Video Production VIDEO PROJECT BRIEF

Video Production VIDEO PROJECT BRIEF

2 X-Ray Crossmedia Communications CONTENTS Contact Details 3 1. PROJECT BACKGROUND AND OBJECTIVES 4 16. DEDICATED TEAM: ROLES AND RESPONSIBILITIES 18 17. DEVELOPMENT OF A VIDEO PROJECT 19 2. KEY MESSAGES 5 3. TARGET AUDIENCE 6 4. HOW AND WHERE WILL THE VIDEO BE DISTRIBUTED 6 5. STYLE OF VIDEO AND TONE OF VOICE 7 6. LANGUAGES 8 7. MUSIC AND SOUND EFFECTS 9 8. VIDEO DURATION 9 9. CONTENT AND SCRIPTS 9 10. MANDATORY ELEMENTS 10 11. TIMELINES, PROCESSES, OWNERSHIP 11 12. BUDGET 12 13. SPECIFICATIONS ADDITIONAL INFORMATION 13 14. PREVIOUS VIDEO EXAMPLES OR REFERENCE VIDEOS 14 15. X-RAY SPECIFICATIONS 15

3 X-Ray Crossmedia Communications CUSTOMER CONTACT DETAILS COMPANY: PROJECT/VIDEO NAME: PROJECT DURATION: PROJECT LEAD: TEL. NR. E-MAIL: VIDEO MAX. DURATION: X-RAY PROJECT LEAD: TEL. NR. E-MAIL:

4 X-Ray Crossmedia Communications 1. PROJECT BACKGROUND AND OBJECTIVES

5 X-Ray Crossmedia Communications 2. KEY MESSAGES

6 X-Ray Crossmedia Communications 3. TARGET AUDIENCE 4. HOW AND WHERE WILL THE VIDEO BE DISTRIBUTED

7 X-Ray Crossmedia Communications 5. STYLE OF VIDEO AND TONE OF VOICE STYLE MODE OF ACTION (3D MODELING) REAL FOOTAGE (FILMING PLEASE SPECIFY LOCATION) ACTORS: Y/ N PLEASE SPECIFY MOODFOOTAGE ACQUISITION OF FOOTAGE (DATABASE) INTERVIEW DOCUMENTARY STYLE WITH VOICE OVER STRAIGHT TO CAMERA FOR STATEMENTS INFOGRAPHICS AND ANIMATIONS ILLUSTRATIONS/COMICS/CARTOONS OTHER: TONE OF VOICE CORPORATE FRIENDLY HUMORISTIC FUTURISTIC OTHER: MAKE-UP MAKE-UP ARTIST: Y/ N

8 X-Ray Crossmedia Communications 6. LANGUAGES MAIN LANGUAGE: TRANSLATIONS PROVIDED FURTHER LANGAGES: SUBTITLES REQUIRED:

9 X-Ray Crossmedia Communications 7. MUSIC AND SOUND EFFECTS ORIGINAL SOUNDTRACK MUSIC SOUNDTRACK FROM A DATABASE SOUND EFFECTS VOICE OVER (F/M) OTHER: 8. VIDEO DURATION 30 SEC (TV SPOTS) 60 SEC 90 SEC-120 SEC > 3-5 MIN > 5 MIN OTHER: 9. CONTENT AND SCRIPTS CONTENT TEXT AND SCRIPTS PROVIDED : Y/ N OTHER:

10 X-Ray Crossmedia Communications 10. MANDATORY ELEMENTS (EG. GUIDELINES)

11 X-Ray Crossmedia Communications 11. TIMELINES, PROCESSES, OWNERSHIP (CF. VIDEO PROJECT PROCESS) ACTIVITY DATE PROCESS DURATION DEADLINE OWNER/ DECISION MAKER COMMENTS SUBMISSION DATE OF PROJECT BRIEF: BUDGET APPROVAL PROJECT START MOODBOARD/STORYBOARD REVIEW AND APPROVAL DEADLINE FOR FINAL VIDEO Costs can vary depending on the duration and complexity of the content.

12 X-Ray Crossmedia Communications 12. BUDGET Costs can vary depending on the duration and complexity of the content.

13 X-Ray Crossmedia Communications 13. SPECIFICATIONS ADDITIONAL INFORMATION

14 X-Ray Crossmedia Communications 14. PREVIOUS VIDEO EXAMPLES OR REFERENCE VIDEOS

15 X-Ray Crossmedia Communications 15. X-RAY SPECIFICATIONS The cost estimation is based on the video style, specifications and duration. The post-production/composing phase only starts upon validation and sign-off of a final storyboard and of the proposed level of animations Content texts and scripts are provided by the customer unless other specified Only minor text editing are possible after the composing (10% of the content text) Project starts upon receipt of the purchase order or signed offer

16 X-Ray Crossmedia Communications 16. DEDICATED TEAM: ROLES AND RESPONSIBILITIES «Follow by example not advice.» Unknown Head of Filming Team Experience in filming for 15 years Filming Team Experience in filming for 15 years Filming Team Experience in filming for 10 years Filming Team Experience in filming for 5 years Filming Team Experience in filming for 10 years Andreas Böhler/ Head of Video Production Cameraman Sound Animation 3D modeling Post production Augmented Reality Philip Ostman/ 2nd Director Multimedia Designer Cameraman Sound Animation Post production Corinna Kost/ Multimedia Designer Cameraman Sound Animation Post production Keanu Maier/ Multimedia Designer Sound Editing Augmented Reality Nicolas Schmitt/ Multimedia Designer Editing Animation 3D modeling

17 X-Ray Crossmedia Communications PROCESS 17. DEVELOPMENT OF A VIDEO PROJECT Detailed briefing received from client + Discussion Cost estimation Cost estimation approval + P.O. generated Scripting Content finalisation (text on screen + voice over scripts) Content + script provided by customer Storyboard Storyboard approval Crew & booking Assigning crew, models and voiceover artists, lights, camera, equipment 1 2 3 4 5 6 7 8 Idea Finding the right idea to convey the right message to the right audience Development of the cost estimation Creative development Creating & researching in terms of style & storytelling Creation of a moodboard Storyboard Development of a storyboard, based on an approved moodboard and final scripts Logistics Secure times, locations and permits Final Approval! Release Once the video is signed off by the client the video will be released to the discussed channel Second cut Polishing and Finetuning the video based on client Feedback Rough cut Working on the first draft with the editor Animation main build Producing the main animation (3D, motion graphics, animated illustrations) Important: All Scripts & conditions must be signed off 15 14 13 12 11 10 9 or 9 Final cut Adding Motion graphics, Sound mix, Color Grade, Animations, Typography Review Review phase Postproduction Working on the 3D animations, motion graphics, infographics Filming Working with the crew on the shots on location Customer Ideas / Storyboard / Scripts / Texts Production / Composing / Animation Filming team Approval / Release

18 X-Ray Crossmedia Communications «Great things in business are never done by one person. They re done a team by of» people. Steve Jobs Founder of Apple

19 X-Ray Crossmedia Communications X-RAY AG Crossmedia Communications Rüchligweg 55 CH-4125 Riehen t +41 61 336 90 60 info@ x-ray.ch www.x-ray.ch