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To: City of Hollywood Ms. Karina da Luz Associate Planner Design Criteria Statement Sign Variance, 349 Johnson Street Date: May 11, 2015 Dear Ms. da Luz, Below is the Design Review Criteria Statement for the Sign Variance Request at 349 Johnson Street. In specific cases where the literal and strict enforcement of the applicable provisions of these Zoning and Land Development Regulations or other regulations or provisions of this code, would result in undue or unnecessary hardship, the Planning and Development Board may grant a petition for variance from said regulations as will provide substantial justice and not be contrary to the public interest reflected in said regulations, provided the Board makes the following findings: (a c) a. The variance is not contrary to the public interest; The request for the variance is predicated on the request to use the area of the square footage allowed based on the store s street frontage for the south facing wall sign on Johnson Street for the Wings retail store to be divided into two separate, smaller signs still under the total area allowed by code. b. The variance is required due to special conditions. The newly constructed building steps back from the property line and the massing of the building. The massing creates a façade face at the jog of the building exposing a portion of the façade to the east. The intent of the sign at the east facing cantilever is to further function as a catalyst to activate the pedestrian experience of the newly renovated Johnson Street. c. A literal enforcement of the provisions of Article 8, may result in an unnecessary hardship. A literal enforcement of the provisions of Article 8 would result in an unnecessary hardship on the project because it would not allow two smaller proportional signs to be placed at optimum key locations for views to the building and would ultimately lead to the proposal of one larger sign which will be out of proportion with the overall building design falling within the literal provisions of Article 8. 19 nw south river drive voice:+1.305.324.4700 miami, fl 33128 fax:+1.305.574.8564 Page 1 of 2

Please do not hesitate to contact me if you need additional information. Kind regards, Marcus Chaidez Project Manager 19 nw south river drive voice:+1.305.324.4700 miami, fl 33128 fax:+1.305.574.8564 Page 2 of 2

Property: 349 Johnson Street. Legal Description: Lots 10, 11, 12, 13, 14, and 15, Block 1, less the West 12.8 feet of Lots 14 and 15, HOLLYWOOD BEACH FIRST ADDITION, according to the plat thereof, as recorded in Plat Book 1, Page 31, of the public records of Broward County, Florida.

85-0 Frontage 118-8 Frontage 58-10 Frontage 58-0 Frontage

Face: Clear Letter Inside: Red RED PMS 185CV Returns: Silver Trim cap: Red Neon: White 4'-0" Letter Height: Letter depth: 3.5 Letter Style: Logotype RED PMS 185CV Allowed Sq. ft: Proposed Sq. ft: 69.33 17'-4" Scale: 3/8 = 1-0 Square footage: 69.33 INDIVIDUALLY ILLUMINATED CLEAR PLEX FACE CHANNEL LETTERS WITH TRIPLE STROKE NEON ILLUMINATION 22'-10" 33'-4" 7'-10" 122'-11" SOUTH ELEVATION Scale: 3/32 = 1-0 th 835 NW 6 Ave. Ft. Lauderdale, FL. 33311 T. 954.763.4410 diana@artsignfl.com WINGS - HOLLYWOOD BEACH 349 Johnson St. Hollywood, FL 33019 NEON ILLUMINATED CLEAR PLEX FACE CHANNEL LETTERS Revisions: 07/08/2014, 07/21/14, 07/25/14, 8/04/14, 2.6.15, 3.11.15 3.19.15 Sales Rep: Diana Drawn by: Liat Date: 03/19/2015 Page: 7 Any party accepting this document does so in confidence and agrees that it should not be duplicated, in whole or in part, nor disclose to others, without the written consent of the client. Reference copy list for copy/graphic specific to each sign location. Contractor shall verify all conditions on site and notify any variation from what is shown on the drawings before proceeding with fabrication.

