DAILY 2018 RATE CARD MAXIMIZE YOUR IPW PRESENCE DENVER, COLORADO MAY 19-23, 2018 www.ipw.com Bringing the World to America
WHAT IS IPW? U.S. Travel Association s IPW is the travel industry s premier international marketplace and the largest generator of travel to the U.S. - it is NOT a typical trade show. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and more than 1,600 international and domestic buyers from more than 70 countries conduct business negotiations that result in the generation of more than $4.7 billion in future travel to the USA. In addition 500 international and domestic journalists meet with exhibitors in pre-arranged appointments to shop for story ideas and the latest news and trends for the U.S. travel product. IPW Daily is the official on-site publication for this premier event. YOUR AD HERE For all ad sizes and specs, see pages 4 and 5 2
CIRCULATION All eight issues will include a digital version distributed electronically up to 11,000 travel professionals including 1,600 international and domestic travel buyers and 500 international and domestic travel journalists. Additionally, the Weekend, Monday, Tuesday, and Wednesday issues will be printed for hotel room and convention center distribution to nearly 6,000 IPW attendees including international and domestic buyers, suppliers and journalists. DEADLINES AND DISTRIBUTION ISSUE DELIVERY DATE CLOSE DATE AD MATERIAL DUE DISTRIBUTION IPW Fall Preview October 13 September 22 September 29 Digital only IPW Spring Preview February 23 February 1 February 9 Digital only IPW Preview May 4 April 10 April 20 Digital only Weekend May 20 April 10 April 20 Monday Daily May 21 April 10 April 20 Tuesday Daily May 22 April 10 April 20 Wednesday Daily May 23 April 10 April 20 Finale June 8 May 11 May 21 Digital only 3
ADVERTISING RATES All rates include both the digital and print issues of IPW Daily. AD UNIT 1x* 2x TWO ISSUES 3x THREE ISSUES 4x FOUR ISSUES 5x FIVE ISSUES 6x SIX ISSUES 7x SEVEN ISSUES 8x EIGHT ISSUES Full Bleed and Non-Bleed Full $4,750 $7,850 $11,500 $14,250 $16,625 $18,500 $19,750 $20,500 Half Horizontal Half Vertical Half $2,850 $4,850 $7,150 $8,750 $9,750 $11,000 $12,000 $13,000 Quarter Quarter $1,800 $3,050 $4,250 $5,325 $6,300 $7,025 $7,925 $8,625 *15% Premium for IPW Daily Monday issue 4
PREMIUM OPPORTUNITIES PREMIUM FULL PAGE PACKAGE Full page in all issues Interview with Senior Executive in one issue Photo with key customers or partners in one issue For more information contact Sherena Elharmell at selharmell@ustravel.org. COVER WRAPS Cover wraps are the best guarantee to have your brand be seen. Your message is the very first thing seen when delegates pick up the issue in the morning and the very last thing they see when they finish reading. This high-impact opportunity is essentially a four-page cover story which includes the front cover, inside front cover, inside back cover and back cover surrounding the regular issue. Your message is prominently on display for all to see no matter which way you look at it! SPACE 1x SIZE Cover Wrap $29,000 Four full pages printed on 100# gloss text stock and stitched onto IPW Daily. For more information contact Sherena Elharmell at selharmell@ustravel.org. PREMIUM POSITIONS SPACE 1x TRIM SIZE (10 x 12 ) Inside Front Cover (Digital Screen 2) $8,000 Full bleed: 10.25 x 12.25 Non-bleed: 9 x 10.75 Inside Back Cover $7,500 Full bleed: 10.25 x 12.25 Non-bleed: 9 x 10.75 Back Cover $8,500 Full bleed: 10.25 x 12.25 Non-bleed: 9 x 10.75 Two Spread $9,000 Full bleed: 20.25 x 12.25 Non-bleed: 19 x 10.75 5
INSERTS AND HOTEL ROOM BAG DROPS Printed materials will be inserted into IPW bags and delivered to event hotels on Monday, May 21. Bag sponsorship and promotional inclusions into the bag are available on a first come, first serve basis. For more information contact Sherena Elharmell. ITEM 1x SIZE (WxL inches) Brochure $6,500 Maximum 9.5 x 11.5 Single Insert $4,250 Maximum 9.5 x 11.5 Printed Quantity: Approximately 5,000 Materials Due: MAY 5 (shipped directly to printer) Hotel Bag Art (one side) $7,000 Bag 12 x 15 ; print area 8 x 10 (Only Monday, May 21) DIGITAL ADVERTISING Digital advertising opportunities are available in the eight digital versions of IPW Daily. For more information contact Sherena Elharmell. ITEM 1x 6x SIX ISSUES DESCRIPTION Video Link $500 $4,200 Upon clicking an ad readers are navigated to an ad or video on YouTube or Vimeo URL Link No Charge No Charge Upon clicking a web address readers NATIVE ADS are navigated to the advertiser s URL Native ads mimic editorial and are a great platform for capturing delegates attention. Our writer contacts you for an interview and you can use your own imagery. Rates are the same as display advertising. 6
MATERIAL SPECIFICATIONS DIGITAL All files 50MB and under should be compressed (stuffed or zipped). If a file exceeds 50MB, contact Kristen Sullivan at ksullivan@ustravel.org to discuss alternate transfer methods based on the file size. FORMATS Only digital files accepted. High resolution CMYK.pdf files with fonts embedded. 1 /8 bleed if applicable. All full bleed materials must include at least 1/8 inch of bleed on all four sides. IMAGES 300 dpi MAXIMUM DENSITY Total maximum density of images and artwork should not exceed 240%. MATERIAL SUBMISSION All files 8MB and under can be emailed to ksullivan@ustravel.org. For files exceeding 8MB, contact Kristen Sullivan for alternative transfer methods. IMPORTANT NOTES All advertising is subject to U.S. Travel approval A 35% late fee will be charged for materials received after the posted deadline Payment for ad space is due 30 days from the date of the invoice All signed agreements are firm. Cancellations are non-refundable No agency commission. All prices are net non-comissionable If you need additional information or assistance regarding material submission, please contact Kristen Sullivan at 202-408-2143 or ksullivan@ustravel.org. If you do not receive a submission confirmation within 24 hours, please follow up with a phone call. 7