Main Event: Advertisement Digital Video Production Event Description: Teams of 2-4 students will collaborate with a local business owner to produce a digital video advertisement. Ads should be sensitive to the purpose and targeted to specific demographic. Be sure to include information as applicable to the business (i.e., location, hours, etc.) Ads should engage the viewer and promote the local business positively. Common Core Standards: Present claims and findings, emphasizing salient points in a focused, coherent manner with pertinent descriptions, facts, details, and examples. Designing and Creating your Project: The process of creating your project should take on the following steps: Connecting with a Local Business Find a local business to participate and have students interview the manager or owner. Prepare the Script Write down a script that would include a narrative and describe the scene. Produce a Storyboard Use cards, pictures, or drawings to represent the sequence of the shots for your project. Shooting the Project The actual shooting of the video and pictures to be used in the project. Video Editing Software will be used to edit video and mix in sound, graphics, and animation. Technical Requirements: Any video editing software (Adobe Premiere, Final Cut, WeVideo, Windows Movie Maker, etc.) can be used. Please try to upload videos as an mp4 format. Free online video converter: freemake or zamzar. The video file needs to be less than 100 MB. The video needs to be 30 seconds exactly (The credits DO NOT count as part of the time limit). Final project must be uploaded by 11:59 pm on March 3, 2018 to the Video Ad Project Submission Portal on Teams. Complete all release forms for likenesses and locations. Follow all copyright requirements. Reward Points: The ad meets the time limit requirement of 30 seconds exactly. The credits DO NOT count as part of the time limit. 1 1 30pts The ad has been made in collaboration with a local business The ad clearly shows the products or The ad persuades the products/service being - The ad demonstrates an understanding of persuasive techniques (band wagon, testimonial, emotional appeal, irony, repetition, etc.). Music selection matches the tone of the video. General audio quality is balanced film Film follows basic film techniques (rule of thirds, transitions, lighting, jump- cuts), and is well executed (focus, exposure, audio, composition, graphics, special effects). Live Challenge (see next section) Getting Help: Visit the Tournament of Technology Group site for tutorial videos and sample Live Challenges to help prepare and practice. Contact Jonathan Graney at Jonathan.Graney@fresnounified.org if you have any further questions about this event. 1
Video Advertisement Scoring Rubric Team Name: Category Exemplary Proficient Partially Incomplete Proficient TIME LIMITS 5 points 4 points 3 points 1 point The ad meets the time The ad is 30 seconds The ad is + or The ad is + or 1 limit requirement of 30 exactly. 0.5 seconds. second. seconds exactly. The credits DO NOT count as part of the time limit. COLLABORATION 5 points 4 points 3 points 1 point The ad has been made in collaboration with a local business. There is strong evidence that there was collaboration. The evidence is satisfactory that there was The evidence is weak that there was collaboration. collaboration. PRODUCT 10 points 7 points 4 points 1 point The ad clearly shows the products or services being The ad very clearly shows the products or advertised throughout The ad clearly shows the products or The ad is vague about the products or PERSUASION 15 points 10 points 5 points 1 point The ad persuades the products/service being The ad convinces the product/service right from the start. It is very clear that persuasive techniques were used in an effective manner. The ad tries to convince the viewer to become a product/service. The persuasive techniques uses were satisfactory. The ad doesn t do much to convince the viewer to become a product/service. The persuasive techniques used were weak. MUSIC SELECTION 10 points 7 points 4 points 1 point Music selection matches the tone of the video. Music selection and volume are exceptionally executed video. Music selection is matched video. Music selection was weak and only matched through a portion of the video. AUDIO QUALITY 10 points 7 points 4 points 1 point General audio quality is balanced throughout Audio quality is exceptionally balanced and voices are clear and precise throughout Audio quality is balanced film. Audio quality was weak and unbalanced through much of TECHNICAL 15 points 10 points 5 points 1 point Film follows basic film techniques (rule of thirds, transitions, lighting, jump- cuts) is well executed (focus, exposure, audio, composition, graphics, special effects). Everything in this ad is technically well executed. Editing choices all work to create a distinctive flow and flavor. There are a few small technical areas that could have been better. There is one very significant technical problem. The ad is + or 2 or more seconds. There is no evidence that there was collaboration. It is not clear about the product or service is that is being The ad is not appealing enough to convince the product/service. There is no evidence of persuasive techniques. Music selection is completely mismatched with video, or there is no music at all. Audio quality is poor entire film. There are two very significant technical problems. Total Score (70 Max) Points 2
