MORE THAN 3,000 WAYS TO REACH YOUR CONSUMERS

MORE THAN 3,000 WAYS TO REACH YOUR CONSUMERS

CONTENTS 4 8 12 16 20 22 Digital Signage Cinema Lobby Interactive Media Zone Oxord Malls Network TimsTV ONroute Network Concourse Network CINEPLEX MEDIA SALES SALES@CINEPLEX.COM WWW.CINEPLEXMEDIA.COM TORONTO 416-539-8800 QUEBEC 514-868-0005 OTTAWA 613-440-1358 CALGARY 403-264-4420 EDMONTON 780-919-3011 BRITISH COLUMBIA 604-689-3068 ATLANTIC MANITOBA/ 902-401-8152 SASKATCHEWAN SOUTHWESTERN 204-396-3044 ONTARIO 519-725-3733 X 5025 HEAD OFFICE 102 ATLANTIC AVE. TORONTO, ON., M6K 1X9 2 CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016

THE CINEPLEX MEDIA ADVANTAGE! ENGAGEMENT ENTERTAINMENT EFFECTIVNESS Home, Work, Play it s lie, and now more than ever consumers are on the move. Technology has accelerated people s lives to a urious pace and it s becoming more and more diicult to break through the clutter with a strong advertising message. Cineplex Media can make lie much easier or brands, clients and consumers. Talk to your potential customers when they are in the right mindset, at the right time, and have their money in hand, ready to buy. We provide impactul advertising opportunities in Canada s best shopping malls, an extensive array o media units in busy concourse networks, and HD exposure in Tim Hortons locations throughout Canada. First, we start with your goals and objectives. Then we crat a package directed at consumers who are ready to spend. A DIGITAL SIGNAGE CINEMA LOBBY campaign delivers consumers when they are in a positive mood, and a un environment. There are ew distractions as they are exposed to your messages via our engaging Lobby Show, our beautiul 84 Digital Backlits or our impactul new INTERACTIVE MEDIA ZONES. Reaching everyday Canadians, almost every day, is the mandate o our TimsTV network. You can speak directly to Tims' customers in a creative, inormative and engaging manner. Tim Hortons enjoys a vast and loyal ollowing across the country. With such a diverse demographic base, you can eel conident that your message will reach the everyday Canadian. The OXFORD MALLS NETWORK combines 10 top Canadian shopping malls with state-o-the-art, high-deinition screens so that you can talk to people who have their wallets open! A combination o elevator wraps, 84" HD Digital Backlits, kiosks, and the country's irst cutting-edge Large Format Digital Hero Board channel helps deliver your brands to the shopping consumer. We can even deliver consumers while they are going about their busy work days with our extensive CONCOURSE NETWORK. Located within key business towers across the country, the network delivers big impressions beore, during and ater the work day. Let's not orget about our consumers while they are on the road! Cineplex Media can deliver Ontario travellers 52 weeks o the year with our ONroute NETWORK locations on the 401 highway stretching rom the Quebec border to Windsor, and the cottage crowd on highway 400! Only Cineplex Media can cover the Home, Work and Play lives that your consumers lead. WE CALL IT THE CINEPLEX MEDIA ADVANTAGE. CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016 3

DIGITAL SIGNAGE CINEMA LOBBY Come On In! s they enter our theatres, moviegoers are instantly surrounded by the excitement and energy o our theatre lobbies. They ind themselves walking through a colourul and vibrant environment that sets them up or the big-screen escape to come. Our Digital Lobby Signage is the perect way to eiciently and eectively target your consumers in a setting that combines great movie content and advertising. IN 157 CINEMAS COAST TO COAST OUR CINEMAS DELIVER ALL THE KEY DEMOGRAPHICS 81% REACH % BASED ON PAST 12 MONTHS 73% 69% 72% SOURCE: Vividata 2015 Q2, Total Canada 63% REACH 71% 18-34 71% 18-49 71% 25-54 55% ALL 12-17 ALL 18-24 ALL 25-34 ALL 35-49 ALL 50-64 ALL 65+ 4 CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016

