Scotland The Communications Market Report Extended Chart Pack

The Communications Market Report Extended Chart Pack

s communications market

1. Market in Context

4 Key facts about Figure UK Population 5.373 million (mid-2015 estimate) 65.11 million (mid-2015 estimate) Age profile Population aged <16: 17.0% Population aged 65+: 18.3% Population aged <16: 18.8% Population aged 65+: 17.8% Population density 68 people per square kilometre 269 people per square kilometre Language Unemployment 87,503 people aged 3 and over (1.6% of the population) had some Gaelic language ability in 2015. 6.1% of economically active population, aged 16 and over Income and expenditure Weekly household income: 706 Weekly household expenditure: 474.40 n/a 5.1% of economically active population, aged 16 and over Weekly household income: 747 Weekly household expenditure: 531.3 Source: Office for National Statistics: Population Estimates for UK, England and Wales, and Northern Ireland, Mid-2015; Office for National Statistics: Regional Labour Market, June ; Office for National Statistics: Family Spending 2015 edition; National Records of, Statistical Bulletin September 2013; 2011 Census, 2011 Census: Key Results

Digital Day

6 Media and comms versus non-media and comms activity, by time of day Among adults aged 16+ in No media/comms (awake) Average time spent per day 7h 13m Sleep Average time spent per day 8h 8m Any media and comms activity Any media and comms activity Average time spent per day Average 8h time 40m spent per day 8h 39m 6am 9am 12pm 3pm 6pm 9pm 12am M idday M idnight 3am Source: Ofcom Digital Day, Data book 6: D12 for main chart data, and Data book 1: B4 for average time spent per day Adult diary: Chart shows the proportion of activity attributed to media & comms activity (D), sleep (C) and non-media & comms for each time slot across a week. Base: Adults aged 16+ in (190)

7 Average daily media and comms time, by nation 10h 52m 10h 55m 10h 48m 10h 24m 10h 36m Multi-tasking 8h 45m 8h 46m 8h 39m 8h 33m 8h 40m Solus Difference vs. 2014 Total time spent Actual time spent UK England Wales N Ireland - 14m - 11m - 52m - 25m - 1m + 5m + 8m - 27m - 13m +11m Source: Ofcom Digital Day, Data book 1: B4(2) *The total av erage (inc. simultaneous activ ity ) is calculated by summing together the duration (B2) for each activ ity, div iding by the w eighted base of respondents, and then by 7 day s. The actual av erage net time spent (equiv alent to solus) is then deducted in order to gauge simultaneous activ ity time. i.e. time spent doing more than one activ ity at the same time. Base: Adults aged 16+ in UK (1512), England (991), (190), Wales (176), N Ireland (155)

8 Proportion of media and comms time attributed to activity types, by nation N Ireland 44% 17% 3% 16% Wales 41% 16% 4% 19% 18% 4% 18% England 39% 19% 4% 19% UK 39% 19% 19% 4% 19% Watched Listened Communicated Played Read/Browsed/Used Source: Ofcom Digital Day, Data book 1: C1 for main chart data and B1 for average weekly minutes Adult diary: Chart shows the proportion of all media and comms time (B2) attributed to each activity type by nation *The average weekly minutes figure is among those who did any media and comms activity across their diary week and also includes simultaneous activity Base: Adults aged 16+ in UK (1512), England (991), (190), Wales (176), N Ireland (155)

9 Proportion of time spent on activity types attributed to devices Among adults aged 16+ in Reading/browsing/using 12% 10% 46% 3% 27% Playing (UK=29%) 42% 22% 29% (UK=33%) 7% 2% Communicating 11% 43% 5% 41% Listening 3% (UK=62%) 51% 13% 3% (UK=8%) 15% 13% Watching 94% 1% 4% All media and comms 9% 2% 14% 5% 21% 4% 5% TV set (inc. connected devices) Other Radio Landline Mobile Tablet Computer device Print Source: Ofcom Digital Day, Data book 3: C28 for main chart data and Data book 1: B1 for average weekly minutes Adult diary: Chart shows the proportion of all time spent on activity types (B2) attributed to each device *The average daily minutes figure is among those who did each type of activity at all across their diary week, and also includes simultaneous activity Base: Adults aged 16+ in (190) 9

10 Proportion of media and comms time attributed to activities, by nation N Ireland 33% 6% 4% 2% 12% 4% 4% 6% 5% 3% 3% 7% 7% Wales 26% 7% 6% 2% 16% 4% 5% 3% 4% 3% 4% 3% 10% 8% 28% 6% 4% 3% 13% 5% 7% 3% 6% 3% 4% 2% 9% 9% England 24% 7% 6% 3% 13% 5% 7% 4% 5% 3% 4% 3% 8% 6% UK 25% 7% 5% 3% 13% 5% 7% 4% 5% 3% 4% 4% 8% 6% Live TV Recorded TV On-demand Other video Radio Other audio Email Calls Messaging Social networking Games Print Internet media Non-internet Source: Ofcom Digital Day, Data book 1: C1 for main chart data and B1 for average weekly minutes Adult diary: Chart shows the proportion of all media and comms time (B2) attributed to activities by age group. Note: Messaging includes texts (SMS), Instant Messaging (IMS) and Photo/video messaging (MMS). Calls includes both phone calls and video calls (VoIP) Base: Adults aged 16+ in UK (1512), England (991), (190), Wales (176), N Ireland (155)

11 Proportion of media and comms attributed to grouped activities, by time of day Among adults aged 16+ in Other non-internet media Other internet media Print media Games Text comms Voice comms Other audio Radio on another device Radio on a radio set Other video TV or films on another device TV or films on a TV set 6am 9am 12pm 3pm 6pm 9pm 12am M idday M idnight Source: Ofcom Digital Day, Data book 6: B12 Adult diary: Chart shows the proportion of all media and comms activity attributed to each grouped activity for each time slot across a week. Note: the base of media and comms activity varies by time, and so relatively low activity during late night time periods should be treated with caution Base: Adults aged 16+ in (190)

12 Weekly reach of grouped activities, by time of day Among adults 16+ in 100% Any media and comms 90% 80% 70% 60% 50% 30% 10% TV or films on a TV set TV or films on another device Other video Radio on a radio set Radio on another device Other audio Voice comms Text comms Games Print media Other internet media Other non-internet media 0% 6am 9am 12pm 3pm 6pm 9pm 12am M idday M idnight 3am Source: Ofcom Digital Day, Data book 6: A12 Adult diary: Chart shows the proportion of adults who recorded each grouped activity (D) at each time slot across a week. Base: Adults aged 16+ in (190)

