Member guidelines CHAMPIONING RESPONSIBLE BUSINESS June 2018
These guidelines are designed to help our members and partners maximise their association with. They should be followed carefully to ensure our brand mark is used correctly. In doing so you will help build our reputation and awareness of our purpose: to put successful, responsible businesses at the heart of strong, healthy communities across the UK. 2 Member Guidelines
4 MEMBERSHIP LOGO 6 MEMBER LOGO SCALE 7 MEMBER LOGO COLOUR VARIANTS 8 THINGS TO AVOID 10 APPLYING THE MEMBER LOGO 12 USING THE MEMBER LOGO 15 SUPPORT Member Guidelines 3
MEMBERSHIP LOGO 4 Member Guidelines
MEMBER LOGO Members can use our logo to show membership of. Member Guidelines 5
MEMBER LOGO SCALE We do not add a Member of or any other message to the logo. Clear space The clear space must be respected when using the logo. The clear space is equal to half the height of the logo. Minimum size The logo should not be less than 10mm in height. 1/2 X X 1/2 X >10mm 6 Member Guidelines
MEMBER LOGO COLOUR VARIANTS It is not always possible to apply the logo in full colour. To ensure the logo always looks its best, there are three variants. 1. Full colour For use on white/light coloured or dark contrasting backgrounds. This logo should be used wherever possible. 1. Full colour 2. Greyscale There are two greyscale variants available to use when colour printing is not possible. 3. Single colour The single colour black only version should be used when colour printing is not possible and the greyscale version is not suitable due to the printing process. The white out single colour version logo should be used when the background colour is not suitable for the full colour. Eg. When the colour is similar to one of the logo colours backgrounds. 2. Greyscale 3. Single colour To download all variants, please visit: www.bitcni.org.uk/ membership-logo Northern Ireland Member Guidelines 7
THINGS TO AVOID Some things that must be avoided are shown here. 1. Do not place the logo on a similar colour background to either the cyan or magenta elements. 1 1 2. Do not alter the colours or colour tints that make up the logo. 3. Do not add text to the logo. 4. Do not place the white logo on a light coloured background. 2 2 5. Do not distort the logo. 6. Do not separate the logo from the strapline The Responsible Business Network. 3 4 We ve been a member for 10 years Northern Ireland 5 6 8 Member Guidelines
7. Do not lock your own company logo up next to the Business in the Community logo. Never place any graphics inside the clear space. 7 8. Do not add the A member of or any other association to your logo. 8 A member of Member Guidelines 9
APPLYING THE MEMBER LOGO 1. Always scale the BITC logo so it is visually smaller than your logo. 1 2. Never scale the BITC logo so that it appears bigger than your logo. 2 10 Member Guidelines
1. Always scale the logo so it is visually the same size as the logos it is sitting alongside. 1 2. Never scale the logo to match the height or width of other logos as it may appear either too small or large. 2 Member Guidelines 11
USING THE MEMBER LOGO Social media When using our member logo in social media please ensure the logo is not cropped or distorted. Always respect the clear space rules when applying the logo. Try to ensure the logo always has good legibility especially if you are placing it over an image 12 Member Guidelines
Email signatures Please place the member logo at the foot of your email, positioned away from your own company logo or branding. 1 Dear Mr Sample To eniendisque la sectis cum reperum reprat harum eveliquam simus re volorum il magnima gnitibu sandia perfero tem eosto bea dolis dolore vollluptate core cus et reptam dolor alit, teendant voluptur sit fugia sequieos unt quiae occ. Andae volesse quist, que de explab invellestem. Ut venitius eumquam rectemp etur volorpore que voloriatur. Aditius aliquam et assed ut eliquam am eum sunduci uide rumquid eum qui ut quaspelibus corro mo esti tem fugiatur adi u quasi idi blabot am doluptias moluptae volor soluptatem eumqui con eatisciis blasi. Anis erum acepeli quides et, inimagn imagnit qui omniend eratur, culparia voluptatis dolorum venduciminum elenia ventium ex et as ipsandis simagnim aborem iumquid ioremquas cus voluptatius, qui dolest et volorati officatenet ut harum lantiae eius, con resequat. La comnia ad ma poruntus dolorrum ipidips andelit aborent. Dae si apedit fuga lis corem intores tiisitae ex et a que si te por alique num alis nimin est. Kind regards Mr Sample Managing Director The logo shop, Kingston Road, London N1 7RQ T: 0207 000 0000 Info@lgs.com Erumquo quid et qui dus, consequia quia dolecae voluptatur nonsequae pre et ducidis tempor aut preres conseque ma veliandam, vitatinvel inimil il is ist, excerae et voluptatus delique solupti aspedis veles as eossimu sapero maximusa dolendigniti verum quatatur aut mo dis volor sundi assimetur uiam unti commod minienem sunto to es autemqu ibusapit re, aceat ullo ommoloriorit quae labore mint quatumquo magnia doluptatur sim velignihicid quam at que poribus ni aut aut mint, quidiciissus ipsaperum dolest vent voluptae velecus, cumquas ese expeditiore ilignat. Member Guidelines 13
USING THE MEMBER LOGO Letterheads Please place the member logo at the foot of your letterhead, positioned away from your own company logo or branding. 10 47 10 25 1 The logo shop, Kingston Road, London N1 7RQ T: 0207 000 0000 Info@lgs.com 2 10 Minimum size >10mm 3 Mr and Mrs Sample 24 Sample Street Sampletown Exampleshire SM1 1EX Fold mark 24 September 2017 Dear Mr Sample Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed tempus tincidunt ultrices. Etiam et lobortis nunc. Interdum et malesuada fames ac ante ipsum primis in faucibus. Integer vitae placerat. In suscipit at magna et placerat. Nullam efficitur sem eu consequat ultricies. Sed a augue enim. Aliquam erat volutpat. Morbi eget viverra nibh. Vestibulum commodo vitae orci id scelerisque. Fusce tempus ultrices ex sed pulvinar. Vivamus quis arcu enim. Fusce velit est, fringilla ut nisi vel, cursus sagittis quam posuere lobortis. Nam dictum egestas augue eget consectetur. augue sed vehicula. Integer at lectus urna. Cras iaculis velit tortor, at molestie enim volutpat parturient montes, nascetur ridiculus mus. Interdum et malesuada fames ac ante ipsum primis in faucibus. Integer in eros faucibus, malesuada metus ut, pretium felis. Curabitur ac malesuada eros, a vehicula risus. Nulla ut luctus nunc, ut placerat tellus. id facilisis ligula tempor et. Duis suscipit, sapien et volutpat volutpat, tortor ex convallis turpis, in auctor libero enim maximus felis. I Kind regards Mr Sample Managing Director Erumquo quid et qui dus, consequia quia dolecae voluptatur nonsequae pre et ducidis tempor aut preres conseque ma veliand 10 14 Member Guidelines
FOR FURTHER SUPPORT USING OUR BRAND Email: heather.glass@bitc.org.uk
Bridge House Paulett Avenue Belfast, BT5 4HD www.bitcni.org.uk is a registered charity in England and Wales (297716) and Scotland (SC046226). Company limited by guarantee No. 1619253.