Digital Backlits Bring your message to lie on our huge 84 ully HD Digital Backlits, strategically placed throughout our lobbies to ensure maximum exposure to our guests. These dynamic screens allow or ull-motion ads in bright, impactul HD quality. The three-minute loop keeps the content upbeat and timely, making sure your message gets across. Installed in 2015, these screens are now coast to coast allowing clients to bring their campaigns to lie whether they be ully national or an extremely local execution. 438 SCREENS IN 135 LOCATIONS CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016 5

SEE OUR LOBBIES COME TO LIFE AT CINEPLEXMEDIA.COM Digital Lobby Screens Our larger-than-lie, state-othe-art, HD digital screens are located above the box oice and concession stands and in theatre streets. Place your ad within our 10-minute content and advertising loop to make an impact with our guests. We ensure the entertainment starts long beore moviegoers get to their seats. Our network o in-lobby digital signage surrounds guests with inormation about current ilms, and ad messages a show that can t be missed since screens are placed at all angles throughout the lobby. Moviegoers love to escape to our theatres and they are willing to spend money to do it. Why not engage them while they have their wallets open and are in a positive environment? CANADIANS LOVE THEIR MOVIES % COMPOSITION OF MOVIEGOERS IN PAST 3 MONTHS 24% 41% SOURCE: Vividata 2015 Q2, Total Canada 76% ATTENDED IN PAST 7 DAYS ATTENDED IN PAST 2 WEEKS ATTENDED IN PAST MONTH 6 CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016

OUR GUESTS DRIVE DECISIONS In act, they agreed to the ollowing: WHEN I FIND A NEW PRODUCT I LIKE, I TYPICALLY RECOMMEND IT 66% PEOPLE AROUND ME EXPECT I GIVE GOOD ADVICE ABOUT PRODUCTS/SERVICES 44% I LIKE TO BE INFORMED ABOUT NEW PRODUCTS/SERVICES 52% SOURCE: Vividata 2015 Q2, Total Canada 2016 PRODUCTION SCHEDULE HD DIGITAL LOBBY SCREENS MONTH START/END MATERIAL CYCLE JANUARY January 1 - January 28 December 11, 2015 4 Weeks FEBRUARY January 29 - March 3 January 20, 2016 5 Weeks MARCH March 4 - March 31 February 24, 2016 4 Weeks APRIL April 1 - April 28 March 23, 2016 4 Weeks MAY April 29 - June 2 April 20, 2016 5 Weeks JUNE June 3 - June 30 May 25, 2016 4 Weeks JULY July 1 - July 28 June 22, 2016 4 Weeks AUGUST July 29 - September 1 July 20, 2016 5 Weeks SEPTEMBER September 2 - September 29 August 24, 2016 4 Weeks OCTOBER September 30 - October 27 September 21, 2016 4 Weeks NOVEMBER October 28 - December 1 October 19, 2016 5 Weeks DECEMBER December 2 - December 29 November 23, 2016 4 Weeks JANUARY 2017 December 30 - February 2 December 9, 2016 5 Weeks Ad bookings are not held to the above cycles. Bold = Adjustment Holiday Schedule (ile-in typically 1 business day earlier) All Rates Are Available At CINEPLEXMEDIA.COM, Or Simply Reach Out To Your Account Manager CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016 7

INTERACTIVE MEDIA ZONE Interactive Media Zone Cineplex Media's new Interactive Media Zone oers a unique way or you to engage with our guests on the way in and out o our auditoriums. Our custom solutions entice your consumers to learn about, and interact with, your brand. These opportunities can extend the conversation outside o theatres and into the retail environment. CAPABILITIES The Interactive Media Zones are made up o 4K screens eaturing inrared overlays or added touch capability. Each screen eatures a Kinect Camera to add gesture and skeletal tracking components to the guest experience. Cineplex oers an in-house studio and development team capable o producing content (English and French) that responds to touch, audio and gesture inputs relative to our Interactive Media Zone technology. Each Interactive Media Zone is additionally equipped with audio, video and photo capture, letting our guests create customguided content that can be shared socially. Our Interactive Media Zones are live and connected. Content is updated by our Content Management System which allows content to be scheduled by theatre, city or nationally as required. Each Interactive Media Zone is equipped with a web camera dedicated to audience tracking. In addition to interaction-speciic data we can generate reports using the ollowing metrics on a per campaign basis: Average Attention Times Average Dwell Time Total Viewers Per Day (Per Week, Per Hour and by Location) Gender by Location Age by Location 8 CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016

