RATE CARD 2018 1
Contents 2 About m:idea 3 The UrbanWire 27-29 m:idea Units 4 nptribune 30-32 Marcomm 5-7 Social Media Rates 33 Inspire Design 8-10 Contact Details 34 Klix Photography 11-13 CTV Production 14-17 Radio Heatwave 18-21 Trimedia Publishing 22-23 HYPE Magazine 24-26
Engage us, engage youths m:idea is Singapore s first youth-led media agency. It was established in 2009, by Ngee Ann Polytechnic's School of Film and Media Studies. With youths as the heart and soul of our enterprise, m:idea has a proven track record of helping many brands and organisations reach the youth audience effectively, through comprehensive and creative means. m:idea interns rotate in a 22-week internship semester; 2 intakes per year, during mid-march and mid-september. 3
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Marcomm is the marketing communications unit that provides advertising, event management, social media marketing and public relations services. It serves as the backbone of the company handling the different projects and facilitating communication between clients and units. 5
Advertising Campaign Management Campaign Planning Public Relations Social Media Management Content Planning Press Release Event Management 6 Rates Base Hourly Rate (Per Person) $35 Event Management (Min. 3 People x 10 Hours) Starting from $1,050 Press release (300 words) $450
Terms & Conditions Fees are based on the requirement and nature of whole project Fees does not include production and creative execution costs; it reflects only the conceptualisation and account management fees All third-party charges and quotes incur a 10% agency commission Rates exclude GST charges 7 Contact E: marketing@fmsmidea.com P: +65 6460 8448
Inspire Design is the in-house design team that specialises in providing graphic and interactive design services. Along with in-house collaterals, we develop and design websites - engineered for a definitive brand experience, create striking and elegant visual identities to help market your brand well and craft impactful and brilliant prints. 8
Print Production Corporate Identity Advertisement Poster Up to A2 $40 Business Cards / Envelope / Letterhead $300 Banner 80cm X 200cm $500 Logo / Brand Mark $700 Brochure Up to 20pp Starting from $1,500 Newsletter Up to 20pp $1,000 Marketing Kits / Report Books 12-Page Magazine Layout $1,500 Infographic A5 Vector $400 Presentation Deck 10 Slides Template $300 9 Interactive Design Web Banner $500 Electronic Direct Mailer (EDM) $500 Website / Microsite Up to 20pp Starting from $2,000
Additional Information Fees exclude purchase of stock images and/ or photographs, any other copyrighted assets or production (printing) costs. Client is required to provide a design brief. Changes may vary depending on the scope and nature of project. Limited to a maximum of 2 revisions. Subsequent revision past the second round will be charged separately. Major adjustments after submission will be charged separately. Rates exclude GST charges. 10 Contact E: marketing@fmsmidea.com P: +65 6460 8448
Klix Photography is the in-house photography unit provides studio and event photography services. It is staffed with a team of skilled and creative photographers who work with professional equipment. The team s scope of work includes research, art direction, photo-taking, editing and sale of stock photos. 11
Studio Rental External Clients $50 Current NP Students $15 Studio Photography 10% of total shots flagged for editing Base Hourly Rate (Min. 1 Hour) $125 Photo Booth Rental Event Photography Outdoor Photography (72 dpi RGB) Base Hourly Rate (Min. 2 Hours) $250 Indoor Photography Base Hourly Rate (Min. 2 Hour) $250 12 Photo Booth Base Hourly Rate (Min. 2 Hours) $700 Rental includes a photographer, printing services, supplies, logistics and setup. Photo booth rental excludes backdrops and props. Stock Photograph 72 dpi RGB (For Web / Video) $20 300 dpi CMYK (For Print) $50
Additional Information Includes DSLR camera, flash, lens and SD card. (Only applies to outdoor shoots) Excludes studio rental and production, printing costs, Photo Booth services, on-site projection, live feeds, rental of props, costumes or additional special equipment, meals, talent fees, transport and courier services of items. Re-shoot, re-edits or additional requirements will be charged separately. Any additional hour of photography services will be charged at $125 per hour for each photographer. Rates exclude GST charges. 13 Contact E: marketing@fmsmidea.com P: +65 6460 8448