13 Weekly reach of devices, by time of day Among adults aged 16+ in 100% 90% % in brackets shows peak reach TV set* (94%) 80% 70% 60% 50% M obile (42%) Computer (44%) 30% Radio set (30%) Landline (15%) Print (19%) Tablet () 10% 0% 6am 9am 12pm 3pm 6pm 9pm 12am 3am M idday M idnight Source: Ofcom Digital Day, Data book 7: A12 Adult diary: Chart shows the proportion of adults who recorded using each device (E) at each time slot across a week. * TV set includes all connected devices (games consoles, set top boxes, DVD/Blu-ray player and streaming media players) Base: Adults aged 16+ in (190)

14 Weekly reach of media and comms activities Among adults 16+ in Live TV Phone calls Emailing Live Radio Texting Recorded TV Newspapers (print or digital) Other websites or apps Social networking Books (print or digital) Instant messaging Free On-Demand Video games Other online news Magazines (print or digital) Online shopping/ticketing Personal digital audio DVD/Bluray Online video clips CD/Vinyl Photo or video messaging Paid On-Demand Streamed music Sports news/updates On-Demand Radio Video calls Music videos Other activities 65% 65% 60% 56% 54% 49% 47% 46% 18pp 41% 36% 34% 32% 32% 31% 29% 25% 24% 22% 18% 15% 13% 13% 12% 45% 76% 72% 94% WATCHED COMMUNICATED READ/BROWSED/USED LISTENED PLAYED Arrows indicate significant changes since 2014 (99% level) 99% 96% 94% 81% 36% Source: Ofcom Digital Day, Data book 1: A1 Adult diary: Chart shows the proportion of adults who recorded each activity (D) at any point across their diary week. Base: Adults aged 16+ in (190)

15 Average time spent on activities per day - Among those who did activity at all over a week Live TV Live Radio Video games Emailing Paid On-Demand Recorded TV Other websites or apps Personal digital audio Instant messaging Books (print or digital) Streamed music Social networking DVD/Bluray Newspapers (print or digital) Music videos On-Demand Radio Phone calls Texting Free On-Demand CD/Vinyl Online video clips Magazines (print or digital) Sports news/updates Online shopping/ticketing Other online news Video calls Photo or video messaging Other activities 1h 9m 1h 5m 1h 1m 1h 1m 0h 55m 0h 48m 0h 48m 0h 48m 0h 48m 0h 44m 0h 40m 0h 31m 0h 31m 0h 28m 0h 26m 0h 26m 16 mins 0h 25m 0h 23m 0h 20m 0h 17m 0h 14m 0h 11m 0h 11m 0h 5m 0h 5m 1h 12m 20 mins 20 mins 13mins 1h 59m 3h 13m 13 mins Arrows indicate any changes of 10 mins or more since 2014 Source: Ofcom Digital Day, Data book 1: B4 Adult diary: Chart shows the mean number of minutes recorded per day for each activity (D) among those who did each one at any point across their diary week i.e. excludes zeros. Base: Adults aged 16+ in (190)

16 Media and comms activities cited as being of highest personal importance Among adults aged 16+ in Media activities Communication Live TV 34% Phone calls 39% Recorded TV 10% Live Radio 9% Texting Books (print or digital) 9% Other websites or apps 8% Instant messaging 15% Other activities 4% Video games 3% Emailing 13% Paid On-Demand 3% Newspapers (print or digital) 3% Social networking 11% Free On-Demand 3% Streamed music 2% Video calls 2% Sports news/updates 2% Source: Ofcom Digital Day, Data book 9: A2 Follow up survey: A2A.Which of the following media activities is most important to you personally? A2B. Which of the following communication activities is most important to you personally? Only responses above 1% are charted Base: Adults aged 16+ in (190)

Coping in a connected society

18 Negative effects caused by too much time online Proportion of internet users agreeing (%) Neglected housework 44% 48% Missed out on sleep/ tired the next day 42% 47% Missed out on spending time with friends/family 27% 31% Late for meeting with friends/family 14% 22% All internet users Neglected work/job 9% Late for work 8% 13% 0% 10% 30% 50% 60% Source: Ofcom research Base: All going online at least once a month (All: 1861, : 170) Q.D7 Have any of these parts of your work or personal life ever been negatively affected by spending too much time online?

Use and acceptability if using a smartphone with others in different situations Proportion of respondents (%) Proportion of UK respondents who think it s unacceptable displayed in brackets Out socialising with friends Watching TV with others In a restaurant with others Eating at home with others 9% 10% 25% 23% 24% 30% 36% 34% 35% In cinemas / theatres 17% 12% 6% Think it's 75% (UK = 65%) unacceptable 0% 60% 80% (all respondents) Source: Ofcom research, Base: All (: 192), smartphone users (: 125) Q: For each of the following situations, please indicate if you have personally used and/or have been with others when they have used a smartphone or tablet on each occasion? And for each occasion, could you indicate the extent to which you think using a smartphone at this time is acceptable? 19 46% 52% 50% 50% (UK = 31%) (UK = 31%) 69% 69% (UK = 50%) (UK = 57%) Used a smartphone (smartphone users) Used a smartphone (all respondents) Think it's acceptable (all respondents)

Distracted by a phone bumpers, bumpees and the frequency of collision Proportion of respondents (%) 80 70 60 67 50 40 36 30 20 10 23 13 8 21 0 Ever At least monthly At least weekly I was distracted by my phone They were distracted by their phone Source: Ofcom research, Base: All (: 192), all phone users (: 158) Q: How often, if ever, do people bump into you while walking on the street because they are too busy looking at their phone? Q: How often, if ever, do you bump into people or anything else while walking on the street because you are too busy looking at your phone? 20

Analysis of fixed and mobile broadband take-up in Glasgow

Fixed broadband and mobile take-up in Glasgow: 2014 100 80 60 40 20 0 88 75 85 66 69 62 63 61 52 13 16 3 2014 2015 Total broadband access (fixed and mobile) Fixed access Web-enabled phone Mobile device only Source: British Population Survey Base: All adults 15+ (Glasgow 250, Glasgow 2015 542, Glasgow 2014-1405) Q: How do you access the internet personal computer at home, via a mobile terminal, through a TVset, through a games console? Q: Do you have a web-enabled phone? 22

Comparison of fixed and mobile broadband take-up in Glasgow, by age 100 80 60 40 20 100 100 100 95 94 94 88 92 85 89 84 75 77 69 70 72 67 50 16 16 16 15 13 14 77 73 61 19 0 All 15-24 25-34 35-44 45-54 54-65 65+ Total internet (fixed and mobile) Fixed access Web-enabled phone Mobile device only Source: British Population Survey Base: All adults 15+ (Glasgow 250 ) Q: How do you access the internet personal computer at home, via a mobile terminal, through a TVset, through a games console? Q: Do you have a web-enabled phone? 23

