Media Kit WRAZ Raleigh-Durham 1
Reach More People, On a Regular Basis If you could stand in a stadium full of people and tell them about your business, how much would you pay? What would you say? What if you could reach more people on TV and on a regular basis? FOX 50 can help you reach an audience larger than a full stadium. 75,412 Stadium Capacity Compared to Show Viewership 140,150 Bank of America Stadium Panthers on FOX 62,980 68,800 Kenan Memorial Stadium Empire 54,600 33,941 31,500 Wallace Wade Stadium Star BB&T Stadium 46,200 Family Feud 19,700 30,800 PNC Arena WRAL News at 10 on FOX 50 Sources: Nielsen NOV17LS
The Power of FOX 50 s Coverage DMA Coverage Map 25 th Television DMA 1,153,580 TV Households 2,171,805 Adults 18+ 43.4% of Adults are 18-49 Cover 23 counties in North Carolina and Virginia 25 th TV DMA: Raleigh-Durham - Fayetteville
Adults Continue To Spend Their Time With TV Daily Media Use Adults still spend more time with TV than any other medium! 4:21 Time Spent With Media Average Adult 18+ Per Day TV use surpasses streaming media use 2:19 1:51 Individuals spend nearly 160 hours per month watching TV. Live TV App/ Web on Smartphone AM/ FM Radio 1:00 Internet on a PC 0:34 DVR/ Time Shifted TV 0:19 0:14 0:14 Multimedia Device Game Console DVD/ Blu-Ray Source: Nielsen Total Audience Report Q1 2017
Variety of TV Sources Raleigh-Durham DMA Homes with over-theair TV have increased Cable subscriptions are flat and satellite subs are slightly up Broadband Only homes are small but growing rapidly 13,301 15,216 52,273 Television Source Number of Households (in 1000 s) 52,452 12,832 9,857 34,507 35,904 3,874 5,374 Broadcast Only Wired Cable Telco Satellite Broadband Only Q1 2016 Q1 2017 Source: Nielsen Total Audience Report Q1 2017
FOX 50 Viewership Breakdown Demographic Information Gender Male 53% Female 47% 48% Age % of Viewers 53% 52% 51 Children Under 18 Yes 35% No 65% Home Own 66% Rent 32% Other 2% 22% 18-34 18-49 25-54 50+ Median Age Scarborough Research 2017 Release 2 Total Nov 2016-Sep 2017; Percent of Adults 18+ who watched FOX 50 in the past 7 days 6
FOX 50 Viewership Breakdown Demographic Information Income <$35k 28% $35-50K 22% 45% Employment $50-75K 18% $75K+ 32% Education <12 th Grade 7% HS Grad 32% Some College 34% College Grad 15% % of Viewers 10% 4% 22% 34% 21% Any Post-Grad 12% Full-Time Part-Time Student Retired White Collar Blue Collar Scarborough Research 2017 Release 2 Total Nov 2016-Sep 2017; Percent of Adults 18+ who watched FOX 50 in the past 7 days 7
Hit Shows That Keep Viewers Coming Back! 8
WRAZ 2018 Q1 Schedule Time Monday - Friday 5-6a Paid Program 6-7a Wendy Williams 7-8a 8-9a WRAL Morning News on FOX 50 9-10a Family Feud Family Feud 10-11a Wendy Williams 11a-12p Steve 12-1p Paid Program Cityline 1-2p 700 Club 2-3p Pickler & Ben 3-4p How I Met Your Mother How I Met Your Mother 4-5p Mom Mom 5-6p The Game The Game 6-7p Steve 7-8p Family Feud Family Feud 8-9p 9-10p FOX Prime 10-11p WRAL News at 10 on FOX 50 11p-12a Access Hollywood Two and a Half Men 12-1a Mike & Molly Two and a Half Men 1-2a Mike and Molly King of Queens 2-3a Access Hollywood Live 3-4a Judge Hatchett Judge Hatchett 4-5a Judge Cristina Judge Cristina Schedule effective as of 11/29/17 subject to change without notice Saturday Paid Program Jack Hannah E/I America s Heartland E/I E/I Kids Xploration Station FOX Marketplace Sports/Movies/Various Two and a Half Men Two and a Half Men Family Feud Family Feud FOX Prime WRAL News at 10 on FOX 50 How I Met Your Mother FOX Prime Encore Mom Mike & Molly CSI: Miami Blue Bloods Mom Mike & Molly Access Hollywood Sunday Paid Program Paid Program Tar Heel Talk Spiritual Awakening Elevation Church Tomorrow s World Education Matters On the Record FOX News Sunday Joel Osteen HOLA NC Hayes Burton Sports/Movies/Various Two and a Half Men Two and a Half Men FOX Prime WRAL News at 10 on FOX 50 WRAL News Rewind NC State Coaches Show Mike & Molly Entertainment Tonight CSI: Miami Blue Bloods Major Crimes Intelligence For Your Life Intelligence For Your Life