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SEE THE IMZ IN ACTION AT CINEPLEXMEDIA.COM Theatres With the Insidious: Chapter 3 IMZ Saw a 17% LIFT IN BOX OFFICE Vs. Theatres Without Insidious: Chapter 3 he Interactive Media Zones were used to create awareness or the 2015 horror movie Insidious: Chapter 3, and also to create interest and excitement or a Virtual Reality Experience taking place nearby in-theatre. The irst ull Graphic Interactive Zone Wrap debuted with this program, and created true stop-in-your-tracks impact or theatre guests. The Centre Zone eatured a proximity experience, where guests' proximity to the wall triggered a movie-themed scare experience which invited guests to urther participate through touch. This experience wrapped up with a 30-second trailer both a pre-9 p.m. version and post-9 p.m. version. On lanking screens guests were invited to have their photos taken and ramed or takeaway by email/sms. The photos showed an animated overlay once viewed on each guest s device. INTERACTIVE MEDIA ZONE FAST FACTS ACROSS CANADA COVERAGE WITH 46 ZONES IN 44 THEATRES ACROSS ALL PROVINCES A UNIQUE WAY TO START THE CONVERSATION WITH CONSUMERS AND LET THEM EXPERIENCE YOUR BRAND GENERATES CONTENT CONSUMERS WANT TO SHARE ON SOCIAL MEDIA CONTINUE THE CONVERSATION OUTSIDE THE THEATRE VIA CONTESTS, TAKEAWAYS AND E-COUPONING 10 CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016

The Toronto Blue Jays ered at our Scotiabank Toronto and Yonge and Dundas locations, more than 5,700 interactions with our Toronto Blue Jays campaign were recorded. Forty-seven percent o guests who created their own Player Card entered their email or SMS to have their card sent to them. CENTRE ZONE Be on the receiving end o an R.A. Dickey knuckleball! Guests were invited to step into the batter's box marked out by a loor decal. Gesture hitting provided a scored experience, with a strike/line drive or home run response. Guests were scored on their outcomes, and invited to enter their initials to be ranked on the in-house leaderboard displayed on the top o the Centre Zone. LEFT/RIGHT ZONES Guests could choose to build their own Player Card or relive Jays history through a Top-10 video reel o moments in Blue Jays history. Player Card: Guests were invited to take a photo using the Zone s on-board web camera. Their photo was displayed or review, and enhanced by a customizable card overlay. Guests could then add a name and jersey number and choose a position. Video Reel: Guests could review historical ootage rom 10 key moments, with ull sound, to relive the excitement. Top Popper touch-based experience that encourages up to our players to play at any one time. Kernels all rom the top o the screen, small kernels all aster than large kernels, and guests must touch to pop the kernels or points. Items such as cell phones and 3D glasses also all rom the top, creating obstacles that make it harder to touch the popping kernels. Touching an obstacle deducts points. Over 30,000 Interactions during the irst our days o execution. 12% Guest Conversion Rate 58,000 Watchers 99 Seconds Average Dwell Time 48 Seconds Average Attention Time CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016 11

OXFORD MALLS NETWORK Weʼre At The Mall Shoppers shop. It s what they do. So why not take ull advantage o those open purses and wallets and get your message to consumers while they are consuming? We ve got the latest and greatest way to do it! The Cineplex Media Oxord Malls Network combines the perect environment with the latest technology to engage consumers and deliver results. Massive HD Digital Backlits, and Canada s irst Large Format Digital Hero Board channel, as well as banners, entrance decals, displays and everything in between will help drive your brand to the top o our shoppers' lists. We can even produce attractive, custom-tailored media activations, including car displays, branded customer lounges, and product sampling opportunities. The Oxord Malls Network covers some o Canada s top retail markets, and malls that experience over 100 million shopping trips a year. The list o store names is a who s who o the Canadian shopping enviroment. Combine this with unique, impactul and eicient advertising displays and your media plans will drive the sales you need. 12 CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016

