National Association Of Broadcasters 1

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Presented by: Mr. Philly Moilwa- Deputy Chairperson Ms. Dimakatso Qocha- Deputy Executive Director 25 June 2014 Bakubung Bush Lodge, Pilanesberg National Park Broadcasters 1

1. Trends in broadcasting in the next 5-10 yrs 2. Economics of Digital Broadcasting 3. Interventions to ensure earlier switch on for DTT 4. Incentives for digital migration and digital TV 5. What should the regulator do and look like in 5-10 yrs Broadcasters 2

Industry Association, established in 1993 - all three tiers of broadcasting Established the BCCSA -Code of Conduct for Broadcasters as recognised in legislation Current NAB Members: The three television services and 19 radio services of the SABC Licensed commercial radio broadcasters (includes: Primedia, Kagiso Media, Tsiya Group, AME, MSG Afrika, Classic FM, and YFM) All licensed commercial television broadcasters ( e.tv, Multichoice, M-Net, ODM) A host of community radio broadcasters and one community television broadcaster Both the licensed broadcast signal distributor and the selective and preferential broadcast signal distributor s, Sentech and Orbicom Broadcasters 3

The NAB is a voluntary association that is funded solely by its members and is non-profit, established to: Ensure a broadcasting system that provides choice and diversity for audiences Create a favourable climate for broadcasters to operate within Ensure a broadcasting industry grounded in the principles of democracy, diversity and freedom of expression Ensure broadcasters adhere to a Code of Conduct Broadcasters 4

The NAB welcomes the opportunity to make its presentation to the Authority, and prior engagements the ICASA CEO had with the NAB executive committe We hope our inputs will add value and help shape the Authority s 5 year strategy 3 television broadcasters are directly affected by digital migration: SABC, etv and M-Net Analogue Terrestrial Television currently provides TV services to over 41 million South Africans Terrestrial TV is a mass medium, and of these 41 million South African television viewers, terrestrial FTA television is the sole source of education, information and entertainment for over 26 million South Africans Approach to spectrum allocation as a result of digital migration and the digital dividend must take into account the importance of Terrestrial Television in SA Spectrum is directly linked to the future viability of Terrestrial Television and serving the needs of citizens Broadcasters 5

1993- IBA 1999- Broadcasting Act 2005- EC Act 2013- Framing Paper Gazetted April 2013 Green Paper Discussion Paper to follow White paper to follow Next steps? Broadcasters 6

3 Public Service Broadcasting TV services 1 Free to Air Broadcasting Service 1 Free to Air Satellite TV Service 1 Terrestrial Subscription service 2 Satellite Subscription TV services 6 Community TV broadcasting services Television saw a growth from 2.8bn to 16.2bn Subscription saw a growth from 1bn to 15.2bn ( 99-12) Broadcasters 7

16 Sound Public Service Broadcasting Services 3 Commercial Sound PBS ±16 Commercial Sound Broadcasters ± 193 Community sound broadcasting services Radio saw a growth from R916mil to R5.2bn ( 99-12) Broadcasters 8

74.5% TV households 67.5% Radio 88% cell phones 14% landline 65% of the population does not have access to the internet Broadcasters 9

Worldwide trends show that broadcasting still a premier source of information and entertainment In South Africa, broadcasting is a primary source of information, entertainment and education Alternative content platforms and online/internet services are NOT accessible to the majority of SA citizens Even in jurisdictions where online services are widely available, the number of hours spent watching television and listening to the radio have not declined (see EU) Radio will continues to provide universal access to the majority of audiences/citizenry in SA, this is a trend across Africa Broadcasters 10

PwC research (Media Outlook 2013) suggests continued growth in broadcasting services - Internet and Online services enhance traditional TV and Radio Digital Audio Broadcasting (DAB) will develop and provide an opportunity to expand/increase radio services Traditional broadcasting will continue to serve majority audiences/citizens Universal Access to audiovisual content will be provided on terrestrial television and not online (see EU examples) Broadcasters 11

Broadcasters 12

Broadcasters 13

Digital migration refers to the switch from an analogue broadcasting system to a digital broadcasting system. This has been a world-wide move and has been driven by the International Telecommunications Union (ITU). Broadcasters 14