The first campus television station in Singapore, set up in Ngee Ann Polytechnic in 2001. Shows are broadcasted on 6 screens installed on campus, tapping into a student population of 10,000, and on Youtube too. CTV s programmes provide campus, local and entertainment news to its targeted viewers. CTV is constantly involved in producing videos for established organisations also. 14
Advertisement Placement Video Feed / Digital Poster 1920px X 1080px (W X H) Ticker Corporate Video Video Feed 170 Spots Per Week 700 Spots Per Week $500 30 Seconds $1,600 170 Spots Per Week 15 Commercial (Online or Streaming Media) Editing Filming / Coverage Digital Poster 700 Spots Per Week Production Rates $500 30 Seconds $1,600 3 to 5 Minutes Starting from $4,500 30 Seconds Starting from $4,500 3 to 5 Minutes Starting from $2,000 4 to 8 Hours Shoot Starting from $1,000
Additional Information Production of spot or commercial is not included in the advertising rates. Spot or commercial must be submitted 7 working days before air time. Spot or commercial video file must be in.mov or.mp4 format. Spot or commercial must be in H.264, ACC codes Spot or commercial must be VGA 900 x 668 or 16:9 ratio Scripting is limited to a maximum of 2 revisions 1 placement is for 1 week Rates exclude GST charges. 16 Contact E: marketing@fmsmidea.com P: +65 6460 8448 E: midea.ctv.sg@gmail.com P: +65 6460 8965
Additional Information Advertisers must purchase a minimum of 1 week worth of airtime (both video feeds and sidebars). Video production package includes conceptualisation, shooting and editing, with two editing revisions with one final video. Fees for filming and editing depend on brief and difficulty of task and are subjected to changes. Fees do not include animation, graphic effects or purchase of copyright music or other copyrighted assets. Fees do not include talents, styling, wardrobe, makeup, transportation costs of other logistics expenses. 17 Contact E: marketing@fmsmidea.com P: +65 6460 8448 E: midea.ctv.sg@gmail.com P: +65 6460 8965
Singapore s first campus radio station, with well-known alumni such as Jean Danker, Vernetta Lopez, Justin Ang, Sonia Chew and more. Established since 1992, Radio Heatwave provides students with great music and programmes from Mondays to Fridays, 9am to 6pm. Jocks conduct interviews with local and international stars regularly, and also covered popular events. 18
Recorded Spot Rates Voiceover Recording Hourly Rate $250 Per Talent Post-Production Trailer 60 Seconds $800 (Excludes Loading) Interviews 60 Seconds $600 $20 60 Seconds $40 Live Reads 30 Seconds $20 60 Seconds $40 Open Talk Scripting & Copywriting Radio Scripting Per Hour $100 Radio Commercial Scripting Per Commercial $100 19 30 Seconds 90 Seconds $50
Hosting (2 Hosts) Open Talk (Loading) Half Day (4 Hours) $400 Full Day (8 Hours) $800 Morning 9 am - 12 pm 15% Lunch 12 pm - 2 pm 20% Day 2 pm - 4 pm 10% Evening 4 pm - 6 pm 10% Roving Report Package All Day 9 am - 6 pm 30% Roving Reports will be performed LIVE on-air, at your event, on weekdays only, with 60 X 30 seconds recorded spots to run prior to the actual event and on the actual day of the event. 6 X 60 seconds roving reports will be aired over 6 commercial breaks in an 2 hour period on the day of the event. There will be one talent or on DJ to file or call roving reports to Radio Heatwave on the day of the event. Rate Per Slot = Spot Rate X Loading Factor Rental of OBS System 1 Day 20 $500 Roving Reports $2,500
Terms & Conditions Rates exclude GST charges Contact E: marketing@fmsmidea.com P: +65 6460 8448 E: general.radioheatwave@gmail.com P: +65 6460 8582 21
Trimedia Publishing is the in-house media unit that creates online and print publications for m:idea. Trimedia s flagship publications include HYPE, nptribune and The Urbanwire. 22
Additional Information Rates exclude GST charges Fees depend on brief and are subject to changes Fees do not include production (printing) cost Rates 1-Page Article / Editorial A4 Page $150 Banner 80cm X 200cm $200 Advertisement / Poster A2 $300 Brochure / Newsletter 20pp $1,000 Marketing Kit 12-Page Magazine Layout $1,500 Client will be required to provide a brief. Any major adjustments after submission will be charged separately Contact E: marketing@fmsmidea.com P: +65 6460 8448 23