Internet access and use in Glasgow, by age Proportion of respondents (%) 100 80 100 100 97 97 97 94 94 91 86 75 78 72 60 40 20 0 15-24 25-34 35-44 45-54 55-64 65+ Internet - access Internet - use Source: British Population Survey Base: All adults 15+ (Glasgow - 250) Q: Do you have a web-enabled phone? Q. Do you have access to a tablet? Q: Do you access the internet via a mobile terminal? 24

Access to and use of web-enabled mobile devices, by age Age band Access to webenabled mobile device Use of web-enabled mobile device Percentage of those with access who use 15-24 100% 78% 78% 25-34 95% 79% 83% 35-44 94% 67% 71% 45-54 89% 60% 67% 55-64 67% 31% 46% 65+ 73% 25% 34% Net: Under 55 94% 75% 78% Net: 55+ 71% 27% 38% Source: British Population Survey Base: All adults 15+ (Glasgow 2015 534, Glasgow 2014-1405, Glasgow - 2013 1398, Glasgow 2011/2012 597 ) Q: Do you have a web-enabled phone? Q. Do you have access to a tablet? Q: Do you access the internet via a mobile terminal? 25

2. Television and audio-visual

Take-up digital TV % TV homes -1 +2-1 -1 +1 +3-1 100% Figure above bar shows % point change in take-up of digital TV from H1 2015 80% 60% 96 98 96 97 98 98 97 90 95 97 97 96 96 98 0% UK England Wales N Ireland Scot urban Scot rural 2010 2011 2012 2013 2014 2015 Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural, 1468 2010, 487 2011, 500 2012, 501 2013, 501 2014, 492 2015, 502 ) QH1A: Which, if any, of these types of television does your household use at the moment? 27

28 % homes 100% 4 2 4 3 2 2 2 1 2 4 3 6 10 6 7 9 10 5 10 2 3 1 2 7 1 2 2 11 16 16 16 6 13 13 80% 28 33 28 33 49 38 60% 34 35 37 39 43 Main TV set share by platform: Satellite (pay or free) 28 Freeview (pay or free) Cable TV 23 DTV via broadband DSL line Only terrestrial TV (channels 1-4/1-5) 5 4 2 6 5 10 19 16 29 38 No TV in household 28 28 40 33 39 53 51 32 42 39 39 44 37 40 36 33 0% UK SCO ENG WAL NI Scot urban Scot rural 2010 2011 2012 2013 2014 2015 Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural, 1468 2010, 487 2011, 500 2012, 501 2013, 501 2014, 492 2015, 502 ) Significance testing: Arrow s indicate any significant differences betw een and UK in, betw een urban and rural in and betw een 2015 and QH1A: Which, if any, of these types of television does your household use at the moment?

29 Proportion of homes with free and pay television Proportion of TV homes (%) 100% +2 +10 +2 +2 +3 +14-14 80% 60% 64 71 63 71 74 75 48 52 56 59 56 72 61 71 Pay Free 36 29 37 29 26 25 52 48 44 41 44 28 39 29 0% UK England Wales N Ireland Scot urban Scot rural 2010 2011 2012 2013 2014 2015 Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ w ith a TV in household (n = 3606 UK, 471 Wales, 2148 England, 491, 496 Northern Ireland, 231 Wales urban, 240 Wales rural, 1060 Wales 2010, 483 Wales 2011, 508 Wales 2012, 485 Wales 2013, 480 Wales 2014, 485 Wales 2015, 471 Wales ) Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een Wales and UK in, betw een Wales urban and rural in and betw een Wales 2015 and. Circles around the +/- figures above the chart indicate any significant difference betw een 2015 and for Wales, urban and rural. QH1A: Which, if any, of these types of television does your household use at the moment?

Proportion of homes with HD television 100% 80% 60% 74 76 74 73 2 5 2 2 68 6 79 5 66 3 Don't know if have HDTV channels 58 61 59 56 54 64 42 HDTV channels 0% 13 10 14 14 UK England Wales 7 11 N Ireland urban 21 rural HD ready, no channels Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ w ith a TV in the household (n = 3606 UK, 471 Wales, 2148 England, 491, 496 Northern Ireland, 231 Wales urban, 240 Wales rural) Significance testing: Arrow s indicate any significant differences betw een Wales and UK in and betw een Wales urban and rural in QH53: Is the main TV in your household an HDTV set or HD ready?/ QH54: Although you have an HDTV ready set, to actually w atch TV channels and programmes that are broadcast in high definition, you need an HD set top box or a TV w ith built-in HDTV receiver. For the main TV set, does your household have an HD TV service? 30

Smart TV take-up in Figure above bar shows % point change in take-up of Smart TVs from H1 2015 50% +7 +2 +8 +16 +3 +1 +10 30% 10% 28 21 29 33 18 21 25 0% UK England Wales N Ireland Scot urban Scot rural Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ w ith a TV in household (n = 3606 UK, 491, 2148 England, 471 Wales, 496 Northern Ireland, 246 urban, 245 rural) Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een and UK in and betw een urban and rural in. Circles around the +/- figures above the chart indicate any significant difference betw een 2015 and for, urban and rural. QH62: Are any of your TV sets Smart TVs? These are new types of TV that are connected to the internet and can stream video directly onto your television screen, w ithout the need for a computer, set-top box or games console. 31

Online TV/ video viewing Online TV/ video viewing on PC or mobile 100% Proportion of individuals with broadband at home 100% 80% 80% 60% 0% 55 42 28 13 UK 46 18 57 44 51 13 10 England 46 46 44 42 28 28 Wales 29 18 18 15 N Ireland Scot urban Scot rural 60% 0% Watched in past week Watch less than weekly Broadband penetration Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural) QE5A: Which, if any, of these do you use the internet for? QE5B: And, w hich, if any, of these activities have you used the internet for in the last w eek? QD28A: Which if any, of the follow ing activities, other than making and receiving voice calls, do you use your mobile for? QD28B: And w hich of these activities have you used your mobile for in the last w eek? 32

Use of catch-up TV Use of catch-up TV online or mobile Proportion of individuals with broadband at home 50% Use of catch-up TV Broadband penetration (%) 100% 80% 30% 60% 10% 35 28 36 35 24 28 27 0% UK England Wales N Ireland Scot urban Scot rural 0% Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural) QE5A: Which, if any, of these do you use the internet for?/ QD28A: Which if any, of the follow ing activities, other than making and receiving voice calls, do you use your mobile for? 33

Use of internet for watching short video clips (e.g. YouTube) Use of internet or mobile to watch video clips Proportion of individuals with broadband at home 60% 100% 50% Use to watch video clips/webcasts Broadband penetration (%) 80% 30% 60% 10% 44 34 46 35 32 33 35 0% UK England Wales N Ireland Scot urban Scot rural 0% Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural) QE5A: Which, if any, of these do you use the internet for?/ QD28A: Which if any, of the follow ing activities, other than making and receiving voice calls, do you use your mobile for? 34

