Theatre Royal Bath the egg Egg Marketing and Access Officer Thank you for your interest in the post of Egg Marketing and Access Officer at Theatre Royal Bath. The contents of this pack include: Information about The egg and Theatre Royal Bath A job description A person specification Application form Equality and Diversity Monitoring Form Terms and Conditions How to Apply Please complete the application form. Please refer directly to the job description and person specification in your application. Do not enclose a CV with your application. Please also complete the Equality & Diversity Monitoring form and return with your application. This will be separated from your application before shortlisting. Your application should be addressed to: Lindsay Baker, General Manager, the egg. Please submit your application by email to: Lindsay.baker@theatreroyal.org.uk OR You can submit your application by post to: Lindsay Baker, the egg, Theatre Royal Bath, Sawclose, Bath BA1 1ET The closing date for applications is Monday 2 July. Receipt of your application will be confirmed by email. Interviews scheduled for: Wednesday 11 July We look forward to hearing from you.
BACKGROUND TO THE THEATRE ROYAL BATH (TRB) The Theatre Royal Bath is one of the oldest theatres operating in the country. Built in 1805, the theatre burned down in 1862 and was rebuilt in 1863. The TRB was the first theatre outside London to be granted a Royal Charter. In 1979, after several changes of ownership, the TRB was turned into a charitable trust, thanks to the generosity and foresight of the then owner, Jeremy Fry. Jeremy retained his links with the theatre as President of Bath Theatre Trust until his death in 2006. The TRB was extensively refurbished in 1981/2 and emerged in the 80s and 90s as one of the country s leading touring dates, presenting 46 weeks of varied drama, comedy, dance, opera and musicals along with a six-week family pantomime over the Christmas period. At the heart of TRB programming is high quality drama. The Royal Shakespeare Company and the Royal National Theatre are regular visitors and pre and post West End productions make up the balance of the commercial strand of the theatre s programme. TRB also presents Arts Council subsidised companies such as English Touring Opera and Rambert. Other regular visitors include Birmingham Stage, The Almeida and Headlong. In 1998, the TRB established its own production company, Theatre Royal Bath Productions, to produce and co-produce work to present at the TRB, tour and when applicable, transfer into the West End and tour overseas. Theatre Royal Bath Productions has now produced in excess of 200 productions, which are now a regular fixture on the Number One touring circuit, with recent productions transferring to London s Vaudeville Theatre, Savoy Theatre, The Duke of York s Theatre, the Duchess Theatre and the Old Vic. In addition, Theatre Royal Bath Productions has toured productions to the US, Hong Kong, and Australia. In summer 2003 the Theatre Royal Bath mounted the first summer residency by the Peter Hall Company. The residency consists of three companies of actors presenting five plays. The Residency continued annually until 2012, when it was replaced in 2017 by a Summer Season curated and presented by Jonathon Church. In 1997 the TRB opened a second space, the Ustinov Studio. Seating 145 and equipped to a high specification, the Ustinov became the region s leading venue for the presentation of innovative and cutting edge theatre, dance and physical theatre. Under the distinguished Artistic Direction of Lawrence Boswell, the Ustinov Studio has attracted a national reputation for producing UK Premieres of contemporary plays from European and American writers, some of which have been remounted for West End appearances. In October 2005, TRB opened the egg a theatre for children and young people, situated in a Grade 2 listed building adjacent to the theatre. The Egg Mission The egg theatre produces and presents exceptional theatrical experiences that entertain and inspire young people. It aims to be a place of innovation, imagination and learning, where theatre for and with young people is invented and reinvented every day. The egg is one of the country s leading theatres dedicated to children and young people. Since opening in 2005, the egg has presented over 600 plays, hosted hundreds of theatre companies, and
introduced thousands of young people to live theatre. The egg has a distinctive style of its own, containing a ground floor café, run by an external contractor, a state-of-the-art and welcoming auditorium, roof-top rehearsal room, workshop and dressing rooms. The egg programmes 40 different professional productions each year for audiences aged 0-18, more than any other venue in the UK. Some of these productions are created under the aegis of the egg s Artist and Idea development Programme The Incubator. Here, ideas are given space and time to creatively develop before being presented to an audience of industry colleagues as work-in-progress performances at the Incubator Showcase. Many of these projects have gone on to receive public subsidy and co-producing funds for national tour or internal subsidy as Christmas Productions. These include: 16 Singers (a co-production with Dance Umbrella, a show for babies) Kid Carpet and the Noisy Neighbours Little Sure Shot (a musical co-production with West Yorkshire Playhouse, Iolo Theatre and Mac Belfast) Rumpelstiltskin (remounted at Mac Belfast and twice by amateur companies) Strollercoaster (an outdoor show for babies by Bureau of Silly Ideas) Snow Mouse (now in its 4 th year, after a 6 week national tour) One Item Only (still touring) Little Mermaid (produced in association with Pins and Needles) I Wish I Was A Mountain (Co-produced with Travelling Light and commissioned by Imaginate; still touring) The egg s Creative Learning team works with many schools to extend the role that cultural venues play in education. Recently, the egg partnered with Bath College to deliver the level 3 in Performing Arts; the Bath Academy. In addition, the Creative Learning team fosters careers in the arts through apprenticeships, a thriving, high quality Theatre School, an MA in Theatre for Young Audiences in partnership with Bath Spa University and a thriving Theatre School and Creative Learning programme for adults. The egg receives core funding from the Theatre Royal Bath, whose commercial activity through TRB Productions enables it to support its charitable work on an annual basis. The additional projects such as School Without Walls, The Incubator and Egg Productions receive funding from trusts, foundations and Grants for the Arts while the adult programme is funded by a legacy.