Reach a Wide Cross Section of Viewers 10
WRAL News Leads the Way WRAL News on FOX 50 #1 local news at 10pm The area s only local news from 7-9am WRAL News is Raleigh s most trusted name in news Associate your brand with the Triangle s news leader NSI Raleigh-Durham November 2017 11
WRAL News on FOX 50 Snapshot M-F 7-9a and 10-11p Viewers Median Age: 58 M/F Split: 52% 48% Retired: 33% Median Income: $59,183 Employed full-time or part-time Median Market Value of Owned Home: $171,958 Employed full-time or part-time 45 40 35 30 25 20 15 10 5 0 WRAL News on FOX 50 Impressions Monday - Friday HH A18-49 A25-54 A55+ 7-9a 10-11p Demographics Source: Scarborough Research 2017 Release 2 Total Nov 2016-Sep 2017; Adults 18+ Watched WRAZ from M-F7-9a or M-F10-11p WRAZ Cume, Ratings Source: Nielsen Nov/2017LS
Index WRAL News 7-9a Viewers vs All Broadcast TV Viewers 203 158 119 106 113 104 124 100 Male A21+ A55+ HHI $75K-$99K Any post grad work or degree Current/Former Military Retired Caregiver of aging parent or relative WRAL 7-9a News viewers are 24% More Likely To Be Current/Former Military than general TV viewers. Demographics Source: : Scarborough Research 2017 Release 2 Total Nov 2016-Sep 2017, M-F7-9a WRAZ Cume, Base Broadcast Viewing in Past 7 Days
Wendy Williams Wows at 10am WRAZ: M-F 10-11a #1 program for W25-54 and #2 program for A25-54 Entertaining info that covers Hollywood and beyond Connect with a diverse audience Programming that appeals to all female demos NSI Raleigh-Durham November 2017 14
Family Feud = Family Fun WRAZ: M-F 7-8p Reach over 34,800 potential customers each night Programming that is Hilarious and Fun Prime audience at an affordable price Connect with a diverse group of potential customers NSI Raleigh-Durham November 2017 15
Steve Harvey is All New WRAZ: M-F 6-7p Reach over 11,000 potential customers each evening More guests, more stars, more entertainment New format for 2017-2018 is fun and informative Advertiser friendly and safe programming NSI Raleigh-Durham November 2017 16
Access Hollywood WRAZ: M-F 11-11:30p #1 non-local news program at 11pm The latest show-biz news is on Access Hollywood More interviews, more reports, more gossip Affordable late fringe programming NSI Raleigh-Durham November 2017 17
Passionate Primetime Programming 18
2018 Q1 Prime Highlights WRAZ FOX 50 Proven, successful programming starts each night of prime at 8pm Fan favorites return and gripping new dramas create must see TV New programs will capture young, diverse, and alternative audiences New programs are from big name actors or well known franchises 19
Gripping and Engaging New Prime Programs New Prime for Q1 2018 The Resident: Follow an idealistic intern as he see behind the curtain, learning what really happens in modern medicine. LA to Vegas: A crazy airline crew and their eccentric passengers take a roundtrip flight to Vegas every weekend in the hopes of winning big. The X-Files: The X-Files returns in 2018 with 10 thrilling new episodes. David Duchovny and Gillian Anderson returning in their roles as iconic FBI Agents Fox Mulder and Dana Scully. 9-1-1: This emotional drama explores the lives of first responders - both on the job and at home. The Four: During each week of this groundbreaking vocal competition, four vocalists will seek to defend their seats against newcomers. 20