Face: Clear Letter Inside: Red RED PMS 185CV Returns: Silver Trim cap: Red Neon: White 4'-0" Letter Height: Letter depth: 3.5 17'-4" RED PMS 185CV Letter Style: Logotype Allowed Sq. ft: Proposed Sq. ft: 69.33 Scale: 3/8 = 1-0 Square footage: 69.33 INDIVIDUALLY ILLUMINATED CLEAR PLEX FACE CHANNEL LETTERS WITH TRIPLE STROKE NEON ILLUMINATION 22'-10" 34'-0" 33'-4" 85'-0" WEST ELEVATION Scale: 3/32 = 1-0 th 835 NW 6 Ave. Ft. Lauderdale, FL. 33311 T. 954.763.4410 diana@artsignfl.com WINGS - HOLLYWOOD BEACH 349 Johnson St. Hollywood, FL 33019 NEON ILLUMINATED CLEAR PLEX FACE CHANNEL LETTERS Revisions: 07/08/2014, 07/21/14, 07/25/14, 08/04/14, 2.6.15, 3.11.15 3.19.15 Sales Rep: Diana Drawn by: Liat Date: 03/19/2015 Page: 8 Any party accepting this document does so in confidence and agrees that it should not be duplicated, in whole or in part, nor disclose to others, without the written consent of the client. Reference copy list for copy/graphic specific to each sign location. Contractor shall verify all conditions on site and notify any variation from what is shown on the drawings before proceeding with fabrication.

Face: Clear Letter Inside: Red RED PMS 185CV Returns: Silver Trim cap: Red Neon: White 3'-0" Letter Height: Letter depth: 3.5 13'-0" RED PMS 185CV Letter Style: Logotype Allowed Sq. ft: Proposed Sq. ft: 39 Scale: 1/2 = 1-0 Square footage: 39.0 INDIVIDUALLY ILLUMINATED CLEAR PLEX FACE CHANNEL LETTERS WITH TRIPLE STROKE NEON ILLUMINATION 22'-10" 34'-0" 14'-4" EAST ELEVATION Scale: 3/32 = 1-0 th 835 NW 6 Ave. Ft. Lauderdale, FL. 33311 T. 954.763.4410 diana@artsignfl.com WINGS - HOLLYWOOD BEACH 349 Johnson St. Hollywood, FL 33019 NEON ILLUMINATED CLEAR PLEX FACE CHANNEL LETTERS Revisions: 07/08/2014, 07/21/14, 07/25/14, 08/04/14, 2.6.15, 3.11.15 3.19.15 Sales Rep: Diana Drawn by: Liat Date: 03/19/2015 Page: 9 Any party accepting this document does so in confidence and agrees that it should not be duplicated, in whole or in part, nor disclose to others, without the written consent of the client. Reference copy list for copy/graphic specific to each sign location. Contractor shall verify all conditions on site and notify any variation from what is shown on the drawings before proceeding with fabrication.

DECORATIVE FRAME (BY CONTRACTORS) CONCRETE BLOCK PYREX TUBE SUPPORT PER NEC 600-33b 15MM (OR REQ'D.) NEON ELECTRODE W/INSULATING BOOT PER NEC 600-42 HI-FLEX GTO-15; 15000 VOLT 105º C RATED PER NEC 600-31.063 ALUM. RETURNS CLEAR ACRYLIC MARKING; VOLTS/AMPS LABEL PER NEC 600-4 GROUND FAULT TRANSFORMER COMPLIES WITH SECONDARY GROUND FAULT PROTECTION REQUIREMENTS OF U/L 2161 TRANSFORMER ENCLOSED IN METAL WEATHERPROOF CAN PER NEC 600-32 20 AMP LOCKOUT DISCONNECT PER NEC 600-6 EXISTING PRIMARY #12 MIN. THHN THWN ELECTRICAL SIGNAGE HOOKUP PER NEC 600-32A(1) 120V-20A #10 x 1/2 TECH SCREWS MIN. EIGHT (8) PER LETTER MIN. 1/4" DRAIN HOLES 3.5" th 835 NW 6 Ave. Ft. Lauderdale, FL. 33311 T. 954.763.4410 diana@artsignfl.com WINGS - HOLLYWOOD BEACH 349 Johnson St. Hollywood, FL 33019 NEON ILLUMINATED CLEAR PLEX FACE CHANNEL LETTERS Sales Rep: Diana Drawn by: Liat Date: 03/20/2015 Page: 7 S Any party accepting this document does so in confidence and agrees that it should not be duplicated, in whole or in part, nor disclose to others, without the written consent of the client. Reference copy list for copy/graphic specific to each sign location. Contractor shall verify all conditions on site and notify any variation from what is shown on the drawings before proceeding with fabrication. Revisions: