Changing Trends of Cinema

FEBRUARY 2012 Newsleer from he CII Media & Enerainmen Division CII B2B MARKET PLACE AT CANNES May 16-27, 2012 Conac: kavia.rnah@cii.in; Direc no : 011 41220036/37 CHANDRAJIT BANERJEE Direcor General, CII POLICY NOTES Digiizaion will Benefi Everyone in he Indusry The Confederaion of Indian Indusry (CII) works wih all sakeholders of he digiizaion process Governmen, regulaor, broadcasers, MSOs, LCOs and consumer bodies and member companies of he Confederaion. CII has been bringing all sakeholders o deliberae for he smooh ransiion o digiizaion. The airwaves are public propery and ineres of he consumers are vial and should be guarded. We are of firm view for digiizaion o succeed i wholly depends on empowering and proecing he consumers ineres wih fairness o all sakeholders in he digiizaion process. India has underaken a massive mandae o move from analog o digial mode. For he firs phase (June 30, 2012) over 12 million people in four meros have o migrae o a se-op-box o wach privae broadcas channels or buy a box hrough oher plaforms (DTH, IPTV e all). Be i he governmen, regulaor, broadcaser, Direc-o-home (DTH), muli sysem operaor (MSO), LCO (local cable operaor) or consumers here is a broad consensus ha digiizaion will reap benefis for everyone. Now ha he imelines are se, clock has begun o ick. We a CII will work closely wih he Minisry of Informaion and Broadcasing and will bring all sakeholders for anoher Roundable. We would like o have your views on our nex CII CEOs Roundable on TV and Cinema in March. Send your view o amia.sarkar@cii.in I is he bes ime o be in he media and enerainmen space. The real convergence is in place. You can ouch and feel he media. New opporuniies are emerging all he ime. Business as usual In fac, he fear of slowdown in he global economic space -- in Europe and US -- has limied impac in he showbiz space. The ongoing European Film Marke a Berlinale is bullish on business and he jus concluded Kidscreen Summi a New York brimmed wih confidence. Wha we see in he marke is quie differen from wha we read in he newspapers in Europe, says Caherine Bursei, depuy direcor European Film Marke. The smiles are real o see in people s faces and i is business as usual. Be on BRIC M&E indusries in Brazil, Russia, India and China op he discussions among indusry leaders. In fac, he business deals are srucured wih paricipaion from a leas wo BRIC naions figuring prominenly in i. The world is changing and film scrips are shaped for visual experience in he srees of Mumbai, Shanghai and S Peersburg. Tables, Apps, Conneced devices are he fuure QUOTE CINEMA OUTLOOK Changing Trends of Cinema Here are some of he rends shaping he media secor around he world Tables and Apps are he bigges influencers in he media business. Afer experiencing ipad ouch i has become common for wo-year-old kids o swipe he TV screen a home and wonder why he images are no changing. Cisco has prediced ha he proliferaion of ables, mobile phones and conneced appliances will drive he growh. The conneced devices will explode o 15 billion -- wice he world s populaion by 2015. By 2015, one million minues of video will be wached every second. Youh is he missing link The producers of world cinema are unable o woo he youh o he world cinema. I is difficul o ge hem on board. Universiies across he world are now being channelised o ge he youh araced o he new cinema. Cinema halls will coninue o dominae Film releases in heares coninue o dominae he performance in video on demand plaforms. In fac, hearical release drives he performance in VOD plaforms. The radiional movie disribuors will no be driven ou of business, bu find ways o creae an even around he social media plaforms for new films. New disribuion sraegies will be key o conen peneraion success. My personal belief is ha you ge somehing from Hindi movies which you don ge from European or Hollywood films. You ge emoions, exciemen, colour -- Hindi movies know bes how o deliver. I is he emoions ha he German audience is hungry for. Sephan Holl, MD, Rapid Eye Movies, Germany Newsleer from he CII Media & Enerainmen Division 1 Feb_2012_CII Newsleer.indd 1 2/14/2012 11:44:58 PM