Take up of leading games consoles in Take-up (%) 60% Handheld Console 0% 40 39 40 42 41 39 40 40 11 10 11 UK England 16 Wales 6 10 12 N Ireland Scot urban Scot rural 21 2010 27 2011 44 43 44 43 41 39 22 24 2012 2013 14 12 10 2014 2015 Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural, 1468 2010, 487 2011, 500 2012, 501 2013, 501 2014, 492 2015, 502 ) QB4: Which games console/s do you or does anyone in your household have at the moment? 35

36 TV programmes, films and on-demand on any device % of internet users in 80% 60% 0% 60% 45% Watching TV programmes/ films on catch up services 23% Ever used 15% Watching TV/ films online via a standalone video subscription service 14% Used in the last week -2-2 -3 +5-9 -3-8 -2-5 -3 7% Watching other free professional TV programmes/ films or video channels online 5% 3% Watching TV programmes/ films you have paid for on onlines stores to rent or keep permanently Figure above bar shows % point change from H1 2015 62% 49% Any of these Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ w ho use the internet at home or elsew here (n = 405) Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een 2015 and. QH46: Thinking about your personal use of TV programmes and films online and on demand services that you may use on any device (e.g. smartphone, TV set, tablet or laptop) anyw here, w hich of the follow ing, if any, have you personally ever used? / QH47: And w hich, if any, of these have you used in the last w eek?

37 300 Average minutes of television viewing per day, by nation: 2015 216 219* (see note) 240 250 225 Average minutes per person per day 250 200 150 100 64 60 44 44 71 46 71 50 70 45 All other channels PSB portfolio channels Main five PSB channels 50 109 115 124 130 111 0 UK England* Wales N. Ireland Source: BARB, Individuals (4+). Please see definitions for list of PSB channels *Note: This figure reflects the average across the English regions with the highest in Border at 243 minutes (4 hours 03 minutes) and lowest in London at 197 minutes (3 hours 17 minutes) respectively.

Share of the main five PSB channels in all homes, by UK nations and regions: 2015 Audience share (%) 50.5% 58.6% 51.7% 45.7% 53.2% 50.1% 50.8% 50.5% 56.2% 55.1% 50.5% 51.5% 51.9% 49.4% 70 Share of main five PSBs 60 50 40 30 20 10 0 3.9 4.8 14.2 5.7 20.3 12.9 6.5 6.4 21.9 23.2 23.2 UK 3.7 4.8 Border 3.9 5.2 East of England 3.7 5.1 11.9 5.4 19.5 London 3.6 4.6 13.2 6.7 25.2 Meridian 4.1 4.2 3.7 4.8 4.2 4.7 13.7 16.1 16.1 5.9 5.4 5.6 21.8 20.8 20.4 Midlands North East North West 3.9 3.2 4.7 5.6 14.2 13.3 6.4 6.4 27.0 26.6 4.0 4.6 3.9 3.4 4.9 5.0 15.7 14.3 5.1 5.5 5.7 20.8 22.2 23.2 Source: BARB, Individuals (4+). HD channel variants are included but not +1s. Note: Chart shows figures rounded to one decimal place. Numbers may not appear to sum up to total share of main five PSBs due to rounding. South West West Yorkshire 15.7 Wales 3.7 5.1 17.4 4.4 18.8 N. Ireland Channel 5 Channel 4 ITV/STV/UTV/ITV Wales BBC Two BBC One 38

Change in combined share of the main five PSB channels, all homes: 2010 and 2015 Audience share (%) 70% 60% 50% 4.9 6.1 6.7 6.5 6.0 4.3 2.1 3.6 0.2 6.8 3.2 0.3 4.2 Share loss since 2010 (pp) 30% 50.5 58.6 51.7 45.7 53.2 50.1 50.8 50.5 56.2 55.1 50.5 51.5 51.9 49.4 Share of the main five PSB channels in 2015 10% 0% -10% UK Border East of England London Meridian Midlands North East North West South West West Yorkshire Wales N. Ireland Source: BARB, individuals (4+). Please see definitions for list of PSB channels. Note: Border refers to the region as a whole including viewers in the two sub-regions of ITV Border and ITV Border England. 39

40 Audience Share (%) 80% 60% Net change in the audience share of the main five PSB channels and their portfolio channels, all homes: 2010 and 2015-2.6 +4.3-0.5-4.4-3.8-3.3-2.7-1.9-1.6-1.5-4.0-2.1 +1.8 0.0 Change in net audience 17.9 20.2 55.4 50.5 16.6 20.5 15.5 21.2 18.4 20.6 16.1 18.9 18.0 18.9 20.7 20.5 19.0 19.2 17.5 19.4 20.519.2 17.5 18.2 20.3 19.3 18.020.1 15.7 19.9 58.2 57.8 59.8 52.3 56.1 55.1 52.6 59.7 55.3 57.3 54.7 52.2 53.5 58.6 50.1 51.7 50.8 56.2 45.7 53.2 50.5 55.1 51.5 51.9 50.5 49.4 share (percentage points) 0% Network Border East of England London Meridian Midlands North East North West South West HTV West Yorkshire Wales N. Ireland Share of main five PSB channels in 2010 Share of PSB portfolio channels in 2010 Share of main five PSB channels in 2015 Share of PSB portfolio channels in 2015 Source: BARB, individuals 4+. Please see definitions for list of PSB channels. Shares may not add to 100% due to rounding. Note: Border refers to region as a whole, including viewers in the two sub-regions of ITV Border and ITV Border England.

41 BBC One and ITV/ STV/ UTV/ ITV Wales early evening news bulletin shares, all homes: 2015 Audience Share (%) 50% BBC One 30% 10% 29.6 18.5 24.6 41.9 34.6 16.5 23.3 13.8 34.2 18.3 27.8 17.3 32.9 22.4 27.0 19.8 47.6 14.5 42.3 15.7 30.8 19.2 30.9 24.3 30.7 20.1 29.4 35.3 ITV/STV/ UTV/ITV Wales 0% UK Border East of England London Meridian Midlands North East North West South West West Yorkshire Wales N. Ireland Source: BARB, Individuals (4+).BBC One includes HD variant. ITV excludes HD variants and +1. Note: Early evening ( local ) news bulletin figures based on regional news genre programmes, start time 17:55-18:35, 10mins+ duration, BBC One & ITV (exc HD), weekdays. UK figures based on share to respective early evening news bulletin day parts. BBC One s early evening news bulletin is transmitted between 18:30 19:00 and ITV/STV/UTV/ITV Wales is transmitted between 18:00 18:30. Note: Border refers to the region as a whole including viewers in the two sub-regions of ITV Border and ITV Border England.

