YahLive The home of HDTV Giving you the best high quality content
What is YahLive A Strong Company Partnership YahLive is a joint venture created by the Al Yah Satellite Communications Company (Yahsat) and SES, one of the world s most prominent satellite broadcasting companies The Home of HDTV The partnership provides the edge needed to create a new HDTV hotspot over the Middle East, North Africa and South West Asia region 52.5 E The new company operates under the brand name of YahLive and offers HDTV services from the Yahsat-1A satellite located at 52.5 E Page 2
The Yahsat Fleet and Services The Fleet of State-of-the-art Satellites Yahsat Y1A launched April 2011 Yahsat Y1B launched April 2012 Yahsat Y1C TBD Extensive Range of Services Broadcasting through YahLive Military Applications through YahSecure Communication for corporate data networks, internet trunking and GSM backhauling through YahLink 2-Way Internet Broadband services through YahClick Backhauling local internet data through YahCarrier Providing Integrated Satellite Communication solutions through YahService Page 3
TV and HD Channels on SES Satellites 1775 1702 2000 1963 TV Channels HD Channels 926 961 North America 335 297 Europe 670 735 58 66 383 387 19 18 Latin America & Caribbean 362 269 53 Africa ME, India, APAC Page 4
TV Channels on SES vs. Competition SES Carries more TV channels than its top two competitors 6,000 5,000 4,000 4250+ 4,371 5,056 SES transmits 75% more HD channels than Eutelsat and Intelsat combined 3,000 2,000 1,000 300+ 452 1,313 0 Sources: Eutelsat: http://www.eutelsat.com/products/broadcast-dth.html, 28.6.2012, Intelsat, SES: Lyngsat Page 5
MENA TV Market Overview Dynamic Regional Market for Broadcasting High TV consumption High satellite penetration Low advertising spend Varied quality of broadcast Hundreds of regional FTA channels Open Market Potential FTA channel growth will continue Increasing supply and demand for HD viewing Lack of pan-regional high-power transponder capacity Demand for Ku-Band will grow quicker than supply Page 6
Worldwide TV Trends Image Quality Increasingly Important A 60 screen has a 250% larger area than a 32 Average TV size is now 35 Over 7% of all TVs are >50 HD Content Enjoyed Everywhere On the big screen, to Phones and ipads to Computers Better Image Quality adds Value for Broadcasters Staying longer with the program and changing channels less Page 7
Consumers Want HD Recent Replacements of TV 1) Larger screen size 2) Picture quality 3) Flat panel TV 4) HDTV HD Embraced Everywhere Consumers expect more Planned Replacements 1) Picture Quality 2) Flat panel TV 3) Sound quality 4) HDTV Page 8
High Definition Brings Value to Broadcasters Quality Adds Value HD image & audio quality enhances the experience A Differentiator A rich HD offering appeals to the consumer Future Proofing High definition is the future, Today A Revenue Generator Customers are willing to pay for HD channels Advertisers Favor HD Customers in HD are more appealing and effective Visibility HD channels are treated more favorably in the EPG YahLive Your Partner in High Definition Page 9
YahLive Footprint MENA (Middle East North Africa) MENA Beam Features Targeting all Arab speaking countries with one high-power beam Favorable look angle giving unobstructed service to small dishes SNG and occasional use capacity Intercontinental contribution services from other YahLive regional beams Page 10
YahLive Footprint East (South West Asia) East Beam Features Up to 51dBW highpower downlink beam Ideal coverage for targeting expatriate GCC residents SNG and occasional use capacity Intercontinental contribution services from other YahLive regional beams Page 11
YahLive Footprint Europe Europe Beam Features Intercontinental contribution services for other YahLive regional beams Page 12
How is YahLive Shaping the Region Adding Needed Capacity and Lowering Barrier to HD Providing cost effective high-quality capacity in a constrained environment Creating a HD Hotspot Matching broadcasters to a fast growing HDTV and STB audience Enabling Faster HD Adoption Rates Upscaling existing SD to HD broadcasts for better quality Pioneering Trends Working with SES on 4K Super HD transmissions and Sat->IP Partnering with Low Pay Pay TV Platform Offering encryption services through partnership with high growth addressable platform Page 13
A few of the HD channels on YahLive Page 14
The Benefits of YahLive YahLive offers Ku band satellite capacity suitable for broadcast services through three connected high power beams Ku MENA beam offers Pan Arab coverage over more than 18 countries in Middle East & North Africa Ku - East beam offers coverage over GCC, Iran, Afghanistan & Pakistan European Ku beam offers the possibility of up-linking from Europe for TV contribution into the East or MENA beams Cost Effective Coverage Pay for only the viewers you need, eliminate audience waste Highly Targeted Coverage Target the right HD audience with the right messages Multiple Revenue Opportunities Opportunity for additional pay TV revenue streams Strength & Reliability Strong signals and favorable look angle Connected Beams Flexible uplink and downlink options with 3 beams Page 15
Thank you YahLive - The Home of HDTV