EXPERIENCE PROTOTYPING Visual Art Education Melissa Joseph Alison
Initial POV Zoe, high school student Found meaning in art through live demo Helping artists discover their art s cultural context? Game-changing
Additional Needfinding Molecular & cell biology student @ Berkeley Raised in Southern California Enjoyed art! Problem: Accessibility & Time Art is a good way to learn about yourself and humanity
Additional Needfinding Software engineer & father from India No art education Enjoyed art at museums Felt that he was missing something from not knowing foundations.
Revised POV: Alivia We met Alivia, an undergraduate student studying studio art. We were amazed to realize that she had a poor independent study experience because she received little feedback and structure for it. It would be game changing to help independent artists receive structure and feedback for self-instruction.
Revised POV: Zoe We met Zoe, a high school student taking a ceramics class. We were amazed to realize that she really enjoyed and found meaning in her matcha tea bowl project after participating in a live tea ceremony demonstration. It would be game changing to make cultural information and demonstrations of her art projects accessible to her.
Revised POV: Tiger We met Tiger, a university student with an extensive art background. We were amazed to realize that she spoke so passionately about the positive influence of effective and genuine mentorship for artists. It would be game changing to assist budding artists in building effective relationships with mentors.
How Might We? - Alivia How might we connect independent artists to professional feedback and structure?
How Might We? - Zoe How might we connect cultural hubs to young artists in order to benefit the artists art practice?
How Might We? - Tiger How might we sustain existing mentorships?
Solution 1: Feedback and Structure A physical gallery where volunteer mentors can give feedback on individual paintings through a simple electronic interface.
Experience Prototype 1: Gallery w/ Interface Asked group: How do you like my poster? Answered in form of pointing to options on paper. Feedback diverse! (but not very nuanced )
Solution 2: Feedback and Structure A way for artists to find other nearby experienced artists willing to offer feedback and speak to them in person (ask them questions, show them artwork that they re working on )
Experience Prototype 2: Mentor Pairing Volunteer artists ask people with mentor sticky notes for advice Both volunteers approached strangers and got advice! Some hesitation about showing work, but positive feedback about face-to-face interaction Unsure about safety and long-term relationships
Solution 3: Connection to Cultural Hubs A virtual gallery in which artists can contribute themed art pieces to a cultural museum or similar institution Point of access for those not in physical proximity Can contain larger offering of art than physical locations
Experience Prototype 3: Cultural Art Galleries Artist creates art within cultural context of a Japanese tea ceremony given two different kinds of gallery prompts to explore Written description and photo Art in variety of mediums More concrete, but diverse, examples of art within selected cultural context leads to greater feeling of creativity and artistic freedom in creating own art
Prompt of written description + photo Prompt of art pieces in various mediums
Most Successful Prototype Mentor Pairing! Incited most face-to-face interaction Incited the most useful feedback
Questions?
Image Sources Tiger POV: https://screenprintworkshop.files.wordpress.com/2017/04/dag-mentorship-3.jpg?w=840 Solution 2: Feedback and Structure http://www.european-athletics.org/athletics-community/women-leaders/news/article=lausanne-art-student-designs-women -leadership-awards-prize-1276211.html