32% SHOPPING MALLS VISITED IN PAST 4 WEEKS COMPOSITION POPULATION (COMP%) SHOPPING MALLS VISITED PAST 4 WEEKS (COMP%) 32% 46% 46% 54% 55% 76% 77% HHI $100K+ HHI $75K+ WHITE COLLAR POST SECONDARY EDUCATION SOURCE: Vividata Q2 2015, Based on Toronto/Montreal/Quebec City/Ottawa-Gatineau/Calgary/Edmonton, Visited Shopping Malls in the Past 4 Weeks; HHI, Occupation, and Education are Based on A18+ CANADIAN RETAIL SALES MARCH 2015 YEAR-OVER-YEAR COMPARED TO MARCH 2014 HEALTH & PERSONAL CARE STORES +4.3% CLOTHING STORES +4.1% JEWELLERY, LUGGAGE AND LEATHER GOODS STORES +1.1% SPECIALTY FOOD STORES +4.7% MISCELLANEOUS STORE RETAILERS +3.0% SOURCE: Statistics Canada: March 2014-March 2015 OXFORD MALLS NETWORK ONTARIO YORKDALE SQUARE ONE SCARBOROUGH TOWN CENTRE HILLCREST MALL UPPER CANADA MALL ALBERTA SOUTHCENTRE KINGSWAY EDMONTON CITY CENTRE QUEBEC LES PROMENADES GALERIES DE LA CAPITALE 49% MALE 51% FEMALE 23% 16% P12-17 A18-24 A25-34 8% 25% 11% A35-49 A50-64 A65+ SOURCE: Vividata Q2 2015, Based on Toronto/Montreal/Quebec City/Ottawa-Gatineau/Calgary/Edmonton, Visited Shopping Malls in the Past 4 Weeks; HHI, Occupation, and Education are Based on A18+ 17% CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016 13

DIGITAL HERO BOARD CHANNEL DIGITAL BACKLIT ACTIVATION ZONE 14 CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016

ACTIVATION ZONE INTERIOR CAR DISPLAY ELEVATOR WRAP CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016 15

TimsTV An Exclusive In-Restaurant Channel TimsTV is the largest retail digital network in Canada. Privately owned, the network oers both national and regional advertising opportunities. The in-restaurant channel was developed to enhance the guest experience and provide a platorm or Tim Hortons and its partners to speak directly to its amily, riends, and ans across the country. The exclusive channel is available in more than 2,300 Tim Hortons restaurants, reaching more than 994 million customers. LENGTH OF EXPOSURE TO TimsTV 47% 35% SOURCE: December 2014 Nielsen Case Study 18% <15 MINUTES 15-29 MINUTES 30+ MINUTES AVERAGE TIME SPENT IN TIM HORTONS 37 MINUTES THE MAJORITY OF GUESTS WILL BE EXPOSED TO YOUR AD TWICE DURING EACH VISIT 16 CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016

TimsTV Reaches Everyday Canadians The TimsTV network provides an opportunity to reach everyday Canadians, and speak directly to Tim Hortons' customers in a creative, inormative and engaging manner. Tim Hortons enjoys a vast, strong and loyal ollowing across the country. With such a diverse demographic base, you can eel conident that your message will reach the everyday Canadian. BALANCED PROGRAMMING BRINGS RESULTS CONTENT IN TIM HORTONS' 7.5 MINUTES 15- MINUTE PLAY LOOP TIMS ADVERTISING OF THE 15-MINUTE LOOP 10% 10% 10% 20% 50% COMMUNITY BRAND VALUES ENTERTAINMENT QUALITY & FRESHNESS CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016 17

POSITIVE REACTION TO TimsTV On a scale o 1 to 5 with 1 being strongly disagree and 5 being strongly agree, please tell me how strongly you agree or disagree with the ollowing statements. THE TimsTV LOOKS LIKE IT BELONGS IN TIM HORTONS 4.0 TimsTV SHOWS THAT TIM HORTONS CARES ABOUT THEIR GUESTS' DINING EXPERIENCE 3.7 THE PROGRAMMING ON TimsTV IS FRIENDLY, CARING AND UNPRETENTIOUS 3.9 SOURCE: The NPD Group/CREST Year Ending August 2014 18 CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016