42 Respondents main media source for UK and world news 3 3 16 16 15 20 10 10 10 10 6 11 9 8 5 3 9 17 4 Don't watch/ read listen to news Other Total websites or apps Radio 60 59 64 58 62 Newspapers TV All England Wales Northern Ireland Source: Ofcom Media Tracker 2015. Base: All (2,107); England (1,607); (180); Wales (164); Northern Ireland (156). Prompted, single code. Responses 3% labelled. Significance testing shows any difference in the main source of news between any nation and all adults in 2015

43 Spend on first-run originated nations and regions output by the BBC/ITV/STV/UTV Spend 400m 300m 200m 100m 321m 323m 303m 29 35 33 59 60 51 33 29 29 200 199 191 256m 261m 267m 266m 263m 284m 270m 27 28 25 27 26 26 28 50 52 53 52 52 68 55 25 24 25 23 26 27 27 153 160 162 165 159 162 159 % change 1 year 5 years -5.0% +3.5% +4.5% +14.8% -19.8% +6.3% +3.1% +12.0% -1.7% -0.4% Wales Northern Ireland England 0m 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: Broadcasters. All figures are nominal. Note: Spend data for first-run originations only. Excludes spend on BBC Alba and S4C output but includes some spend on Irishlanguage programming by the BBC. Spend on content broadcast in the Scottish part of the ITV Border region is included within England from 2006 to 2013, but in thereafter. These figures do not include spend on network content. For more information on BBC Alba please see Section 1.5.

Change in total spend on nations and regions output, by genre and nation: 2010-2015 UK England N. Ireland Wales 1yr (%) 5yr (%) 1yr (%) 5yr (%) 1yr (%) 5yr (%) 1yr (%) 5yr (%) 1yr (%) 5yr (%) Current affairs -10% -1% -1% -28% 11% 68% -19% 34% -7% 11% News 0% 2% -1% -1% 4% 17% 1% 16% -3% 0% Non-news/non-current affairs -14% 1% 0% -25% 1% -4% -28% -4% 14% 28% Total spend in 2015 271m 159m 27m 56m 29m UK England N. Ireland Wales 1yr 5yr 1yr 5yr 1yr 5yr 1yr 5yr 1yr 5yr Change in spend -5% 1% -2% -4% 3% 12% - 6% 5% 15% Source: Broadcasters. All figures are nominal. Note: Excludes spend on BBC Alba and S4C output but includes some spend on Irish-language programming by the BBC. These figures do not include spend on network content. Spend on programming for the ITV Border region is divided between England and in 2014-2015 and attributed to England only prior to 2014.

45 Total spend by the BBC/ ITV/ STV/ UTV on non-network nations/regions output for the main PSB channels: 2015 Spend 300m 271 200m 61 159 Non-news/noncurrent affairs 3 100m 0m 183 146 56 27 31 29 27 11 12 11 17 16 10 5 8 3 UK England Northern Ireland Wales News Current affairs Source: Broadcasters. Note: Excludes spend on BBC Alba and S4C output,but includes some spend on Irish-language programming by the BBC. These figures do not include spend on network content. figures include programming for viewers of ITV Border in. This was 73 hours of current affairs in 2015. BBC includes BBC One and BBC Two channels.

46 First-run originated hours of nations/regions output, by genre and broadcaster: 2015 Hours of output 11,076 hrs -1% 0% 1,003 3,651 251 777 4,845 6,800 hrs +1% +0% 3 2,674 44 50 49 169 3,770 941 hrs +0% -7% 63 221 400 2368 hrs -10% +26% 906 494 112 329 328 967 hrs +3% -4% 31 262 45 230 347 2015 total hours Change since 2014 Change since 2010 ITV/STV/UTV nonnews/non-current affairs ITV/STV/UTV news ITV/STV/UTV current affairs BBC non-news/noncurrent affairs BBC news 549 254 44 199 52 UK England Northern Ireland Wales BBC current affairs Source: Broadcasters. All figures are nominal. Note: Excludes spend on BBC Alba and S4C output but includes some spend on Irish-language programming by the BBC. These figures do not include spend on network content. figures include programming for viewers of ITV Border in. This was 73 hours of current affairs in 2015.

47 Cost per hour for total nations and regions output, by nation: 2010-2015 Cost per hour 30k 5% 2% 21% 1% 23% Change since 2010 20k 2010 10k 22k 23k 23k 23k 26k 21k 20k 20k 22k 28k 2015 0k UK England Northern Ireland Wales Source: Broadcasters. All figures are nominal. Note: Excludes spend on BBC Alba and S4C output but includes some spend on Irish-language programming by the BBC. These figures do not include spend on network content. figures include programming for viewers of ITV Border in. This was 73 hours of current affairs in 2015.

48 Other spend on other programming in the devolved nations: 2015 Spend 100m BBC S4C Statutory 80m 28.0 60m S4C 40m 20m 0m 4.8 13.6 66.8 Northern Ireland Wales BBC ALBA ILBF / USBF funding Source: Broadcasters. Note: BBC S4C Statutory refers to the cost to the BBC of programming supplied to S4C by the BBC as part of their statutory agreement. ILBF / USBF refers to additional production contributions by the Irish Language Broadcast Fund and the Ulster Scots Broadcast Fund. S4C figures cover the 2015/ financial year, BBC Alba and ILBF / USBF figures cover the 2015 calendar year

49 BBC Alba total spend: 2008-2015 Current Affairs News Non-news/non-current affairs Spend 100% 80% 60% 0% 9.4 14.4 10.5 10.1 10.3 10.0 11.4 10.7 0.8 2.0 2.0 2.1 2.2 2.2 2.6 2.4 0.5 0.8 0.7 0.7 0.5 0.6 0.6 0.5 Hours 2,500 2,000 1,500 2,311 2,367 2,401 2,434 2,436 2,410 2,446 1,000 500 631 6 16 26 37 19 22 0 57 175 174 175 172 169 187 173 18 2008 2009 2010 2011 2012 2013 2014 2015 Source: BBC, total hours and spend. All figures are nominal

Expenditure on originated network productions: 2011-2015 Percentage of production by value 0.4% 0.9% 2.2% 1% 1.5% 100% 2.8% 3.5% 4.9% 3.3% 3% 3.5% 1.0% 0.8% 4.4% 1.1% 5.9% 1% 5.2% 0.9% 4.3% 14.7% 12.1% 13.6% 13.4% 14.0% 80% Other Northern Ireland 60% 16.7% 20.3% 19.9% 22.5% 20.3% 2.5% 2.6% 1.1% 2.1% 1.6% 57.0% 55.4% 51.9% 51.6% 54.4% Wales Southern England Northern England Midlands & East London 0% 2011 2012 2013 2014 2015 Source: Ofcom/broadcasters Note: This expenditure does not include network news production.the category other refers to programmes made by producers based within the M25 that qualify as regional productions on the grounds that 70% of total spend and 50% of off-screen talent spend was outside the M25, but not all in one macro-region, and therefore cannot be attributed to a single region. See http://stakeholders.ofcom.org.uk/broadcasting/guidance/programmeguidance/reg_prod/ on Ofcom website for further details. 50