H 2nd CEOs ROUNDTABLE ON BROADCAST A Roadmap for Digiizaion 14 December 2011, NEW DELHI To ge a sof copy of his repor email: areyee.alapara@cii.in A a R o c f f b C m h p s r B T b p i W 2 Newsleer from he CII Media & Enerainmen Division Feb_2012_CII Newsleer.indd 2 2/14/2012 11:44:59 PM

DIGITAL WORLD Governmen is commied o Digiizaion Here are major decision making poins spel ou by I&B Secreary Uday Kumar Varma a he CII CEOs Roundable on Broadcas 74% FDI IN CABLE I&B Minisry has already wrien o he Indusrial Policy Secreary o bring his announcemen o he Cabine AVAILABILITY OF SET-TOP-BOX All seps will be aken o ensure availabiliy of se-op-boxes and domesic indusry will be encouraged STRUCTURE OF TARIFF Waiing for TRAI recommendaion. Bu will no surprise majoriy sakeholders of he indusry. I will be consumer friendly FINANCIAL INCENTIVES I&B Minisry has already wrien o he Minisry of Finance. The Minisry may ake an indusry delegaion o he FM BUILDING OF CAPACITY Incenivize raining o cable operaors. BACIL has already launched he raining programme FRAMING CABLE RULES I&B Minisry will soon bring Cable Rules for he regulaory framework of he Amended Bill. The ask force is already working on finer poins CREATING PUBLIC AWARENESS Massive publiciy campaign for digiizaion is on cards. Also broadcas indusry has been asked o increase pace NIELSEN CROSS PLATFORM REPORT How Americans are Spending heir Media Time and Money Americans spend more han 33 hours per week waching video across he screens, according o he laes Nielsen Cross-Plaform Repor. Bu how hey re consuming conen radiional TV and oherwise is changing. Demonsraing ha consumers are increasingly making Inerne conneciviy a prioriy, 75.3 percen pay for broadband Inerne (up from 70.9% las year); 90.4 percen pay for cable, elephone company-provided TV or saellie. Homes wih boh paid TV and broadband increased 5.5 percen since las year. Changes are afoo, however, as consumers seek ou he enerainmen opion ha makes he mos sense for hem. The number of homes subscribing o wired cable has decreased 4.1 percen in he pas year a he same ime ha elephone company-provided and saellie TV have seen increases of 21.1 percen and 2.1 percen, respecively. Broadcas-Only/Broadband Homes in Focus Though less han 5 percen of TV households, homes wih broadband Inerne and free, broadcas TV are on he rise growing 22.8 percen over las year. These households are also found o exhibi ineresing video behaviors: hey sream video wice as much as he general populaion and wach half as much TV. Wheher hey re cord-cuers or former broadcas-only homes ha upgraded o Inerne service, hese homes represen a very small bu growing group of U.S. consumers. Ineresingly, roughly he same percenage of consumers in broadcas-only/broadband homes wach radiional TV, sream or use he Inerne as in all cross-plaform homes; he difference beween hese groups falls o ime spen on hese aciviies. Even broadcas-only/broadband homes spend he majoriy of heir video ime waching radiional TV: 122.6 minues, compared o 11.2 for sreaming on average each day. (www.blogs.nielsen.com) n Newsleer from he CII Media & Enerainmen Division 3 Feb_2012_CII Newsleer.indd 3 2/14/2012 11:44:59 PM

THOUGHT LEADER I s Digial Anywhere, Everywhere Conen providers are learning o engage direcly wih heir audience. Beyond TV, beyond film, a rue morphing ino a hybrid of film, TV and he inerne is happening, says inellecual propery veeran Omar Kaczmarczyk B r Digial echnology is here, now film is dead. Film was always limied o a iny demographic ha suppored highly expensive equipmen used on specific real esae wih a relaively small fooprin. Digial conen is delivered ino an ever expanding universe of users, a he momen -- over 3 billion middle class wage earning, educaed, ineresed users wih discreionary income -- ready for ownership or use of conen. The larges consumer populaion for conen in recorded hisory. They consume more media, from more sources, and in a greaer range of formas news websies, live-sreaming video, on-demand TV, podcass, mobile apps, e-books, news aggregaors, video-sharing services, audiobooks, movie-sreaming services, blogs, social neworks, music subscripions and formas OMAR KACZMARCZYK MD, Longale Inernaional Faces of creaing a culure from he ground up, The Now Revoluion by Jay Baer and Amber Naslund is informaive, and offers real-world examples. How o creae unforgeable experiences for your cusomers (exising or poenial), Lou Imbriano s Winning he Cusomer is a fanasic read. ye o be invened. Conen is changing rules every day. Everyone wih an Android Phone is now a poenial conen producer. Major Sudios, Major TV companies, Cable companies, Game companies are creaing online properies. Newspapers, Television & Cable news feeds are now available all over he ne in ever growing formas, lenghs, syles, rending oward specific psychographics in specific maerial. Enerainmen news, news of he world, financial news, new produc releases, and numerous oher segmens, an endless river. In oher words, conen providers are learning o engage direcly wih heir audience. Beyond TV, beyond film, a rue morphing ino a hybrid of film, TV and he inerne. Inerne segmens are receiving, no millions, bu 100 s of million viewers for a single segmen. Inerne is global reach. Insanly. How do we wach all his maerial? From he mos exraordinary venue ever conceived, he ulra-premium and ousized SOCIAL MEDIA STRATEGIES Books on effecively using social media as a ool IMAX, o wha is becoming he mos ubiquious delivery sysem devised o dae, he Pad, each screen offers a special viewing experience and each screen demands conen-o-fi. 3-D will no fade nor go away, in fac i will improve wih feedback from he audiences and do so exponenially. Consumer and inerne developmen world are coming ogeher, recreaing he enire foundaion of conen, echnology and viewing. And in he blink of he cosmic eye, we will all be masers of he Holo-deck. Holographic images and syles will change our way of elling and experiencing sory. Marke analyics ell us wha o make for whom. Daa is power. Conneciviy is supercharging our capaciy o comprehend and ransform our world hrough sharing sory. Make really good moion picures, and people will wach hem if you know how o reach hem. Omar Kaczmarczyk is managing direcor of Longale Inernaional. How o manage your social media campaigns and how o calculae he really imporan numbers (like ROI, which does exis), Olivier Blanchard s Social Media ROI is he bes Geoff Livingson s Welcome o he Fifh Esae is a refreshing and powerful read F p i r A fi a f l m o G s a P D k a p n w o E 4 Newsleer from he CII Media & Enerainmen Division Feb_2012_CII Newsleer.indd 4 2/14/2012 11:44:59 PM

CII@CANNES Now s he Time o Prepare for Cannes Be par of he CII B2B marke place a Palais. Cannes Film Fesival and Marke runs May 16-27, 2012. Email: kavia.rnah@cii.in, d f - For he 10h consecuive year, CII will be a Cannes, managing he CII B2B marke place and boohs locaed near he Cafeeria, in Palais. Cannes Film Fesival and Marke runs from May 16 o May 27, 2012. A Cannes his year, CII will engage wih he world and posiion India s migh in he film secor. The idea is o ge o he world audience o see Indian cinema and become familiar wih India s new young aesheic language, for booking booh space of 9 sq m or above a he B2B marke, or be par of special Cannes Film Marke publicaion wih Indian Enerainmen Business Guide Pickle, for locaion promoion, VFX services, pos producion, film projecs and co-producion. Preparing for Cannes Do your homework prior o arriving and know: which disribuors and sales agens are mos likely o be ineresed in your projec/s; wha maerial hey will wan/ need o assess your projec; wha i is you wan, wheher i is developmen funding or a disribuion commimen. Even seasoned visiors had o prepare for Cannes. No one venures ino Cannes wihou a produc. People also work ahead for fuure projecs. Whils i is possible o discuss pre-sales a Cannes, he very fragmenaion of he marke and he demands on disribuors ime can make his difficul o achieve. Inexperienced producers are encouraged o discuss heir expecaions wih peers or do homework on he marke. Business a Cannes People are here o do hardcore business. There is no ime and meeings are fixed monhs before he marke. Conracs are signed insanly and many move around wih lawyers and co-producion expers. Cannes is mos beneficial for he producer, direcor and he acors associaed wih a film in he official selecion, sales agens and buyers, and producers working wih an agen on he promoion of heir film. Producers selling heir own films are srongly advised o draw up a realisic markeing campaign in order o make preliminary approaches prior o he marke o ensure he mos effecive use of heir ime. Producers selling heir film wihou he help of a sales agen may find he Cannes Marke a hard place o succeed because of he glu of feaures on offer each year, and as much of he deal making relies on repuaion and relaionships buil over ime. While he marke is geared owards finished films, he Cannes Marke can also offer one of he bes opporuniies for producers o finance a projec or o obain pre-sales for a feaure. The fragmenaion of he marke and he demands on disribuors ime can make his difficul o achieve, however sales agens, financiers and disribuors are also here wih an eye o upcoming opporuniies and will ofen commi o projecs a scrip sage. Producers are advised o draw up a realisic piching sraegy and o approach heir argeed conacs prior o he marke o ensure he mos effecive use of heir ime. Marke Screenings For producers and agens wih Marché accrediaion, screenings can be booked hrough he Marché. Times are allocaed on a firs come basis. Marke screenings ake place a Riveria. n Newsleer from he CII Media & Enerainmen Division 5 Feb_2012_CII Newsleer.indd 5 2/14/2012 11:45:00 PM

TALKING FRIENDS Oufi7 is Anoher Rovio I has emerged as a leading game developer and he company is managed by execuive chairman and chief business guru Narry Singh Oufi7 has become a new leader in he mobile and able gaming space. Is Talking Friends game has hi 300 million downloads in he las 18 monhs. I surpassed Rovio s Angry Birds which hi 300 million downloads in 20 monhs. For hose who have no heard he sory of Oufi7 here s he background. The company was founded by a group of Slovenian search engineers and is formally headquarered in Cyprus. Samo Login is he founder & CEO of Oufi7. Is chief business guru is Narry Singh, a veeran markeer who has his roos in India, having sudied in Punjab Universiy. Oufi7 s franchise of apps Talking Friends has been used in 120 counries. Talking Friends characers include Talking Tom Ca, Talking Ben he Dog and Talking Harry he Hedgehog. Talking Tom Ca is he mos popular and i repeas everyhing you say wih a funny voice. You can pe him, poke and punch him, you can even grab his ail. I has hi 100 million downloads. Oufi7 s producs are being creaed for he Nex Generaion. ``Inspired by he new generaion of mobile ouch devices, we have dedicaed ourselves o leveraging hese advanced echnical feaures o creae simple, engaging apps ha people of all ages can enjoy, alone or ogeher. We call his he Nex Generaion of Toys. ``To dae, we have developed en alking characers for he iphone, ipod, ipad and Android phones. They are being downloaded a an unprecedened rae of 30 million a monh, which posiions us as one of he world s larges mobile game developers. As always, we are coninuing o develop more characers, so keep checking back! T T Facebook Pocke Guide from Cusomer Insigh Group For companies ready o dive ino he popular social media channel Facebook, bu aren sure how o do i, Coloradobased Cusomer Insigh Group, a leading sraegic markeing consuling firm ha helps companies engage, keep and grow profiable cusomer relaionships, has published heir Facebook Pocke Guide online. The sep-by-sep guide is aimed a helping any business ge up and running on Facebook. No only will i show how o creae a presence on his social nework gian, i provides solid sraegies o engage cusomers, build brand awareness, drive reenion and promoe wo-way dialogue wih cusomers. In addiion o deailed how-os, he Facebook Pocke Guide provides bes pracices every sep of he way along wih real-world examples. Wih over 800,000 users now on Facebook, i only makes sense ha companies connec wih heir cusomers here. Especially