Video Ad Live Challenge Scenario: In this event your team of 2 or 4 students will produce a 30 second video for an advertisement about some type of product. The team will be given a name of a product and a description of a product with a list of a few points the company wants to emphasize. Using the video software of their choice, the team will collaborate to produce a video and plan their Challenge: Prepare the Script for your product. Feel free to use as part of the presentation to the judges. (optional) Emphasize and elaborate on Key points provided Emphasize how the product will be beneficial to your audience (using voiceovers, text slides, etc) Video must have an Intro slide with the product name and image. Students can add video (student-created from computer cam) and/or pictures (or a combination of both) to be used in the project scenes. Include audio files provided (optional) Include voiceovers using headsets (optional) Video MUST be a maximum of 30 seconds. Presenting to Judges: Time: Teams will need to export their video as an MP4. Teams will take turns presenting their videos to the judges. Your team will have: 45 minutes to brainstorm, create your video, and export to MP4. 2 minutes to present your Video Ad to the judges Scoring: You will receive up to: The Ad meets the time limit of 30 seconds exactly Team collaboration during the planning stage. Incorporation of all team members into the presentation Creativity of the Video contains the Intro slide with Product Name and image and the ad flow is well managed The team addresses points effectively and persuasively using voiceovers, text slides, and/or live video 3
Tips: As with most of the live challenges, teams will need to be very careful with time management. They should allocate at least a few minutes to review their video and prepare for the presentation to the judges. This year, students can use whatever video editing tool they so choose. If the students are not using Adobe Premiere Pro CC or MovieMaker, we recommend they bring a laptop with the video editing tool already installed on it. Although we can t provide laptops that have every possible video editing tool on it, IT will provide laptops as they always have containing Adobe Premiere Pro CC (2017), the current version of MovieMaker 2012, and of course students will also have access to use online video editors such as WeVideo. o Students that use We Video will need to know how to access the website and log in to We Video. Students will have the choice to use any of the above editing applications Coaches should label any student computers with the team s name(s). Students will be responsible to have their computer and charger with them at each video event they are to compete, as we will only have a few backups available. ALL students will be required to export their movies to MP4, so please ensure students understand how to complete this task using the Program they choose. Day of: Each Team will have an Event flash drive for each Video event they are participating, and each flash drive will contain the files necessary to complete the event. (For example: Team A is competing in the BB, Doc, and PSA, so there will be three flash drives for Team A, one for each event.) Flash drives will be placed in the rooms the students are assigned, thus, the importance of students having the most current schedule. Students should verify the saved MP4 file on the flash drive with the judges before returning flash drives to the Judges and before presenting. Students that leave without returning the flash drive will not receive points for the event. Student must stay outside the room, and if they leave the area before they present to judges, they will not receive points for the event. Getting Help: Visit the Tournament of Technology Group site for tutorial videos and sample Live Challenges to help prepare and practice. Contact Jonathan Graney at Jonathan.Graney@fresnounified.org if you have any further questions about this event. 4
Live Challenge Scoring Rubric Video Ad Team Name: Category Exemplary Proficient Partially Proficient Incomplete TIME LIMITS 5 points 4 points 2 points 0 point The ad meets the The ad is 30 The ad is + or 0.5 The ad is + or 1 The ad is + or 2 or time limit seconds exactly. seconds. second. more seconds. requirement of 30 seconds exactly. The credits DO NOT count as part of the time limit. COLLABORATION 5 points 4 points 2 points 0 point Team collaboration during the planning stage. mostly collaborative. collaborative. highly collaborative process. PARTICIPATION 5 points 4 points 2 points 0 point Incorporation & participation of all team members into the All members of the team participated significantly in the presentation dominated slightly in the presentation and others were less significant. dominated the majority of the presentation and the others were very less significant. CREATIVITY 5 points 4 points 2 points 0 point Creativity of the was very creative and includes audio. was typical in its creativity. was lacking in its creativity. The team had little to no collaboration. dominated the entire Other members did not speak/talk at all. No creativity was present in the Points TECHNICAL 5 points 4 points 2 points 0 point Video Ad contains the Intro slide with Topic and the ad flow is well managed exists and the flow of the video was well managed and included appropriate exists and the flow of the video could have been better, but included exists but there was little flow to the video and no There was no intro slide, flow or EFFECTIVENESS 5 points 4 points 2 points 0 point The team addresses points effectively and persuasively using voiceovers, text slides, and/or live video All points were addressed effectively and persuasively. At least 2-3 points were addressed, but were not effective or persuasive. All points were addressed, but were less effective and persuasive OR most points were addressed effectively and persuasively. Points were not addressed. Total Points (30 Max) 5