Availability of spectrum is pivotal to the provision of any enhanced broadcasting services Allocations in the frequency band 694-790 MHz (DD2) must be made on co-primary basis with other services to which this band is allocated on a primary basis In the next 5-10 years the NAB envisages the introduction of enhanced broadcasting services such as HD, 3D TV, Ultra HD, interactive services and catch-up TV/push VOD, etc) Digital Dividend can be used to improve the coverage of the DTT platform and mobile broadcasting (DVB-H) to meet Universal service and Universal Access obligations. TV white space should be earmarked for broadcasting DAB+ and DRM radio services will offer opportunities to diversify radio access and increase services and choice Broadcasters 15

Currently SA government funding is narrowly targeted and drawn solely from the National Fiscus- signal distribution Broadcasters fund the bulk of the migration and there include: Recruitment and training and re-skilling costs Digital to digital migration costs Dual illumination costs, and this translates into: Ad spent not increasing Number of audiences not increasing Regulatory obligations remains the same i.e. licence fees, MDDA, USAF Digitisation of analogue archive content Cost of commissioning content- local and international the list goes on. The longer it takes to migrate, the more costly it becomes Broadcasters 16

Digital migration processes take on average 6 years to complete but many of those countries already completed had low FTA terrestrial share unlike South Africa with a relatively high rate of reliance on terrestrial television Broadcasters 17

SA has already experienced multiple delays in migrating: 2 years to finalise regulations and frequency plan 18 months to finalise STB specification Debate on standards caused a delay of more than a year Delay in the publishing of the performance period (still not concluded) Impact of delays: Project lost momentum DTT platform credibility was damaged, and Some investment wasted Broadcasters 18

Policy to make pronouncement on the digital switch on date Policy to encourage a phased- in regional switch-off depending on up-take The speedy roll out of STB subsidies to deserving households - USAASA Broadcasters 19

How other jurisditions have funded their migration process United States Funding from spectrum auctions Direct subsidies to households, No eligibility criteria, user Coupons could cover up to 90% of the STB price, but consumers had to pay state and local sales tax on the coupon amount, which in effect reduced its value byus$3. France Subsidies for digital decoders & antennas targeting border areas where simulcast was impossible. Households already digital excluded, all types of decoders eligible Subsidies for digital decoders and antennas targeting the whole country. Only households with limited income eligible. All types of decoders eligible Also government / public funding in UK, Italy, Germany, Austria National Association of Broadcasters 20

United Kingdom Source: Digital dividend: Clearing the 800 MHz band, OFCOM, 30 June 2009, available on-line on 26 June 2013 at http://stakeholders.ofcom.org.uk/binaries/consultations/800mhz/statement/clearing.pdf PMSE Programme Making and Special Events

Based on international best practice, the NAB believes adequate funding is required which should be drawn from digital dividend proceeds The NAB proposes that government funds the migration from the proceeds of spectrum The costs attributed to digital to digital migration should also be funded by government The NAB calls for licence fee concessions Broadcasters 22

Broadcasting provides core education, information and entertainment services to citizens across the country The timeline for the migration should be realistic as it is not entirely dependent on broadcasters or signal distributors but also depends on effective take-up by the general public/consumers Migrating broadcasters must be given additional incentives for the migration to speed up the process

ICASA is a creature of statute and its roles and responsibilities are couched in legislation NAB made solid recommendations on the future look of ICASA in the integrated ICT policy review NAB supports the continued independence of ICASA Enabling (not inhibiting) sector growth and innovation Administrative excellence administrative fairness Efficient, effective and competent staff Understanding of sectors being regulated value chain Operating in a transparent, forward looking and consultative manner Conducting regular regulatory impact assessments Policy and regulation making that is informed by credible evidence based research Broadcasters 24

Focus is B casting, telecoms postal Skills and expertise lacking Administrative functions lacking Research capacity questionable Focus should be on infrastructure, spectrum content Attract and retain best skills Administrative excellence Regular impact assessments Authority on ICT sector Research, evidence based 2014 2019 Broadcasters 25

The NAB welcomes the opportunity to make its inputs to ICASA s strategy session, and we look forward to further robust engagements on key issues affecting the broadcasting industry Thank You www.nab.org.za Broadcasters 26