Subject: New Tait Logo Dear Sir/Madam, To visually demonstrate the importance of the relationship between Tait Communications and your business, we have created a new Tait logo for you to use. The term Tait will now be used instead of Tait Dealer, as part of a new naming convention that Tait will use globally to recognise its channel partners. As a Tait there are now two types of logo that you can use to demonstrate your relationship with Tait: 1. The standard Tait logo as launched in 2012. When high visibility is required, the standard Tait logo can be used for external building signage, branded clothing etc. 2. The new Tait logo. Using this new logo on your website, email signatures and documents will clearly identify your business as a Tait. Above: Standard Tait logo (launched 2012) Above: NEW Tait logo Whichever logo you choose to use in different circumstances, there are usage guidelines that must be followed. Please find these guidelines on the following pages. If you are unsure about which logo to use, please contact Tait for advice via email on: content.marketing@taitradio.com Thank you for your continued support, and as always your feedback is welcome. www.taitradio.com
Guidelines for the use and display of Tait Communications Logos The Tait logo is designed to demonstrate the partner relationship between Tait Communications and your company. It is not the intention that your company portrays itself as Tait Communications. Authority to use The Tait logo can only be used by a party that has received written approval from Tait Communications. Use The Tait logo should only be used in direct association with products, services and solutions that are provided by Tait Communications. Marketing and Communications Use The Tait logo is ideal for use alongside your company s logo to demonstrate your relationship with Tait Communications. Suggested use cases for the Tait logo include: on letters in an email signature on a Partners section of your website on printed materials (brochure, catalogue, flyer) around your showroom tradeshow graphics on windows/doors/vehicles in a capabilities overview Tait logo Building signage and clothing Either the Tait logo or the Tait Communications logo may be used as signage on buildings or on branded clothing. If you are unsure about which logo to use, please contact Tait for advice: content.marketing@taitradio.com Product branding This logo is not designed as product branding, so it should not be displayed upon Tait products, as this would interfere with the original product branding and design. Colour, style and format The following design and layout guidelines for use of the Tait logo must be adhered to. The Tait logo has a defined minimum size; it may be enlarged / re-scaled to suitably fit the available space. The specified colour is the only colour that the Tait logo may be reproduced in. For online purposes only the provided RGB logo versions (.png or.jpg) are to be used. For printed materials the CMYK logo versions (.tif) are to be used.
Design and Layout guidelines for the use and display of Tait Communications Logos Tait colour swatches and breakdown Colour RGB CMYK PANTONE Tait Blue 0, 184, 228 75, 0, 10, 0 306 Tait Charcoal 87, 90, 93 0, 0, 0, 80 425 Black 0, 0, 0 0, 0, 0, 100 Proc. Black PC Minimum clear space The Tait logo must have a minimum margin of white space around the frame. The minimum margin from the frame is calculated by using the width of the blue circle in the Tait logo when at the desired size. This is to ensure that no third party logo intrudes into the Tait logo space. Minimum size For legibility reasons, a minimum size at which the Tait logo may be reproduced is given. The logo should never be reproduced for print or web any smaller than 33mm wide / 16.5mm high. 16.5mm Minimum margin of white space 33mm Partner and Tait logo side-by-side If you wish to place your company s logo beside the Tait logo, your company s logo must always be placed to the left of the Tait logo. The minimum margin of white space must be adhered to. The height of your company logo must be in proportion to the Tait logo. We recommend matching the height of your company logo to that of the Tait logo. Heights of the two logos to be in proportion with each other. We recommend matching the heights of the two logos (as shown here). logo always on the left Minimum margin of white space Correct use The following examples show the Tait logo used correctly.
Design and Layout guidelines for the use and display of Tait Communications Logos Examples of misuse The Tait logo must never be altered or recreated without the prior permission of Tait. No digital effects or cropping may be applied to the logo. The Tait logo should always remain in the horizontal position. See below for examples of misuse: Opacity changes Changes in orientation Drop shadow Recolouring Partner logo inserted Cropped logo Cropped Communications Extending the logo Stretched Squeezed Logo placed on an angle No minimum clear space Digital effects applied (e.g. bevel and emboss) Inversed colours
Visual Identity Guidelines Summary Tait has a highly respected name and hard-earned reputation for commitment, integrity, and excellence. Our logo and brand identity represent us wherever they appear and are as valuable, and as personal, as a signature. Key to protecting and maintaining the investment and intellectual property inherent in the Tait brand is the judicious and disciplined use of our logo, typography, and visual identity. As in every area of our business, quality control and consistency is vital to ensure credibility in our communications with colleagues, customers, and our industry. This logo guideline shows the correct, and approved, application of branding. If you have a question, or are faced with an item or situation that you believe falls outside these guidelines, please contact the Tait Content Marketing team - see below for details. The Tait logo Where possible, the logo should appear on a white background as this displays our brand colours to their best advantage. Preferred format Isolation area A minimum isolation area around the logo must be maintained as shown. Orientation Can be used horizontally or vertically (with wordmark ascending left-right). Alternative formats Minimum size Co-branding Colour palette Use charcoal for the majority of copy and blue for selective highlighting. Tait new blue Pantone 306 CMYK: 75, 0, 10, 0 RGB: 0, 184, 228 HEX: 00B8E4 Charcoal Pantone 425 CMYK: 0, 0, 0, 80 RGB: 87, 90, 93 HEX: 575A5D White White is our friend so don t be afraid to let graphics and messages breathe.