MTR Digital Escalator Crown Sales Presentation 1
Why Digital Escalator Crown Bank? Premium and Creative Communication Platform Using digital technology for strategic highlights within a captive environment Innovative & Progressive Brand Image first-ever in Hong Kong High Creative Flexibility accommodate numerous display formats High Impact - site exclusiveness Maximize Ad Message Registration digital display with motion and sound effect in a captive environment Right Message at the Right Time allow creative rotation by different time of the day High Reach on Quality Audience strategic locations among top quality stations 2
MTR Digital Escalator Crown Bank (DEC Bank) 32 HD LCD Panels for HD of visual impact Accommodate animated ads, rotation of multiple visuals and image-flow executions Flexible to run 3 different creative executions per day Provide quality audio effect & poster extension to enhance creative flexibility & impact 3
DEC Bank Location The first DEC Bank to be launched in mid-august 2008: Causeway Bay Station Exit F Jardine Bazaar Upcoming DEC Banks will be available form September / October 2008: 2. Causeway Bay Station Exit D To Sogo 3. Causeway Bay Station Up to Sogo Concourse 4. Central Station Up to World Wide House Concourse 5. Central Station Up to Alexandra House Concourse 6. TST Station Exit A Towards Kowloon Park and Haiphong Road 4
Causeway Bay Station Exit F - Jardine Bazaar First Bank Location Jardine Bazaar Entrance to Concourse (downwards) Leading to Jardine Bazaar (upwards) The MTR reaches an average of 458,000 passengers in one week at Causeway Bay Station Source: HK Nielsen Media Index 2007 5
Causeway Bay Station Exit D - Towards Sogo Exit D leading to Sogo (upwards) Exit D leading to MTR Station Sogo Concourse (downwards) Location of Digital Escalator Crown Bank The MTR reaches an average of 458,000 passengers in one week at Causeway Bay Station Source: HK Nielsen Media Index 2007 6
Causeway Bay Station Up to Sogo Concourse Linking Upper Platform to MTR Station Sogo Concourse (upwards) The MTR reaches an average of 458,000 passengers in one week at Causeway Bay Station Source: HK Nielsen Media Index 2007 7
Central Station Up to World Wide House Concourse Linking Platform and World Wide House Concourse (downwards) Linking Platform and World Wide House Concourse (upwards) The MTR reaches an average of 509,000 passengers in one week at Central Station Source: HK Nielsen Media Index 2007 8
Central Station Up to Alexandra House Concourse Linking Platform and Alexandra House Concourse (upwards) Linking Platform and Alexandra House Concourse (downwards) The MTR reaches an average of 509,000 passengers in one week at Central Station Source: HK Nielsen Media Index 2007 9
TST Station Exit A Towards Kowloon Park and Haiphong Road Linking Exit A and Concourse (downwards) Linking Exit A and Concourse (upwards) The MTR reaches an average of 540,000 passengers in one week at TST Station Source: HK Nielsen Media Index 2007 10
Sales Package Station Location No. of Panels Wk Gross Rate/Bank Wk Gross Rate/Bank (with extension) Causeway Bay Exit F - Jardine Bazaar 11 + 11 $ 60,000.00 * $ 95,000.00 * Causeway Bay Exit D - Towards Sogo 16 + 16 $ 60,000.00 $ 95,000.00 Causeway Bay Up to Sogo Concourse 12 + 5 $ 65,000.00 $ 98,000.00 Central Up to World Wide House Concourse 11 + 11 (huge extension) $ 50,000.00 $ 90,000.00 Central Up to Alexandra House Concourse 12 $ 45,000.00 $ 70,000.00 TST Exit A - Towards Kowloon Park 16 + 16 $ 65,000.00 $ 98,000.00 Minimum Booking Period (3 weeks) * 20% loading applied to 1 st advertiser s booking. Entitle media exposure and publicity throughout the Digital Escalator launch event. 11
Sales Entitlements Site domination of entire digital bank, number of panels is subject to individual bank location Audio effect along entire digital bank Panel extension (optional) Two Creative Uploading Options: 1) 1 + 1 version (inclusive of 1 version creative change) maximum 2 versions to be broadcast throughout the booking period, OR 2) 3 versions / day ( with no version change) First version of all materials must be submitted 10 working days prior to the commencement day. Materials for update version must be submitted 5 working days prior to the display day. Schedule change request must be submitted 1 working day prior to display time Surcharge of HK$1,000 applicable for additional creative version uploading Remarks: Reference Cost: Creative & Concept Design ~ HK15,000-40,000; Production ~HK$16,000 80,000; subject to the complexity level of individual creative. 12
Technical Specifications Motion is not allowed in the First TWO and Last TWO panels of each escalator Average traveling time ranges from 17 to 30sec subject to different locations For static image (First and Last TWO panels) png (with alpha channel), jpeg, max. pixel 768 x 1366 (portrait mode) For Video file playback / Animation wmv 9, mpeg -2, mpeg -4, max. pixel with 768x 1366 (portrait mode) For animation with overlay over background files, please submit quick time.mov format (using.png alpha channel) Clients may submit one or multiple files based on the creative complexity Audio file playback for Sound Effect MP3, wav Electronic Files Submission / Approval JCD will provide dedicated FTP server for file submission. All materials are subject to approval of TELA classification and MTR approval Material Submission Deadline First version of all materials must be submitted 10 working days prior to the commencement day Materials for update version must be submitted 5 working days prior to the display day. Schedule change request must be submitted 1 working day prior to display time 13
Contact Don t miss this great advertising opportunity! Book Now! Enquiry hotline: 2111 0111 Email: info@jcdecaux.com.hk Website: www.jcdecaux.com.hk 14