AVERAGE ADVERTISING RECALL % DINING AREA GUESTS IN EACH DEMO WHO NOTICED TimsTV Brand Name Aided Recall Visually Aided Recall Product Category Aided Recall Unaided Brand Recall TimsTV NORM 8% 3% 7% 10% 10% 11% 29% 5% 5% 30% TimsTV DELIVERS 2.2 TIMES MORE UN-AIDED RECALL THAN MEASURED DIGITAL SIGNAGE NORMS SOURCE: December 2014 Nielsen Case Study TRULY CANADIAN 2,300+ locations rom coast to coast, or just around the corner, the TimsTV network delivers your consumers 24 hours a day, 365 days a year TOTAL STORES PER REGION YK 2 NWT 2 BC 200 AB 200 SK 50 MB 60 ON 1,030 QC 441 NB 84 PEI 12 NL 41 NS 111 CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016 19

ONroute NETWORK Parry Sound The Road To Success iving, working or playing in Ontario, consumers are likely using the 400 series highways. Hundreds o thousands o drivers utilize Highways 401 and 400 every day o the year. Whether they're on the road or their jobs or recreation, Cineplex Media can help you reach out to travellers in the best environment available, ONroute. Each ONroute is designed or maximum comort and relaxation. Numerous service acilities ensure drivers are well taken care o, and beautiul seating/dining areas help drivers take a much needed rest. It s the perect time to deliver your message. Let Cineplex Media s ONroute Network help drive your sales. Lake Huron Cambridge N. Barrie Innisil King City O Vaughan Cambridge S. Oakville Burlington Bracebridge Barrie Toronto Woodstock Kitchener Hamilton Sarnia London Brantord West Lorne Dutton Chatham-Kent Tilbury N. Tilbury S. 20 CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016

Ottawa Morrisburg Ingleside Bainsville Mallorytown N. Peterborough Trenton S. Napanee Odessa Mallorytown S. Port Hope Trenton N. Belleville Kingston shawa Lake Ontario Rochester Bualo CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016 21

CONCOURSE NETWORK Keeping Up With Consumers heir business is your business! Day in and day out the Concourse Networks o Canada s major business centres are ull o consumers on their way to and rom work, play and home. Our HD screens are located throughout these busy thoroughares and provide the perect opportunity to reach out and present your message to consumers. Your message will be integrated within programming that consists o news, weather, sports, and important local inormation. And to stay as relevant as the ino around them, your messages can be rereshed weekly, daily or even by day-part. Cineplex Media's Concourse Network includes Toronto, Ottawa, Calgary, Edmonton and Vancouver. 22 CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016

WHITE-COLLAR WORKER COMPOSITION AND INDEX 29% 31% 55% 65% POPULATION (COMP%) WHITE-COLLAR (COMP%) 51% 66% 48% 60% 36% 47% 40% 49% 33% 59% INDEX 105 INDEX 118 INDEX 129 INDEX 125 INDEX 129 INDEX 122 INDEX 178 A18-34 A18-49 A25-54 A35-64 HHI $100K+ BACHELOR'S OR HIGHER SOURCE: Vividata Q2 2015, Based on Toronto/Vancouver/Ottawa-Gatineau/Calgary/Edmonton, Index Based on White Collar (MOPE + Clerical + Sales and Other White Collar) Composition vs. Population; HHI, Occupation, and Education are Based on Same Cities and A18+ Custom Creative Cineplex Media can also help develop custom creative or event-speciic content to ensure your brands and messaging appear in the perect environment at the perect time. Or, go even urther and let us help you position an engaging, branded activation or special media experience in our high-traic concourse locations. 50% FEMALE 50% MALE MOPES CONCOURSE NETWORK VANCOUVER Royal Centre EDMONTON Canadian Western Bank Place Enbridge Tower CALGARY Bankers Hall Fith Avenue Place Suncor Energy Centre Bankers Court OTTAWA Place de Ville 1 & 2 Minto Place TORONTO Brookield Place HSBC Building Bay / Adelaide Queens Quay TD Centre First Canadian Place TSX Exchange Tower Hudson's Bay Centre 145 King Street West 2 Queen Street East MORE THAN 884K CONSUMERS ARE EXPOSED TO OUR SCREENS ON A DAILY BASIS CINEPLEX MEDIA SIGNAGE MEDIA KIT 2016 23

SHOW-TIME PRE-SHOW TimsTV CINEPLEX TIMEPLAY ONroute NETWORK INTERACTIVE MEDIA ZONE OXFORD MALLS NETWORK DIGITAL LOBBY SIGNAGE CONCOURSE NETWORK WORLDGAMING CINEPLEX.COM & MOBILE CINEPLEX MAGAZINES