JOB DESCRIPTION The Role This is a brand new position to bring together in one place existing functions that are currently delivered by various members the egg team. It is expected that the successful candidate will be able to shape the role to suit their skills alongside the egg s requirements. It is an outward facing role for someone keen to develop their Marketing and Customer Services experience and skills. The major focus of the role is to maximise box office income from harder to reach audiences that the egg is trying to reach and to support the egg in developing its national profile as a producer of high quality theatre for a young audience for the touring network. Reporting to the egg General Manager, this post is responsible for generating marketing materials for the various audiences the egg is trying to seek, including but not exclusively: schools, teenagers, programmers, families and people who may have previously felt excluded by the building or the programme. The Theatre Royal s Marketing Department is responsible for the brochures, graphic design requirements and website for the overall organisation. It is also responsible for the press and Main House and Ustinov Studio sales. This post will work closely with this department, ensuring that the key functions are shared between personnel. Based on the premise that programming is largely marketing, you will work closely with each of the egg staff in our shared goal of attracting consistent and more varied audiences. You will be based partly in the egg office and partly on the egg reception desk, where you will also be required to carry out basic reception and egg box office duties (see job description). OVERARCHING Contribute to the development of marketing plans in conjunction with the egg team and manage specific tasks for individual productions/projects. Develop and maintain segmented distribution lists for egg marketing. Conduct audience profiling and monitor demographic shifts and patterns. Keep all areas of the egg website pages up-to-date and accurate. Build effective, timely and well-written email messages, offers and monthly newsletters for targeted egg audiences; planning, tracking and measuring their effectiveness, and making recommendations for streamlining and/or improvement. Develop and implement a digital and social media marketing campaign. Work with the egg team to generate stories for the egg s social media presence. Support the egg team in sourcing and generating images and creating e-shots for specific projects. Maintain up to date records of participation data. Liaise closely with the TRB Marketing department. EXISTING AND NEW AUDIENCES Research the plays and projects that are visiting and taking place in the egg. Working with the egg Manager, develop attractive group offers. Working alongside the egg team, elicit evaluative feedback from bookers via appropriate means.
Ensure that visitors to the egg receive marketing material for upcoming events. Work with the egg Manager to analyse the success of each show and present findings and recommendations to the marketing team. SCHOOLS Maintain database(s) of school contacts. Create and deliver a year-round marketing campaign to schools. Create and distribute a regular schools newsletter. Be prepared to sell schools performances via the telephone. Meet and greet school parties across all three of the theatre s auditoria, maintaining good relationships with key teachers. Working alongside the egg team, elicit evaluative feedback from schools via telephone, email or other. ACCESS AND OUTREACH Conceive, organise and present promotional events for identified targeted groups. Programme, publicise, provide materials for and manage access performances for the egg, including but not limited to, BSL signed performances, relaxed performances, touch tours, audio described performances etc. Design and periodically maintain a community group database. EGG PRODUCTIONS Support the egg team in generating images for productions. Oversee the creation and distribution of print to venues on tour. Maintain programmer s database and support the effective booking of national tours through regular mailings and calls. GENERAL The following responsibilities are shared by all staff members of Theatre Royal Bath: To work for the benefit of the whole organisation To comply with all TRB policies included in the Staff Handbook To attend regular staff meetings and other departmental meetings that may be arranged To keep up to date with the activities of the organisation To carry out administrative tasks that arise from the job Undertake additional duties as may reasonably be required Attend any training that may be mutually agreed on for the development of the post To adhere to Theatre Royal Bath financial procedures Specific to this role: To attend weekly TRB Marketing Meetings To call regular egg sales and marketing meetings To act as receptionist on the egg desk for approximately 2.5 days per week. RECEPTION DUTIES Take phone calls. Welcome visiting companies to the egg. Assist the egg Manager in setting up each season on the ticketing system. Act as the main point of contact for the general public visiting the egg.
Sell tickets for the egg and cashing up the till if necessary. Ensure that all egg FOH and workshop spaces meet health and safety standards as set down by the egg Manager, are clean for public use and pro-actively address any problems. Remain vigilant and aware of security at all times and monitor the CCTV, fire alarm and intruder alarm systems, upholding Theatre licensing requirements. Act as duty manager for egg performances when required to do so. Liaise with the Emergency Services as required in the event of an emergency. Ensure that all customers are greeted, seated and cared for during and after the performance. Person Specification Essential Excellent IT skills, including Word, Excel & website CMS systems and some graphic design packages. A good eye for design. Demonstrable copywriting and proofreading skills with excellent attention to detail. Good telephone and tele sales manner. Experience of using social media and e-marketing to promote events with a view to increasing sales and visibility. Creative flair and a tireless approach to marketing and sales. Strong interpersonal skills and a good manner with the general public. Ability to work on own initiative as well as part of a team across an organization. Desirable Ticketing systems and sales analyses. Some experience of PR in an appropriate environment. An ability to generate original ideas for a PR campaign. Proven interest in theatre and the arts.
TERMS AND CONDITIONS Salary: 18,000 per annum, paid monthly Hours: A full time role based on a 40-hour week. Due to the nature of the role, there will sometimes be a requirement to work additional evenings. The egg offices are situated in the main theatre building, at street level. There are 7 steps leading up to these offices. The egg theatre is fully wheelchair accessible.