Demographic Summary 2016 2021 Population 45,073 46,613 Population 18+ 36,408 37,611 Households 19,461 20,066 Median Household Income $42,390 $46,581 Participated in aerobics in last 12 months 2,558 7.0% 83 Participated in archery in last 12 months 1,199 3.3% 121 Participated in backpacking in last 12 months 909 2.5% 82 Participated in baseball in last 12 months 1,715 4.7% 102 Participated in basketball in last 12 months 2,770 7.6% 92 Participated in bicycling (mountain) in last 12 months 1,177 3.2% 83 Participated in bicycling (road) in last 12 months 3,277 9.0% 91 Participated in boating (power) in last 12 months 2,140 5.9% 110 Participated in bowling in last 12 months 3,553 9.8% 103 Participated in canoeing/kayaking in last 12 months 1,928 5.3% 95 Participated in fishing (fresh water) in last 12 months 5,428 14.9% 121 Participated in fishing (salt water) in last 12 months 1,502 4.1% 104 Participated in football in last 12 months 1,798 4.9% 105 Participated in Frisbee in last 12 months 1,315 3.6% 84 Participated in golf in last 12 months 3,003 8.2% 90 Participated in hiking in last 12 months 2,896 8.0% 80 Participated in horseback riding in last 12 months 711 2.0% 79 Participated in hunting with rifle in last 12 months 1,937 5.3% 117 Participated in hunting with shotgun in last 12 months 1,563 4.3% 110 Participated in ice skating in last 12 months 717 2.0% 81 Participated in jogging/running in last 12 months 3,387 9.3% 70 Participated in motorcycling in last 12 months 1,170 3.2% 110 Participated in Pilates in last 12 months 773 2.1% 77 Participated in skiing (downhill) in last 12 months 678 1.9% 69 Participated in soccer in last 12 months 944 2.6% 68 Participated in softball in last 12 months 1,236 3.4% 99 Participated in swimming in last 12 months 5,158 14.2% 92 Participated in target shooting in last 12 months 1,634 4.5% 95 Participated in tennis in last 12 months 1,155 3.2% 80 Participated in volleyball in last 12 months 954 2.6% 81 Participated in walking for exercise in last 12 months 9,598 26.4% 99 Participated in weight lifting in last 12 months 3,186 8.8% 88 Participated in yoga in last 12 months 2,097 5.8% 82 Spent on sports/rec equip in last 12 months: $1-99 2,059 5.7% 98 Spent on sports/rec equip in last 12 months: $100-$249 2,206 6.1% 99 Spent on sports/rec equip in last 12 months: $250+ 2,513 6.9% 95 Attend sports events 7,674 21.1% 92 Attend sports events: baseball game - MLB reg seas 2,735 7.5% 82 Attend sports events: basketball game (college) 1,034 2.8% 99 Attend sports events: basketball game-nba reg seas 782 2.1% 73 Attend sports events: football game (college) 2,085 5.7% 100 Attend sports events: football game-nfl Mon/Thurs 861 2.4% 87 Attend sports events: football game - NFL weekend 1,521 4.2% 90 Attend sports events: high school sports 1,982 5.4% 114 2016 Esri Page 1 of 6
Listen to sports on radio 5,106 14.0% 94 Listen to baseball (MLB reg season) on radio often 743 2.0% 92 Listen to football (NFL wknd games) on radio often 624 1.7% 87 Watch sports on TV 22,734 62.4% 101 Watch on TV: alpine skiing/ski jumping 1,967 5.4% 93 Watch on TV: auto racing (NASCAR) 6,366 17.5% 127 Watch on TV: auto racing (not NASCAR) 2,352 6.5% 109 Watch on TV: baseball (MLB regular season) 8,148 22.4% 99 Watch on TV: baseball (MLB playoffs/world Series) 8,007 22.0% 100 Watch on TV: basketball (college) 6,022 16.5% 111 Watch on TV: basketball (NCAA tournament) 5,884 16.2% 108 Watch on TV: basketball (NBA regular season) 5,883 16.2% 92 Watch on TV: basketball (NBA playoffs/finals) 6,582 18.1% 93 Watch on TV: basketball (WNBA) 1,723 4.7% 106 Watch on TV: bicycle racing 923 2.5% 81 Watch on TV: bowling 1,248 3.4% 107 Watch on TV: boxing 