51 Volume of originated network productions: 2011-2015 Percentage of production by volume 0.2% 0.8% 0.8% 0.6% 0.7% 100% 1.6% 1.7% 1.4% 1.8% 2.7% 0.8% 6.8% 0.9% 7.2% 0.9% 8.4% 0.8% 7.5% 0.9% 7.2% Other 80% 60% 10.9% 10.1% 11.9% 11.2% 10.4% 13.4% 18.3% 7.7% 21.1% 24.1% 21.8% 6.3% 6.1% 5.1% 5.5% Northern Ireland Wales Southern England 58.5% 54.7% 49.4% 48.9% 50.8% Northern England Midlands & East 0% 2011 2012 2013 2014 2015 London Source: Ofcom/broadcasters Note: These hours do not include network news production. The category other refers to programmes made by producers based within the M25 that qualify as regional productions on the grounds that 70% of total spend and 50% of off-screen talent spend was outside the M25 but not all in one macro-region, and therefore cannot be attributed to a single region. See http://stakeholders.ofcom.org.uk/broadcasting/guidance/programme-guidance/reg_prod/ on Ofcom website for further details.

3. Radio and audio

53 Radio station availability 40 35 30 25 20 15 10 5 0 38 36 32 26 13 7 3 All BBC UK commercial Local commercial Community licences Digital Analogue Source: Ofcom, May Note: This chart shows the maximum number of stations available; local variations and reception issues mean that listeners may not be able to access all of them.

Household coverage of DAB Proportion of households (%) 100 97 98 91 91 95 92 77 80 75 50 85 95 92 86 85 86 78 80 64 67 57 52 25 0 UK England Northern Ireland Wales BBC National DAB Digital One Sound Digital Local DAB* Source: BBC, Arqiva, Ofcom, May. 'Figures for local DAB are projections of expected coverage for Autumn based upon a planned list of transmitter sites. The plan is continuing to be refined and actual coverage may differ slightly from those figures when the current programme of expansion completes. 54

55 Average weekly reach and listening hours: 2015 England Wales Northern Ireland UK TOTAL Average weekly listening 21.4 hours 21.1 hours 22.1 hours 20.2 hours 21.4 hours Reach 89.6% 87.9% 93.6% 86.6% 89.6% Source: RAJAR, All adults (15+), year ended Q4 2015. Reach is defined as a percentage of the area adult population who listen to a station for at least 5 minutes in the course of an average week.

Share of listening hours, by nation: 2015 100% 3% 3% 2% 9% 3% Other 80% 60% 0% 29% 15% 7% 47% 35% 15% 8% 39% 25% 13% 9% 51% 38% 10% 21% 23% England Wales Northern Ireland 29% 14% 7% 46% UK Local commercial UK commercial BBC local/nations BBC network Source: RAJAR, All adults (15+), year ended Q4 2015 56

57 Weekly reach for nations /local BBC services 35% 15% 21% 19% 16% 0% BBC Local Radio in England BBC Radio Ulster/Foyle BBC Radio BBC Radio Wales/Cymru BBC Radio Wales 4% BBC Radio Cymru Source: RAJAR, All adults (15+), year ended Q4 2015

58 Ownership of DAB digital radios Percentage of respondents 60% 50% 30% 10% 50 36 52 50 25 34 45 37 31 29 29 43 37 36 0% UK England Wales N Ireland Scot urban Scot rural 2010 2011 2012 2013 2014 2015 Source: Ofcom Technology Tracker, Half 1 Base: Adults aged 16+ w ho listen to radio (n = 2832 UK, 384, 1693 England, 399 Wales, 356 Northern Ireland, 196 urban, 188 rural, 1034 2010, 357 2011, 364 2012, 375 2013, 392 2014, 386 2015, 384 ) NB. Data in 2011 based on those w ho listen to radio and have any radio sets in the household that someone listens to in most w eeks Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een and UK in, betw een urban and rural in and betw een 2015 and. Circles around the +/- figures above the chart indicate any significant difference betw een 2015 and for, urban and rural. QP9: How many DAB sets do you have in your household?

Likelihood of purchasing a DAB radio within the next year Percentage of respondents Figure above bar shows % point change in likely to purchase from H1 2015 100% 80% -1-3 +/-0-6 -15 14 17 13 10 34-3 18 +1 9 40 40 19 20 21 21 17 Don't know 60% 73 71 74 79 60 70 76 45 41 65 61 64 63 71 Unlikely Likely 0% 13 13 13 11 UK England Wales 6 N Ireland 13 15 15 19 16 19 15 16 13 Scot urban Scot rural 2010 2011 2012 2013 2014 2015 Source: Ofcom Technology Tracker, Half 1 Base: Adults aged 16+ w ho listen to radio and do not have a DAB set (n = 1593 UK, 236, 870 England, 212 Wales, 275 Northern Ireland, 131 urban, 105 rural, 661 2010, 156 2011, 243 2012, 257 2013, 211 2014, 239 2015, 236 ). Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een and UK in, betw een urban and rural in and betw een 2015 and. Circles around the +/- figures above the chart indicate any significant difference betw een 2015 and for, urban and rural. QP12: How likely is it that your household w ill get a DAB radio in the next 12 months? NB. Data in 2011 based on those w ho listen to radio, do not have a DAB set and have any radio sets in the household that someone listens to in most w eeks. 59

Listening to radio via internet, DTV and DAB Proportion of respondents (%) who have listened to radio via DTV, or internet Digital TV Internet* DAB 50% 30% 10% 23% 25% 29% 17% 18% 19% 24% 26% 31% 18% 18% 34% 10% 12% 9% 18% 18% 18% 13% 17% 23% 23% 13% 14% 31% 16% 27% 16% 18% 23% 15% 15% 26% 21% 26% 19% 18% 17% 18% 19% 0% UK England Wales N Ireland Scot urban Scot rural 2010 2011 2012 2013 2014 2015 Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural, 1468 2010, 487 2011, 500 2012, 501 2013, 501 2014, 492 2015, 502 ) QP11: How often, if at all, do you listen to the radio via Digital radio via: TV, Internet, DAB radio?/ QE5A: Which, if any, of these do you use the internet for? *Measure for Internet combines responses across radio listeners (at QP11) and internet users (at QE5A). 60