when 49% of consumers say ha hey like a brand because hey are already loyal cusomers. (According o a new repor from he CMO Council.) And while many businesses may have creaed a Facebook page, many have no aken he nex sep o ge resuls ha are linked o heir business objecives, such as cusomer reenion, loyaly and brand awareness. While social media may be all he buzz righ now, i can cause as much anxiey as i does exciemen for markeers who are hesian o dive ino his rapidly growing medium, explains Cusomer Insigh Group Presiden, Sallie Burne. The Facebook Pocke Guide breaks i down ino an easy-o-follow, sep-by-sep process ha can help any business insanly undersand Facebook and how i can be beneficial o heir cusomer engagemen sraegy. The Facebook Pocke Guide is available for insan download a www.cusomerinsighgroup.com/fbpockeguide.pdf The Facebook Pocke Guide is jus one more addiion o Cusomer Insigh Group s se of available social media markeing ools, which include: social media infographs, cusomized social media workshops, social media roadmaps, plus, a free 3-par social media webinar saring February 16. These ools are perfec for he markeer who is ready o move forward wih social media, bu unsure of how o ge sared and wha o do in he long erm. c A c 6 Newsleer from he CII Media & Enerainmen Division Feb_2012_CII Newsleer.indd 6 2/14/2012 11:45:01 PM

STACEY MATTHIAS Founder and Co-CEO Insigh Kids & Insigh Sraegy Group Today s kids are he digial leaders and mobile leaders. They are he chief echnology - r officers a home. And hey consume conen o manage heir moods n Newsleer from he CII Media & Enerainmen Division 7 Feb_2012_CII Newsleer.indd 7 2/14/2012 11:45:01 PM

MEDIA BOOKS Digial Adverising Digial Adverising: Pas, Presen, and Fuure is a collecion of essays from 24 Digial Creaive Direcors and business leaders, curaed and edied by Parick Burgoyne, edior of Creaive Review, and Daniele Fiandaca, co-founder of Creaive Social. I aims o cover some of he mos imporan opics facing he indusry hrough charing he pas, presen, and fuure of digial adverising. Topics include wha we can learn, wha is doing good o digial inegraion, why agencies need o sar being good and wha does he agency of he fuure look like. he zen of social media markeing Wih a foreword by New York Times besselling auhor Chris Brogan, The Zen of Social Media Markeing by Shama Hyder Kabani, presiden of Web markeing firm Markeing Zen, oulines he mos popular social media ools, from Facebook o Twier o LinkedIn, and eaches you how o use hem, sep by sep. She provides proven sraegies for success from he businesses she works wih every day, along wih shorcus and ips o help you make he mos of your ime and energy. Wih he physical book you also ge access o he exclusive online ediion, which includes regular updaes and video exras o make sure you re always on op of he laes in social media. You Can Read This Book Subiled Censorship In An Age Of Freedom, Nick Cohen s new book examines jus how free we are. From he fall of he Berlin Wall o he adver of he web, everywhere you urn you are old ha we live in age of unparalleled freedom. This is dangerously naive. From he revoluion in Iran ha wasn o he imposiion of super-injuncions from he filhy rich, we sill live in a world where you can wrie a book and end up dead. Fesivals and Markes BLOCK YOUR 2012 CALENDAR MIPTV, Cannes April 1-4, 2012 NABSHOW, Las Vegas April 14-19, 2012 Cannes Fim Fesival/Marke May 16-25, 2012 MIFA, Annecy June 6-8, 2012 Torono Inernaional Film Fesival/Marke Sepember 6-16, 2012 MIPCOM, Cannes Ocober 8-11, 2012 Mumbai Film Fesival Ocober 18-25, 2012 AFM, Los Angeles Ocober 31-November 7, 2012 BY THE NUMBERS The Beales Record sold 300 million in six years (1963-69) 300 million ipods were sold in he las en years 315 million (iphone, ipad, ipod Touch) sold o dae 250 million Android devices are acived o dae Facebook ook 42 monhs o ouch 300 million Rovio s Angry Birds had 300 million downloads in 20 monhs Oufi 7 s Talking Friends had 300 million downloads in 18 monhs 8 Newsleer from he CII Media & Enerainmen Division Feb_2012_CII Newsleer.indd 8 2/14/2012 11:45:01 PM