2,950 8.1% 101 Watch on TV: bull riding (pro) 2,218 6.1% 119 Watch on TV: Equestrian events 1,294 3.6% 106 Watch on TV: extreme sports (summer) 1,923 5.3% 88 Watch on TV: extreme sports (winter) 2,203 6.1% 93 Watch on TV: figure skating 3,996 11.0% 109 Watch on TV: fishing 2,765 7.6% 115 Watch on TV: football (college) 10,287 28.3% 110 Watch on TV: football (NFL Mon/Thurs night games) 12,582 34.6% 102 Watch on TV: football (NFL weekend games) 13,668 37.5% 104 Watch on TV: football (NFL playoffs/super Bowl) 14,156 38.9% 105 Watch on TV: golf (PGA) 5,661 15.5% 109 Watch on TV: golf (LPGA) 2,078 5.7% 121 Watch on TV: gymnastics 3,060 8.4% 102 Watch on TV: horse racing (at track or OTB) 1,172 3.2% 114 Watch on TV: ice hockey (NHL regular season) 2,913 8.0% 86 Watch on TV: ice hockey (NHL playoffs/stanley Cup) 2,900 8.0% 84 Watch on TV: marathon/road running/triathlon 932 2.6% 101 Watch on TV: mixed martial arts (MMA) 2,111 5.8% 114 Watch on TV: motorcycle racing 1,783 4.9% 110 Watch on TV: Olympics (summer) 9,933 27.3% 101 Watch on TV: Olympics (winter) 9,941 27.3% 105 Watch on TV: poker 2,202 6.0% 108 Watch on TV: rodeo 1,982 5.4% 116 Watch on TV: soccer (MLS) 1,468 4.0% 75 Watch on TV: soccer (World Cup) 2,237 6.1% 70 Watch on TV: tennis (men`s) 2,653 7.3% 87 Watch on TV: tennis (women`s) 2,637 7.2% 87 Watch on TV: track & field 2,048 5.6% 99 Watch on TV: truck and tractor pull/mud racing 1,199 3.3% 111 Watch on TV: volleyball (pro beach) 1,662 4.6% 102 Watch on TV: wrestling (WWE) 1,399 3.8% 120 Interest in sports: college basketball Super Fan 1,213 3.3% 89 Interest in sports: college football Super Fan 2,245 6.2% 93 Interest in sports: golf Super Fan 797 2.2% 106 Interest in sports: high school sports Super Fan 880 2.4% 77 Interest in sports: MLB Super Fan 1,822 5.0% 91 Interest in sports: NASCAR Super Fan 1,523 4.2% 124 Interest in sports: NBA Super Fan 1,700 4.7% 79 Interest in sports: NFL Super Fan 4,953 13.6% 100 Interest in sports: NHL Super Fan 933 2.6% 73 2016 Esri Page 2 of 6
Member of AARP 5,226 14.4% 122 Member of charitable organization 1,584 4.4% 102 Member of church board 1,445 4.0% 129 Member of fraternal order 1,143 3.1% 120 Member of religious club 1,549 4.3% 113 Member of union 1,199 3.3% 88 Member of veterans club 1,166 3.2% 143 Attended adult education course in last 12 months 2,390 6.6% 97 Went to art gallery in last 12 months 2,429 6.7% 89 Attended auto show in last 12 months 2,768 7.6% 99 Did baking in last 12 months 8,140 22.4% 104 Went to bar/night club in last 12 months 5,815 16.0% 96 Went to beach in last 12 months 7,826 21.5% 86 Played billiards/pool in last 12 months 2,643 7.3% 94 Played bingo in last 12 months 1,772 4.9% 121 Did birdwatching in last 12 months 1,687 4.6% 107 Played board game in last 12 months 4,425 12.2% 96 Read book in last 12 months 12,597 34.6% 101 Participated in book club in last 12 months 919 2.5% 90 Went on overnight camping trip in last 12 months 4,035 11.1% 93 Played cards in last 12 months 6,454 17.7% 114 Played chess in last 12 months 1,008 2.8% 85 Played computer game (offline w/software)/12 months 2,436 6.7% 101 Played computer game (online w/software)/12 months 2,642 7.3% 106 Played computer game (online w/o software)/12 months 3,929 10.8% 119 Cooked for fun in last 12 months 8,231 22.6% 99 Did crossword puzzle in last 12 months 4,342 11.9% 111 Danced/went dancing in last 12 months 2,542 7.0% 87 Attended dance performance in last 12 months 1,239 3.4% 76 Dined out in last 12 months 15,588 42.8% 95 Participated in fantasy sports league last 12 months 1,427 3.9% 94 Did furniture refinishing in last 12 months 1,308 3.6% 107 Gambled at casino in last 12 months 4,625 12.7% 93 Gambled