Q1 New Prime Ratings WRAZ FOX 50 Program Estimates Day Time HH A18-49 A25-54 F18-49 F25-54 M18-49 M25-54 The Resident Mon 9-10p 4.7 2.2 2.6 2.5 3.2 1.8 1.9 LA to Vegas Tue 9-9:30p 2.1 1.2 1.6 1.4 1.9 1.0 1.3 The X-Files Wed 8-9p 5.2 2.4 3.2 2.8 3.6 2.0 2.9 9-1-1 Wed 9-10p 4.4 2.4 3.1 2.7 3.8 2.1 2.3 The Four Thu 8-10p 8.7 3.6 5.1 4.1 6.6 3.0 3.6 THE RESIDENT: ESTIMATE IS Q1 2017 TIME PERIOD ACTUAL RATINGS, LA TO VEGAS: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF NEW GIRL-FOX,MICK-FOX TUE 8:00P-9:00P IN FEB/2017LP ON WRAZ ADJUSTED TO THE FEB/2017LP TP HUT LEVEL FROM TUE 9-10P, THE X-FILES: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF X-FILES-FOX MON 8:00P-9:00P IN FEB/2016LP ON WRAZ ADJUSTED TO THE FEB/2017LP TP HUT LEVEL FROM WED 8:00P-9:00P., 9-1-1: ACTUAL FEB/2017LP WED 9:00P-10:00P TIME PERIOD ON WRAZ, THE FOUR: ESTIMATE IS BASED ON THE ACTUAL PERFORMANCE OF AM IDOL-TH-FOX THU 8:00P-10:00P IN JAN/2016LP ON WRAZ ADJUSTED TO THE FEB/2017LP TP HUT LEVEL. 21
Viewers Turn to FOX 50 For Thrilling Sports 22
2018 Q1 FOX Sports Highlights WRAZ FOX 50 Select ACC football & basketball games featuring local teams Highly rated BIG 10 College Football will return to FOX in 2018 WRAZ delivered more NFL viewers than any other station in 2017 Be Seen sports events are premium, DVR proof programming 23
NFL on FOX 50 2018-2019 Season The excitement of the NFL returns to FOX 50, and what a year it will be! We are home to over 30 thrilling games during the 2018 season, including 12 Carolina Panthers games, a Thanksgiving Game, and three NFC Postseason games. There are many opportunities surrounding the NFL that can allow you to reach your potential customers. Average Number of Viewers Watching a. Panthers Game 140,150 1pm NFL Game 102,150 4pm NFL Game 156,500 NSI Raleigh-Durham November 2017 24
NASCAR on FOX 2018 Season Coverage throughout the first half of the NASCAR season Reach a High Income Audience during 14 premier NASCAR races The median household income of NASCAR viewers is $65,622 - which is over $15,000 higher than the Median HH income for the region. 25
MeTV: A Slice of Americana ERAZ 50.2 Family-friendly station airing timeless TV hits including Bonanza, M*A*S*H, and Gilligan s Island. Programming appeals to Baby Boomers and families MeTV delivers audiences that surpass many major cable networks. 26
MeTV Viewership Breakdown Weekly Reach A50+ 11 11.6 12.1 12.4 12.5 13 13.8 15 15.4 15.8 TBS LIFE DISC HGTV FOXNews A&E USA HIST News14 MeTV Age Marital Status Home Ownership Gender 18-49 33% 25-54 39% 50+ 67% Single 33% Married 33% Divorced 23% Own 62% Rent 34% Male 53% Female 47% Scarborough Research 2016 Release 1 April 2015 April 2016, Percent of Adults 50+ who watched MeTV in the past 7 days 27
Time Monday - Friday 5-6a Our Miss Brooks The Donna Reed Show 6-7a The Facts of Life I Love Lucy 7-8a Petticoat Junction My Three Sons 8-9a My Three Sons Leave it to Beaver 9-10a Perry Mason 10-11a Matlock 11a-12p Diagnosis Murder 12-1p The Big Valley 1-2p Gunsmoke Gunsmoke 2-3p Bonanza 3-4p The Rifleman The Rifleman 4-5p The Beverly Hillbillies Leave it to Beaver 5-6p T.J. Hooker 6-7p Hawaii Five-O 7-8p M*A*S*H M*A*S*H 8-9p The Andy Griffith Show The Andy Griffith Show 9-10p Mama s Family Alf 10-11p Hogan s Heroes Hogan s Heroes 11p-12a Carol Burnett and Friends Perry Mason 12-1a Perry Mason The Twilight Zone 1-2a Alfred Hitchcock Presents Alfred Hitchcock Presents 2-3a Mannix 3-4a Cannon 4-5a 77 Sunset Strip Subject to change without notice Our Miss Brooks Trackdown Have Gun, Will Travel Wanted: Dead or Alive The Rifleman Saturday The Little Rascals Maverick The Big Valley The Wild Wild West Wonder Woman Svengoolie: Classic Horror & Sci-Fi Movie Batman Wagon Train Gun Smoke Bonanza Rawhide Battlestar Galactica Star Trek: Original Outer Limits Outer Limits Lost in Space Voyage to the Bottom of the Sea Program Schedule The Donna Reed Show Trackdown Have Gun, Will Travel Wanted: Dead or Alive The Rifleman Batman Swamp Thing Mystery Hunters (E/I) Beakman s World (E/I) Bill Nye (E/I) Saved by the Bell (E/I) Sunday The Brady