THE REFERENCE FOR FASHIONISTAS

2018

THE REFERENCE FOR FASHIONISTAS ELLE Québec is an internationally known brand and is the reference for Quebec women on fashion, beauty, culture, and society. It is an intelligent and optimistic source of inspiration, entertainment, and information for women, providing relevant news stories and previews of the latest trends. The magazine prides itself on its careful iconographic research and thorough journalistic approach. ELEGANT CULTIVATED INFLUENTIAL

CONTENT TAILORED TO YOUR MARKET 23% SOCIETY 32% FASHION 23% BEAUTY 6% OTHER 8% LIFESTYLE 8% CULTURE

A TRULY MULTIPLATFORM BRAND PRINT DIGITAL READERSHIP* 409,000 READERS 6.5 READERS PER COPY 15% / 85% RATIO MEN / WOMEN W25-54 (IND. 160) PRINCIPAL TARGET $65,274 HOUSEHOLD INCOME WEB 225,418 SESSIONS PER MONTH 492,121 IMPRESSIONS PER MONTH DEVICES 188,379 USERS PER MONTH NEWSLETTER 68,433 SOCIAL MEDIA 34,600 FANS 36,800 FOLLOWERS CIRCULATION 62,492 TOTAL COPIES 9,075 NEWSSTAND SALES 41,052 SUBSCRIBERS 11 ISSUES PER YEAR $4.82 MAGAZINE COVER PRICE 35% 18% 48% 4,900 FOLLOWERS 41,400 FOLLOWERS 478,000 TOTAL FOOTPRINT READERSHIP GEOGRAPHICAL SEGMENTATION QUÉBEC QUEBEC 98% ONT. 1 % ATL. 1 % Sources: Vividata Spring 2018, Total Canada, 12+*Profile: French Canada 12+ / Circulation: AAM, December 2017 / Social Media: April 2018 / Digital: Google Analytics, monthly average (Oct. 2017-March 2018) *Print version only.

EDITORIAL PLANNING JANUARY MARCH MAY JUNE RESET _ Horoscope feature: What s in store for 2018? _ Fashion: We tested an extravagant trend _ Beauty: Focus on the minimalist beauty kit _ Report: The dangers of detox Closing Date 11.07.17 Material 11.13.17 On Newsstand 12.14.17 FEBRUARY TRENDS _ Fashion: Fashion trends _ Beauty: Makeup trends + What to pack in your sports bag to make yourself up _ Report: Health and tech _ Travel: Sri Lanka Closing Date 11.28.17 Material 12.04.17 On Newsstand 01.11.18 EXTRAORDINARY WOMEN _ Fashion: Women in fashion _ Beauty: Female beauty entrepreneurs _ Report: The ABCs of feminism _ Olympics : Focus on women s sport _ Travel: Uruguay Closing Date 01.03.18 Material 01.09.18 On Newsstand 02.08.18 APRIL LIFE IN GREEN _ Fashion: New materials, eco-friendly brands, anti fast-fashion _ Beauty: Organic products, water theme, eco-friendly hair salons _ Report: The recycling industry _ Decor: Raw, natural materials FIRST TIMES _ Beauty: First perfume, first makeup, first colouring _ Report: Virgins at 40 (sex therapies) _ Testimonials feature: My first time : pilots, surgeons, tattoo artists, hairdressers, etc. Closing Date 02.27.18 Material 03.05.18 On Newsstand 04.05.18 100% QUEBEC _ Fashion: Quebec fashion business success stories _ Beauty: Focus on Quebec brands _ Travel: Trendy destinations in Quebec Closing Date 04.03.18 Material 04.09.18 On Newsstand 05.10.18 Closing Date 01.30.18 Material 02.05.18 On Newsstand 03.08.18 Subject to change without prior notice.

EDITORIAL PLANNING JULY / AUGUST GOING OUTSIDE THE BOX _ Fashion: Portrait of jeweler Joanne Tan _ Beauty: Tattoos, drag queen makeup tips _ Report: A look back at iconic magazine covers _ Travel: Off-the-beatenpath trips, luxurious and over-the-top hotels Closing Date 05.08.18 Material 05.14.18 On Newsstand 06.14.18 SEPTEMBER BEHIND THE SCENES _ Fashion: Behind the catwalk _ Beauty: The steps to making beauty products _ Report: The dark web _ Travel: Mongolia Closing Date 06.19.18 Material 06.25.18 On Newsstand 07.26.18 OCTOBER SCIENCE FICTION _ Beauty: Crazy products that you didn t know already existed _ Culture: First excerpt from a fall novel _ Report: Human-looking dolls, the video game industry Closing Date 07.31.18 Material 08.06.18 On Newsstand 09.06.18 NOVEMBER BEAUTY GRAND PRIX _ Feature on the winners of the 2018 Beauty Grand Prix Closing Date 08.28.18 Material 09.03.18 On Newsstand 10.04.18 DECEMBER HOLIDAY ISSUE _ Gift guide Closing Date 10.02.18 Material 10.08.18 On Newsstand 11.08.18 JANUARY 2019 TBC Closing Date 10.30.18 Material 11.05.18 On Newsstand 12.06.18 Subject to change without prior notice.

NATIONAL RATES 1 MAGAZINE FREQUENCY 1-4x 5-8x 9-12x 1 PAGE $12,050 $11,690 $11,030 1/2 PAGE $8,685 $8,420 $7,920 DOUBLE 1/2 PAGE $17,370 $16,845 $15,835 2/3 PAGE $11,135 $10,810 $10,165 1/3 PAGE $7,070 $6,865 $6,455 DOUBLE PAGE $24,100 $23,375 $21,970 C-2 DOUBLE PAGE $28,915 $28,040 $26,360 C-3 DOUBLE PAGE $25,920 $25,135 $23,630 C-3 $13,845 $13,440 $12,635 C-4 $16,255 $15,775 $14,825 WEB FORMAT (ROS) BANNER $20 CPM BIG BOX $20 CPM INTERSTITIAL AD $40 CPM CATFISH $30 CPM PRE-ROLL (15 SECONDS) $35 CPM PRE-ROLL (30 SECONDS) $40 CPM E-BLAST / E-FLYER (BRAND) $180 CPM NEWSLETTER 2-1. National rates are gross rates. 2. Please contact your sales representative for costing. DOWNLOAD TECHNICAL SPECIFICATIONS HERE For nontraditional formats, please contact your sales representative.