Listening to radio on mobile phone Proportion of respondents (%) who have used their mobile to listen to the radio 30% -1 +4-2 +1-1 +6-5 Figure above bar shows % point change in listening to radio from H1 2015 10% 21 17 22 14 14 18 12 9 12 8 15 15 13 17 0% UK England Wales N Ireland Scot urban Scot rural 2010 2011 2012 2013 2014 2015 Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural, 1468 2010, 487 2011, 500 2012, 501 2013, 501 2014, 492 2015, 502 ) QD28A: Which, if any, of the follow ing activities, other than making and receiving calls, do you use your mobile for?/ QD28B: And, w hich of these activities have you used your mobile for in the last w eek?/ QP11C: How often, if at all, do you access the radio via mobile phone? 61

Listening to audio content on mobile phone Proportion of respondents (%) who have used their mobile to listen to audio content +/-0 +2 +/-0 +/-0-1 +2 +1 Figure above bar shows % point change in listening to audio content from H1 2015 30% 10% 0% 29 7 22 26 8 19 UK 30 7 23 England 22 20 4 17 Wales 8 12 N Ireland 27 8 20 Scot urban 21 8 13 Scot rural 13 2010 16 17 2011 2012 15 2013 20 2014 24 2015 26 Ever Listen less than weekly Listened in past week Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural, 1468 2010, 487 2011, 500 2012, 501 2013, 501 2014, 492 2015, 502 ) QD28A: Which, if any, of the follow ing activities, other than making and receiving calls, do you use your mobile for?/ QD28B: And, w hich of these activities have you used your mobile for in the last w eek? 62

Proportion of adults who listen to internet radio Online radio listening Proportion of households with broadband 80% 100% 60% 0% 18 19 13 13 14 11 11 9 13 7 7 5 7 8 7 6 7 6 5 6 6 UK England Wales N Ireland Scot urban Scot rural 80% 60% 0% Listened online in past week Listen online less than weekly Broadband penetration Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural) QE5A: Which, if any, of these do you use the internet for?/ QE5B: And, w hich, if any, of these activities have you used the internet for in the last w eek? 63 63

Use of internet for listening to streamed audio services Use of internet to listen to streamed audio services Proportion of individuals with broadband at home 25% 100% Use of internet to listen to streamed audio services Broadband penetration (%) 80% 15% 60% 10% 5% 14 16 14 14 8 17 10 0% UK England Wales N Ireland Scot urban Scot rural 0% Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural) QE5A: Which, if any, of these do you use the internet for? 64

65 Reasons why unlikely to purchase DAB in next year Percentage of respondents 100% 80% 60% 60% 34% 30% 26% 8% 11% 6% 18% 13% 0% No need Happy to use existing Would never listen service 2014 2015 Can receive through digital TV service Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ w ho listen to radio and are unlikely to get DAB radio in the next 12 months ( 2014 = 137; 2015 = 148; = 174) Responses show n for spontaneous mentions by 5% or more at a UK level Significance testing: Arrow s indicate any significant differences at the 95% confidence level betw een 2015 and. QJ14: Why are you unlikely to get digital radio in the next 12 months?

66 Share of listening hours via digital and analogue platforms: 2015 100% 80% 60% 0% Digital listening year on year change (percentage points) +3.4 +3.5 +3.5 +1.6 +3.6 7% 7% 8% 6% 7% 41% 42% 38% 34% 28% 52% 51% 53% 60% 64% UK England Wales Northern Ireland Analogue Digital Not stated Source: RAJAR, All adults (15+), year ended Q4 2015

67 Share of listening hours via digital and analogue platforms, : 2011-2015 Share of total listening hours 80% 70% 60% 50% 30% 10% 0% 68% 66% 62% 58% 53% 38% 33% 35% 26% 29% 5% 5% 5% 7% 8% 2011 2012 2013 2014 2015 Analogue Digital Not stated Source: RAJAR, all adults, calendar years 2011-2015

68 Local/nations radio spend and revenue per head of population 10 Annual change ( ): Revenue / spend per head ( ) 8 6 4 2 0 3.00 2.21 5.01 9.48 9.62 6.60 6.48 7.90 6.16 7.38 BBC local/nations content spend 2015-16 Local commercial radio revenue 2015 +0.13 +0.08 +0.26 +0.78 +0.22 Source: Broadcasters +0.15 +0.10-0.12 +1.32 +0.25 UK nations average England Wales Northern Ireland

4. Telecoms and networks

Availability of fixed broadband services 2

3 Proportion of premises connected to an ADSL-enabled BT exchange Proportion of premises (per cent) 100 80 60 40 99.98 100.00 99.86 100.00 100.00 100.00 99.98 100.00 100.00 100.00 99.99 100.00 100.00 100.00 100.00 99.91 20 0 UK England Wales N Ireland London SE SW EM WM EE Y&H NE NW UK Urban UK Rural Source: Ofcom / BT, December 2015 data

4 Proportion of premises in connected to an unbundled local exchange Proportion of premises (per cent) 100 80 60 40 20 89 95 91 96 81 90 84 93 75 90 100 100 88 97 84 91 84 95 90 95 84 95 91 97 93 97 98 98 97 100 56 77 2010 2015 0 UK England Wales N Ireland London SE SW EM WM EE Y&H NE NW UK Urban UK Rural Source: Ofcom / BT, data as at December of each year

5 Proportion of premises in urban and rural areas connected to an unbundled exchange Proportion of premises (per cent) 100 80 60 40 20 100 77 100 79 99 65 100 82 99 62 100 100 100 82 100 66 100 82 100 75 100 79 100 86 100 81 100 82 Urban Rural 0 UK England Wales N Ireland London SE SW EM WM EE Y&H NE NW Source: Ofcom / BT, December 2015 data

6 Proportion of premises connected to ADSL-enabled and LLU-enabled exchanges Proportion of premises (per cent) 100 80 60 40 99.98 95 100.00 96 99.86 90 100.00 93 100.00 90 100.00 100 99.98 97 100.00 91 100.00 95 100.00 95 99.99 95 100.00 97 100.00 97 100.00 98 100.00 100 99.91 77 Non-LLU ADSL LLU ADSL 20 0 UK England Wales N Ireland London SE SW EM WM EE Y&H NE NW UK Urban UK Rural Source: Ofcom / BT, December 2015 data

7 Proportion of premises able to receive broadband services with over 10Mbit/s speeds Proportion of premises (per cent) 100 80 60 40 95 96 93 91 91 98 76 20 0 UK England Wales N Ireland UK Urban UK Rural 0 Source: Ofcom / operators, June data Note: UK urban and rural figures are not comparable to those published in the 2015 report due to a change in the urban/rural classifications.

8 Proportion of premises able to receive superfast broadband services Proportion of premises (per cent) 100 80 60 40 20 0 88 89 93 83 85 83 58 0 UK England Wales N Ireland UK Urban UK Rural Source: Ofcom / operators, June data Note: UK urban and rural figures are not comparable to those published in the 2015 report due to a change in the urban/rural classifications.