in Atlantic City in last 12 months 722 2.0% 86 Gambled in Las Vegas in last 12 months 916 2.5% 64 Participate in indoor gardening/plant care 3,578 9.8% 106 Attended horse races in last 12 months 916 2.5% 97 Participated in karaoke in last 12 months 1,139 3.1% 91 Bought lottery ticket in last 12 months 13,824 38.0% 102 Played lottery 6+ times in last 30 days 4,849 13.3% 112 Bought lottery ticket in last 12 months: Daily Drawing 1,391 3.8% 100 Bought lottery ticket in last 12 months: Instant Game 7,195 19.8% 109 Bought lottery ticket in last 12 months: Mega Millions 5,529 15.2% 85 Bought lottery ticket in last 12 months: Powerball 8,224 22.6% 105 Attended a movie in last 6 months 19,835 54.5% 92 Attended movie in last 90 days: once/week or more 702 1.9% 80 Attended movie in last 90 days: 2-3 times a month 1,882 5.2% 88 Attended movie in last 90 days: once a month 3,027 8.3% 82 Attended movie in last 90 days: < once a month 12,124 33.3% 94 Movie genre seen at theater/6 months: action 8,322 22.9% 88 2016 Esri Page 3 of 6
Movie genre seen at theater/6 months: adventure 8,812 24.2% 86 Movie genre seen at theater/6 months: comedy 8,134 22.3% 86 Movie genre seen at theater/6 months: crime 5,698 15.7% 88 Movie genre seen at theater/6 months: drama 8,758 24.1% 88 Movie genre seen at theater/6 months: family 3,380 9.3% 84 Movie genre seen at theater/6 months: fantasy 5,547 15.2% 84 Movie genre seen at theater/6 months: horror 2,728 7.5% 93 Movie genre seen at theater/6 months: romance 3,786 10.4% 89 Movie genre seen at theater/6 months: science fiction 4,631 12.7% 90 Movie genre seen at theater/6 months: thriller 5,112 14.0% 86 Went to museum in last 12 months 3,661 10.1% 82 Attended classical music/opera performance/12 months 1,201 3.3% 79 Attended country music performance in last 12 months 2,252 6.2% 109 Attended rock music performance in last 12 months 3,160 8.7% 91 Played musical instrument in last 12 months 2,272 6.2% 96 Did painting/drawing in last 12 months 2,011 5.5% 91 Did photo album/scrapbooking in last 12 months 1,920 5.3% 94 Did photography in last 12 months 3,210 8.8% 87 Did Sudoku puzzle in last 12 months 3,772 10.4% 104 Went to live theater in last 12 months 4,149 11.4% 88 Visited a theme park in last 12 months 5,354 14.7% 83 Visited a theme park 5+ times in last 12 months 945 2.6% 68 Participated in trivia games in last 12 months 1,743 4.8% 93 Played video/electronic game (console) last 12 months 3,567 9.8% 94 Played video/electronic game (portable) last 12 months 1,595 4.4% 96 Visited an indoor water park in last 12 months 968 2.7% 89 Did woodworking in last 12 months 1,831 5.0% 113 Participated in word games in last 12 months 4,039 11.1% 103 Went to zoo in last 12 months 3,650 10.0% 90 Purchased DVDs in last 30 days: 1 1,150 3.2% 93 Purchased DVDs in last 30 days: 2 779 2.1% 82 Purchased DVDs in last 30 days: 3+ 1,841 5.1% 97 Purchased DVD/Blu-ray disc online in last 12 months 2,014 5.5% 86 Rented DVDs in last 30 days: 1 1,242 3.4% 90 Rented DVDs in last 30 days: 2 1,382 3.8% 86 Rented DVDs in last 30 days: 3+ 5,056 13.9% 98 Rented movie/oth video/30 days: action/adventure 8,541 23.5% 95 Rented movie/oth video/30 days: classics 2,221 6.1% 88 Rented movie/oth video/30 days: comedy 8,488 23.3% 96 Rented movie/oth video/30 days: drama 5,546 15.2% 95 Rented movie/oth video/30 days: family/children 3,760 10.3% 96 Rented movie/oth video/30 days: foreign 867 2.4% 86 Rented movie/oth video/30 days: horror 3,402 9.3% 106 Rented movie/oth video/30 days: musical 1,223 3.4% 113 Rented movie/oth video/30 days: news/documentary 1,286 3.5% 98 Rented movie/oth video/30 days: romance 3,196 8.8% 94 Rented movie/oth video/30 days: science fiction 2,769 7.6% 99 Rented movie/oth video/30 days: TV show 2,832 7.8% 96 Rented movie/oth video/30 days: western 1,252 3.4% 118 2016 Esri Page 4 of 6