A bi-annual entertainment and lifestyle magazine published since 1996. It is distributed at more than 30 youth-oriented F&B and retail establishments in Singapore. Packed with stories on entertainment, lifestyle, food, fashion, travel, arts and profiles, HYPE reaches out to the current generation of youths in their various interests. HYPE has also interviewed many famous international artistes and had opportunities to collaborate with popular local icons. 24
Deadlines Advertising Rates Back Cover $900 Inside Font / Back Cover $800 Premium Pages (Pages 4, 6, 8, 10) Run-Off Page 26 cm X 18 cm Publication Date Booking Deadline Artwork Deadline Issue Period February November December February to July August May June August to January $700 $550 Advertorial Rates 25 1 Page (500 Words) 26 cm X 18 cm $700 2 Pages (1,000 Words) 52 cm X 36 cm $1,250
Additional Information Rates exclude GST charges Artwork to be submitted in the form of.pdf or.eps Artwork should be in CMYK at a minimum of 300dpi Bleed of 0.3 cm to be included on all sides when submitting an artwork Contact E: marketing@fmsmidea.com P: +65 6460 8448 E: hypesg.trimedia@gmail.com P: +65 6460 8504 26
The UrbanWire is a youth-centric e-zine produced by young adults for young adults. Our multimedia editorial team has been on the pulse of exciting entertainment events and buzzworthy lifestyle trends since 2002. We cover issues concerning higher education, employment and relationships to help our young readers stay current and connected. We engage our readers actively via contests, emails and social media. Reach out to us if you would like your brand to be part of our conversations. 27
Advertising Rates Placements Advertorial Rates Size Editor s Picks Latest Contests All Articles 28 Cost $500 360 px x 360 px (W X H) $400 $400 $550 Main Page Feature (1 week) Main Page Feature (2 weeks) $1,200 1,000 Words $1,800
Additional Information Rates exclude GST charges Booking of any ad space must be done 1 week in advance, before upload of banner Production of advertisements (banners or flash) is not included in the fees Artwork is accepted in the forms of.jpg,.jpeg,.gif while flash is only accepted in.swf format Advertisements (including Flash Animation) file sizes, should be limited to a maximum of 80KB for fast loading on the website Each placement will run for 2 weeks 29 Contact E: marketing@fmsmidea.com P: +65 6460 8448 E: editor@theurbanwire.com P: +65 6460 8504
Established in 1992, nptribune was the first professional newspaper produced by students, for students. Originally a quarterly publication, the campus newspaper has moved online in 2014, in the midst of the increasingly tech-savvy youth generation. Known for its investigative journalism, nptribune covers in-depth campus news with opinions and commentaries in sections such as NPeople, Events, News, Opinion, CCA, Lifestyle, Reviews and community news in Global. Today, it provides up-to-date content for up to 5,800 readers each month. 30
Additional Information Rates exclude GST charges Booking of any ad space must be done 1 week in advance, before upload of banner Booking of any ad space must be done 1 week in advance, before upload of banner Advertising Rates Half-Page 300 px x 600 px (W X H) $450 Premium Medium Rectangle 300 px x 250 px (W X H) $400 Pop-Under 500 px x 200 px (W X H) $600 Contact E: marketing@fmsmidea.com P: +65 6460 8448 E: nptribune.trimedia@gmail.com P: +65 6460 8504 31
Additional Information Rates exclude GST charges Booking of any ad space must be done 1 week in advance, before upload of banner Production of advertisements (banners or flash) is not included in the fees Artwork is accepted in the forms of.jpg,.jpeg,.gif while flash is only accepted in.swf format Advertisements (including Flash Animation) file sizes, should be limited to a maximum of 80KB for fast loading on the website Each placement will run for 2 weeks 32 Contact E: marketing@fmsmidea.com P: +65 6460 8448 E: nptribune.trimedia@gmail.com P: +65 6460 8504
Social Media Rates Terms & Conditions Unit Platform Followers / Likes (Apr 18) Cost Facebook 13,569 $200 Instagram 2,285 $80 Facebook 7,349 $140 Instagram 459 $30 Radio Heatwave The UrbanWire 33 Rates exclude GST charges Posting consists of body copy and a choice of photo or video clip under 1 minute Clients are to provide the copy and artwork 1 week before posting
Contact Details Blk 53 #01-01 School of Film and Media Studies Ngee Ann Polytechnic 535 Clementi Road Singapore 599489 P: +65 6460 6779 www.fmsmidea.com 34
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