Mobile coverage 9

10 Figure 4.2 Outdoor 2G premises mobile coverage, by number of operators Proportion of premises (per cent) 100 99.6 99.7 99.1 98.4 98.8 100.0 99.9 99.0 99.7 99.7 99.6 99.8 99.7 99.8 100.0 96.9 80 60 40 93.6 94.6 92.0 83.2 87.4 99.8 95.2 88.6 92.2 94.7 90.7 95.8 95.7 97.0 97.6 68.7 20 0 20.6 1.2 4.7 1.0 4.1 1.6 5.5 11.3 3.8 9.6 1.8 0.3 0.6 4.1 8.0 2.5 1.4 6.1 1.0 4.1 2.0 6.9 0.7 3.2 0.7 3.3 0.5 2.3 0.2 2.2 7.6 UK England Wales N Ireland London SE SW EM Three operators Two operators One operator WM EE Y&H NE NW UK urban UK rural Source: Ofcom / operators, May data Note: Coverage is based on 100m 2 pixels covering the UK

11 Figure 4.3 Outdoor 3G premises mobile coverage, by number of operators Proportion of premises (per cent) 100 80 60 40 20 0 99.6 99.8 97.9 98.6 99.4 100.0100.0 99.4 99.9 99.8 99.8 99.8 99.6 99.8 100.0 96.9 92.5 94.4 85.6 74.9 88.6 100.0 97.1 85.9 93.3 93.9 89.8 95.7 94.5 96.0 64.1 97.0 4.9 10.7 17.4 2.5 4.1 0.5 1.6 3.5 0.3 6.0 1.4 7.6 8.0 2.2 2.6 0.6 0.5 2.4 0.0 4.5 1.0 1.5 4.8 0.3 1.7 3.7 6.3 0.4 3.1 0.6 1.1 2.7 0.2 1.9 2.9 0.3 1.2 2.3 0.3 1.0 2.0 12.0 0.1 3.4 UK England Wales N Ireland London SE SW EM WM EE Y&H NE NW UK urban UK rural Four operators Three operators Two operators One operator Source: Ofcom / operators, May data Note: Coverage is based on 100m 2 pixels covering the UK

12 Figure 4.4 Outdoor 4G premises mobile coverage, by number of operators Proportion of premises (per cent) 100 97.8 98.8 92.0 90.1 99.3 100.0 99.9 96.8 98.8 98.4 97.3 99.3 98.9 98.8 99.2 88.9 80 60 40 20 0 71.3 74.7 58.4 43.9 59.9 69.8 51.8 21.0 66.8 62.5 75.8 79.4 78.6 82.4 79.3 99.3 38.7 17.2 26.7 13.3 14.7 17.8 16.9 22.6 32.2 26.8 22.6 21.2 4.6 4.0 3.1 4.0 5.3 5.7 15.8 8.7 14.2 2.6 4.7 9.6 6.3 3.9 7.8 15.4 15.9 10.5 14.5 0.4 2.9 3.2 4.4 5.8 1.0 3.5 2.1 2.4 3.4 2.6 0.8 2.3 3.0 14.6 UK England Wales N Ireland London SE SW EM WM EE Y&H NE NW Four operators Three operators Two operators One operator UK urban UK rural Source: Ofcom / operators, May data Note: Coverage is based on 100m 2 pixels covering the UK

Service-take-up 13

Take-up of communications services, UK England Wales N Ireland Individual Voice telephony Internet urban rural Fixed Line 86% 86% 86% 85% 86% 87% 84% Mobile phone 93% 91% 94% 91% 92% 91% 91% Smartphone 71% 70% 71% 65% 72% 72% 63% Computer (any 84% 79% 85% 85% 80% 80% 74% type) Tablet computer 59% 56% 59% 67% 60% 56% 54% Total Internet1 86% 84% 87% 84% 83% 86% 78% Broadband (fixed 81% 79% 81% 79% 78% 81% 70% and mobile)2 Fixed Broadband 79% 78% 79% 77% 77% 80% 69% Mobile Broadband 4% 3% 5% 4% 3% 3% 3% (via dongle/sim)3 Web access on 66% 63% 66% 61% 69% 64% 59% mobile phone4 Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural) Significance testing: Arrows indicate any significant differences at the 95% confidence level between and UK in and between urban and rural in. QC1: Is there a landline phone in your home that can be used to make and receive calls?/ QD2: Do you personally use a mobile phone?/ QD4: Do you personally use a smartphone?/ QE1: Does your household have a PC or laptop computer?/ QE2: Do you or does anyone in your household have access to the Internet/ Worldwide Web at home?/ QE9: Which of these methods does your household use to connect to the Internet at home?/ QD28A: Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? 14

Broadband take-up Take up (% of homes) 100 80 60 76 78 81 81 76 77 76 78 79 75 74 70 73 71 68 71 78 66 73 61 69 72 England 40 20 0 36 31 24 25 2005 2006 2008 2009 2010 2011 2012 2013 2014 2015 Wales N Ireland Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (2239 England, 502, 489 Wales, 507 Northern Ireland) QE9: Which of these methods does your household use to connect to the internet at home? 15

16 Consumer broadband take-up in, by demographic Proportion of respondents (%) 100% 80% 60% 79 81 84 83 87 88 51 59 90 87 69 73 58 63 98 93 89 90 75 75 0% Total 16-34 35-64 65+ ABC1 C2DE < 17.5k 17.5k+ Yes No Age Socio-economic group Annual household income Children in household UK Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n =502, 152 16-34s, 225 35-64s, 125 65+, 239 ABC1, 263 C2DE, 168 < 17.5k income, 140 17.5k+, 143 children in home, 359 no children in home) Significance testing: Arrows indicate any significant differences at the 95% confidence level between and UK in for each measure. QE9: Which of these methods does your household use to connect to the internet at home?

Consumer broadband, by connection type Proportion of homes (%) 100 % 80 % 60 % 40 % 20 % 81 79 81 79 78 81 2 3 1 2 2 3 2 2 1 1 2 2 76 76 76 75 75 78 70 22 67 60 61 6 4 5 48 52 56 Figure above bar shows total broadband penetration 68 70 4 4 3 8 63 76 73 3 42 70 67 79 2 1 76 Mobile broadband only Fixed and mobile broadband 0 % UK England Wales N Ireland Scot urban Scot rural 2010 2011 2012 2013 2014 2015 Fixed broadband only Source: Ofcom Technology Tracker, Half 1 Base: All adults aged 16+ (n = 3737 UK, 502, 2239 England, 489 Wales, 507 Northern Ireland, 251 urban, 251 rural, 1468 2010, 487 2011, 500 2012, 501 2013, 501 2014, 492 2015, 502 ) Significance testing: Arrows indicate any significant differences at the 95% confidence level between and UK in, between urban and rural in and between 2015 and. QE9: Which of these methods does your household use to connect to the internet at home? 17