Rented/purch DVD/Blu-ray/30 days: from amazon.com 1,190 3.3% 81 Rented DVD/Blu-ray/30 days: from netflix.com 3,689 10.1% 88 Rented/purch DVD/Blu-ray/30 days: from Redbox 6,411 17.6% 94 HH owns ATV/UTV 867 4.5% 90 Bought any children`s toy/game in last 12 months 11,490 31.6% 97 Spent on toys/games for child last 12 months: <$50 2,143 5.9% 100 Spent on toys/games for child last 12 months: $50-99 1,017 2.8% 103 Spent on toys/games for child last 12 months: $100-199 2,351 6.5% 102 Spent on toys/games for child last 12 months: $200-499 3,150 8.7% 95 Spent on toys/games for child last 12 months: $500+ 1,566 4.3% 91 Bought any toys/games online in last 12 months 2,458 6.8% 95 Bought infant toy in last 12 months 2,308 6.3% 95 Bought pre-school toy in last 12 months 2,707 7.4% 109 Bought for child last 12 months: boy action figure 2,621 7.2% 99 Bought for child last 12 months: girl action figure 1,012 2.8% 91 Bought for child last 12 months: action game 858 2.4% 93 Bought for child last 12 months: bicycle 2,364 6.5% 97 Bought for child last 12 months: board game 3,356 9.2% 93 Bought for child last 12 months: builder set 1,568 4.3% 100 Bought for child last 12 months: car 3,264 9.0% 99 Bought for child last 12 months: construction toy 1,945 5.3% 111 Bought for child last 12 months: fashion doll 1,956 5.4% 117 Bought for child last 12 months: large/baby doll 2,686 7.4% 111 Bought for child last 12 months: doll accessories 1,413 3.9% 106 Bought for child last 12 months: doll clothing 1,259 3.5% 92 Bought for child last 12 months: educational toy 4,055 11.1% 98 Bought for child last 12 months: electronic doll/animal 1,046 2.9% 112 Bought for child last 12 months: electronic game 2,730 7.5% 96 Bought for child last 12 months: mechanical toy 1,302 3.6% 102 Bought for child last 12 months: model kit/set 895 2.5% 100 Bought for child last 12 months: plush doll/animal 2,677 7.4% 101 Bought for child last 12 months: sound game 751 2.1% 104 Bought for child last 12 months: water toy 3,276 9.0% 99 Bought for child last 12 months: word game 1,057 2.9% 97 2016 Esri Page 5 of 6
Bought digital book in last 12 months 4,249 11.7% 88 Bought hardcover book in last 12 months 7,241 19.9% 95 Bought paperback book in last 12 months 10,809 29.7% 95 Bought 1-3 books in last 12 months 7,114 19.5% 100 Bought 4-6 books in last 12 months 3,617 9.9% 94 Bought 7+ books in last 12 months 5,718 15.7% 92 Bought book (fiction) in last 12 months 9,283 25.5% 93 Bought book (non-fiction) in last 12 months 7,782 21.4% 93 Bought biography in last 12 months 2,557 7.0% 95 Bought children`s book in last 12 months 3,168 8.7% 96 Bought cookbook in last 12 months 3,100 8.5% 104 Bought history book in last 12 months 2,671 7.3% 93 Bought mystery book in last 12 months 4,063 11.2% 100 Bought novel in last 12 months 5,107 14.0% 90 Bought religious book (not bible) in last 12 mo 2,372 6.5% 99 Bought romance book in last 12 months 2,910 8.0% 106 Bought science fiction book in last 12 months 1,937 5.3% 96 Bought personal/business self-help book last 12 months 1,883 5.2% 90 Bought travel book in last 12 months 601 1.7% 78 Bought book online in last 12 months 5,905 16.2% 84 Bought book last 12 months: amazon.com 5,172 14.2% 82 Bought book last 12 months: barnes&noble.com 961 2.6% 87 Bought book last 12 months: Barnes & Noble book store 3,940 10.8% 74 Bought book last 12 months: other book store (not B&N) 3,876 10.6% 93 Bought book last 12 months: mail order 926 2.5% 112 Listened to/purchased audiobook in last 6 months 1,456 4.0% 91 2016 Esri Page 6 of 6