Bunch Brunch The Love Boat Columbo Kolchak: The Night Stalker The Alfred Hitchcock Hour MeTV - ERAZ Abbott & Costello Abbott & Costello Family Affair Family Affair Saved by the Bell (E/I) The Mary Tyler Moore Show Rhoda I Love Lucy The Love Boat The Andy Griffith Show The Honeymooners Cheers The Mary Tyler Moore Show Get Smart Car 54, Where Are You? Swamp Thing Mystery Hunters (E/I) Beakman s World (E/I) Bill Nye (E/I) Saved by the Bell (E/I) Saved by the Bell (E/I) The Mary Tyler Moore Show Rhoda I Love Lucy HOLA NC The Andy Griffith Show The Odd Couple The Bob Newhart Show Taxi Sledge Hammer! The Phil Silvers Show 28
HOLA North Carolina Connecting with the Hispanic and Latino Community HOLA North Carolina is a local bilingual lifestyle TV show that showcases the positive face of the Hispanic and Latino Community in our state. The program seeks to connect Hispanic and non-hispanic viewers with the Latino community, to learn about positive Latino accomplishments, and to educate viewers about Latino culture. This dynamic program has been recognized by North Carolina Governor Pat McCrory for strengthening communities across the region by providing a vital service and connecting citizens 29
A Community Partner Cause Marketing Campaigns FOX 50 is locally owned and operated by the Capitol Broadcasting Company, a leader in civic involvement and community engagement. FOX 50 and CBC have the distinct honor of receiving the National Association of Broadcaster s Service to America Award in 2011 and 2015 the only station group to ever win twice. FOX 50 prides itself on partnering with community service and non-profit organizations to advance important local causes. Visit FOX50Solutions.com to see videos from our Cause Marketing Campaigns. 30
Market Research at Your Fingertips FOX 50 Research Delve into all aspects of your advertising campaign with FOX 50 Research. Whether you are looking for a breakdown of customer spending habits, programming viewership, competition breakdowns, or market reports, our Research Department can help provide you with the information you need to reach your target audience effectively. Programming Insights Strategic Planning Advertising Comparison Competition Breakdown Ratings and Estimates Post Reports Customer Breakdowns 31
Another Happy Customer Matthews Motors The Problem With so many used car dealerships in the area, Matthews Motors wanted to separate themselves from the competition and hold their position in a growing market. Location was a specific challenge, and they wanted to convey to potential car buyers that they are worth the drive. The Plan The ongoing plan is to continue with out of the box creative commercials, which enable Matthews Motors to stand out from the competition. Referrals are a significant part of their business. Excellent service, knowledgeable staff, and a longstanding history of trustworthiness will be a part of the marketing strategy. The Process The AE consults quarterly with Steve Matthews to discuss and exchange creative ideas for their next commercials based on several factors, including season, economy, and business strengths and challenges The Performance FOX 50 and Matthews Motors developed an ongoing campaign that was easily recognizable, offering the client a unique branding position in the market. The campaign stayed true to the theme of being the walkin man s friend. The dealership had several record breaking months and was able to open a 2 nd location in Goldsboro. I have been doing business with FOX 50 for over six years [and] I have received nothing but superior service I ve had people tell me what a great job we do with our commercials. This is a tribute to FOX 50 and their ability to think outside the box! -Steve Matthews, Matthews Motors 32
Your Marketing Solution 919-595-5050 fox50solutions.com 33